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Professional Summary
Award-winning social media community builder who helps product managers, sales teams, and clients communicate their brand's value proposition leading to increased social media engagement, revenue, and brand loyalty. Excels at sponsorship management and partnerships. Leads data-driven teams that are agile, forward-thinking and focused on the customer experience.
Skills
  • Social Media Strategy
  • Content Marketing
  • Brand Awareness
  • Influencer Strategy
  • Brand Activation
  • Social Media Growth
  • Sponsorship Management
  • Partnerships
Work History
Brand & Social Media Strategist 06/2017 to Current
Independent Consultant Seattle, Washington
Specializes in growing online communities through social media strategies, content marketing, sponsorships, and marketing campaigns for national brand media, entertainment, and technology clients.
Senior Vice President | Content & Marketing 01/2015 to 06/2017
PBS, Crosscut.com, Earthfix.info Seattle, WA
  • Transformed a traditional PBS brand into a cutting-edge social media driven company now one of the nation's top two leading PBS entities for social media following and growth.
  • Increased time spent on KCTS 9 website year-over-year 242% by implementing innovative, targeted social media and content strategies.
  • Improved social media video views by 1.7 million in 90 days through quality, relevant content and influencer strategies.
  • Increased Twitter followers from 11K to 100K in 18 months, far exceeding any other PBS station in the country, using inbound marketing strategies.
  • Launched a branded Facebook live media event that, within one hour, went viral generating 300K impressions, 14K views, and 6K comments.
Vice President of Marketing and Communications 01/2014 to 01/2015
PBS Cascade Public Media Seattle, WA
  • Implemented new social media and data department structure to transform engagement across all social channels to promote the brand and increase client base.
  •  Successfully launched new brand platform increasing audience base, partnerships, and clients. Identified value propositions and developed key messages in collaboration with product teams.
  • Established KPIs and managed quantitative and qualitative insights to inform campaign performance.
President | Chief Marketing Officer 01/2010 to 01/2014
SwordStone Digital Creative Agency Seattle Los Angeles, WA CA
  • Creative agency specializing in online branded content, social media strategy and digital campaigns for national entertainment and defense clients.
Director of Marketing | Creative Director 01/2005 to 01/2010
CBS Television Network, Cox Media Group Seattle, WA
  • Spearheaded social media and sponsorship campaigns in the northwest region for CBS March Madness, The Rachael Ray Show, CBS This Morning, Survivor, The Amazing Race, and Entertainment Tonight.
  • Supervised sponsorships and partnerships for major regional events: Seafair Hydroplane Races, The Blue Angels, and The Torchlight Parade.
  • Managed 18 million dollar advertising and integrated media strategies for all brand and product campaigns growing customer base, brand awareness and revenue year-over-year.
  • Led internal marketing team of social media strategists, writers, graphic designers and editors.
  • Managed all social media channels, posts, strategy, editorial calendar improving local audience engagement by more than 50% every year.
Director of Marketing | Creative Director 01/1998 to 01/2005
ABC Television Network, Fisher Communications Seattle, WA
  • Led social media planning and media strategies for ABC Network primetime marketing and managed 15 million dollar advertising budget.
  • Collaborated with cross-functional product teams, sales managers to plan and execute offline and online integrated media strategies.
  • Managed sponsorships and partnerships for ABC Network primetime programs and national syndicated hits such as Wheel of Fortune, Jeopardy, and local news.
  • Honored with 6 Emmy awards for short, and long-form, video marketing content.
Education
Associate of Arts Bakersfield College - Bakersfield, CA
Communications California State University - Bakersfield, CA
This resume is created in 7 minutes.
Experience
01/2012 to Current
Business Development Consultant HYBRID VENTURES New Jersey
  • Assist key decision makers in B2B and business development in crafting winning approaches utilizing network data, relevant news sources and content providers.
  • Consult a variety of media and management companies in sports and entertainment.
  • The primary focus is to partner with the right partners and develop win-win partnerships to drive bottom line revenue and achieve targeted goals.
01/2009 to 01/2011
Vice President of Sales
  • Reported to the EVP of Sales - Responsible for all grassroots marketing and sales programs for the new startup venture and its ecosystem of 4 digital franchises.
  • Created a corporate digital advertising solution "think tank" for brands and Fortune 500 partners to grow digital market share.
  • Launched SPORTSVITE.com (LinkedIn for recreational sports) and co-managed the subscriber growth generating a 35% increase in new subscribers and bottom line monthly subscription revenue.
  • Managed vital partnership with CBS Sports Online and Powerade targeting intramural sports on 175+ university campuses generating over $1M+ in sponsorship and advertising revenue.
01/2006 to 01/2009
Chief Marketing Officer VIBE MEDIA GROUP New York
  • Reported to the CEO - Was part of the Senior Leadership Team that raised $25M in venture capital funding and acquired VIBE from VIBE | Spin Media Group.
  • Led the day-to-day marketing activity to the magazine serving a target audience of 1MM subscribers.
  • Managed budgets, implemented grassroots marketing programs to acquire and retain subscribers.
  • Re-launched VIBE.com, a leader in music and entertainment, generating $2.5M in advertising sales via exclusive content and direct sales.
