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Professional Summary

Seasoned Sales Manager with over 15 years of experience and proven success in the sales and management. 15 years of Consultative Selling experience with proven ability to successfully articulate and build value in the context of the clients business needs, challenges and industry drivers. Extensive experience in developing aggressive new client acquisition plans to quickly secure long-term contracts and re-occurring revenues.

  • Business development expertise
  • Revenue generation
  • Project management
  • Excellent customer service 
  • Resourceful nature
  • Documentation
  • Relationship management
  • Verbal/written communication
  • Team Management
  • Excellent Communicator


Work History
Branch Manager, 04/2015 to Current
  • Oversee and Manage the Orange County, Garden Grove office. 
  • Development and maintenance of branch accounts, overseeing P&L's, managing a staff of in-house recruiters and achieving both individual and branch new business quotas.
  • Over Achievement of individual and branch annual sales quota of 1.4M by 32% within first 12 months of employment.
  • Increased gross margins by 10% and profits to a record 30% by reengineering business and marketing plan for branch to better focus on high margin services.
  • Forecast local branch growth, develop attractive cost models, and deliver total service solutions aligned with clients strategic business objectives.
  • Managing budgets, allocating branch funds, and defining financial objectives.
  • Drafting forecasts and business plans, as well as organizing marketing activities and events for the branch.
Business Development Manager, 04/2011 to 04/2015
  • Consistent overachievement in new business revenues.- Surpassed annual sales target of 2.4M, four consecutive years; over 25% (2011-2012) and over 31% (2012-2015).
  • Exceeded sales revenue quotas by developing targeted lead generation strategies, Analyzing industry trends and creating customized marketing plans to acquire new business accounts.
  • Identified and qualified sales opportunities by providing a consultative and value-added approach to develop relationships.
  • Coordinated with the Recruiting & Fulfillment Team to onboard new clients
  • Researched clients' business issues and goals to offer appropriate solutions.
  • Developed new business opportunities by effectively communicating product lines to leading international corporations.
  • Created alternative business plans to improve customer relationships.
Sales Manager, 02/2008 to 04/2011
  • Utilized Consultative sales approach in working with mortgage and real estate agents. 
  • Acted as a lead generator for real estate residential mortgage industry. 
  • Met and exceeded monthly sales quota goals between $25,000 and $40,000 in gross revenue.
  • Trained all incoming sales team members.
Commercial Sales Manager, 02/2008 to 04/2011
  • Increased annual sales target of 1.6M by 37.5% (2008-2009) and 39% (2009-2011).
  • Acted as a Subject Matter Expert and advisor in the commercial installation market to develop deep consultative credibility with target accounts.
  • Supported the sales team in writing proposals and closing contracts.
  • Presented customized value proportions and proposals to C-level Decision makers(Door installation, Doc Levelers, corporate contractor repairs) to create new business opportunities. 
  • Developed quarterly and annual sales department budgets and approved all sales staff budget expenditures.
Communications Specialist UNITED STATES NAVY - 8 years
Process: Current
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Work History
Custom Business Development Manager, 10/2015 to Current
Landscape Structures Delano, MN
  • Increased revenue from $33M to $69M from 2016-2019
  • Leading 10 person design and quoting team
  • Qualifying & cultivating custom playground opportunities
  • Facilitating sales discovery calls with potential clients
  • Implemented new sales team CRM tool (Dynamics 365)
  • Developing global sales strategy for custom products
  • Preparing and executing quarterly and annual custom department goals and initiatives
  • Collaborating with marketing to build tools to help grow business
  • Working with upper level management on new product development based on market trends & voice of customer
  • Building relationships with key customers to establish long-term business growth
  • Training all incoming sales reps on custom playground sales tactics
  • Presenting on key market trends to clients nationwide
  • Representing Landscape Structures at industry trade shows
  • Earned two promotions in 3 years
Territory Manager, 05/2014 to 10/2015
Brady Corporation Boston, MA
  • Managed over 50 distribution accounts totaling $8.5 million in industrial identification products
  • Acquired $1.2 million in new business in 12 months
  • Effectively led seasoned team of distribution partners and account coordinators
  • Oversaw sales forecasting, goal setting and performance reporting for distribution accounts
  • Negotiated contract pricing for large end user accounts
  • Expanded customer base by identifying needs, developing solutions and delivering client-centered presentations
  • 1 of 3 Rookie of the Year nominees out of 10 rookies in 2014
  • Represented Brady at regional and national industry trade shows
Territory Safety Specialist, 10/2013 to 05/2014
Brady Corporation Philadelphia, PA
  • Increased sales activity on safety identification products by 25%
  • Developed business with distribution partners via walk in meetings and cold calling
  • Called on distributor branches (Fastenal, Grainger etc) to promote Brady safety signage
  • Presented on-site seminars on relevant customer topics
  • Launched promotions/new products with distribution to help grow sales
  • Collaborated in creating strategies that drove sales and revenue
  • Promoted to Territory Manager.
Sales Specialist, 05/2013 to 10/2013
Brady Corporation Buffalo, NY
  • Finished 105% to goal over 4 months
  • Led team in Key Activity Metrics: sales dollars, call numbers, phone talk time
  • Negotiated contracts and closed sales with new and existing clients
  • Promoted to Territory Safety Specialist
Bachelor of Science: Operations & Supply Chain Management , 2013
Marquette University - Milwaukee, WI
Bachelor of Science: Marketing, 2013
Marquette University - Milwaukee, WI

