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Experienced and resourceful public information leader adept at implementing high-impact media programs and crisis communications. Strong and persuasive speaking skills attributed to communications and media background.
Areas of Expertise
  • Crisis Communications
  • Public Information Programs
  • News Media Relations
  • Media Advisories
  • Social Media & Internet Technologies
  • Community Engagement
  • Preparation of News Releases 
  • Video Production
  • Internal/External Communications
  • ​Copy Writing & Interviewing
  • Media Contact Logs
  • Budget Preparation
  • Partnership Programs
  • Program & Personnel Management
  • Feature Stories
Public Communications Specialist II
San Jose, CA
  • Coordinate and implement community outreach notifications for projects and service changes.
  • Conceptualize and implement strategic marketing and public relation campaigns with the goal of enhancing VTA's public presence and ridership numbers.
  • Develop, write and edit internal and external communications including, but not limited to: presentations, web pages, blog posts, factsheets, customer messaging and promotional project materials.
  • Strategize and execute crafty social media campaigns including VTA updates, live broadcasts, detailed videos, contests and comic strips.
  • Create, design, schedule and purchase media space including commercials, digital and print ads.
  • Cultivate and sustain partnerships with constituents and community members.
  • Serve as liaison between community groups, industries, schools, special interest groups and tier 1 stakeholders.
  • Resource, procure and train ambassador street team on VTA talking points that I draft.  Supervise ambassador team and create daily communications reports based on their progress for management review.
  • Respond to daily information requests from the public and internal requests.
  • Plan and execute small and large scaled internal and external events, and public meetings and serve as the face of VTA at said events.
  • Interview VTA officials and employees from different sectors to produce blog posts and testimonials.
  • Train other staff on VTA tools and resources for promoting and documenting public awareness.
  • Monitor and report campaign metrics to evaluate program success for management.
  • Craft and implement timely materials for safety campaigns and perform outreach following recent incidents.
Public Relations Manager
Santa Monica, CA
DOGVACAY/ Mar 2015 to Jun 2016
  • Crafted and implemented a crisis communications protocol handbook for DogVacay. Trained executives and customer service representatives on proper steps and served as public information officer during times of crisis.
  • Developed, managed and edited internal and external communication materials including, but not limited to: press releases, media pitches, company messaging, all with an emphasis on driving brand awareness among potential customers, pet sitters and influencers.
  • Managed and executed inbound press requests, and corporate communication initiatives, including speaking engagements and interviews for executives, business awards and all other business-building programs.
  • Served as company spokesperson and managed PR for DogVacay by strategically developing and applying brand-building initiatives and concepts with the goal of establishing awareness.
  • Conceptualized and developed brand driven, high-impact programs such as consumer events, executive communications, local activations and strategic partnerships, all with an emphasis on engaging society and maximizing media exposure for DogVacay.
  • Worked directly with executive team and social media manager to ensure consistent and effective messaging, as well as assisted in planning and supporting issue resolutions as needed.
  • Strengthened existing relationships with media contacts and leveraged new ones within the consumer, business and tech media communities to further grow DogVacay exposure.
  • Earned media exposure for DogVacay in national outlets like CNN, MSNBC, MTV, and E! News, and in local print and digital media outlets.
  • Assembled detailed reports on monthly performance and initiatives to evaluate latest achievements and reviewed for future planning and budgeting.
  • Managed and supervised staff on multiple projects.
Freelance Communications & Media Specialist/Director of Operations
Los Angeles, CA
Feb 2010 to Mar 2015
  • Evaluated and trained companies in brand development and communications to ensure image and messaging are consistent with company mission statements.
  • Conceptualized and created crisis communication responses and protocols.
  • Planned and executed key PR and marketing campaigns to include writing press releases, contacting media outlets, scripting and producing commercial videos, creating and managing websites and producing various promotional materials.
  • Directed, executed and moderated large fundraising, corporate events to showcase company and market product messaging to guests.
