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Professional Summary

Motivated copywriter with five years experience simplifying complex concepts. Well-versed in using social media, email marketing, and content creation to generate leads and foster customer loyalty.

Skills
  • Content creation
  • Copywriting
  • Email marketing campaigns
  • Content Management Systems (CMS)
  • Social media marketing
  • Graphic design
  • Skilled in Wordpress
  • Market research
Education
2011
Bachelor of Arts: Communications
Washington State University - Pullman, WA
  • Emphasis in Advertising
  • Minor in Art
Work History
01/2017 to 01/2018
Dog Walker Strut the Pup Seattle, WA
  • Fed and exercised seven to eight dogs each day.
  • Tailored positive reinforcement training methods.
  • Constant communication with clients with updates on health and behavior.
  • Cared for animals that became sick or injured on walks by seeking out veterinary care and notifying owners. 
01/2015 to 01/2016
Copywriter/ Production Assistant Playfish Media Seattle, WA
  • Rewrote company messaging for re-launch of company website including case studies and blog posts.
  • Responsible for release form distribution and group time management on shooting days.
  • Conducted interviews on set and off to help shape ideal storytelling for client.
08/2014 to 11/2014
Production Assistant Skydojo Media San Anselmo, CA
  • Reviewed script and storyboards to make shooting edits based on scenes' value and contribution to continuity.
  • Supervised the post-production process, including editing, dubbing and color correction.
  • Reviewed the activities for the production team and made sure that tasks were completed in a timely manner.
01/2014 to 08/2014
Client Marketing Manager Glassdoor Sausalito, CA
  • Wrote and published 17 new client case studies in 8 months.
  • Managed content creation for all client facing communication including blog posts, video scripts, social media updates, newsletters, data sheets and infographics.
  • Conceptualized Client Testimonial YouTube series- produced shoots from start to finish working with external vendors.
  • Launched Glassdoor's first Client Testimonial Youtube Channel,  first B2B Twitter handle, The Client Advisory Board and Glassdoor Client newsletter.
  • Managed and developed all client relationships and events with Fortune 500 VP-level employers from ADP, Yelp, Groupon, Zappos, Kaiser Permanente, Allstate, etc.
  • Responsible for creative design for prominent case study redesign.
01/2013 to 01/2014
Content Marketing Manager PunchTab Palo Alto, CA
  • Developed and implemented demand generation campaigns for email marketing, online advertising, social media, search engines and direct mail.
  • Worked with design team to deliver a clear visual structure for content that aligned with demand generation best practices.
  • Managed creation of whitepapers, blog posts, social media strategy, case studies, and website content.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
09/2011 to 03/2013
Digital Marketing Manager hawkeye Channel Seattle, WA
  • Wrote whitepapers, blog posts, case studies, website content, and best practice eBooks.
  • Increased social media following by 70% in first 6 months, doubling Klout score.
  • Increased inbound traffic by 300%.
  • Executed weekly social marketing campaigns and bi-weekly global email campaigns.
  • Acted as SEO strategist in charge of keyword generation, optimizing website and blog via Wordpress, providing content via ghost blogging.
  • Used Google Analytics to track campaigns and report increase in website traffic.
05/2010 to 10/2011
Copywriter Poetrie.com Woodinville, WA
  • Wrote product descriptions for 300+ items.
  • Boosted website traffic by 150% by creating an integrated social media strategy.
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Created effective messaging using language, graphics and marketing collateral.
  • Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
  • Proofed and approved production and printing drafts of promotional materials.

This resume is created in 7 minutes.
Summary

Motivated and dynamic Marketing Manager skilled in demonstrating exceptional communication, making critical decisions during challenges and building cross-functional teams. I am an adaptable leader who is looking for a new opportunity with the ability to own and execute the marketing strategies I design while developing opportunities that further establish organizational goals. 


Skills
  • Working independently and maintaining  a high production rate 
  • Extensive marketing and sales experience
  • Strong organizational skills
  • Experience helping small companies grow on an international level
  • Successfully collaborated with others  on large projects
Experience
Digital Marketing Manager
Fort Collins, CO
Smart2Market/ Aug 2018 to Current
  • Design, create, implement and manage digital marketing initiatives for all of Smart2Market's clients.
  • Build out all backend tracking environments on platforms like Analytics, Adwords, Facebook, etc.
  • Proven ability to work 100% remote. 
  • Work with people in many different time zones.
  • Manage multiple audiences for each client cover all of their user types.
Ad Specialist/Marketing Executive
Fort Collins, CO
Madwire/ Nov 2015 to Jul 2018
  • Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
  • Assess return-on-investment and profit-loss projections.
  • Compile comprehensive lists describing product and service offerings.
  • Plan and manage budgets in excess of $70,000.
  • Collaborate with marketing and communications teams on standardization, design and production of marketing materials.
  • Analyze performance of all marketing programs to identify the best opportunities for optimization.
  • Complete strategic competitive analysis by gauging strengths and weaknesses of competitors.
  • Promote brand awareness through SEO optimization and attractive web design.
  • Work effectively in a heavily cross-functional, fast paced environment.
  • Produce engaging online marketing campaigns.
Store Manager
Loveland, CO
Murphy USA/ Mar 2012 to Nov 2015
  • Maintained a strong understanding of competitors, their offerings and their presence in assigned territory.
  • Developed highly empathetic client relationships and earned reputation for exceeding sales goals.
  • Addressed customer inquiries and resolved complaints.
  • Opened a new store location and assisted in recruiting and training new staff.
  • Directed and supervised employees engaged in sales, inventory-taking and reconciling cash receipts.
  • Completed weekly schedules according to payroll policies.
  • Trained all new managers on store procedures and policies.
  • Coached 30+ employees to deliver outstanding customer service.
  • Analyzed marketing information and translated it into strategic plans.
  • Addressed market surveys to improve customer satisfaction and overall quality.
Education and Training
Associate of Applied Science: Air Traffic Control AIMS Community College 2013 Greeley, CO, USA

While learning all of the necessary information to become and air traffic controller we trained extensively to work well individually and as a team in high stress fast paced environments.

