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Professional Summary
Bilingual, self-starter with 20 years of experience working in socio-economically challenged communities serving at-promise youth. Proven commitment to team-building, demonstrated by the ability to lead and motivate staff to perform at top efficiency levels. Has extensive knowledge in the development, design and replication of programs in the field of youth development. 20+ years of experience in human capital management duties, position analysis, staffing, hiring, training and performance management for overall staff of 30 and 16 AmeriCorps Members at the Maryland Multicultural Youth Centers, a department of the Latin American Youth Center. Responsible for fundraising and building capacity of programs. Highly effective in partnering and collaborating with community, government agencies and private industry to provide opportunities for youth and their families. Direct knowledge of laws, regulations, policies, initiatives, and government structured community-based organizations in the District of Columbia and Maryland.
Core Qualifications
  • Visionary
  • Leader
  • Results-oriented
  • Problem Solver
  • Innovator
  • Strategic Thinker
  • External Awareness
  • Financial Management
Managing Director Oct 2016 to Current
  • Provide oversight of two Maryland Sites located in Silver Spring, Montgomery County and Riverdale, Prince George's County.
  • Participate in the Senior Management Team for the Latin American Youth Center.
  • Have oversight of a $4 million budget and 20-25 multiple grants.
  • Successfully worked on the Taproot project which resulted in the development of a Compensation Philosophy and a Performance Evaluation tool.
  • Worked on the Achieve Mission project that resulted in the purchase of Review Snap software and the integration of the Performance Evaluation to an online tool.
  • Worked on the Bridgespan project that focused on cost analysis and program impact.
  • Will be working on the Next Generation Project funded by the Kresge Foundation, representing LAYC, a two year commitment to discuss the work of the Non-profit sector.
  • Work closely with Maryland leadership for the implementation of program delivery services, funding opportunities, evaluation and monitor compliance.
  • Build networks and manage relationships with organizations working on issues relevant to the mission of the LAYC-MMYC
  • Serve as agency representative and decision maker to various partners and stakeholders.
  • Partner with Development Department to identify new funding opportunities, design the new program structure to respond to community needs; initiatives, partnerships and implementation.
  • Build partnerships with stakeholders, ie., Government, Higher Learning Institutions, Corporations and Public School Systems. 
Deputy Director Aug 2006 to Oct 2016
  • Worked with the Managing Director to accomplish the mission, goals and objectives laid out in Strategic Plan and refine Plan based on changing needs and dynamics.
  • Provided oversight of three Maryland sites located in Silver Spring, Langley Park and Riverdale of managerial activities, including planning, designing training for annual staff retreat, and leadership team meetings.
  • Participated in the development of the Positive Youth Development Curriculum & Training. 
  • Collaborated with the Managing Director in conceptualizing short-term and long-term strategies and developing operational plans, program and learning objectives to ensure that all program goals and missions are met.
  • Served 700 youth thru a myriad of programs ranging from workforce (job readiness, internships and job placement), education, gang prevention, parent engagement and counseling.
  • Provided direction to the site managers and monitored process in the design, development and evaluation of all programs.
  • Managed day-to-day operations including but not limited to program management, financial and administrative management and services.
  • Serve as Acting Managing Director for the LAYC-MMYC in the absence of the Managing Director.
  • Recruit, identify and hire staff.
Director of Montgomery County Programs Sep 2005 to Aug 2006
  • Led the planning, implementation and management of a newly formed workforce program servicing disadvantaged youth in Montgomery County.
  • Responsible for the development, design and implementation of a youth work skills program for Montgomery County.
  • Hired and established specific job scopes and direction for the supervision of 8 staff members.
  • Established and implemented records and filing systems that met funders' compliance guidelines.
  • Responsible for the day-to-day management of the MMYC Montgomery County office.
  • Launched the first Youth Job Fair for Montgomery County in 2007, which served 650 youth and placed 300 youth in jobs.
  • Successfully managed and fund raised $14,000 from government, private industry and other sponsors for Youth Job Fair.
  • Developed, designed and facilitated art/theatre initiatives to promote job readiness for adjudicated youth.
Director of Upward Bound Sep 1999 to Sep 2005
  • Led the planning, implementation and management of a newly formed Upward Bound program servicing high school students in the Washington, DC area in partnership with the George Washington University and the National Council of La Raza.
