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Professional Summary
Extensive managerial experience in both the non profit and retail sectors. Proven ability to manage staff, and provide exceptional customer service in driven environments.  Entrepreneur/Owner of start up cake and candy business responsible for planning and loan fulfillment as well as managing day to day sales, inventories and operations.
Skills
  • Staff scheduling
  • Food service background
  • Strong work ethic
  • Inventory control and record keeping
  • Service-oriented
  • Strong work ethic
  • Passion for customer satisfaction
  • Results-oriented
Work History
Deli Manager, 10/2015 to Current
Hungry Moose Market and DeliBig Sky, Montana
Responsible for overall operations in Deli Department.Responsible for hiring, training and scheduling.Assisted customers with specialty orders in a timely manner.Responsible for overall cleanliness of kitchen.Coordinated delivery time with customers while providing outstanding customer service.Operated a cash register for cash, check and credit card transactions.Cleaned and organized the store, including the checkout area and displays on shelves and in refrigerated deli case.​
Reservations Agent - Call Center, 07/2017 to 10/2017
Alaska Airlines IncBoise, ID
  • Responsible for assisting customers with travel requests by answering incoming calls.
  • Responsible for trouble troubleshooting flight delays, cancellations and rebooking flights.
  • Assisting making new reservations on domestic and international flights.
Program Coordinator, 10/2012 to 11/2013
Hawaii Meals on WheelsHonolulu, Hawaii
Responsible for interviewing and signing up new seniors to Meals on Wheels Program.Assisted in fund raising events, planning and coordinating venue.Responsible for assisting volunteers on routes while delivering meals.Assisted Director with special events to promote and fund program.

Director of Meals on Wheels, 11/2009 to 10/2012
Lanakila Meals on WheelsHonolulu, Hawaii
Responsible for daily operations of the Meals on Wheels Program.Prepare and manage annual budget.Supervise 14 congregate group dining sites and activities for seniors.Assist kitchen staff information about special dietary needs for seniors.Public speaking to promote awareness about the program.Coordinate special holiday meals such as Thanksgiving and Christmas to over 800 seniors.Oversee volunteer appreciation lunches to over 300 volunteers.Administrative duties such as interviewing and hiring staff.​
Executive Director, 03/2007 to 11/2009
Meals on Wheels of Polk CountyWinter Haven, Florida
Responsible for overall operation of the Meals on Wheels Program.Held monthly board meetings.Renovated entire thrift store for additional funding where all profits generated supported the program.Administrative duties such as interviewing and hiring.Oversee kitchen with menu planning for special diets as needed for seniors.Created theme and entertainment for volunteer dinners annual event.Planned and executed yearly silent auction gala.Attended yearly conferences.​
Education
Associate of Arts: Liberal Arts, 1985
Broward Community College - Fort Lauderdale, Florida
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Executive Director of Store Design
Executive Designer of Store Design  whose multi-faceted specialty ranges from design of accessories and furniture to lighting design. Intuitive trend forecasting specialist who tracks undercurrents set by media movements in the retail market. Motivated Visual Merchandising Designer involved in all stages of design from product inception and development to production. Results-oriented Designer who delivers cutting edge and creative designs within strict time frames. Interior Decorator who actively maintains knowledge of local and international vendors in the lighting, occasional and furniture design arenas. Innovative Interior Designer specializing in high-end home decor projects. Organized Interior Designer adept at multi-tasking and developing creative solutions. Successfully coordinates with vendors and manages construction teams with ease. Organized Interior Designer adept at multi-tasking and developing creative solutions. Successfully coordinates with vendors and manages construction teams with ease. Interior Designer driven to bring customized design concepts to life in order to guarantee complete customer satisfaction.
Skills
  • Building codes knowledge
  • Sketching
  • Complex problem solving
  • Strong analytical ability
  • Excellent attention to detail
  • Commercial interior design
  • Working drawings and procedures
  • Space planning methodology
  • Rendering
  • Design process
  • Digital drafting
  • Building codes knowledge
  • Sketching
  • Complex problem solving
  • Strong analytical ability
  • Excellent attention to detail
  • Commercial interior design
  • Working drawings and procedures
  • Space planning methodology
  • Rendering
  • Design process
  • Digital drafting
Work History
Substitute Teacher, 11/2014 to Current
Caldwell County Schools Lenoir, NC
Direct and guide students with their current curriculum while their teacher is absent.
Substitute Teacher, Current
Caldwell County Schools Lenoir, NC

Direct and guide students with their current curriculum while their teacher is absent.