  • Served as spokesperson and face of company to public.
  • Executed on-site design, staging and remodeling projects.
  • Supervised 20 plus employees.
  • Cultivated and maintained strong, lasting relationships with Los Angeles' exclusive echelons.
  • Developed public information procedures and policies and trained staff on appropriate implementation.
  • Maintained project budgets for billable hours, printing and other promotional resources.
  • Enhanced community relations and national appeal by developing and maintaining company's identity and image through positive press, including social media campaigns.
  • Companies Include: POV Collaborative, Valerie Woods Antique Restorations, 24 Carrot Cake Company & the book "Murder From Within".
El Paso, TX
El Paso Forward/ Mar 2009 to Jan 2010
  • Developed and reported daily video stories for website.
  • Performed on-camera in daily reporting and for promotional and educational videos.
  • Promoted new media website to the borderland and formed partnerships within the city to enhance company's public image.
  • Created contacts and business for company and performed administrative management.
  • Organized and monitored budget to maintain expenses to a minimum and managed crew.
  • Enhanced marketing sales by developing and facilitating focus groups and advertisement plans.
Producer/Fill-in Reporter
El Paso, TX
KFOX News/ Jun 2008 to Mar 2009
  • Served as a morning show reporter and performed live, on-camera standups.
  • Produced daily hour long newscasts.
  • Found, researched and scripted news stories, consisting of live reports and breaking news.
  • Streamlined newscast content to enhance audience appeal and used limited resources more efficiently to save company money.
  • Created and promoted web stories and content, resulting in increased advertisement revenues.
  • Boosted ratings by over 40% for the 6 a.m. hour morning news show and 9 p.m. weekend newscast.
News Director
Ann Arbor, MI
W.O.L.V-T.V, NewsFeed/ Aug 2007 to Apr 2008
  • Directed and produced live news shows three nights a week for the University of Michigan.
  • Managed six producers and supervised a crew of 30 people.
  • Problem solved on budget issues and personnel matters.
  • Trained and supervised personnel.
  • Filmed, edited and produced Olevolos Village Documentary (Tanzania, Africa), 8 min. short version featured on the Detroit Free Press website.
Education and Training
Bachelor of Arts: Communications University of Michigan 2008 Ann Arbor, MI
Language Competencies
Currently enhancing proficiency skills in speaking and written Spanish.
WTS: Women's Transportation Seminar
  • Final Cut Pro
  • Web Design
  • Tableau
  • Salesforce
  • Microsoft Office
  • Basecamp
  • Trello
  • GovDelivery
  • Sprout Social 
  • MailChimp
  • Sony HDR-FX7 Camera

This resume is created in 7 minutes.
Creatively use language, media and technology to achieve mutually beneficial relationships with colleagues, clients, customers and the community.
Key Skills
  • Marketo
  • MailChimp
  • Microsoft Product Suite
  • Buffer
  • Google Analytics
  • WordPress
  • HTML
  • Act-On
  • Hootesuite
  • Trustpilot
  • Wrike
  • Asana
  • CSS
06/2015 to 05/2017
Marketing Communications Specialist / Marketing Communications Manager Scrypt, Inc. Austin, TX
  • Created content and managed marketing communication activities for healthcare and lending products, resulting in a 17% increase of MQLs annually
  • Led email campaign tracking, analyses and recommendations for all SaaS products and newsletters
  • Reported campaign, email and lead analytics via Marketo, MailChimp and
  • Administered company social media accounts and online review automation programs
  • Produced copy and content for case studies, brochures, sales presentations and company website
  • ​Reported and analyzed KPIs for multiple marketing channels
08/2014 to 01/2015
Marketing Administrator PeopleAdmin Austin, TX
  • Edited and revised email marketing content and marketing collateral
  • Managed the logistics of trade shows, roundtables and annual PeopleConnect conference 
  • Coordinated and analyzed results of email marketing campaigns
  • Created content for the quarterly newsletter and social media accounts
  • Reported and analyzed website traffic and social media metrics weekly
02/2014 to 06/2014
Development Associate University of Texas at Austin - Gift and Data Services Austin, TX
  • Performed tasks related to gift processing, biographical research, imaging, and maintenance
  • Distributed information to donors and answered inquiries regarding gifts
  • Provided customer service support at the front desk and managed daily mail procedures
08/2011 to 01/2012
Account Services Intern MQ&C Advertising Austin, TX
  • Coordinated and participated in client consultations and other client-facing projects
  • Conducted market and media research to prospect for new leads          
  • Managed media databases, filed media schedules, and distributed information to media representatives
Bachelor of Science: Public Relations University of Texas at Austin Austin, TX
Business Foundations Certificate Red McCombs School of Business Austin, TX

This resume is created in 7 minutes.