  • Worked directly with the EVP of Circulation to maintain the subscriber base during the explosion of digital advertising.
  • Collaborated with VH-1 (Viacom) to launch the VIBE Awards, first award-winning online awards show of its kind, supported by a live event network television show generating over $1.5M in revenue for the franchise GARY R.
  • LEWIS page 2.
01/2003 to 01/2006
National Sponsorship Sales Director TIME WARNER, ESSENCE MAGAZINE
  • Reported to the President/CEO of Essence Magazine - Provided day-to-day support to the magazine serving a target audience of 1.8MM subscribers.
  • Responsible for all corporate sponsorship for the title, managed budgets, implemented grassroots sponsorship and marketing programs.
  • Led the sponsorship team for the "ESSENCE MUSIC FESTIVAL" generating over $100M in economic development over a three-day weekend in New Orleans.
  • Created the "LUX LIFE" Series for corporate partners - A series of white glove experiential hospitality events servicing the affluent customer base of the title connecting people, places, products with luxury brands.
01/2000 to 01/2003
Vice President of Marketing & Events VANGUARDE MEDIA GROUP New York
  • Reported to the CEO of Vanguarde Media - Was part of the senior leadership team (formerly VIBE and Spin Media Group) that raised $50M in venture capital funding and acquired four publishing titles serving the "Urban Consumer.".
  • Provided day-to-day support to 4 magazine titles serving a target audience of 2MM subscribers.
  • Managed budgets, implemented grassroots marketing programs and created corporate advertising solutions for Fortune 500 corporate partners.
  • Generated $10M in sponsorship sales via consumer events and direct sales.
  • Worked directly with the EVP of Circulation to grow the subscriber base producing a 70% increase in new subscribers and bottom line revenue.
  • Was lead architect for the "BLACK BOOK," a luxury standards experiential marketing program, published quarterly for Savoy Magazine (The Vanity Fair for the urban audience.
01/1997 to 01/2000
Director of Business Development VIBE & SPIN MEDIA GROUP New York
  • Reported to the Group Publisher of VIBE and SPIN Magazines - Provided day-to-day support to 2 magazine titles serving a target audience of 2MM subscribers.
  • Managed budgets, implemented grassroots marketing programs and created corporate advertising solutions for Fortune 500 corporate partners.
  • Generated $5M in sponsorship sales.
  • Was a vital member of the "Subscriber Growth Strategy Team" producing a 50% increase in new subscribers and bottom line revenue.
01/1994 to 01/1997
Events Manager NATIONAL FOOTBALL LEAGUE New York
  • Reported to EVP of Marketing & Events - Provided day-to-day support to 32 NFL franchises.
  • Managed budgets, implemented grassroots marketing programs and created corporate sponsorship solutions for NFL corporate partners.
  • Managed budget forecasting, goal setting and performance reporting for all 32 NFL franchises.
  • Held a variety of event management positions for 3 Super Bowls XXVIII, XXIX, XXXI supporting the sponsorship sales division generating $300M in sponsorship revenue.
  • Was a vital member of the "NFL Growth Strategy" for Youth Football/Flag.
Education
B.A: Business Administration, Marketing Florida A&M University LT. United States Army - Infantry | Airborne School Tallahassee Benning, Florida Georgia Business Administration, Marketing Member of the National Sales Action Network
Summary
*Digital Marketing *Emerging Trends Tastemaker
Interests
Health & Fitness, Painting, Travel, Sports, Cooking and Photography
Highlights
  • EXECUTIVE SUMMARY
  • Dynamic Business Development strategist in with extensive experience driving corporate profitability, visibility and performance through expert orchestration of award-winning multi-platform sales & marketing ventures tapping into what's hot, what's new and what's next
  • Sports and entertainment specialist with a history of establishing lucrative revenue streams for high profile brands through skilled negotiation of partnership, sponsorship and endorsement deals
  • Proven history of building and implementing highly effective integrated marketing programs that achieved measurable bottom-line results for the luxury and aspirational consumer group
  • Reputable for establishing and managing profitable relationships with Fortune 100 and 500 companies, major media enterprises and industry thought leaders by providing disruptive solutions to gain market share successfully
  • KEY HIGHLIGHTS OF EXPERTISE
  • Business Development
  • Corporate Sponsorship Sales
  • Retail Sales
  • Account management
  • Aspirational Brand Development
  • Customer Acquisition/Retention
  • Direct Sales
  • Salesforce.com, Hubspot, Insightly PowerPoint, Keynote, Excel, Pages, Graphics Wizard
Skills
Account management, advertising, advertising sales, architect, B2B, BOOK, Brand Development, budgets, budget, business development, com, content, CRM, Direct Sales, driving, event management, focus, forecasting, goal setting, Graphics, Leadership, managing, marketing, market, marketing and sales, Excel, PowerPoint, Publisher, win, negotiation, Network, next, page 2, producing, reporting, Retail Sales, Sales, Strategy, strategist, television, venture capital
Additional Information
  • Interests: Health & Fitness, Painting, Travel, Sports, Cooking and Photography
This resume is created in 7 minutes.
Summary
I am a keynote speaker, top salesman for my company for the past four consecutive months while being the newest in my company. I am also Chief Marketing Officer for a consumer electronic company where I handle leading Brand management, Marketing communications (including advertising, promotions and Public relations), market research, sales management, product development, distribution channel management, pricing, and customer service.
 