  • Instructed, tutored, and mentored individual students.
Owner/Operator, 06/2010 to 08/2014
Southern Comforts Catering and Event Planning Lenoir, NC

Partner/ Sales Manager, 08/2005 to 08/2009
Global Shippers Association Lenoir, NC
Implemented and developed a client base of furniture manufacturers to logistically bring their products from overseas companies to state side distribution centers across the country.
Executive Director of Store Design, 02/1987 to 04/2004
Kincaid Furniture/La-Z-Boy Hudson, NC
  • Interfaced with design team members, including contractors, consultants, fabricators, architects and regulatory agencies.
  • Carefully reviewed contractor submittals of finish materials.
  • Specified proper products and materials for each project.
  • Facilitated requests regarding product information, installation methods and product upgrade options.
  • Originated and developed creative design concepts.
  • Prepared construction documents and details to implement design concepts.

Gallery Designer, 01/1985 to 02/1987
Broyhill Furniture Company Lenoir, NC
  • Consulted with clients to determine architectural preference to meet overall design goals.
  • Assisted clients with budget considerations regarding products and materials.
  • Successfully resolved complex technical design issues.
  • Interfaced with design team members, including contractors, consultants, fabricators, architects and regulatory agencies.
  • Specified proper products and materials for each project.
  • Facilitated requests regarding product information, installation methods and product upgrade options.
  • Originated and developed creative design concepts.
  • Prepared construction documents and details to implement design concepts.

Education
Bachelor of Science: Double Major- Design and Marketing and Management, 1985
Appalachian State University - Boone, NC
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Executive Profile
Innovative executive and fund-raising professional, valued for strategic thinking, collaborative relationships and results-oriented leadership.

Skill Highlights
  • Trusted adviser and spokesperson for C-level leadership
  • Development strategist who has raised over $50M for non-profits and political campaigns in her career
  • Relationship builder with CEOs and Community leaders across the country
  • Partner to hundreds of community groups, forwarding combined visions
  • Senior team member at state government, non-profit and political campaign organizations
  • Manager of multi-million dollar organizational budgets and the boards, volunteers and supporters who drive those missions
Professional Experience
Let America Vote Senior Advisor 08/2017
  • Oversee national fund-raising base of over 100 $5,000+ donors, personally developing and managing relationships with new and previous donors.
  • Grew donations by $500,000 in last 4 months.
  • Collaborate with Digital Director to grow social media presence of 200,000 followers over next 18 months.
​​
Hawthorn Foundation Executive Director 02/2015 to 07/2017
  • Gubernatorial appointment, serving at the pleasure of the Governor. 
  • Served on Senior Management Team at Missouri's Department of Economic Development.
  • Oversaw $5M annual budget of public and private funds. 
  • Managed board of 50 statewide leaders/CEOS, including representatives from AT&T, Express Scripts, St. Louis Regional Chamber of Commerce, Monsanto, Bank of America, Southwest Airlines, Worldwide Technology, Union Pacific, Ameren, and others.
  • Developed and implemented 3-year strategic plan to grow membership, program, and relevance of Foundation.
  • Doubled private investment in 18 months through membership development and special events.
  • Working with university presidents, expanded $2M workforce development project at Missouri State University, Northwest State, Truman, and Central Missouri.        
  • Organized industry-academia symposium to build concrete pipeline of communication between businesses and academia on workforce development needs. Wells Fargo Advisors and WGU-Missouri began a collaboration from that introduction.
  • Developed Infrastructure Working Group to identify gaps in state programs to support over 50 local and regional economic development councils.
​​
 
 
  • Supported Governor Nixon on 9 international trade missions, meeting with ambassadors, secretaries, and dignitaries that resulted in over $1B in trade agreements for Missouri.     
  • Supported Missouri businesses on state-led trade missions, resulting in $2.5M+ in increased sales for those companies.
  • Invited speaker and panelist at Governor's Conference on Economic Development, St. Louis Regional Chamber Leadership Forum, Assn of Community College Trustees Annual Meeting, and others.  
  • Produced international conference of 300 Japanese and American CEOs and dignitaries, with 3 days of panels and events, raising $500,000 in sponsorships.
  • Planned quarterly meetings for 100 members. 
Onken and Associates Principal 02/2013 to 02/2015
  • Researched, developed, and formally established public-private foundation for Great Rivers Greenway, a $28M regional park district.
  • Conducted feasibility study for University of Missouri Law School to assess fund-raising capacity.
  • Established Koster for Missouri campaign structure and raised $2M in 2 years.
Nixon for Governor Finance Director and Senior Advisor 12/2004 to 02/2013
  • Raised an unprecedented $33M towards Governor Nixon's 2 gubernatorial campaigns, leading to 19-point and 12-point margins of victory in 2008 and 2012 respectively.
  • Developed, grew and managed constituency relations that increased a database from 4,000 to 12,000 supporters in all 114 Missouri counties.
  • Oversaw Gubernatorial Inauguration Planning Committee which produced 7 events over 24 hours including a gala dinner, parade, swearing in, lunch for 3,000, and state Ball.
  • Managed a team of 12 staff, both seasoned professionals and recent graduates, in St. Louis, Jefferson City and Washington DC.
  • Administered and complied with 3 different campaign finance laws, for both state and federal election commissions.