  • Created strategies to develop and expand existing and new customer sales within the greater Naples territory, resulting in over a 50% increase in annual revenue since 2007.
  • Received WSET Level 3 Award in Wines and Spirits with Merit in 2016.
  • Recipient of the Talley Vineyards Sales Contest 2011.
  • Receipient of the Domaine Serene Sales Contest 2011.
  • One of the top ten Shafer Sales Representatives 2010.
  • Recipient of the Oregon Winery Sales Contest 2007/2008.
  • One of the top ten Patz and Hall Sales Representatives 2011, 2012, 2013.
  • Completed Premier Beverage Company's Journeyman Program 2011.
  • Completed Premier Beverage Company's Apprentice Program with Honors 2010.
  • Recipient of Salesperson of the Year and Rookie of the Year 2007 for Augustan Wine Imports.
  • Completed the Court of Master Sommelier's Introductory Course 2005.
Professional Summary
My purpose is to engage our customers and associates in the food and wine culture through dynamic educational tastings and seminars; to be an ambassador for our suppliers and be successful in matching them with the proper customer base; to anticipate the needs of our customers and provide superior service. I continually strive for personal growth and engagement and assist and encourage the growth and engagement of associates and customers through education and travel, pursuit of balance and relationship building.
  • Proven sales track record
  • Customer and supplier oriented
  • Consultative selling
  • Strong interpersonal skills

  • Strategic account development
  • Motivated team player
  • Energetic and driven
  • Exceptional customer service skills
Work History
Area Manager, 11/2014 to Current
Breakthru Beverage Company Tampa, FL
  • Responsible for overseeing and managing the West Coast Premium Account Development Specialist Team and collaborating with the main pad of Breakthru Beverage to achieve maximum penetration within accounts.
  • Statewide lead of Event Committee; duties include implementing and executing statewide initiatives around new products and other priorities by working with the team within Breakthru Beverage Company, Breakthru Beverage Suppliers and customers.
  • Managed a portfolio of approximately 300 accounts and $4,500,000 in sales.
  • Built relationships with customers and the community to promote long term business growth.
Premium Account Development Specialist, 05/2007 to 11/2014
Premier Beverage Company Tampa, FL
  • Responsible for creating a thorough business plan including overall business goals of portfolio/ business managers and suppliers, territory goals and plans to market and achieve annual goals with customers.
  • Launched annual Education Series in 2009 that has become a cornerstone of the Naples business and foundation for statewide initiatives.
  • Participated in local charitable events (i.e.
  • Naples Winter Wine Festival, Southwest Winter Wine Festival, numerous wine dinners and events, etc.).
  • Managed a portfolio of approximately 65 accounts and $1,200,000 in sales.
Server/ Bartender/ Assistant Manager, 01/2005 to 05/2007
Chops City Grill Bonita Springs, FL
  • Responsible for management of the front of the house in the absence of the general manager, including but not limited to staffing, payroll, reservations, training, private parties, and guest services.
