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Professional Summary

Certified Google Analytics, AdWords & HubSpot inbound marketing professional successful at driving growth in company's ROI through effective marketing campaigns. A high achiever who produces results individually, as well as part of a results-focused team. Tech-savvy with over 7 years experience in competitive analysis, website traffic analytics, web design, eCommerce sales, Conversion Rate Optimization (CRO), SEO, SEM, creating, tracking, optimization & split-testing of paid ad campaigns. Seeking a digital marketing managerial role offering opportunities for new challenges and career growth.

Skills
  • Google Analytics, Google Ads & Google Tag Manager
  • Inbound marketing and demand generation
  • Data-driven decision making
  • Competitive analysis and conquesting
  • Data and website traffic analytics
  • Creating real-time reports with Google Data Studio
  • Implementation of account-based marketing strategies
  • Omnichannel marketing across multiple platforms and customer journeys
  • PPC advertising on Google, Facebook, Instagram, YouTube, LinkedIn, Taboola, and Outbrain
  • Increasing brand awareness through search, retargeting, and programmatic media buying
  • Email marketing automation & Chatbot workflow setup
  • Professional website design skills (including landing and sales page development)
  • Proficient in CSS and HTML: Intermediate in Python
  • Proficient in social media marketing and blogging
  • Search Engine Optimization for featured snippets and voice search
  • Experienced with Microsoft Word and PowerPoint; intermediate in Excel
  • Excellent presenter with PowerPoint and Prezi
  • Simplifying and communicating ideas effectively
  • Excellent in multi-tasking and meeting deadlines
  • Team player
  • Always staying current on digital marketing trends and learning new marketing strategies from industry leaders
Work History & Experience
Digital Campaign Specialist, 05/2019 to Current
Cox Media Group San Antonio, Texas
  • Automated a client report that took 72 hours to create to under 40 minutes utilizing Google Sheets formulas, API connectors and Google Data Studio
  • Saved a multi-million dollar account from going to a competitor by identifying outliers in campaign performance, fixing it and demonstrating improved result in a client meeting
  • Won employee of the month just two months after starting at Cox Media Group (July)
  • Act as digital project manager, coordinator between Account Executives and our Central Ad Operations team ensuring accurate order placement and fulfillment of client digital campaigns
  • Enter insertion orders in workflow tool for trafficking and creative production
  • Oversee implementation and continued success of campaigns
  • Identify optimization opportunities for digital campaigns (including search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile optimizations.)
  • Develop in-depth/custom real-time campaign reports with Google Data Studio for Account Managers and clients to effectively show campaign success and explain optimizations (through use of campaign dashboard and client provided Google Analytics.)
  • Coordinate digital creative fulfillment, working with Account Managers and Central Ad Operations team
  • Act as digital product expert for clients and our entire Cox Media Group sales team
  • Expertly navigate search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing at varying client levels of understanding
  • Be hands on in clients' success, campaign optimization process, and be eager to share and explain campaign results and improvements in-person on a consistent basis
Digital Marketing Specialist, 06/2017 to 05/2019
Stirista San Antonio, USA
  • Create, optimize, manage, and report on performance of all internal marketing campaigns on Google, Facebook, LinkedIn, and Twitter (as well as retargeting campaigns)
  • Monitor weekly and monthly traffic performance of three Stirista website properties using Google Analytics
  • Developed and spear-headed search engine optimization strategies
  • Perform traffic and competitive analysis and provide recommendations
  • In charge of company's internal email deployments as well as reporting on its performance
  • Developed and maintain Salesforce attribution program
  • Responsible for assigning leads in Salesforce
  • Create website monthly traffic report across all channels
  • Monitor internal company email account for potential leads and clients
  • Assist with content creation and publishing on WordPress
  • Stay up-to-date with digital marketing trends and potential new channels and strategies, including data analytics, social media marketing, programmatic media buying, machine learning and artificial intelligence
Marketing Manager, 08/2014 to 01/2017
AskOnyeka LTD Lagos, Nigeria
  • Identified value propositions and key messages for all of company's marketing campaigns
  • Preserved brand integrity by monitoring consistency and quality of marketing content
  • Developed and implemented campaigns for email marketing (MailChimp), brand awareness (Facebook PPC), retargeting (Perfect Audience), search engine optimization and offline advertising with flyers
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly
  • Directed and coordinated marketing activities and policies to promote products and services
  • Built and designed AskOnyeka.com and online eCommerce store
  • Generated more than 6,000 Facebook followers in a single month; 100K plus followers in total
  • Managed comments and live chat on AskOnyeka.com & AskOnyeka.com/store
  • Improved conversational marketing with by encouraging engagements on social media through creation of video ads, loyalty programs, contests, giveaways, and fan of the week
Social Media Manager, 08/2012 to 09/2013
Kayge Cosmetics Lagos, Nigeria
  • Increased customer engagement through social media
  • Managed advertising campaigns and generated over 15,700 followers on Facebook for Kayge's brand
  • Managed Fan page activity like posting updates and replying customers' comments or questions
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly
  • Initiated market research studies and analyzed findings
Education
Associate of Applied Science: Business Administration - Marketing, 2015
Tarrant County College - Fort Worth, TX, USA
  • Business, Marketing and Advertising coursework
  • Coursework includes Business Computer Applications, Principles of Selling, Marketing Research Strategies, Business Principles, Principles of Microeconomics, Business and Professional Communication, Business Ethics, Business Correspondence and Communication, Principles of Management, Principles of Managerial Accounting, Advertising & Sales Promotions, Business Leadership Application, Principles of Marketing, Principles of Retailing
  • 3.6 GPA
  • Recipient of Dean's List Certificate of Recognition, Fall Semester 2013, Spring 2014, Fall 2014, Spring 2015. Member of International Dean's List Society (IDLS)
Google AdWords Certified, HubSpot Inbound Certified: SEM (Paid Search), SEO, Inbound Marketing Self Education - Google Partners, HubSpot Academy
  • Subscribe to and learn from industry leaders like Think with Google, Hubspot.com (academy), NeilPatel.com, AJ Kohn (www.blindfiveyearold.com), DigitalMarketer.com, and Moz.com
Digital Marketing: Machine Learning, AI & Database Marketing Self-Education - Online Education/eLearning
  • Licenses & Certifications: Machine Learning and AI Foundations: Recommendations, Artificial Intelligence Foundations: Thinking Machines, Machine Learning for Marketing: Essential Training, Programming Foundations: Fuzzy Logic, Power BI for Marketers, Google 360 Suite Overview, Database Marketing Foundations, How Marketers Collect and Use Your Data
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Education
2018 Bachelor of Science in Business Administration: Marketing University Of Arkansas, Fayetteville
  • Graduated with 3.7 GPA
  • Member of The Students of Retailing Excellence
  • Member of Leadership Walton
Skills
  • Digital media
  • Campaign development
  • Sales expertise
  • Salesforce and CRM experience
  • Adobe Creative Suite experience
  • Retail sales
  • Marketing and advertising
Work History
August 2018-Current Account Manager | HailCo | Denver, Colorado
  • Developed relationships with local businesses in order to create a mutually beneficial relationship.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Expanded customer base by identifying needs, developing solutions and delivering client-centered products.
  • Recognized as Top Salesman on 3 occasions for most amount of new leads generated.
October 2017-May 2018 Marketing Director- Internship | NWA & Roma United | Fayetteville, Arkansas
  • Managed $350k budget targeting both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Cultivated relationships with key clients, vendors and community partners in 9 different markets.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
  • Supported Chief Operating Officer with daily operational functions and collaborated owners to achieve key initiatives.
  • Responsible for creative design social media and print media.
July 2016-October 2017 Social Media Specialist | University of Arkansas Bookstore | Fayetteville, Arkansas
  • Boosted the company's Instagram following over 200% after improving the content.
  • Tracked and analyzed social media and online marketing initiatives.
  • Utilized a content management system to post images and videos of company products online.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.
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Professional Summary
Customer Service Specialist driven to exceed sales goals and build long term relationships with customers. Delivers positive experiences through high-quality customer care.
Skills
  • Exceptional communication skills
  • Strategic sales knowledge
  • Creative problem solver
  • Strong client relations
  • Teamwork and interpersonal 
  •  Self-management
  • Perseverance and motivation
  • Confidence


