Brand Marketing Manager resume examples

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Skillful Brand Marketing Manager resume

Mike Nakajima
Summary
Seasoned Marketing executive with more than 25 years of experience in a fast-paced Sports Marketing environment. Excellent communication skills and ability to connect with people. Track record of achieving exceptional results in signing/managing athletes as well as working in a team environment.
Skills
  • INSPIRING
  • AUTHENTIC
  • LEADER
  • FOCUSED
  • TEAM BUILDER
  • AMBITIOUS
  • PROBLEM SOLVER
  • GENUINE
Accomplishments
  • Over 25 years of tennis industry experience, from juniors, college and professional ranks as well as the governing bodies at ITF (International Tennis Federation), ATP (Association of Tennis Professional, the "Mens Tour"), the WTA (WomensTennis Association) and the USTA (United States Tennis Association).
  • Built positive relationships internally Nike and externally as well as the tennis industry throughout 30-year career at Nike.
  • Have scouted, signed (and renewed) many of our current global assets including Maria Sharapova, Serena Williams, James Blake, John McEnroe, Madison Keys, Nick Kyrgios, Pete Sampras, Andre Agassi, and many more.
  • Over 25 years of Retail Management and Event planning experience, including Global Athlete Distribution and Hospitality for Grand Slams, US Open Retail/Hospitality, Nike Product Launches/Brand Executions and Athlete Exhibitions.
  • Spent the last 10 years as a Board Member for Portland Tennis & Education, an underprivileged youth program in North Portland, including the 2 years as board chairman.
Experience
09/2017 to Current
CONSULTANT MN Consulting LLC Tigard, Oregon
  • Athletes, Events Producer and Sports Business Consultant.
  • Independent consultancy work for brands, companies and organizations in the sports industry.

01/2013 to 07/2017
ATHLETE/SCOUTING MANAGER Nike Inc Beaverton, Oregon
  • Manage all Nike business for the World #1's Serena Williams and Rafael Nadal as well as over 20 world-class tennis athletes.
  • Manage and coordinate athlete product assortments, appearances, budgets, athlete marketing and commitment/obligations and royalties.
  • Oversee all athlete scouting, recruiting and signing of young athletes (U20) in North America, Asia and Australia.
  • Managed product distribution and events regarding Product launches and Brand executions relating to Nike Athletes.
01/2010 to 12/2012
TENNIS SM BRAND MARKETING MANAGER Nike Inc Beaverton, Oregon
  • Managed the Brand Marketing for Sports Marketing category.
  • Worked with each Athlete Rep to ensure each athlete is represented in the best way for the Nike Brand.
  • Manage athlete marketing budgets and coordination of appearances around the globe.
  • Create and manage Athlete Hospitality Lounge for all the Grand Slams as well as manage all tennis brand athlete events around the globe.
  • Liaison between Nike Tennis and the product engines with regards to all athlete looks for major events.
01/1996 to 12/2009
TENNIS DIRECTOR - US SPORTS MARKETING Nike Inc Beaverton, Oregon
  • Managed all aspects of the US Tennis Sports Marketing which included but not limited to: all athlete signings, marketing commitments, appearances, and product alignments.
  • Hiring and managing the team.
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  • Oversee budget of over $20M for signing and product commitments for Nike Tennis athletes.
  • Managed and executed Grand Slam Athlete Hospitality and Product Distribution for all of our Nike Tennis athletes.
  • Liaison between Nike and all of the major governing bodies.
  • Negotiated athlete/event contracts Create/manage/execute Nike Tennis events around the world.
04/1991 to 12/1995
TENNIS ATHLETE MARKETING MANAGER Nike Inc Beaverton, Oregon
  • Managed all assets and budgets for Non-Tour level professional athletes including all junior athletes, Nike Club Pro Program (200 ) and coaches.
  • Oversee Nike Tennis Camps which over 16,000 kids participate over the course of the summer.
  • Manage their product allotment, budget and servicing of the US Sports account.
  • Managed over 60 NCAA collegiate tennis programs and 500 Nike Advisory Coaches.
01/1989 to 03/1991
RETAIL OPERATIONS MANAGER Nike Inc Beaverton, Oregon
  • Manage over 70 retail staff at the Nike Employee Store.
  • Tasks include but not limited to, hiring, reviews and scheduling.
  • Oversee all budgets and product buys as well as discuss monthly sales targets and promotions.
09/1987 to 12/1988
RETAIL SALES ASSOCIATE Nike Inc Beaverton, Oregon
  • Customer relations and service to all employees and their guests.
  • Managed different parts of the store to make sure the product was well-stocked and assisted all customers.
09/1984 to 05/1989
STUDENT ATHLETE Portland State University Portland, Oregon
Education and Training
Bachelor of Arts
May 1989
Portland State University Portland, Oregon
Certifications
30 YEARS OF SPORTS INDUSTRY EXPERIENCE
ATHLETE SIGNINGS AT ALL LEVELS
BRAND MARKETING ACTIVATIONS AND PRODUCT LAUNCHES
30 YEARS OF CUSTOMER/ATHLETE SERVICE AND MANAGEMENT
25 YEARS OF PERSONNEL MANAGEMENT EXPERIENCE
10 YEARS OF WORKING WITH UNDERPRIVILEGED YOUTH
15 YEARS OF RETAIL MANAGEMENT
SKILLED NEGOTIATOR
FLUENCY IN THREE LANGUAGES
Skills
Brand Marketing
Budgets
Contracts Negotiations
Customer Relations
Hiring
Managing athletes/staff/personnel
Recruiting athletes/staff,
Retail sales and Management
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