  • Sales pipeline development
  • Customer consultation
  • Business growth strategies
  • Customized training
  • Business development and planning
  • Sales processes
  • Goals and performance
  • B to B sales
  • Sales expertise
  • National accounts management
  • Sales presentations
  • Relationship building
  • Territory Management
  • Coaching and mentoring
  • Sales Reporting
  • Verbal and written communication
This resume is created in 7 minutes.

A General  Manager position where I can work with a team to grow a business and its team members.  Using my strong interpersonal skills I would look to drive a strong customer centric focus in the team delivering growth, compliance, profitability and customer satisfaction.

Deakin University - - Melbourne, VIC, Australia Change Management, 2005
Coles Myer Institute - - Melbourne, VIC, Australia SafetyCare in the Workplace, 2004
Strive Pty Ltd - - Sydney, NSW, Australia Certificate 4 in Assessment and Workplace Training, 2003
Monash University - - Melbourne, VIC, Australia Diploma in Retailing Program, 2001
  • Successfully secured National service contract $4.8M
  • Successfully secured National POS Contract renewal $1.6M
  • Successfully secured National POS Project works $2.5M
  • Achieve monthly and annual sales and EBIT budgets in line with both Strategic and business plans
  • Business growth in NSW of 40% from 2007 till June 2011.
  • Successfully integrated 200 NSW/ACT/TAS Shell Service Stations into Coles Express ($2.2 Billion dollars in turnover per annum):
  • Successfully negotiated Enterprise Bargaining Agreements in NSW, QLD, WA and SA.
  • Developed and implemented National Training and development program for business.   
  • Assisted in creation of a Customer Services Group (centralisation) and continual management.

National Sales and Business Development Manager | 12/2017 to Current ECL Group Australia - Arndell Park, NSW

Reporting to the General Manager,  I am responsible for the achievement of sales targets and market share growth across the all portfolios within the business.

I work with the senior leadership team to create the channel strategy and execute across the fuel and technology accounts. 

I am responsible for running the delivery of the national business plan and key growth strategies, as well as managing a team for delivery and business compliance. 


  • Successfully secured National Service contract $4.8M @ 18% gross margin
  • Successfully secured National Service contract $1.2M @ 16% gross margin
  • Successfully secured  National POS project $2.5M @ 24% gross margin

Account Manager / NSW Service Delivery Manager | 12/2016 to 12/2017 ECL Group Australia - Sydney, NSW
  • Manage all aspects of an $8m Major Client Account
  • Manage 25 direct reports
  • Grown service revenue within the branch by 10% 
  • Improved safety compliance within branch through a positive safety culture.Successfully won VR2 compliance contract works for Major Oil Company
  • Reduced stock loss by 10% on 2016 result.
  • Reduced outstanding works by 15%.
Customer Service Delivery Manager | 07/2016 to 11/2016 ECL Group Australia Pty Ltd - Sydney, NSW
  • Monitored the daily activities of 10 customer support teams.
  • Developed, implemented and monitored programs to maximize customer satisfaction. 
  • Addressed negative customer feedback immediately.
  • Effectively communicated with team members to maintain clearly  defined expectations.
  • Developed and implemented policies, procedures and process improvement initiatives to improve retention rates and increase customer satisfaction.
National Service Delivery Manager | 10/2014 to 08/2016 ECL Group Australia Pty Ltd - Sydney, NSW
  • Maximized operational effectiveness across territory.
  • Drove sales growth in service.
  • Established clear lines of communication between business and clients.
  • Supervised local managers.
  • Developed budgets and approved expenses.
  • Identified inefficiencies and made recommendations for process improvements.
National Operations Manager | 06/2011 to 09/2014 ECL Group Australia Pty Ltd - Sydney, NSW
  • Managed team of 20 people
  • Surpassed revenue goals in four consecutive quarters. Served as mentor to junior team members.
  • Followed through with competent execution of project plans by providing proper tools and equipment to all construction personnel.
  • Accurately provided status information on project progress to the project management.
  • Monitored the safety of all construction activities, making on-site personnel safety the top priority.
  • Coordinated training for the construction teams on site-specific requirements, techniques and procedures.
  • Assisted the project manager with bidding new jobs and projects.
  • Properly maintained all onsite equipment and vehicles.
  • Reduced and controlled expenses by improving resource allocation.
Regional Manager NSW/ACT | 02/2007 to 06/2011 ECL Fuelquip (Australia) Pty Ltd - Sydney, NSW


