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Executive Summary
Experienced Digital Marketing Professional with a demonstrated history of working cross-functionally in the marketing and advertising industry on the agency and client side. Skilled in Marketing & Digital Strategy, Lead Generation, Search Engine Optimization (SEO), SEM, Web & Graphic Design, Website Management, Content Creation, Email Marketing, Campaign Management, Analytics, User Experience Design, Google & Facebook Ads, and Keyword Research. Strong entrepreneurial-minded marketing professional with 7+ years work experience in digital marketing and a Master of Marketing degree from Hult International Business School. 
Digital Marketing Manager (Interim Marketing Director) 09/2018 to Current BASS MEDICAL GROUP Walnut Creek, CA
  • Currently building out the entire company digital marketing flow and processes utilizing Google tools and Infusionsoft marketing automation software. 
  • Increased digital leads by 60% within 3 months.
  • Working directly with the CEO and board of directors to manage the marketing department.
  • Manage the day-to-day execution, optimization and reporting of various marketing campaigns.
  • Re-designing the current website to enhance the patient experience and develop the brand into a leader in our market.
  • Manage and Analyze both inbound and outbound marketing campaigns to generate new business and to support business development and sales teams as needed.
  • Project management for all marketing campaigns and efforts for the company. Including writing creative briefs for agencies and designers.
  • Launch and manage effective SEM & PPC lead generation campaigns using Google Search Ads and Facebook Lead Ads for new patient acquisition.
  • Coordinate & manage the creation of digital content to drive traffic and leads based on website analytics and traffic.
  • Suggest and implement direct and digital marketing methods to increase profitability for various retail services.
  • Monitor and track ROI and KPIs for all digital marketing efforts.
  • Created an internal lead tracking process for digital marketing efforts that proved effective ROI on ad spend and marketing efforts overall.
  • Evaluate performance benchmarks and established review metrics for future tracking.
  • Utilized knowledge of data modeling and statistical analysis to note trends and draw conclusions to optimize our brand digital marketing strategy.
  • Oversee the marketing ROI tracking and analyzing metrics for success and reporting them to our leadership team.
  • Enhance our technology and digital experience for our Doctors by creating useful mobile applications or other web application technology.
  • Innovate and solve problems.
Digital Advertising Campaign Manager 09/2016 to 12/2018 JUMPSTART AUTOMOTIVE MEDIA San Francisco, CA
  • Managed the agency's largest client(s) with a $15 million dollar monthly campaign budget and an average of 1.5k to 2k campaigns running every single month. 
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • Effectively launch, analyze, optimize, traffic and manage ad campaigns for full delivery, as well as high performance in delivery.
  • Support Sales and Publisher teams to ensure client goals are met.  
  • Working cross-functionally with sales, creative, and tech teams to accomplish campaign goals.
  • Maintained clean data sets and optimization dashboards for ad campaigns, along with design optimization and reporting templates for myself and my team to utilize and improve efficiency. 
  • Research into additional data, performance reporting, research-driven projects, campaign troubleshooting and miscellaneous tasks.
  • Working in Google Ad Manager and Display & Video 360 to manage, analyze and optimize digital ad campaigns.
  • Analyze campaigns to find performance increasing levers and recommendations for client.
  • Troubleshoot and traffic creatives and ad tags. Editing HTML tags.
Founder & Marketing Director 12/2013 to 09/2016 ONECROWN APPAREL San Francisco, CA
  • Built this brand while in grad school and generated more than $150k in revenue while doubling revenue each year.
  • Turned a $500 investment into $13k in live event sales, a 2,500% ROI for the company. 
  • Built a small team of high-performing individuals to run the company.
  • Developed integrated targeted online lead generation programs, including email campaigns, landing pages, contests and social media marketing campaigns.
  • Optimized profitability by developing a comprehensive email marketing strategy, including production schedule, creative development, A/B testing, copy writing, testing, execution, segmentation, and analysis. 
  • Harnessed the power of Facebook & Instagram Advertising to grow brand awareness and drive sales to grow the brand. 
  • Used Email marketing to increase CTR, revenues, & web traffic.
  • Developed a dynamic Instagram & Facebook community that drive over 85% of all online sales and traffic to the website.
  • Increased overall social media following from 0 to over 20k followers by creating high quality content, strict posting schedule, and engaging with brand community, as well as utilizing Facebook Ads Manager to target key audiences through advertising.
Business Development | Project Manager 10/2012 to 07/2015 CGM FILMS Concord, CA
  • Serve as the lead point of contact for all customer account management matters
  • Build and maintain strong, long-lasting client relationships
  • Negotiate contracts and close agreements to maximize profits
  • Collaborated closely with various photographers/videographers to produce and finish photo/film shoots.
  • Wrote, proofed and edited sales proposals and correspondence.
  • Maintained productive relationships with existing customers through exceptional follow-up after sales, by email & phone. 
  • Developed business by conducting market research to find new clients and segment opportunities.
