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Web & e-commerce manager offering an impressive record of taking over troubled projects, developing new launch plans and executing to successful completion. Broad-based background in highly competitive and dynamic organizations. Experience in online merchandising, content, digital marketing, UX/UI design and business analysis enables better alignment between business and development to deliver high-quality and user-friendly products to the market as quickly as possible. 

  • SCRUM/Agile Transition Management 
  • Agile coach
  • Product requirements documentation 
  • SEO
  • UX/UI design & process
  • Online merchandising
  • Conversion optimization
  • Adobe Experience Manager
  • Adobe Target
  • Adobe Marketing Cloud
  • Google Analytics
  • User testing
  • Project tracking
  • Technical writing
SEO & Web Project Manager 07/2017 Current Insight Enterprises Tempe, AZ
Hybrid role (SEO Content Analyst + Project Manager for global web strategy team)
  • Created web content for technology solutions catered to specific audiences (enterprise, SMB, service providers and more)
  • Created web content for specific partner online marketplaces (Microsoft, Apple, HPE and more)
  • UX writer for all shopping experiences and AI chatbot
  • Created user stories and gathered requirements for all marketing stories in web development.
  • Configured portfolio for global web strategy team in Rally
  • Product owner for JIRA migration
SEO, Content and Communications Manager 04/2017 07/2017 Teeter Seattle, WA
90 day contract (remote work)
  • Lead the migration of company moving from managing marketing projects in Trello to Jira/Confluence.
  • Created new workflows for company marketing team
  • Created SEO strategy, social media strategy and company editorial calendar.
  • Wrote content for HSN TV shows and created digital ads
  • Created wireframes for corporate site redesign
  • Assisted with as needed video editing in After Effects
UX/UI Designer - User Messaging - ScrumBan Master 04/2016 04/2017 Best Western Phoenix, AZ
1 year contract (for global site redesign)
  • Created content for 2,100+ North American hotels for new website launched in 2016 resulting in increase of 24% organic traffic YOY
  • Created the first Best Western user personas to lead content and UX strategy for website and mobile app.
  • Created all in-app and push notifications in adobe marketing cloud resulting in nearly 100% revenue increase YOY
  • Managed all messaging in the booking experience as a UX writer.
  • Conducted all user testing in-house.
  • Managed all A/B testing and personalization efforts.
  • Gathered requirements for global redesign of website that launched on-time and on-budget
  • Lead new e-commerce team to ScrumBan development process for new site & app design
Sr. ecommerce merchandising manager 07/2012 04/2016 SelectBlinds.com Mesa, AZ
Responsible for all categories online resulting in $50+mil in revenue
  • Created white label product lines from various window covering manufacturers
  • Managed and directed all sales efforts online from merchandising, content, graphic design, photography, email campaigns, cart abandonment campaigns and pricing/profitability
  • Met or exceeded company revenue and GP goals including record breaking black friday/cyber monday sales
  • Gathered requirements & managed large scale projects such as responsive site redesign, building from scratch in-house CRM & CMS platforms and customer service IVR system