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Professional Overview

Digital marketing specialist, data analyst and freelance front-end web developer. Skilled and experienced in a variety of digital marketing tools and technologies.  Good with numbers, research, and self-education. Quick learner, adaptive, highly creative, intellectually curious, very personable and dedicated.

Skill Areas
  • Google Analytics
  • Ad Words Research
  • Data Visualization with Tableau
  • Social Media Advertising (including Facebook Advertising)
  • Search Engine Optimization and Advertising
  • Email Marketing
  • Programming Proficiency in HTML/CSS, Javascript, some Python
  • WordPress
  • Web Content Management
  • Microsoft Excel and Microsoft Word
  • Archival research
  • Consumer Data Analytics 
  • Consumer Surveys
Relevant Professional Experience
Outreach Specialist and Event Coordinator (Remote) Center for Changes | Detroit, Mi | Oct 2017-Nov 2018
  • Edited and managed website while utilizing SEO strategies
  • Used Google Analytics to analyze web traffic and demographics
  • Managed social media, analyzed followers data and conducted advertising based on findings
  • Used email marketing for fundraising 
Paralegal Law Office of Gregory T. Anderson | Dekalb, Il | Jul 2016-Sep 2017
  •  Data Entry and Visualization
  •  Coordinated Emails
  • Proofread Documents and Analyzed Financial Reports
Board Member Northside Action for Justice | Chicago, Illinois | Jan 2015-Current
  • Analyzed data on housing, neighborhood demographics, education inequity.
  • Developed and published a monthly email newsletter.
  • Wrote comprehensive reports and presentations each month on campaign projects, fundraising and organizational work.
  • Reviewed staff work and gave comprehensive and constructive feedback.
Social Media and Web Specialist Jorge Mujica for Alderman | Chicago, Illinois | Mar 2015
  • Updated and managed campaign website content.
  • Developed advanced social media, digital marketing and online advertising for campaign.
  • Analyzed political data, ward demographics and election numbers.
  • Maintained awareness of digital trends and new emerging technologies and platforms.
Board Member Join the Impact Chicago | Chicago, Illinois | Apr 2009-Oct 2012
  • Gathered and analyzed data on LGBTQ needs and interests.  
  • Updated and maintained website and social media sites.
  • Reviewed study findings and recommended policy options for lawmakers.
Bachelor of Arts: Major: History Minor(s): Political Science and Gender Studies University of Illinois at Chicago | | Chicago, Illinois, United States
High School Diploma PORTA High School | | Petersburg, Illinois, United States | | 2009
Fellowships and Awards

- Windy City Times 30 Under 30 Award - Vegetarian Resource Scholarship Award -  Illinois Children of Veterans Tuition Scholarship 

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Professional Summary
Quality-focused Office Assistant committed to approaching administrative tasks with tenacity and attention to detail. A proactive employee who takes on multiple tasks and sees each one through to completion. I desire to gain a position with a stable organization offering challenge and opportunity, with potential for advancement as warranted by demonstrated ability.
  • Detail-Oriented
  • Excellent Communication
  • Administration
  • Finance
  • Microsoft Office
  • Customer Service-Oriented
  • Process Management
  • Team Building
  • Data Entry
  • Time Management
Work History
Financial Assistant 01/2018 to Current
Roth Companies Cleveland, OH
  • Process invoices, purchase orders, expense reports, credit memos and payment transactions.
  • Verifies vendor accounts by reconciling monthly statements and related transactions.
  • Coordinated office inventory by restocking supplies and placing purchase orders.
  • Monitored database, scanned documents to each job
  • Posted receipts to appropriate general ledger accounts.
  • Maintained payroll information by calculating, collecting and entering data.
Corporate Housing Administrative Assistant 05/2018 to 09/2018
Aires Pittsburgh, PA
  • Enter rates estimates, and other documentation into database
  • Enter invoices received from corporate housing providers and attach in the system
  • Update the tracing prompts for each file
  • Communicate with partners to resolve invoicing discrepancies
  • Copied, logged and scanned supporting documentation.
Office Assistant 06/2016 to 12/2017
Bailey Communications North Ridgeville, OH
  • Received daily shipments, managed database, and informed service department of completed orders.
  • Created quotes for clients and processed purchase orders.
  • Coordinated weekly staff meetings, client demonstrations and holiday events.
  • Managed Erate spreadsheet for future projects to bid and provide all necessary information to service manager.
  • Revised marketing inserts with new services, products and manufacturers.
  • Provided monthly TDM and FSMA reports of support hours for maintenance agreements.
  • Assisted service technicians in various projects by adding contacts into their global directory, monitoring clients requests, and developing data spreadsheets for the service department.
Associate of Arts: Human Resources Management Current Lorain County Community College - Elyria, OH

