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Proven marketing and inside sales leader known for building and retaining high performance teams by hiring and motivating A players. Recognized for creating and executing demand generation and branding strategies that incorporate modern selling & digital tactics.

Social Profiles: | Twitter @JenHoltvluwer |

  • Digital Marketing (Engagio, Everstring, Bombora, Google, AdRoll)
  • Organic and Paid Social Media: Twitter, YouTube, LinkedIn, Instagram, Facebook, SlideShare
  • EveryoneSocial (Employee Advocacy)
  • HubSpot, Pardot, Eloqua,
  • BaseCamp, Slack
  • Social Selling
  • Named Account Strategy
Core Accomplishments
  • Built a business development team (4) in 4 months that generated $8M in pipeline in first 2 quarters
  • Leveraged Bombora intent data to identify surging DoT accounts - made contact with 13 generating $367,000 in pipeline
  • Delivered $6M in pipeline from a single GTM program in 9 months
  • Sourced 75% of won sales opportunities resulting in a 18% net-new revenue growth over prior year
  • Revamped failing Google Adwords program in under 6 months, making it the top performing paid channel
  • Introduced 6 new content-preference email nurture tracks that resulted in a 31% MQL conversion rate in 2H
  • Spearheaded new lead scoring model and implemented new marketing automation tool in under 45 days
08/2018 to Current
Senior Director Of Marketing And Inside Sales Alcatel Lucent Enterprise Paris, France
  • Built an inside sales team focused on strategic verticals in four months
  • Launched geo-targeted program that identified customer look-alike accounts via on-line surging intent scores
  • Founder of IT Vanguard Awards (Influencer Marketing) where 11 IT leaders were selected by (4) influencers with 200K+ social network, yielding a $1.6M opportunity
  • Developed press kit for company's 100 year anniversary celebration
  • Coordinated watch parties and lead-gen events around Tour De France
11/2017 to 08/2018
Vice President Of Marketing And Inside Sales, North America Cherwell Software Denver, CO
  • Built a high-performing demandgen organization from one to seven
  • Grew the Inside Sales organization from five to nine and implemented on-boarding, solution selling training, metrics and modern compensation plan
  • Implemented social selling and account based selling program
  • Generated 1,007 MQLs from inbound demandgen programs in three quarters
  • Increased outbound demandgen programs frequency and lead quality by implementing vertical programs that leveraged intent data
  • Redesigned corporate website to be optimized for greater lead generation
05/2015 to 10/2017
Senior Director, Digital Demand Marketing Cherwell Software Denver, CO
  • Created new revenue streams through implementing GTM programs, customized email nurture drips, Paid Social channels, peer review software directories and Google 
  • Grew marketing generated sales opportunities 34% over prior year 
  • Launched DemandGen Dundies Annual Award ceremony
  • Increased net-new (opt-in) contacts for prospect database by 60% 
  • Grew organic and direct website conversions (SEO) by 22%
02/2012 to 03/2015
Senior Campaign Director BMC Software Houston, TX
  • Directed new up-sell/cross-sell marketing program across 3 product families
  • Executed demand generation programs that drove 22% of pipeline by nurturing prospects through the buying cycle starting with thought leadership 
  • Ran email nurture campaign resulting in 10-15 pipeline opportunities/qtr
  • Delivered innovative offers: mobile app, e-book for ipad, etc.
  • Created top-performing trial offer – generating on avg 70 trials/ month
11/2008 to 02/2012
Direct Marketing Manager Numara Software (Acquired by BMC Software) Tampa, FL
  • Produced BOF virtual events where  32% converted into a sales opportunity
  • Organized, promoted and executed field marketing events that helped close BOF deals
  • Wrote customer product notifications to global customer base
  • Developed customer and prospect integrated marketing campaigns that sourced 56% of won opportunities (average opportunities generated per campaign ranged from $25K-$200K, based upon SMB vs Ent product offering)
08/2007 to 11/2008
Vice President Of Marketing & Product Marketing TeamStaff Inc Clearwater, FL
  • On-boarded new acquisitions to maximize marketing efforts
  • Conducted corporate identity exercise(s) for rebranding and pipeline generating initiatives – resulting in over $2M in revenues in first four months
  • Managed corporate events and tradeshow exhibition activities
  • Developed value-prop statements for print and online marketing/publicity campaigns that generated 34% more contracts
  • SEO and PPC campaign development and management
  • Presented quarterly marketing results to Board of Directors
