Digital Marketing Director resume examples

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Skillful Digital Marketing Director resume

Ashton Steele
Professional Summary

Motivated copywriter with five years experience simplifying complex concepts. Well-versed in using social media, email marketing, and content creation to generate leads and foster customer loyalty.

Skills
  • Content creation
  • Copywriting
  • Email marketing campaigns
  • Content Management Systems (CMS)
  • Social media marketing
  • Graphic design
  • Skilled in Wordpress
  • Market research
Education
2011
Bachelor of Arts: Communications
Washington State University - Pullman, WA
  • Emphasis in Advertising
  • Minor in Art
Work History
01/2017 to 01/2018
Dog Walker Strut the Pup Seattle, WA
  • Fed and exercised seven to eight dogs each day.
  • Tailored positive reinforcement training methods.
  • Constant communication with clients with updates on health and behavior.
  • Cared for animals that became sick or injured on walks by seeking out veterinary care and notifying owners. 
01/2015 to 01/2016
Copywriter/ Production Assistant Playfish Media Seattle, WA
  • Rewrote company messaging for re-launch of company website including case studies and blog posts.
  • Responsible for release form distribution and group time management on shooting days.
  • Conducted interviews on set and off to help shape ideal storytelling for client.
08/2014 to 11/2014
Production Assistant Skydojo Media San Anselmo, CA
  • Reviewed script and storyboards to make shooting edits based on scenes' value and contribution to continuity.
  • Supervised the post-production process, including editing, dubbing and color correction.
  • Reviewed the activities for the production team and made sure that tasks were completed in a timely manner.
01/2014 to 08/2014
Client Marketing Manager Glassdoor Sausalito, CA
  • Wrote and published 17 new client case studies in 8 months.
  • Managed content creation for all client facing communication including blog posts, video scripts, social media updates, newsletters, data sheets and infographics.
  • Conceptualized Client Testimonial YouTube series- produced shoots from start to finish working with external vendors.
  • Launched Glassdoor's first Client Testimonial Youtube Channel,  first B2B Twitter handle, The Client Advisory Board and Glassdoor Client newsletter.
  • Managed and developed all client relationships and events with Fortune 500 VP-level employers from ADP, Yelp, Groupon, Zappos, Kaiser Permanente, Allstate, etc.
  • Responsible for creative design for prominent case study redesign.
01/2013 to 01/2014
Content Marketing Manager PunchTab Palo Alto, CA
  • Developed and implemented demand generation campaigns for email marketing, online advertising, social media, search engines and direct mail.
  • Worked with design team to deliver a clear visual structure for content that aligned with demand generation best practices.
  • Managed creation of whitepapers, blog posts, social media strategy, case studies, and website content.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
09/2011 to 03/2013
Digital Marketing Manager hawkeye Channel Seattle, WA
  • Wrote whitepapers, blog posts, case studies, website content, and best practice eBooks.
  • Increased social media following by 70% in first 6 months, doubling Klout score.
  • Increased inbound traffic by 300%.
  • Executed weekly social marketing campaigns and bi-weekly global email campaigns.
  • Acted as SEO strategist in charge of keyword generation, optimizing website and blog via Wordpress, providing content via ghost blogging.
  • Used Google Analytics to track campaigns and report increase in website traffic.
05/2010 to 10/2011
Copywriter Poetrie.com Woodinville, WA
  • Wrote product descriptions for 300+ items.
  • Boosted website traffic by 150% by creating an integrated social media strategy.
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Created effective messaging using language, graphics and marketing collateral.
  • Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
  • Proofed and approved production and printing drafts of promotional materials.
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Job-winning Digital Marketing Director resume

Hannah Smith
Objective
Seeking a Position in a challenging sales environment, where I can use my acquired skills and knowledge to further advance my career.
Professional Summary
Marketing and social media director effective at delivering high-quality content for digital, traditional and social marketing. High achiever who produces results individually, as well as part of a results-focused team.
Work History
Host, 03/2016 to Current
Chuys Plano, TX
  • Provided friendly and attentive service.
  • Skillfully promoted items on beverage lists and restaurant specials.
  • Inventoried and restocked items throughout day.