  • Regional sales and performance targets
  • Reduce costs
  • Loss management
  • Remuneration budgets
  • Customer relationship management  
  • Performance management of direct reports
  • Assisted with managing the Caltex Point of Sale contract Assisted with Shell LPG Contract renewal Achievement
  • Business growth of 40% from 2007 till June 2011
  • Increase staff from 8 people to 41 people  
  • Development and implementation of national policy and procedures
  • Developed in house LPG team. Grew sector by approx $100k per month
Regional Manager NSW/ACT | 12/2003 to 09/2006 Coles Express (Eureka Operations) - Sydney, NSW


  • Regulatory Compliance
  • Customer relationship management
  • Manage store acquisitions across NSW/ACT
  • Champion values and behaviours in the state
  • Performance management of direct Reports
  • Develop strategic plans for the development of Store Management and 2IC population
  • Integration of the SafetyCare system into the business
  • Achieve Safety Key Performance Indicators for the region
  • Regional sales and performance targets
  • Loss management
  • Remuneration budgets


  • Successful integration of 200 NSW/ACT/TAS Shell Service Stations into Coles Express ($2.2 Billion dollars in turnover per annum):
  • This entailed the merger of two (2) previous Multi Site Businesses (MSF) under the one banner (approx 1800 store based team members and 24 Head Office team members).
  • The business grew by 35% with the transition to Coles Express from Shell.
  • Assisted with the development and implementation of the National Coles Express policy and procedures.
  • Operations focal point for the national development of the Coles Express Store Acquisition process  
  • Assisted in achieving EBIT for FY2004 $20 million nationally
  • Under the LAD system (Leadership, Analysis and Discipline), achieved CCC in the formal evaluations for FY2004 and BBC for FY2005.
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Executive Summary
13+ years progressive experience in the areas of insights, analytics and business strategy. "Big Picture Thinker" known for building organizations and developing people.  Brings strong presentation, analytical and entrepreneurial skills with a track record of identifying opportunities, drawing conclusions and making actionable recommendations resulting in the delivery of more than 10 incremental revenue streams for organizations throughout career. 
Core Qualifications
  • Research & insights 
  • Digital & E-commerce  
  • Business & marketing strategy         
  • Commercial & financial analysis          
  • C Suite presentation
  • Product & business development
  • Project management
  • Vendor & partnership Negotiation
  • Category management
  • Business planning  
Professional Experience
Retail Category Development Manager - Team Lead Colgate Palmolive NY, NY
  • Develop customer presentations and recommendations for new items; delivered incremental USD 4.5 Million for Colgate and customer within home care
  • Assess trends, analyze shopper and syndicated data to identify and present key customer opportunities
  • Negotiated 3rd party contract and implementation of platform used to manage USD 90 Million operation
  • Provide coaching and manage team comprised of associate manager, analyst and interns to deliver category & business development
Various Roles Feb 2015 to Oct 2017
Category & Insights Manager
  • Synthesized primary shopper research insights into compelling business opportunities in partnership with sales, category management, finance & marketing 
  • Managed shopper research projects with 3rd party agency partners and internal stakeholders 
  • Delivered E-commerce & digital research for Diageo which lead to executive approval for the establishment of an E-commerce division
  • Implemented digital asset management platform in collaboration with customer marketing to be used by distributors & retailers such as Walmart & Kroger
  • Provided strategic insights and thought leadership guided by industry, consumer, shopper and marketplace trends to support overall category strategy
  • Business partner for key retail customers; developing and executing category management fundamentals, promotional planning, business plans and business development projects 
Sales Analytics Manager
  • Supported daily business operations as the General Manager's chief of staff for division's 8 states with annual revenues exceeding US $450 million 
  • Provided strategic insights and analytics to influence marketing and commercial strategies contributing to 5.5% year over year $ growth
  • Provided analytical support to General Manager, sales leads & directors conducting risk & opportunity review and development of gap closing strategies to deliver annual plan