  • Successfully implemented the Upward Bound program that earned an additional four year funding by the Department of Education to continue services to first generation and low income youth.
  • Managed a budget of $800,000 in a course of 4 years.
  • Received successful financial and program audit reviews from the Department of Education.
Education and Training
Additional Information
  • ACTIVITIES AND HONORS: Board Member, District 2, Prince George's County 2014- Present, Phyllis Campbell Newsome Public Policy Leadership Award - 2016,  Certificate of Achievement, Executive Development Roundtable - October 2011, Appointed as Governor's Commission for Service & Volunteerism - April 2008-2011, Future Executive Director's Fellowship Program September 2010- August 2011, The Center for Leadership Innovation - April 2010, Non-Profit Leadership Institute, Montgomery College - 2010, Represented LAYC at a Conference in El Salvador with the Department of Justice - 2009
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Professional Summary
Driven and accomplished Public Relations / Communications practitioner with 18 years experience in marketing, strategic communications planning, media relations, with management and administrative experience. Effectively promoting and enhancing robust communications campaigns for internal and external audiences and maintaining active and positive relationships with media,  government, businesses, and the community. Well-connected in Comox Valley and highly successful in event planning, stakeholders' engagement and business operations
  • Strategic Planning
  • Community outreach
  • HR, Budgeting and finance expertise
  •  Print, online media expertise
  • Corporate communications and engagement
  • Self-directed
  • Superior verbal and written communication skills
  • Analytical thinker
  • Exceptional attention to detail
  • Fluent in French
Leadership and Management Course, Ottawa, 2006;   Website Content Management, Ottawa, 2005;   Advance Aerospace Officer Leadership Course, Winnipeg, 2004;   Staff Officers Course, NATO School, Oberammergau, Germany, 2001;   Information Operations, United States Joint Forces Command, Norfolk, Va., 2001; Defence Information and Journalism School, Fort Meade, Maryland, 2000; Member International Association of Public Participation (IAP2)
Work History
Owner/Director, 12/2009 to 09/2017
Soteria Strategies Inc. Comox, BC
  • Managed team of four employees and four subcontractors for health and safety company.
  • Created business plans, policies and technical manuals.
  • Directed business operations with a 1.1M contract
Director Of Marketing And Communications, 11/2016 to Current
St Joseph's General Hospital Comox, BC
  • Develop Strategic Communication Plan and coordinate  communications activities to promote  hospital's future role in healthcare sector.
  • Negotiate and facilitate all media relations activities and provide media awareness coaching and interview technique training.  
  • Create and oversee execution of community and government engagement strategies.
  • Write all communications material for online and print including briefing notes, press releases, fact sheets, annual reports, powerpoint presentations, and  media response lines and talking points.
  • Journalist, Reporter, 06/2012 to 03/2016
    Black Press,Skies Magazine/RCAF Today, Island Woman Magazine Comox, BC
    • Produced high-quality marketing and promotional material for various businesses or products.
    • Wrote, photographed and produced stories for multiple publications, including Internet and digital channels.
    • Edited footage to create videos for Black Press social media.
    • Achieved several accolades and notes of appreciation regarding the quality and professional caliber of an individual or on a featured business. 
    Public Affairs Officer , 11/2014 to 08/2015
    Canadian Forces Base Comox
  • Developed and implemented communication objectives for 19 Wing Air Force base.
  • Prepared all public relations publications including press releases, media advisories, fact sheets, talking points, and speeches for commanding officer and senior staff, and povided spokesperson training for air force officers.
  • Accomplished tasks include organizing and facilitating media coverage of a high-profile military funeral of a service member killed while serving on duty, and two emergency incidents on base.
  • Established excellent media relations with local print, radio and TV press able to call upon them to help break a newsworthy story.
  • Media Director, 02/2012 to 05/2014
    Abbotsford and Fort McMurray International Airshow Societies Abbotsford and Fort McMurray
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Developed partnerships with local businesses to secure third party promotions via media sponsorship.
  • Developed key messaging, branding and positioning statements, and prepared show performers and subject matter experts for interviews.
  • Maintained social media tools, blog and web content to provide real-time reporting of air show events.
  • Communications Director, 02/2009 to 12/2010
    Vintage Wings of Canada Gatineau, QC
  • Developed strategic communication plan including key messages and tools for effective communication with internal and external audiences. 