I'm the go-to guy for relationship management and travel around the US representing my company and arranging meetings to complete partnerships between multi billion dollar corporations.
 
I've grown our companies Twitter from 4,000 followers to 107K followers in a very short amount of time, and also, on top of my work load, I handle all of my companies social media.
 
I bring ideas to the table. I'm up at 5:00am every morning getting my day started to tackle whatever obstacle I made. I set weekly/daily/monthly goals and stick to a well thought out schedule in order to attain these goals.
 
Adaptive leader driving sustainable financial gains by leveraging corporate potential, enhancing topnotch marketing solutions, innovating branding strategies, and coordinating dynamic corporate events.
Skills
  • Tactical Planning
  • Marketing Campaign Management
  • Program Marketing
  • Retail Marketing
  • Competitive and Trend Analysis
  • Partnership Marketing
  • Marketing Collateral
  • Demand Generation Marketing​
  • Product Launch
  • Business Development
  • Event Planning and Execution
Experience
Director of Business Development
August 2017 to Current
Innovation & Tech Today Denver, CO
I'm in charge of sponsorships/partnerships, I handle all of our social media, I quarterback events (getting new events & attending as a representative for our company) I invest in myself in order to contribute more to my company. I have done over 200k in sales in the past 4 months as one of the newest members of the team (top salesman four months running) while managing multiple different projects and traveling. 
 
Conducted market research to rationalize category and segment opportunities.
 
Coming from the sales side with all of my training and combined years of experience, I know how to go in and negotiate the best ad buys, placements, and ideas to guarantee whomever I'm representing the best exposure to their targeted demographic. 
Chief Marketing Officer
March 2017 to Current
MikeVision-Tech Denver, CO
I'm in charge of all marketing efforts for MikeVision (Which is a consumer electronic company) I set market caps, set price points, and choose demographics for us to tackle. 
 