11/2005 to 08/2007
Marketing Communications Manager Pilgrim Software, Inc Tampa, FL
  • Developed and implemented new corporate identity strategy including: value proposition statements & campaign development; resulting in a 50% increase of sales leads generated over prior year
  • Wrote banner ads, campaign content, PRs, white papers, and case studies
  • Organized educational workshops resulting in over 1,000 net new contacts
  • Managed online activities, such as: SEM, SEO and navigation design of website
04/2000 to 10/2005
Marketing Communications & Partner Manager Blackmer, A Dover Company Grand Rapids, MI
  • Strategic planning and implementation of global marketing strategy
  • Managed international tradeshow program
  • Developed and executed marketing programs with global business partner network
  • Copy writer of editorial and feature articles, press releases, distributor releases, website content, and employee communications
  • Prepared and presented marketing presentations at global distributor meetings
Master of Science: Communications Grand Valley State University Grand Rapids, Michigan
Bachelor of Arts: Communications Hope College Holland, Michigan
  • AA-ISP Denver Chapter, Officer/Board of Director
  • Football Coach - aka cat herder for 5-7 year olds
  • Denver Make a Wish Charity Calendar Volunteer
  • BrightTalk Women in Tech series - Presenter
  • B2B Global Marketing Exchange - Presenter
Honors and Awards
  • Top 43 Revenue Marketing Game Changer Award Recipient, January 2019
  • 2018 Killer Content Finny Winner, DemandGen Report January 2018
  • Outstanding Colleague, ITSM Products Team Recognition Award, BMC Software May 2015
  • Marketing Excellence Award, BMC Software Feb 2014
  • Catch the Wave Positive Attitude Award, Numara Software June 2012
This resume is created in 7 minutes.
Professional Summary
Flexible, results-oriented Manager offering focused leadership and restaurant operations knowledge to drive profitability. Exceptional communication skills.
  • Natural leader
  • Staff scheduling
  • Dynamic, friendly hostess
  • Inventory control and record keeping
  • Service-oriented
  • Food service background
  • Business operations expertise
  • Marketing and advertising
  • Very Responsible
  • Strong work ethic
  • Point of Sale (POS) system operation
  • Passion for customer satisfaction
  • Proven cost-control expert
  • Conflict resolution techniques
  • Trained in performance and wage reviews
  • Results-oriented
  • Punctual
Work History
07/2015 to 07/2017
Kitchen Manager HopCat Madison, Wisconsin, United States
I started as a line cook, because I needed a job, after 11 months I was promoted to manager, I was in charge of training employees, upholding the safety and sanitation laws. I also ordered the food for the restaurant. I was a manger for about a ear. I like the kitchen but I am more of a people person and prefer to be a part of the front of the house. I have a skill for sales and hospitality.
04/2014 to 02/2015
Line-Cook Culver's Milwaukee
I was basically a line cook here. I had worked at one in high school, So I went backon mygood reputation.
08/2013 to 02/2014
Food server/ Food Prep Sakura Japan Sushi & Grill Waukesha, Wisconsin, United States
This was primarily a sushi restaurant. I was in charge of greeting, and seating. I also served. In the mean time I prepped food and made appetizers.
04/2013 to 02/2014
Server/Bartender Mai Thai Milwaukee WI
There was a lot I was a part of here, I actually started prepping, then I started cooking. After a couple months, I was the lead Server and Bartender. I did a bit of it all. I ordered liquor, and food. My boss ended up closing the restaurant to do something else.
05/2006 to 03/2012
Vice President Elite Professional Cleaning Waukesha WI
My mo started this company when I was 11, I worked for it through high school on and off, and was forced to take it over with my brother when I was 18. We ran the whole company, hired and fired employees. I handled inventory, and the accounting as well. It fell a part as my mom fell terminally ill. I learned a lot from the experience.
04/2011 to 07/2011
Server/Expo Asian Fusion Bistro Waukesha, Wisconsin, United States
I loved this job, they had a variety of food, it was fun selling it. I got to serve, and expo, but also observe the chefs for all three different cuisines. It is the place I learned about sushi, and learned my love for it. I left due to moving to a different city.
08/2017 to Current
Bartender Tornado Room Steakhouse Madison , WI

I started as a back-waiter, and worked my way to the bar. With very little bar experience, I taught myself the necessary skill set to go with it. I now control the private party room and manage shifts in my dinning room. I still work there while I work on entering the business world.