Onken and Associates Principal 05/1993 to 12/2004
Development and Organizational Consultant to non-profits and political campaigns.  Client highlights include:
  • The Olive Branch, shelter for homeless, pregnant teens.  Worked with initial board of church leaders to take idea from inception to realization.  Worked with National Benevolent Association leadership to ensure mission and organizational structure fell within their guidelines for funding and support. Raised initial seed money of $100,000.
  • Animal House Fund, public-private partnership to replace outdated and inhumane St. Louis City animal control facility.  Developed comprehensive organizational plan, leading to $250,000 kick-off gala. Negotiated with Mayor's office and Board of Aldermen to develop proposed site and operational partnership. Still operating as no-kill cat shelter for St. Louis.
  • Opera Theatre of Saint Louis, grant-writer.  Developed multi-million dollar grant narratives and budgets for local, national, and governmental granting organizations.  Development staff now numbers 6.
Datamax Office Systems Sales Associate 09/1992 to 03/1993
  • Managed portfolio of clients to market office equipment.
  • Became top sales rep for my team by winning major client contract as part of major client team.
 
 
ACLU of Eastern Missouri Director of Development 09/1990 to 09/1992
  • Oversaw membership campaign in conjunction with national office.  Utilized direct mail and tele-marketing strategies.  Worked with national vendors.
  • Developed calendar of events to celebrate 200th Anniversary of the Bill of Rights, culminating in gala auctioning artists' interpretation of the Bill of Rights, a unique concept for the organization.
Saint Louis Ballet Assistant Director 09/1989 to 09/1990
  • Assisted the Executive Director to manage semi-professional company with a 3 show season.  
  • Worked with Director to raise $200,000 annual budget.
Education
Bachelor of Arts Smith College, Northampton, MA
Affiliations
Webster University, Board of Trustees (Advancement, Investment, and Diversity Committees)
Doorways, Board of Directors (Finance Committee)
Faculty-in-Residence, Sue Shear Institute for Women, UMSL
Smith College, Alumnae Association Coordinator

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Summary

Stand out integrated marketing executive with demonstrated success in driving tangible impact and financial results for brands, teams and partners. A broad range of strategic and tactical experience in brand, experiential, event, sponsorship, digital and integrated marketing.

