Advertising Director resume examples

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Skillful Advertising Director resume

Marcye Scott
Summary
Personable, results-oriented Graphic and UX Designer with over 10 years experience in producing human-centered design. Dedicated to working with team members to find customer-driven solutions.
Selected Achievements
  • UX Design- Conducts user research and testing. Develops wireframes and task flows based on user needs.​
  • Graphic Design - Designed and created graphics to meet specific commercial or promotional needs. Met with clients to get a clear understanding of their visual communication requirements and develop design 'roughs' (sketches). Prepared comprehensive layouts of the design using techniques such as photography, illustration and computer generated imagery.
    • Marketing and Advertising - Broad understanding of current marketing and advertising trends, their impact on business strategies, and their implications in creating and sustaining competitive advantage with a focus on digital marketing and customer experience.
    Relevant Professional Experience
    General Assembly Atlanta, GA User Experience Design Fellow 12/2018 to Current
    Attended a 10-week , 500+ hour immersive training to learn the creative process in user experience design.  Topics covered included:
    • User Research - Understand how users interact with your product through methods like interviewing, observation, and testing.​
    • Interaction & Interface Design - Define the way your digital product interacts with users in order to make it simple, user-friendly, and beautiful. This allows you to create a product that people love to use.​
    • Prototyping & Testing - I create interactive prototypes to test designs and ideas in front of real users. Iterate and evolve your concepts into a digital product.​
    • Working with Teams & Clients - I Collaborate with fellow designers, stakeholders, clients, and real users to solve design problems and create real products.
    DAYN-MARK ADVERTISING Atlanta, GA Advertising Director 08/2010 to 01/2017
    • Led the strategic development of online and traditional advertising plans.
    • Managed a group of 8 professionals, including advertising, graphic design and sales representatives.
    • Planned and negotiated media buys, including TV, print and digital.
    • Monitored the effectiveness of promotions and advertising campaigns.
    • Managed the complete redesign and launch of the company's website.
    Education
    Professional Accreditation: Political / Campaign Advertising Management 2017 The Women's Campaign School at Yale, New Haven, CT
    • Media Relations
    • Digital Campaigns
    Master of Arts: Public Administration 2016 Texas Southern University, Houston, TX, USA
    • Graduated Magna Cum Laude 
    Bachelor of Arts: Graphic Design / Advertising Florida A&M University, Tallahassee, FL
    • Minor in Advertising, Communications and Public Relations

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