  • Developed targeted marketing collateral to support sales and overall product branding objectives.
  • Project Management: Defined project deliverables and monitored status of tasks. Monitored team progress and enforced deadlines. Served as the single point of contact for project scheduling and changes.
Digital Marketing Coordinator 12/2011 to 09/2012 GUARANTEED RATE Danville, CA.
  • Cultivated effective SEO, SEM, and SMM strategies to create effective marketing campaigns and programs.
  • Successfully grew brand following through Social Media Marketing using Facebook Advertising.
  • Launched brand website to the 1st page and top spot of Google search, organically through SEO optimization.
  • Copywriting and blogging for popular real estate website to engage the community and increase SEO rankings.
  • Spearheaded the creation of all blogs and social media content.
  • Increased website traffic and leads through successful email marketing campaigns and use of well-designed landing pages.
Masters Degree: Marketing HULT International Business School San Francisco, CA Specialization in Digital Marketing
Bachelor of Arts: Business Administration Ashford University San Diego, CA Business Administration
Associate of Applied Science: Business Administration, Accounting Heald Business College Concord, CA Business Administration, Accounting
Certification: Adwords® 2016 Google University eLearning
Certification: DoubleClick for Publishers® Google University eLearning
Technical Skills
Adobe Illustrator/Photoshop, HTML, CSS, Webflow, WordPress, Cross-Functional Teams, Advertising, Brand Development, Creative Brief Writing, Content Creation, Copywriting, CRM, E-commerce, Graphic Design, Marketing Strategy, Excel, PowerPoint, Word Press, Online Marketing, Sales, Account Management, Product Development, Product Marketing, Video Production, Web Design, E-mail marketing, B2B, B2C, A/B testing, Social Media, Google Sheets, Google Ads, Google Search, Google DFP, Facebook Power Editor, Facebook Ads Manager, Infusionsoft, Hubspot, Zapier.
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Professional Summary
Strategic and Creative Marketing and Communications Professional with a firm grasp of corporate messaging and branding. Possesses a strong work ethic, as well as exceptional writing, presentation and research skills.
  • Superior verbal and written communication skills
  • Analytics
  • Managing deadlines and priorities
  • Adobe InDesign
  • Microsoft Suite; Outlook, Excel, PowerPoint
  • Campaign development
  • Business development
  • Social and new media
  • Competitive and strategic planning
  • Copywriting
  • Executive-level presentations
  • Poised under pressure
Work History
Digital Marketing Coordinator 03/2015 to 11/2015
Deep Focus LA Hollywood, CA
  • Research potential partnerships with synergistic companies to assist in meeting organizational goals.
  • Manage project deadlines and monitored milestones through completion stage.
  • Coordinate domestic and international travel arrangements, including booking airfare, hotel and transportation.
  • Target both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Maintain log of creative assets inventory and traffic deadlines
  • Plan and manage internal and external AV production communication
Marketing Coordinator/Executive Assistant 03/2014 to 03/2015
CPLG North America Hollywood, CA
  • Develop key messaging, branding and positioning statements.
  • Primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.
  • Planned the launch of creative and effective marketing campaigns, such as "Teletubbies" relaunch and Yo Gabba Gabba national campaign
  • Coordinate trade shows, promotions and direct mail campaigns.
  • Manage property licenses, and royalty distribution
Producer/Creative Services Coordinator 01/2012 to 03/2014
FGW Productions Los Angeles, CA
  • Produced creative materials for theatrical trailers, TV spots, EPK and sizzle Reels for theatrical and television campaigns
  • Oversees creative deliverables to media partners including banners. video rotations, and editorial integrations
  • Research and strategize new technology and concepts, as they pertain to marketing films
  • Assist the Social Media team with projects, as to ensure quality and brand cohesiveness
  • Perform day to day responsibilities of working with the contracted creative and media agencies on theatrical and television projects
Producer/Copywriter 09/2010 to 01/2012
Skip Films Santa Monica, CA
  • Produce creative materials for theatrical trailers, TV spots, EPK and sizzle Reels for theatrical campaigns. 
  • Manage the creation of Print/AV assets and other ancillary marketing materials for 8-10 film releases yearly with $500,000+ creative budgets per film; "Unstoppable", "I am Number Four", "Pirates of the Caribbean"
  • Define and tracked campaign effectiveness and adjusted strategies accordingly.
  • Direct product development using in-depth knowledge of vendor landscape and industry insight.
  • Manage asset uploads to shared drive, FTP/cloud service, and dedicated social pages
Marketing Coordinator/Executive Assistant 11/1999 to 11/2009
NBC Universal Universal City, CA
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Conceptualize and presented high quality presentations utilizing Powerpoint for Sr. Level Executives.
  • Managed Two Sr. Level Executives complex and frequently changing travel arrangements and calendars.
  • Created expense reports, budgets and filing systems.
Bachelor of Arts: Marketing Communications/Journalism University of Oregon - Eugene, OR
Kappa Alpha Psi