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Professional Summary

A data driven Marketing professional with 9 years of experience in Fashion and Travel Retail. I have previously set up and grown the CRM and Digital Marketing teams for leading retailers in India.  Most recently I have gained experience at DFS Group Limited in Hong Kong doing Online Marketing to attract independent travellers from China, Japan and other countries. In my spare time, I build travel itineraries for readers of our travel blog -


Project Management

Email & SMS Marketing

O2O Marketing

Online Paid Advertising

Team leadership

Work History
Senior Manager, Marketing Automation 01/2014 to Current

  • Acquired potential travellers' data online through a lead generation incentive program and converted 25% in-store (O2O) with associated sales value of USD 4M in 2018 
  • Built website and email marketing campaign aimed at inspiring Chinese, Japanese and South Korean travellers to travel to one of the fourteen countries where our stores are present
  • Drove E-commerce automations such as Abandoned Cart and online order cycle to drive increase in online pre-orders from travellers
  • Led 360º online campaigns; Increased customer engagement using innovative technologies such as 360º video and Facebook Messenger Chatbot
  • Supervised the daily activities of 3 direct reports including their hiring, training and performance evaluations
Manager, Customer Relationship Management 12/2010 to 05/2013
Genesis Luxury Fashion (An L-Capital funded company) New Delhi
Genesis Luxury is the exclusive distributor in India of Jimmy Choo, Bottega Veneta, Giorgio Armani and other international Luxury Brands
  • Led a team of 4 to grow the CRM department and make it the backbone of the company's consumer data requirements
  • Doubled in-store lead generation by identifying growth opportunities and working with the store teams to incentivise data capture
  • Grew revenue by 30% annually by driving email, SMS, Facebook and direct mail campaigns to maximize customer database monetization
  • Drove customer lifecycle campaigns which improved repeat customer rate to 50%
  • Identified the need for in-store KPI analysis and developed a monthly report to enable optimization of key metrics
Assistant Manager, Digital Marketing 12/2009 to 10/2010 India (A Sequoia Capital funded company) New Delhi was India's first flash-sale E-commerce retailer (similar to Gilt Groupe in the United States)
  • Developed the marketing strategy for the launch of the E-commerce startup
  • Managed a monthly budget of US$ 150K for online media buys including text and banner Ads
  • Increased online sales and leads by 10x (US$ 1.2M/month) in less than a year by driving SEM and EDM campaigns
  • Grew organic leads through word of mouth marketing campaigns
  • CRM and Corporate Sales Executive 07/2008 to 12/2009
    Genesis Luxury Fashion New Delhi
    • Implemented and optimized the CRM platform Microsoft Navision to enable customer data capture and progressive profiling
    • Acquired the first two clients for the company even in a recessionary market, by establishing relations with 100+ companies within 6 months

    MBA 2014 Hong Kong University/London Business School - Hong Kong and London
    Bachelor of Arts: Sociology 2008 Delhi University - New Delhi

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    Corporate Operations and Vendor Manager with over 8 years overseeing operations, distribution, and Information Technology. A trained facilitator with interpersonal and negotiation skills. Results-focused with success in developing and leading diverse teams to achieve outstanding results. Strategic problem solver, change manager and visionary executive able to implement plans meeting current and future needs. Key expertise in Logistics and Information Technology.

    • Microsoft Office Suite
    • Model building via Excel
    • Experience in budgeting and forecasting
    • Java (Introduction)
    • SQL (Introduction)
    • BFT Blue Force satellite tracking system
    • CashTrak planning and tracking software
    • Secret Security Clearance