11/2018 to 08/2019
Account Executive Assured Leads Madison, WI

I was offered this position while bartending. I was made about 300 calls a day generating leads for commercial insurance agents. I was the top performer my first month on the phones, then I won top producer for Q2 of last year. I was promoted to team lead right before the company closed. They closed due to loss of funds. I have been trying to get back since.

High School Diploma
Arrowhead High school - Hartland WI
This resume is created in 7 minutes.
Professional Summary

Driven product executive with 20 years of financial industry and application experience which includes thorough knowledge of and experience with Oracle Financials, Oracle Projects, PeopleSoft Enterprise Financials, and PeopleSoft Enterprise Service Automation. Offers extensive background in all aspects of financial product management, easily moving from vision and strategy to hands-on implementation.

  • Effective leader
  • Consistently meet goals
  • Exceptional interpersonal communication
  • Deadline-oriented
  • Market and Product Positioning
  • Value Propositions
  • Business plan development
  • Product Strategy
Work History
Vice President Product Marketing Mar 2017 - Current
Comprehend Systems Redwood City, California, United States
  • Collaborated with marketing and sales team to plan market launch, analyst relations, and lead generation campaigns for a new suite of Clinical Intelligence applications.
  • Developed packaging, branding, positioning and messaging, and sales enablement to reinforce competitive strengths.
  • Optimized lead generation growth by leading marketing strategy, including message and content creation. Increased pipeline 45% quarter over quarter.
  • Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
  • Managed 1.2M marketing budget to develop and execute marketing strategies, budgets, and sales plans.
Senior Director Product Marketing Mar 2016 - Feb 2017
Comprehend Systems Redwood City, California, United States
  • Designed, tested and executed portfolio of campaigns with marketing automation. Generated 150% increase in marketing qualified leads year over year.
  • Maintained and executed strategic portfolio of events that enable thought leadership and lead generation with target accounts.
  • Led strategy and content development for account-based marketing and selling to support growing sales team.
  • Identified and translated new product/technical capabilities into meaningful customer benefits, including concrete positioning and messaging for all new product features.
  • Aligned with sales and product leaders to deliver compelling customer-facing collateral and sales tools.
Director Product Strategy Nov 2006 - Feb 2016
Oracle Redwood City, California, United States
  • Determined product investment to increase revenue and customer satisfaction for key Oracle Financial product modules.
  • Acted as spokesperson for Oracle Financials for customer visits, sales meetings, partner events and conferences, included regular public speaking opportunities to over 300 participants.
  • Interacted with a diverse set of customers to understand product uses to deliver ROI and customer use case collateral.
  • Worked closely with sales on greenfield and up-sell/cross-sell campaigns, field and partner readiness training programs, and win/loss analysis.
  • Managed and delivered on press/analyst plans, and customer reference programs.
Senior Product Manager Jul 2004 - Oct 2006
Oracle Redwood City, California, United States
  • Led team to analyze, write and prioritize requirements to gain momentum for Oracle Projects in specific verticals.
  • Worked closely with product marketing to increase product awareness and demand generation specifically in new product areas such as Project Portfolio Management and IT Governance.
  • Developed and executed on detailed product readiness plans, communication plans, analyst/press plans, as well as field readiness plans.
Senior Product Strategy Manager Jan 2002 - Jun 2004
PeopleSoft Pleasanton, California, United States
  • Drove product direction of PeopleSoft Enterprise Financial Management Solutions for specific verticals by working with customers and sales to identify gaps in current product, analyze requirements and validate design.
  • Acted as a PeopleSoft spokesperson through public speaking opportunities at corporate conferences, customer visits and strategic meetings with customers, partners and sales.
  • Developed marketing collateral to assist with product positioning and assist with providing guidance to marketing team on product functionality. 
Sales Consultant Dec 1997 - Dec 2001
Oracle Reston, Virginia, United States
Bachelor of Science: Marketing Auburn University Auburn, Alabama
This resume is created in 7 minutes.
Professional Summary

Dedicated Restaurant Operations Multi-Unit Brand Leader demonstrating effective leadership through cost controls, systems development, profits growth, business strategy, and financial reporting. Excels at developing teams to cut costs, maximize profits, and streamline operations for a positive culture and experience for guests and employees.