Work History
Sales Associate, 11/2012 to 11/2013
Staples Colorado Springs, CO
  • Operated a cash register for cash, check and credit card transactions with 100% accuracy.
  • Managed a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
  • Greeted customers entering the store to ascertain what each customer wanted or needed.
  • Recommended, selected and helped locate and obtain out-of-stock product based on customer requests.
  • Answered product questions with up-to-date knowledge of sales and store promotions.
  • Maintained cleanliness and presentation of stock room and production floor.
  • Built long-term customer relationships and advised customers on purchases and promotions.
  • Helped drive sales goals and achieve monthly quotas.
  • Asked open-ended questions to assess customer needs.
  • Communicated all store initiatives and promotions to customers to generate return business.
  • Set up and explained new membership contracts.
  • Recommended alternative items if product was out of stock.
Inventory Specialist, 11/2013 to 01/2017
Staples Colorado Springs , CO
  • Stocked, priced and replenished merchandise according to store merchandising layouts.
  • Identified potential shoplifters and alerted management.
  • Handled all customer relations issues in a gracious manner and in accordance with company policies.
  • Educated customers about the brand to incite excitement about the company's mission and values.
  • Processed accurate and efficient inventory controls.
  • Ensures back of house operations and truck process are consistent to company standards to maintain stock levels effectively. 
  • Understand and utilizes basic selling skills to properly engage and present solutions to our customers.
  • Providing an inviting environment for the customers by maintaining a neat and clean store.
  • Adhered to all company policies, procedures and safety standards.
Social Media and Digital Marketing Associate, 01/2017 to 09/2017
Infront Webworks Colorado Springs, CO
  • Boosted website traffic by creating an integrated social media strategy.
  • Generated sales by leveraging social media websites.
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Researched and administered social media tools in support of clients' social media strategy.
  • Monitored and evaluated search results and search performance across the major search channels.
  • Worked closely with the other team members to meet client goals.
  • Set up and optimize company pages within each platform to increase the visibility of company's social content.
  • Generated, edited, published and shared daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Education
High School Diploma: 2012
Falcon Virtual Academy - Peyton, CO
Certifications
Certified Google Partner in Adwords Fundamentals, Shopping Advertising and Google Analytics
This resume is created in 7 minutes.
Professional Experience
05/2018 to Current
Head of Digital (acting CDO); Head of Branding (acting CMO) Sompo Holdings, Asia Pacific Singapore, Singapore