    • Critical thinking
    • Adept multi-tasking
    • Individual and team training development
    • Leadership development
    • Issue resolution
    • Materials accountability
    • Deadline-driven
    • Proactive
    Work History
    08/2019 to Current
    IT Services Program Manager Safari Micro Inc. Chandler, AZ
    • Monitored contracts and service level agreements to identify potential risks and implement mitigation actions to protect development process from unforeseen delays and costs.
    • Oversaw purchases of Networking, Security, and Data Center equipment and software.
    • Oversaw Implementations of Microsoft Azure cloud solution, office 365 migrations and servers to cloud infrastructure deployments.
    • Managed project elements for multiple initiatives from initial planning to project rollouts.
    • Maintained licensing contracts with vendors.
    • Maintained current understanding of pricing structures, market conditions and trends in industry.
    • Led and assisted technical upgrade projects for clients by working and coordinating with consultants and developers for integrations.
    • Coordinated with management teams to plan, develop, align and execute strategies that would meet client's vision, mission and purpose.
    05/2018 to 08/2019
    Corporate Operations Manager/Vendor Manager Safari Micro Inc. Chandler, AZ
    • Reviewed financial reports each day and investigated variances with accounting staff to keep records accurate
    • Researched and identified opportunities for account growth, account penetration and market expansion
    • Created reports and presentations detailing business development activities
    • Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations
    • Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development
    • Identified distributor challenges related to corporate service offerings in order to formulate business efficient solutions
    • Negotiated, prepared and signed contracts with manufacturers and partners within the industry
    • Directed day-to-day operations focused on attainment of key business metrics, continuous improvement initiatives
    • Implemented policies and standard operating procedures for continuous improvement
    • Partnered with vendors and suppliers, managing and budgeting inventory
    • Devised, deployed and monitored processes to boost long-term business success with optimal sales and profit levels
    • Developed organization systems for sales reports and financial records and strengthened operational traceability and operational efficiencies
    • Worked with the CFO and COO to resolve financial and operational problems, improve operations and provide exceptional customer service
    • Coordinated innovative strategies to accomplish objectives and boost long-term profitability
    11/2014 to 05/2018
    Operations Vault Lead GardaWorld Cash Logistics Phoenix, Arizona
    • Controls all preparation and processing of outbound shipments.
    • Improved customer service initiatives by streamlining sales and order management processes. 
    • Ensures facility sustainability daily.
    • Responds to all correspondence from Customer Relations and executive management.
    • Gathers, logs, and monitors all shipping data.
    • Minimizes damages and repair costs through careful management and preventative maintenance.
    • Takes corrective action in the case of accidents and delays to minimize extra expenses.
    • Assigns shipments to carriers in the centralized database.
    • Cultivates a positive rapport with fellow employees to boost company morale and promote employee retention.
    12/2013 to 10/2014
    Infantry Squad Leader United States Army Fort Bliss, Texas
    • Operated as a COIST (Company Operational Intelligence Support Team) member for the company's element
    • Managed and led a squad of 6 to 10 soldiers during all training operations
    • Controlled and accountable for an equipment budget worth $250,000
    • Appointed as alternate platoon leader during unplanned leadership absences commanding 40 personnel
    • Operated and maintained communications equipment
    • Supervised teams in support of security and installation law and order operations
    • Planned and briefed personnel on missions
    12/2012 to 12/2013
    M2A3 Bradley Commander United States Army Seoul, South Korea
    • Commanded all personnel on a M2A3 Bradley armored carrier.
    • Managed over $2,300,000 worth of equipment and assets.
    • Managed and led a crew of 10 members.
    • Conducted operations with subordinate U.S.
    • and Korean forces.
    • Led multiple operations in various training environments.
    • Empowered multiple subordinate soldiers to achieve soldier recognition honors.
    • Monitored and evaluated unit performance on key security issues, recommending corrective action programs where appropriate
    • Entrusted as the Non-Commissioned Officer In Charge (NCOIC) by the Regimental commander to simulate live fire exercises for largest training operation on the Korean Peninsula.
    11/2010 to 12/2012
    Fire Team Leader United States Army Fort Riley, Kansas
    • Deployed to Baghdad, Iraq in 2010.
    • Conducted combat operations and stood in as a team leader.
    • Promoted to full time team leader midway through deployment.
    • Received Presidential Citation for actions in Iraq.
    • Led teams on foot patrols and vehicle mounted convoys.
    • Conducted high value personal security for high ranking military and Department of Defense officials.
    • Demonstrated quality leadership capabilities gaining leadership recognition and rank promotion.
    Bachelors: Global Logistics Management
    Arizona State University, W.P Carey School of Business - Tempe, Arizona
    • Inductee Phi Theta Kappa Honors Society- May 2017- Present
    • Sigma Alpha Lambda Honor Society- Arizona State University Chapter- September 2017- Present
    • Supply Chain Management Association Member- Arizona State University September 2017- Present.
    Military Service
    United States Army: November 2008 to October 2014
    Rank: Sergeant
    Central Arizona College: Veteran Student of the Year- Awarded to be the highest achieving Veteran student of 2017. 

    United States Army Commendations: Unit Presidential Citation, Combat Infantry, Airborne qualification and completion badges, Army Commendation medals, Army Achievement medals, Army Good Conduct medals, Korea Defense Service medal, Iraq Campaign, Overseas Service, Global War on Terrorism, and Joint Service ribbons.