I bring value by using my connections to get the best deals for onsite exposure at over 40 different events annually. I have connections with every sports outlet, NASCAR, Grammys, Luxury Tech events, and many other various media outlets. I personally know celebrity icons that can provide implied celebrity endorsement without having to compensate them financially. 
 
I was able to procure a distribution deal for MikeVision with a self-taught approach. 
Senior Account Executive
October 2015 to August 2016
Professional Media Group Clearwater, FL
Managed projects in regards to sports marketing. Sold sponsorships for the Daytona 500, Professional Bull Riders (PBR), and College Football. 
 
Education and Training
High School Diploma : Marketing, 2012 Sunlake High School Land O Lakes , FL, USA Studied marketing/business, member of the marketing team, Member of the American Marketing Association, Mobile Marketing Association Member, 
Sales Training Grant Cardone University Constant self-improvement courses. I spend time/money purchasing and reading books which relate to what I'm trying to learn. I've always taken the autodidact approach at everything. 
Activities and Honors
Grant Cardone University, Toastmasters, Tony Robbins, Gary Vaynerchuk, I attend every local marketing/sales seminar in the area and I absolutely Love self improvement. All I do is work, work, work. 
This resume is created in 7 minutes.
Executive Profile

Omni Channel Marketing Executive and Program Manager 

Experienced Omni Channel Marketing Executive and Program Manager with over 25 years of general management, marketing, branding, eCommerce and strategic achievements in leading global companies. High-performing leader and creative problem solver who is able to inspire and manage multi-cultural teams to achieve outstanding results. Open and clear communicator at all levels with proven business and strategic vision and disciplined execution. Demonstrates balance in decision making, exuding the right amount of risk assessment and confidence needed in managing under pressure situations.

Skill Highlights
  • Project and Program Management
  • Digital and Integrated Marketing Communication
  • Profit/Loss Responsibility
  • Strategic Planning and Business Development
  • Direct and Database Marketing
  • Circulation Planning and Brand Management
  • Cross Functional Team Building
  • Merchandising and Product Management
  • Organizational Redesign and Change Management
  • Globalization Strategy
  • Utilize Big Data to drive CRM Trigger Initiatives
  • eCommerce and On-line Marketing Strategy
  • Social Media Business Development
  • Email, SEO, SEM and Affiliate Marketing
  • Inventory and Supply Chain Management
  • 3rd Party Relationship Building
  • Market Research and Positioning Strategy
  • Vendor Negotiation and Management
Professional Experience
Specialist, Marketing Solutions Manager/Financial Analyst, Citi Cards 03/2015 to Current CITI GROUP Inc Long Island City, NY, NY

The Marketing Investments and Business Intelligence team manages the Citi Cards marketing budget process to ensure consistency with strategic objectives; appropriate marketing infrastructure; contractual obligations are met; annual plans are achieved; short and long term profit.

  • Create a disciplined approach to forecasting and reports in partnership with the Customer Growth and Marketing Operations, Decision Management and CFO organizations so that trends tie to the decisions the team makes regarding Marketing Investment Optimization.
  • In partnership with key stakeholders perform variance analysis on strategic marketing initiatives and programs to reflect latest business strategies and investment needs
  • Provide robust PPM reporting that provides the business with dynamic information sharing ability and proactively drive dialogue to manage risks and opportunities
  • Forecast and track new accounts and expenses at the product and channel level for Acquisitions and ECM campaigns
  • Contribute towards managing the Marketing Resource Management platform, a go-to-common platform integral to planning, approval processes, and invoicing across Cards, Retail Services, and the Retail Bank
  • Champion project and program change management and communication efforts to support the transformation or roll-out of new systems, processes and controls
  • Actively monitor marketing-related operational issues and macro-trends and pro-actively develop near and long term mitigation solutions
Chief Marketing Officer and Portfolio Manager 01/2011 to 03/2015 Strategik Insight Global Berwyn, PA

Headed CRM and Marketing Practice for this evidence-based strategic business consulting firm. SIG leverages big data and analytics to drive business growth, strategy and marketing initiatives for small and medium sized companies.