Work History
Director Of Operations 02/2013 to 09/2015
Red Lobster Kansas City, MO
  • Lead 8 stores generating over $30 million per year in revenue
  • Managed an average of 24 Managers, 8 General Managers, and 700 hourly employees
  • Designated to on-board all new Director of Operations in the Division
  • Defined strategy and business plan for Missouri Operations
  • Received Darden Award for top tier operations results in cost reduction, sales growth, total quality, and employee retention
  • Nominated for the Director People Developer of the Year Award
General Manager 02/2006 to 02/2013
Red Lobster Fort Smith, AR
  • Lead a team 3 Managers, 3 Shift Managers and 90 employees
  • Generated 4.75 million Revenue per year
  • Promoted 3 General Managers and 7 Managers internally by empowering in a strong development-based culture
  • Increased profits through effective sales training and troubleshooting profit loss areas
  • Scheduled and led weekly store meetings for all employees
  • Planned budgets and authorized vendor payments
  • Completed profit and loss performance reports
Owner/Operator 05/2000 to 03/2006
Hardwood Sports Bar and Grill Tulsa, OK
  • Managed 12 employees and 2 managers
  • Increased Sales to 1.25 million from $600k in the first year
  • Generated weekly, monthly, quarterly, and yearly forecasts
  • Supervised invoice processing, purchase orders, expense reports, credit memos and payment Compiled action plans for strong results based business plans through profit and loss analysis.
  • Created daily and weekly cash reports for accounting management.
President 06/2018 to Current
Toon Insurance Kansas City, MO
  • Employer HR and benefits consultations
  • Retiree benefit plans
  • Medicare products
  • Managed 15 agents and $10 million in sales per year
  • Financial Forecasting
Vice President 09/2015 to 06/2018
Herrman Insurance Solutions Lee's Summit, MO
  • Corporate and personal accounts.
  • Managed and oversaw client services for hundreds of corporate and personal accounts.
  • Developed methods to establish and clarify customer objectives.
  • Managed 32 agents and $20 million in sales per year
Bachelor of Arts: Economics University of Iowa - Iowa City, IA
Associate of Arts: Business Administration University of Iowa - Iowa City, IA
This resume is created in 7 minutes.
Highlighted Skills

Data analysis, Microsoft Excel, Microsoft Word, SPSS, STATA, Confidentiality, Administrative skills, Policy/program development, Organization, Communication, Programming, Interpersonal Skills, Complex problem solving, Spanish (moderate)

Special Assistant Department of Housing & Residence Life | Denton, Texas | Jul 2015-Jul 2016

Live-In Assignment, 35 Hours/Week, $10/hour

  • Managing and retrieving data on an on-going basis in various software applications, and preparing reports for supervisors/ Organized the program database, editing and sorting program submissions
  • Scheduled interviews with job applicants and helped select employees and interns
  • Strong organizational skills and the ability to communicate effectively orally and in writing/ Coordinated with 50+  live-in professionals and paraprofessional personnel and maintained spreadsheets tracking employee progress
  • Facilitated professional and personal development opportunities/ Responsible for training presentations and one-on-one peer support.
Resident Assistant University of North Texas | Denton, Texas | Jan 2014-Jul 2015

Live-In Assignment, 30 Hours/Week, $233/month

  • Created and maintained an environment conducive to academic, personal, and social growth, linking students and parents to resources on and off campus
  • Managed front desk operations and various administrative functions, including handling confidential documents and routing telephone calls to the appropriate subject matter experts
  • Enforced policies and documented violations/ Rotating On-Calls
President Board of Supervisors of Polo Ridge Fresh Water Supply District | Kaufman County, Texas | Jan 2013-Current

$200/annual meeting

  • Exercising executive powers and the Secretary to attest [orders] on behalf of the Board and District
  • Providing adequate and proper representation
  • Approval of expenditures
  • Ability to reason and determine what is in the best interest of the community
  • Reason and determine what is in the best interest of the developers
  • Ability to consult with engineers, legal representatives and other professionals 
B.A: Political Science University of North Texas | | Denton, TX | Summer 2016 Political Science

National Residence Hall Honorary: Elisabeth Brooks Warren Chapter: Advisor, Member.

Residence Life Advisor Council: President, Treasurer, Member.

Pi Sigma Alpha:  Active Member.

National Society of Collegiate Scholars: Active Member.