Certifications Google 
  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
​Other​​
  • Completed Madwire's internal inbound marketing executive training program, finishing first in my class
  • In the process of completing all of the certifications for Facebook and LinkedIn

This resume is created in 7 minutes.
Professional Summary
Results-focused Digital Marketing Specialist successful in revenue generation and member action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences.
Skills
  • Google Adwords
  • Bing Ads
  • Google Analytics
  • Paid Social Advertising
  • Campaign Development
  • Strategic Marketing Planning
  • Client assessment and analysis
  • Budget development and management
Work History
Digital Media Buyer Apr 2017 - Apr 2018
The Pittman Group Kansas City, MO
  • Created and executed campaigns across Google Adwords, Bing, Facebook, Adroll, and Instagram. 
  • Utilized industry tools and services to conduct routine and competitive keyword research.
  • Analyzed performance of paid media campaigns using native tools, ad servers and website analytics.
  • Created and implemented Cost Per Click Marketing Strategies utilizing available internal and external resources.
  • Pursued new creative opportunities and strategies to improve overall campaign performance.
  • Maintained strategies for web properties and individual clients as necessary to ensure consistent lead generation and overall results.
Digital Marketing Manager Mike's Mobile Screen & Chimney Service Stockton, CA
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Initiated market research studies and analyzed findings.
  • Analyzed usage patterns to understand ways in which customers used company products and services.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Directed successful SEO and link-building campaigns to increase website's credibility and drive traffic.
  • Boosted conversion rates by 14% through innovative customer relationship building and landing page optimization.
Digital Marketing Consultant Jan 2014 - Jul 2016
Afford-A-Door, Inc Lodi, CA

  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Initiated market research studies and analyzed findings.
E-Commerce Manager Apr 2013 - Nov 2013
Artisanal Foods Henderson, NV

  • Created key Internet marketing activities to acquire and retain new clients through email campaigns and social media.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics.
Certifications
  • Google Adwords - Fundamentals
  • Google Adwords - Search
  • Google Adwords - Display
  • Google Adwords - Mobile
  • Google Adwords - Shopping
  • Google Analytics

This resume is created in 7 minutes.
Professional Summary

Highly creative and detail-oriented Account Manager with an exceptional record of client service and revenue generation. Constantly looks for new ways to promote products and build professional network ties. Adept at working independently or managing a professional accounting team.

Skills
  • Project Management
  • Building Relationships & People Skills
  • Attention to Detail
  • Excellent written & verbal skills
  • MS Office; Word and Excel

 

  • Event & Budget Planning
  • Teamwork
  • Manage Multiple Projects
  • Strong communication & creative skills.
  • Outstanding presentation & negotiation skills.

 

Work History
ACCOUNT MANAGER / PRODUCER, 04/2016 to Current
MOFILM CA
  • Marketing aspiring filmmakers to create broadcast quality, original content for global brands and charities. 
  • Overseeing customer accounts; including high-level clients like Facebook, Princess Cruises, Instagram, Footlocker and Belkin. 
  • Liaison for brand managers during productions to ensure image and content delivery are consistent with marketing goals.
  • Managing deadlines and working with multiple departments in a fast-paced environment.
  • Working independently to problem solve and keep multiple projects moving forward efficiently and simultaneously. 
  • Developing and overseeing customer retention campaigns and being the face of the company to many clients.
  • Attending meetings with clients and delivering presentations.
  • Directed planning, budgeting, vendor selection and quality assurance efforts.
  • Defined clear targets and objectives and communicated them to other team members.
DIGITAL MARKETING MANAGER, 01/2012 to 04/2016
LOS ANGELES TIMES CA
  • Led the development and implementations of automated sales tools and strategies to optimize product performance. 
  • Generated and improved lead life cycle through targeted content marketing resulting in $690K in ROI in 2015.
  • Served as focal point for all customer input and market intelligence for product improvements.
  • Retained clients and generated leads while managing internal and external product marketing campaigns and programs.
  • Increased sales and exposure by developing new brand packaging for website, collateral, and sales materials and optimizing target audience reach.
  • Coordinated design meetings and branding decisions across internal departments and teams.
  • Planned new product external launch and release while managing the cross-functional implementation of the plan.
MARKET ANALYST, 10/2010 to 12/2011
LOS ANGELES TIMES CA
  • Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition.
  • Created product positioning and messaging to differentiate products in market and expand visibility.
  • Optimized segment space automation growth by leading marketing strategy, including message and content creation.
  • Collaborated with marketing department to define positioning and messaging, and plan market launch, public relations, and lead generation campaigns.
Education
Digital Marketing: 2015
GENERAL ASSEMBLY - CA
Bachelor of Arts: Sociology, 2010
UC IRVINE - CA
  • Dean's List
Summer School: 2009
COPENHAGEN BUSINESS SCHOOL - DENMARK