Skills

Strategic Planning

Experiential & Event Marketing

Cross-department Team Leader

Consensus Builder

Strategic Partnership Development

Sponsorship & Hospitality Marketing

Project & Budget Management

Team Development

Digital, Social, Print & Brand Marketing

Program Metrics & Analysis

Professional Experience
Senior Marketing Consultant, 10/2016 to Current
AAA Walnut Creek, CA
  • Developed and executed Via's first fully-integrated marketing campaign for it's 100th Anniversary Celebration, leveraging AAA channels: Branch Ops, Branch Offices, Insurance, Communications, HR, Team Members, Travel, PR & Membership Teams. Drove over 73M impressions, increased Member engagement and increased social followers by 23%.
  • Developed the first AAA partner package between multiple internal teams, including: Via Sales, Membership and Travel, which drove $850K in first-time sponsorship revenue and an increase of 27% in ad sales for the 100th Anniversary campaign.
  • Expanded scope of contract directing and executing marketing campaigns with multiple AAA business units including: Insurance, Branch Ops, Membership, Brand, Innovation and Strategic Initiatives.
  • Event lead for: Next Generation branch openings, Via 100th Anniversary Celebration, AAA/Giants Field Day and AV Shuttle launch. Developed event strategy and managed through execution including, site, agency & vendor selections, contract negotiation, hospitality, advertising, social and digital marketing.
  • Developed new marketing assets for monetization including: digital marketing products, video, native content and Member events, driving incremental sales and allowing Via to move towards their digital-first objective.
  • Marketing lead on autonomous shuttle project- developing campaign strategy, marketing plan, partnership development, experiential consumer engagement, agency management and marketing execution, driving over 13M impressions at launch.
Executive Director Of Integrated Marketing, 2015 to 2016
Time, Inc. / Sunset & Coastal Living Magazines Oakland, CA
  • Led more than 36 experiential events annually; responsible for setting vision, objectives, planning, contract negotiation, managing vendors & agencies, content, creative, execution and ROI review, in events from 15 to 100,000 attendees.
  • Merged and led 2 integrated marketing teams with members located in NYC, Atlanta, Birmingham, LA & Oakland into one highly effective 12 member team including recruiting, training, team building, mentoring, and combining best practices with budget oversight of $8M.
  • Reinvented the 18-year-old signature Sunset Celebration Weekend event by: updating content, adding high profile talent and changing venue, resulting in a more highly desirable attendee demographic and higher event ROI. Event raised $1.5M in ad sales & $250k in event fees.
  • Led all hospitality and client sponsorship programs for events, from strategy through execution, for clients including: Apple, Capital One, Subaru, Volvo, Disney, Geico and a large portfolio of wine, spirits & travel partners.
  • Directed B2B & B2C marketing operations for 2 multi-platform lifestyle publications, including: special events, experiential activations, hospitality, integrated sales planning, and digital, print, mobile and social media marketing.
  • Increased revenue by 3% and attracted 72 new entries for the Sunset International Wine Competition, by changing the venue for increased visibility, which resulted in attracting a national program sponsor for the first time.
  • Created demand-gen event opportunities, that acquired Subaru and REI as new clients, leveraging Sunset's partnership with the U.S Parks Service, generating $1.1M in incremental sales.
Director Of Marketing, Events & Sponsorships, 2010 to 2014
Safeway Inc / Corporate Offices Pleasanton, CA
  • Developed strategic vision for the Events & Sponsorship Department vs. previous ad-hoc operation; securing buy-in and engagement with 9 divisions across the US. Which enabled setting event selection criteria and objectives, determining best-practices, a consistent approach to branding, and the institution of ROI and ROO metrics to all programs.
  • Led a team of 5 direct reports, managed 22 agencies and partnered with executives and event leads at 9 divisions.
  • Increased brand consideration, consumer base and sales by developing strategic partnerships, sponsoring national sports teams, arts & cultural organizations and events, through integrated co-branded programs. Managing all hospitality, tickets, events and marketing.
  • Led 110+ experiential events and sponsorships annually across 9 divisions, resulting in 1.5 million 1:1 brand-to-consumer interactions, by leveraging print, digital, social, on-site activation, in-store, mobile, radio and TV marketing channels.
  • Managed budget of $20M annually.
Director Of Marketing, Events, Promotions & Lifestyle, 2007 to 2010
Safeway Inc / Corporate Office Pleasanton, CA
  • Increased shopper loyalty and sales by launching a new Lifestyle marketing campaign to promote the re-design of a 1,750 store retail chain.
  • Achieved an 11% sales growth average per re-modeled store in the first year; completing 350 stores per year over 4-year period.
  • Built and led a team of 7 marketers; developed campaign vision, creative, messaging strategy, and promotions. Developed scalable & tiered, integrated marketing plans and executed 12-36 campaign elements per store.
  • Managed $45M in budget annually.
  • Avoided revenue loss from 22 store closings, increased sales and maintained the brand in market by creating a new "Value Store" strategy; reshaping brand positioning and consumer communications via advertising, in-store POS, direct mail, events, radio and TV.
  • Directed all corporate events including trade shows, conferences, golf tournaments, galas, product events, sponsorships etc.
Principal Marketing Consultant, 2004 to 2007
Marketing on the Rocks Danville, CA
  • Launched marketing start-up; filling a niche between the alcohol industry and restaurants & hotels, due to regulatory regulations.
  • Created integrated co-branded marketing programs that included: online, direct mail, event, magazine, newspaper, airline, video and on-premise advertising and collateral to achieve partner objectives. Clients included Kimpton Hotel Group, Joie de Vivre Hotels, Brown Forman, Mondavi Wines, Piatti Restaurant Group, Youngs Market, Diageo and Constellation brands.
  • Created on-premise beverage programs; placing products into the well, back-bar and menu, increasing sales of 6-57% per brand / product YOY.
Sr. Manager, Events & Buyer, 2001 to 2004
Mervyn's for Target Corp. Hayward, CA
  • Created a $2.5M multi-cultural, four-day event in Southern California. Developed to leverage a point of brand differentiation to ensure competitive positioning against an incoming retailer. To increase engagement and loyalty with Hispanic consumers.
  • Developed vision, built consensus with senior management, cultural & product research, all product procurement in Mexico, integrated marketing campaign, event design and execution. Managed internal teams and outside agencies to develop all collateral, TV & radio spots, advertising, educational literature, talent management and event production.
  • Increased: brand awareness via 1:1 connections, +9% incremental credit card sign ups, core consumers sales, PR impressions through highly integrated marketing and event programming and drawing 62,000 attendees. Event executed for two consecutive years, with plans to scale to additional markets.
Education
Bachelor of Science: Retail Marketing & Merchandising California State University - Sacramento
  • Minor in Business Administration
Additional Information

                                                IEG Sponsorship Training - Safeway Executive Leadership Program