Marketing And Social Media Director, 01/2016 to Current
Eagle Martial Arts Plano, TX
  • Implemented change that directly led to increased revenue.
  • Developed daycare program which resulted in a higher retention rate.
  • Increased visibility to school systems through social media marketing.
  • Managed daily paperwork, inventory, and sales.
  • Handled billing resolutions and customer service matters daily.

Intern, 06/2016 to 08/2016
Hannah Stroud Mckinney, TX
  • Gained essential knowledge of the legal field. 
  • Maintained appropriate filing of professional documentation and took on errands.

Education
High School Diploma: 2017
Plano Senior - Plano, TX

Bachelor of Science: Accounting and Marketing, Current
University of Texas at Dallas - Richardson, TX
Skills
  • Well organized
  • Excellent communication skills
  • Quick learner
  • Team leadership skills
  • Event planning
  • Microsoft Office proficiency
  • Internet marketing
  • Creative design
References
Available upon request.
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Experienced Digital Marketing Director resume

Neha Agarwal
Professional Summary

A data driven Marketing professional with 9 years of experience in Fashion and Travel Retail. I have previously set up and grown the CRM and Digital Marketing teams for leading retailers in India.  Most recently I have gained experience at DFS Group Limited in Hong Kong doing Online Marketing to attract independent travellers from China, Japan and other countries. In my spare time, I build travel itineraries for readers of our travel blog - droneandslr.com.

Skills

Project Management
CRM

Email & SMS Marketing

O2O Marketing

Online Paid Advertising

Team leadership

Work History
Senior Manager, Marketing Automation 01/2014 to Current
DFS Group Limited, LVMH HONG KONG


  • Acquired potential travellers' data online through a lead generation incentive program and converted 25% in-store (O2O) with associated sales value of USD 4M in 2018 
  • Built website and email marketing campaign aimed at inspiring Chinese, Japanese and South Korean travellers to travel to one of the fourteen countries where our stores are present
  • Drove E-commerce automations such as Abandoned Cart and online order cycle to drive increase in online pre-orders from travellers
  • Led 360º online campaigns; Increased customer engagement using innovative technologies such as 360º video and Facebook Messenger Chatbot
  • Supervised the daily activities of 3 direct reports including their hiring, training and performance evaluations
Manager, Customer Relationship Management 12/2010 to 05/2013
Genesis Luxury Fashion (An L-Capital funded company) New Delhi
Genesis Luxury is the exclusive distributor in India of Jimmy Choo, Bottega Veneta, Giorgio Armani and other international Luxury Brands
  • Led a team of 4 to grow the CRM department and make it the backbone of the company's consumer data requirements
  • Doubled in-store lead generation by identifying growth opportunities and working with the store teams to incentivise data capture
  • Grew revenue by 30% annually by driving email, SMS, Facebook and direct mail campaigns to maximize customer database monetization
  • Drove customer lifecycle campaigns which improved repeat customer rate to 50%
  • Identified the need for in-store KPI analysis and developed a monthly report to enable optimization of key metrics
Assistant Manager, Digital Marketing 12/2009 to 10/2010
Fashionandyou.com India (A Sequoia Capital funded company) New Delhi
Fashionandyou.com was India's first flash-sale E-commerce retailer (similar to Gilt Groupe in the United States)
  • Developed the marketing strategy for the launch of the E-commerce startup
  • Managed a monthly budget of US$ 150K for online media buys including text and banner Ads
  • Increased online sales and leads by 10x (US$ 1.2M/month) in less than a year by driving SEM and EDM campaigns
  • Grew organic leads through word of mouth marketing campaigns
  • CRM and Corporate Sales Executive 07/2008 to 12/2009
    Genesis Luxury Fashion New Delhi
    • Implemented and optimized the CRM platform Microsoft Navision to enable customer data capture and progressive profiling
    • Acquired the first two clients for the company even in a recessionary market, by establishing relations with 100+ companies within 6 months

    Education
    MBA 2014 Hong Kong University/London Business School - Hong Kong and London
    Bachelor of Arts: Sociology 2008 Delhi University - New Delhi
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