  • Organized and facilitated all media interviews, activities and events including press conferences.
  • Developed, delivered and managed crisis communications plan and provided all media training to key spokesperson.
  • Successfully managed numerous social media platforms for three air demonstrations teams in addition to main webpage and blog.
  • Designed and delivered PR campaigns for four air shows working closely with municipal leaders and businesses to execute sponsors partnerships and garner local support.
  • Public Affairs Advisor Air Force Centennial of Flight, 11/2008 to 12/2009
    Canadian Air Force Ottawa, ON
    • Developed and implemented the strategic communication plan for all activities and events associated with the centennial celebration across Canada throughout 2009.
    • Responsible for the creation and distribution of press releases, media advisories, fact sheets, talking points, and speeches for senior executive staff and flag officers (Generals).
    • Organized and facilitated all media events including interviews, press conferences and special presentations, preparing spokesperson with key messages.
    • Project manager for the creation and development of the Air Force's Centennial of Flight website and social media tools, successfully accomplishing a dynamic interactive website involving video, a time-lapse and blog.
    Project Manager and Communications Advisor, 06/2008 to 11/2008
    Air Force Speakers Bureau Ottawa , ON
  • Managed portfolio of all Air Force members registered in Speakers Bureau program; Arranged speaker engagements in cities and communities across Canada.Developed and managed, in coordination with Air Force Centennial of Flight Celebrations staff, a community outreach/speaking engagement program specific to the Centennial of Flight program. 
  • Developed  presentation for national Air Force speakers bureau and trained presenters to deliver key strategic messages to target audiences.
  • Led staff of administrators, successfully managing the program under budget limits.
  • Public Affairs Instructor, 06/2007 to 01/2010
    Defence Public Affairs Learning Centre
  • Provided training in geo-political issues, media relations, crisis communications, outreach, and journalism for Regular and Reserves Public Affairs Officers.
  • Provided instructional training in media operations and communications planning to senior NATO officers employed in a Public Affairs position in their respective nation's military. 
  • Mentored new public affairs officers undergoing vocational training.
  • Public Affairs Advisor and Branch Adjutant, 06/2006 to 06/2007
    Ministry of National Defence Ottawa, ON
    • Managed the administrative, financial and human resource functions within Assistant Deputy Minister (ADM) Public Affairs.
    • Prepared the annual business plan for a 30M budget, successfully accomplishing a robust budget able to meet the operational, staff and training requirements.
    • Prepared all Chief of Staff presentations and speeches and organized all visits to over 160 CF Provided mentorship and career guidance to more than 100 junior Public Affairs officers across Canada.
    Public Affairs Officer, 01/2005 to 06/2006
    Department of National Defence Ottawa, ON
    • Responsible for outsourcing a million-dollar contract to brand four new CF operational commands, successfully accomplishing the creation of new identities and logos for each.
    • Assisted in the development of the strategic communication plan for the new command structure of the CF.
    • Created and executed the strategic communications plan for one of the new commands, Canadian Operational Support Command.
    • Advised the Chief of Transformation commanding general on all media activities, preparing appropriate speeches, talking points and key messages for interviews and press conferences.
    Deputy Director And Public Affairs Officer, 09/2000 to 12/2004
    Canadian Air Force Operations Headquaters Winnipeg, MB
    • Managed a team of military and civilian communicators, photographer and administrative staff for Air Division General.
    • Responsible for the Air Force Communication Strategy for all air operations on 13 bases across Canada and for the North America Aerospace Defence Command (NORAD) for the Canadian Region.
    • Advised Air Division General on all public affairs and media related issues - a role of critical value and importance during the events of September 11th 2001.
    • Principle spokesperson and PA Advisor to Commander of the CAF National Support Element operating throughout the Arabian Gulf - US-led International Coalition Force for the Campaign Against Terrorism (2002).
    • Accomplished a successful media relations campaign to inform Canadian audiences of all Air Force activities in support of the war on terrorism while under strict media rules imposed by the host nation.