  • Led all client project evaluations, including defining scope, planning, execution, controlling and monitoring and closing. This included developing and managing all projects within the portfolio ensuring that all projects are completed within scope, on time and at cost
  • Directed and managed market research agencies in planning for and preparing qualitative and quantitative customer focused studies
  • Redesigned 2 customer websites with search optimization and usability enhancements, added branding elements, email capability, enhanced copy with relevant content, and social media (Facebook, Twitter, Youtube, and Blog)
  • Developed online and offline marketing programs, outreach and awareness strategies, direct mail, white papers, and webinars
Principal and Business Manager 01/2009 to 12/2010 United Financial Services Group, Inc Philadelphia, PA

Small and Medium Enterprise, SME, focused on providing retail financial and marketing services

  • Collaborated with various departments and stakeholders to lead the design and definition of product features, and to support implementation and execution
  • Analyzed market and competitive dynamics, user experience research, and metrics to continually improve product offering
  • Evangelized new products within the organization and developed and managed the execution of product marketing and launch plans
Vice President, General Brand Manager 10/2000 to 05/2008 Jessica London and La Redoute USA, Redcats USA New York City, NY

Redcats USA is a Division of KERING (f/k/a - PPR), a $30 Billion multi-channel global fashion conglomerate.

Redcats USA has 11 business divisions and #16 in eCommerce in the USA with over $1 Billion in eCommerce sales and over 50% web penetration. Jessica London with yearly sales over $120 MM in revenue; La Redoute USA with over $60 MM in revenue


Managed all aspects of a multi-channel direct and interactive marketing business (catalog, full eCommerce website and email). This entailed complete P&L responsibility, included developing budgets and operational plans and directing all aspects of the business. Complete management of all CRM functions, Marketing, Merchandising, Creative, Inventory and Finance.

Developed complete eCommerce website achieving over 50% in web sales in less than 5 years for La Redoute USA

  • Developed ecommerce website achieving over 50% in web sales in less than 5 years for laredoute.com 
  • Transversely managed 300 fulfillment, IT and CRM associates within the US, Europe and Asia
  • Utilized qualitative and quantitative market research to build brand awareness, obtain customer feedback, and implement changes which led to increased positive customer feedback
  • Manage digital and non-digital strategy, ensuring message disciple across all channels
Director of Marketing 09/1998 to 09/2000 Metrostyle Redcats USA (f/k/a Lerner NY) New York City, NY

Directed all marketing and circulation efforts for catalog, with yearly sales of more than $120 MM.

Key accomplishment: Achieved $20 MM in 12 months due to targeted marketing efforts.

  • Developed and managed all customer acquisition and retention programs for 35 marketing efforts
  • Created, designed and implemented marketing test activities to improve customer file, database performance and profitability.
Vice President, Ancillary Products 03/1997 to 09/1998 Trans National Group Inc Boston, MA

$200M direct response marketing and membership club development company

Key accomplishment: Implemented programs that generated over $10 MM within 12 months

  • Developed, negotiated and implemented endorsed third party programs for affinity club members. This involved working with banks, affinity credit card companies, insurance companies and other third party administrators to develop and implement co-branded products and services.
Senior Product Manager 02/1990 to 02/1997 Readers Digest Association, Inc Pleasantville, NY

Steady progress from Assistant Product Manager to Senior Product Manager for global icon

  • Managed budget and all aspects of the P&L including revenue, commercial investments and profit for a $120 MM continuity books series acquisition effort
  • Managed a logistic regression based name acquisition methodology, utilizing House and Rental Lists
Circulation Manager/Marketing Analyst 09/1988 to 02/1990 Hanover Direct, Inc Weehawken, NJ

Hanover Direct is direct response and multi-catalog company

Education
Executive Leadership Training: Marketing, Digital, Finance, and Operations PPR University Paris, France
MBA: Marketing J. Mack Robinson College of Business, Georgia State University Atlanta, GA, USA
Bachelor of Science: Chemical Engineering New Jersey Institute of Technology Newark, NJ, USA