Beverage Manager, 09/2003 to 01/2005
Chops City Grill Bonita Springs, FL
  • Responsible for management of beverage staff and bar training of all front of house employees.
  • Responsible for monthly beverage inventory, purchasing and reconciliation of all beverages.
  • Responsible for maintenance and purchasing of 350 bottle wine list.
  • Received Wine Spectator Award of Excellence 2003 and 2004.
Assistant Sommelier/ Head Server, 08/2002 to 09/2003
Jean-Robert at Pigall's Cincinnati, OH
  • Responsible (with the Head Sommelier) for management, inventory control, and purchasing of wine cellar inventory.
  • Participated in regular wine tastings with the Sommelier to increase my knowledge of the product for our guests.
  • Assisted in training new front of the house employees.
  • Review and continued training of existing employees.
  • Submitted wine list to multiple contests.
  • Received Wine Spectator Best of Award of Excellence 2002 and 2003.
  • Received numerous accolades from local, national, and international sources including Conde Nast Traveler, Zagat Survey, New York Times, Gourmet, Esquire, and Wine Spectator.
Marketing Communications Specialist, 09/2001 to 09/2002
Designworks Marketing Cincinnati, OH
  • Initiated expansion of the company's marketing and magazine departments into the lifestyle area.
  • Assisted in all aspects of marketing and advertising for new and existing lifestyle clients.
  • Played the key role in the development of Invitation, a new lifestyle magazine.
  • Contributed articles on local dining for both monthly and special issues.
Contributing Editor, 02/2002 to 06/2003
Designworks Marketing Cincinnati, OH
  • Contributed articles and consulted in editing for both monthly and special issues in three cities.
Assistant Cellar Master/ Scrub Captain/ Front Server, 04/1999 to 07/2002
Maisonette Cincinnati, OH
  • Managed wine cellar including organization, inventory control, and tableside service techniques.
  • Refined team building skills of Mobil Travel Guide's longest running 5 star restaurant.
  • Maximized customer service while increasing sales and profitability.
  • Developed new database for new and existing clients for office use and private dining.
  • Received Wine Spectator's Award of Excellence.
High School Diploma: Cornell University - Ithaca, NY
  • Coursework in Engineering/ Pre-med
High School Diploma: Miami University - Oxford Cincinnati, OH
  •  Coursework in Zoology
  • Won #1 in Women's Singles on the tennis team

This resume is created in 7 minutes.
Upbeat and flexible Navy Veteran with less than one year experience in retail sales. Driven and results-focused professional seeking a customer service position in a fast-paced retail environment.
  • Loss prevention
  • Organized
  • Time management
  • Detail-oriented
  • Proficient in MS Office
  • Excellent multi-tasker
  • Display design
  • Strong communication skills
  • Personnel training and development
  • Routinely helped as many as over 100 customers each day in a high-demand environment.
  • Received 9 "exceeds expectations” ratings on performance reviews.
  • Consistently improved morale for a team of over 250 over a 2 year period as a part of the Morale, Wellfare, and Recreation Committee.
  • Acted as a point of contact for all major technical issues, including system failures and distance support.
  • Supervised 25 help desk technicians who were responsible for handling trouble calls for 7 different departments and over 50 other commands
  • Successfully trained 25 Enlisted sailors to use communications equipment.
Communications Specialist 05/2010 to 10/2016 United States Navy
  • Answered questions and addressed problems and complaints in person and via phone.
  • Kept the workspace clean and maintained a neat and orderly environment
  • Communicated ships needs and issues to appropriate supervisors in a timely fashion.
  • Communicated policy violations to the leadership team in a timely manner.
  • Built and maintained effective relationships with peers and upper management.
  • Attended 3 team meetings each month to voice concerns and offer constructive feedback to others.
English Cameron University Lawton, OK, USA
Information Systems Technician 2011 Corry Station Pensacola, FL, USA Second Level Training for United States Navy
High School Diploma 2005 Hanau American High School Hanau, Hesse, Germany