    Journalism and Communications Certificate: Public Affairs and Communications, 2000
    Defense Information School - Fort Meade Maryland
    Military Air Traffic Control License: 1992
    Transport Canada Institute - Cornwall Ontario
    Bachelor of Arts: Business and Commerce, 1991
    Royal Military College of Canada - Kingston, Ontario
    Business and Commerce
    • Promotions Director, Just In Time Choir Council (Present)​
    • Public Relations and Member of Board of Director for North West Council of Airshows, (2012/14)
    • Board of Director, Goose Bay & Comox Military Family Resource Centre (1997/98, 2011/12)
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    Executive Profile
    Highly motivated dedicated professional with over 14 years of proven experience in organizing community groups, forming civic and service networks, & ensuring alignment of program strategy with the needs of public and private sectors. Demonstrated skills in establishing and maintaining relationships across business spectrum with a broad range of people, backgrounds and agendas to understand needs, gain support and achieve mutually agreeable solutions. Committed to service excellence through "Doing It Right The First Time" (DIRFT). Proven leadership in strategy development for motivating staff to meet agreed upon deliverables. Able to bring thought leadership and create value proposition initiatives and operations within service and manufacturing industries. Ability to guide workforce in a challenging, fast pace and sometimes ambiguous environment.
    Skill Highlights
    • Asset Management 
    • Conflict Negotiation & Resolution
    • Cultural Diversity & Inclusion
    • Diplomacy
    • Government & Legislative Relations 
    • Economic Development
    • Faith Based Initiatives & Outreach
    • Fiscal Management


    • Leadership 
    • Marketing Communications  
    • Project Management
    • Public Policy Analysis 
    • Quality Control & Assurance
    • Strategy Planning, Implementation & Evaluation

    Core Accomplishments
    • Founded of the Chicago Aldermanic Black Chiefs of Staff (BCCS).
    • Developed a subcommittee with the City of Chicago Department of Planning to look at the Retail/Development, with a focus on retention on the South and West Side of Chicago.
    • Developed a construction program with Father Michael Pfleger to revitalize Chicago's 17th Ward and spur job creation.
    • Created Standard Operating Procedures (SOP) for Obama for America Campaign.
    • Created RIM and Health Inspection Manual for the Chicago Housing Authority.
    Professional Experience
    Director, Commission for Racial and Ethnic Diversity in the Profession
    Chicago, IL
    American Bar Association/ Sep 2014 to Current
    • Direct Commission, made up of 17 appointed members and up to 10 liaisons from internally and externally affiliated organizations. Manage operations, finances, strategic and budget planning and the sales of sponsorship's, program registrations and newsletter. With a budget of $1 million, the Commission conducts research, and produces programs and newsletter on the status of Minorities in the legal profession. The Commission seeks to eliminate bias and increase opportunities and inclusion for diverse attorneys.
    • Provide leadership, management and procedural guidance in the area of racial, ethnic, and/or gender diversity to the commission/council's leaders and members. 
    • Plan and implement the commission/council's racial, ethnic, and/or gender diversity activities.
    •  Provide substantive advice, support, guidance and counsel regarding national racial, ethnic and/or gender diversity issues, and trends to chairperson, members of the commission/council's, other ABA entities, and outside organizations.
    • Develop and implement substantive programs and projects, and coordinate with other ABA entities and other organizations. 
    • Act as the communications point person and substantive expert on appropriate issues, including research, writing, data collecting, reporting and public speaking.
    • Manage the commission/council's strategic plan, budgetary goals, and other projects - including securing non-dues revenues (grants, contributions, sponsorships and product revenues).
    • Provide supervisory management and leadership to commission/council staff.
    Chief of Staff, City of Chicago 's 17th Ward Office- Alderman Latasha R. Thomas
    Chicago, IL
    City of Chicago/ Feb 2008 to Feb 2014
    • Served as the single point of contact for all aldermanic communication strategy, ward complaint and conflict resolution, and overall operational processes for the 17th Ward.
    • Managed staff of nine, responsible for performance goals, evaluation, and employee relations.
    • Designed all collaterals/communications for City of Chicago's Mayoral office and cabinet members.
    • Directed the process for handling all complaints of Ward residents, and ensure effective channeling to appropriate staff and city department for resolution.

    Illinois Deputy Director
    Midwest Region, IL
    Obama for America/ Feb 2007 to Oct 2008
    • Served in key leadership and strategic capacities for the campaign which focused on galvanizing support from all elected officials, grass root organizations, clergy and business leaders.