  • Managed distributor relationship; designed effective performance goals and business standards for all channels which increased retail display, product features and resulted in 98% distribution for focus brands
  • Guided annual business planning process including target setting, trade & marketing planning
  • Established key pricing and execution strategies in collaboration with finance team which delivered 90% year over year growth on key focus brands
  • Salesforce subject matter expert managing upgrades, user acceptance tests, logic definition and business rules  
Business Development Manager (Caribbean Region) Jan 2014 to Feb 2015
GraceKennedy Money Services Ltd (Western Union Subsidiary)
  • Identified and pursued areas of opportunities for business growth; developed and implemented 3 new business products within 12 month period
  • Project management leader for multiple projects conducting project scope, managing work streams, resources and communication across 10 countries with operations exceeding US $200 Million in revenues annually
  • Delivered public speaking presentations for new products at events with 2,000+ attendees
  • Developed proposals and conducted presentations to close opportunities with prospective partners  
  • Implemented a regional enterprise system upgrade and process improvement which minimized fraud, transaction processing and balancing time by more than 40%
Various Roles Aug 2011 to Dec 2013
Trade Intelligence Manager
  • Managed the business intelligence division comprised of 3 commercial analysts delivering market research, business reporting, commercial insights and operation planning contributing to 21% net profit improvement for financial year
  • Performed quantitative and qualitative analysis to measure the effectiveness of field programs and marketing activities
  • Served as member of sales leadership team (comprised of senior managers and executives) on business planning, sales, operational and marketing strategies
Decision Support Analyst
  • Provided internal consulting to executive leadership team
  • Developed business cases and strategic direction based on industry insights, financial models and ROI 
  • Conducted quantitative analysis resulting in proposal and implementation of pricing strategies yielding net sales improvement of USD 7 million
  • Managed cross functional teams to develop business cases & assessments for large capital investment including plant upgrades, airport lounge and restaurant investments
  • Collaborated with cross-functional innovation team launching 8 new products in 2 years
  • Managed cross functional team to implement enterprise upgrades; resulted in enhanced reporting and end to end process improvement for duty free business reducing foreign exchange and taxation liabilities
Owner Jan 2010 to Jul 2011
Vertex Distributors Ltd
  • Spearhead the automotive electronics distribution operation representing UK's leading brand Ring Automotive
  • Lead coordination of supply chain including product sourcing, importation and logistics
  • Brand development utilizing below the line, trade & digital marketing activities
Various Roles Sep 2006 to Oct 2010
Jamaica Money Market Brokers
Fixed Income Trader
  • Created income for the firm through active money market & bond trading; contributed to financial year USD 19 million net income generated on assets of USD 1 billion
  • Ensured adequate daily liquidity to meet obligations utilizing risk, forecasting and cash management techniques
  • Developed publications highlighting market opportunities used by wider branch network, portfolio managers and 200,000+ clients 
Client Care Officer (Stock Market Specialist)
Fundamentals of Digital Marketing, Social Media and E-Commerce 2017 The Wharton School
Certification, Category Management 2017 Category Management Association
Certification, Big Data and Social Analytics 2016 Massachusetts Institute of Technology
MBA, Entrepreneurship 2013 University of Technology Kingston, Jamaica Entrepreneurship
Bachelor of Science, Business Administration 2007 Nova South Eastern University Florida, USA Business Administration
  • Most Valuable Team Player: Jamaica Money Market Brokers Ltd., 2008
  • Breakthrough Performance in Brand Value Creation: Diageo, 2013
  • Business Innovation: Diageo, 2013
Rotary Club of Chicago, Chicago Chamber of Commerce
Analytics Software (Advanced): COGNOS, Nielsen, Micro Strategy,IRI
Microsoft Office (Advanced): Access, Excel, Word, Visio, Project
Consumer Insights: Technomic, Mintel, Market Logic
Sales Software: SAP
Business Intelligence: Tableau
Category Development: JDA ,Kantar Retail, Incontex Virtual Reality
Other: Infoscout, Feature Vision, SalesForce
Soft Skills: Written communication, technology trends,communication skills, presentation skills