    • Involved in the development of essential field operations to reach desired constituents.
    • Held state and regional positions as follows: Regional Field Operation in Iowa, Regional Political Director in South Carolina,State Political Director in Mississippi,Regional Political Director in Indiana, Regional Faith Outreach Director in Kentucky,Regional Trainer for general election in North Carolina.
    Portfolio Executive and Senior Manager, Asset Management Division
    Chicago, IL
    Chicago Housing Authority/ Feb 2003 to Feb 2007
    • Directed the management of residential housing portfolio to achieve overall quality, occupancy, and budgetary goals.
    • Facilitated and maintain collaborative relationships with key Stakeholders to support the Plan for Transformation, including public, private agencies, service providers and residents.
    • Reviewed reports from Asset Managers/Property Managers relative to property operations, construction activities, and resident concerns.
    • Supervised in-house Asset Management Staff to ensure all properties are aligned within budget.
    • Created Corrective Action Teams (CAT) to determine root cause analysis and eliminate due to Cost of Non-Conformance.
    • CONC).
    • Supervised Quality Control Specialist and office staff.
    • Assured Chicago Housing Authority (CHA) Assets and resources are being utilized to provide decent, safe, and sanitary housing to all residents as set by HUD standards.
    • Directed the inspection of all public housing units, systems, and common areas for compliance with HUD's Uniformed Physical and Condition Standards (UPCS), state and local health and safety codes and ordinances.
    • Directed the review and audit of over 25,000 resident files and rent calculations in accordance with Rental Integrity Monitoring (RIM).
    Director of Quality and Manager, Customer Service
    Fort Wayne, IN
    Alliance Relocation Services/ Feb 1995 to Feb 2002
    • Responsible for driving key principles of quality throughout the organization to achieve overall customer success not satisfaction.
    • Work with key strategic partners to drive high level of performance and meet ongoing requirements of all customers.
    • Handled all inquiries relative to suppliers and corporate clients including billing and claims.
    • Introduced quality manual for all internal staff and created standards for drivers.
    Bachelor of Science: Criminal Justice Mississippi Valley State University 1989 Itta Bena, MS, USA Thirty-Six hours toward MPPA,
    Certified: Public Housing Manager National Association of Housing and Redevelopment Officials (NAHRO) Washington, DC, USA
    Certified: Quality Facilitator National Association of Housing and Redevelopment Officials (NAHRO) Washington, DC, USA
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    Senior Account Manager specializing in digital marketing campaigns. Manages firm's high volume and top grossing accounts. Coordinates account deliverables and manages stakeholder relationships to ensure successful client results. Strong management background and leadership role as new hire trainer. Highly organized and focused on system operations to ensure successful product delivery.
    •  Trilingual: English | Portuguese | Spanish
    • Strategic Account Management
    • Current Account Portfolio | 90 accounts totaling Two Million in yearly revenue. 
    • Product demo and support
    • Highly organized - systems oriented
    • Relationship building and consultative selling
    • Google Analytics proficient
    Senior Account Manager
    February 2015 to Current
    CityTwist / Conquest Automotive Boca Raton, Florida
    • Delivered reporting using R.L. Polk and Google Analytics to provide real time success metrics and high internal client retention.
    • Implemented client's backend website and social media campaigns, mobile applications and data suppression.
    • Worked in tandem with Fulfillment and Customer Support to ensure marketing results and client satisfaction.
    • Coordinated with Account Executives in client and agency contract negotiations following on-boarding.
    Deputy Director - South Palm Beach County
    June 2014 to November 2014
    Grassroots Solutions (GRSC) Washington D.C.
    • Recruited, trained, and monitored over 60 paid canvassers.
    • Managed political canvassing through Organizer Inc. to cut turf and monitor field organization.
    • Program exceeded its pre-GOTV goals by nearly 1000 knocks and finished with over 40,000 doors knocked and 9,000 voter contacts.
    Bachelor of Arts : International Relations | Political Science, 2011 Florida Atlantic University Boca Raton, Florida, United States
    • Certificate in Ethics, Law, and Society and Peace Studies
    • Closing ceremony speaker and Outstanding Delegation Award | United Nations General Assembly Hall, New York City, 2011.
    • Lois Sontag Diplomacy Scholarship, 2011.