https://www.linkedin.com/in/drpatrickchin/

Design and Drive Digital Strategy & Transformation

  • Design and Drive Asia Pacific Digital and Branding Strategy for Sompo across 14 countries.
  • Charge to lead digital, branding, CX and innovation & data to deliver a coherent digital strategic blueprint roadmap, structure and execute programs with countries. Lead Open innovations program across Asia. Drive online sales (+50% annually), digital marketing and setting best practices across the Asia Pacific

Open New Revenue Stream and Improve Efficiency

  • Design new business model using latest digital technology for on-demand insurance, opening up new revenue stream for ecommerce, B2B community platform. Built an award winning AI fraud detection system and AI automatic assessment. Introduce image recognition for claim assessment and build a future digital-ready service centre. Driving Digital Marketing Affiliate Partnership

Build Capability for Digital Competitiveness

  • Set up digital team and structure in core markets hiring the head of digital and various digital leads. Grew from 3 to 24 digital specialists in 8 months
  • Launch SompoSg App Launch, end to end buy to claims for Singapore market, with Go-To-Market Digital Marketing Efforts and Analytics
  • Drive APIs building and scaling across countries

Drive and Nurture Innovation Culture

  • Ran Product & Service Innovation Workshops in 10 markets with design thinking framework and methodology
  • Launched telematics app for indonesia (Sompo Drive)
  • Driving Smarter use of data using AI and Machine Learning, spoke at Insurtech Asia as an expert in Machine Learning AI for the future

Brand Building Program & Aligning with CX

  • Design the brand and CX strategy for Asia Pac and instituting the 3 boxes process for brand identity and process alignment and KPI measurement. Drive Asia Pac brand growth too achieve brand consistency and preference for the region. Conceptualize the GoJapan Travel Brand Campaign for 2019. Increase awareness and preference metrics by 20%

Building Thought Leadership

  • Invited Speaker, Panel and Chairman
  • Insurtech Conference in Singapore and Malaysia, Chairman on Digital Transformation Summit, Keynote speakers for the CMO Innovation forum, Panel speaker for DLT, Insurtech Rising - AI speaker in HK and Singapore, CX panel workshops
  • Https://www.digfingroup.com/insurtech-insurance-5/
05/2014 to Current
Founder and Chief Digital Officer Clairvoyant Lab Singapore, Singapore
  • A small innovation lab which incubated a suite of proprietary innovation tools and platforms
  • Currently incubating new FinTech business
  • A recognized digital innovation and marketing partner across many Asia conglomerates and government bodies across Asia. Helped many companies in E-Commerce (Customer Journey Design, Build, Maintain and Grow) and Digital Marketing (SEM, SEO, Content, Social Media, Analytics and Conversion Metrics etc.) across Asia
  • Published four books on
  • 'How to Build A Great Customer Experience Through Innovation'
  • 'A Service Design Studio to Drive Profits and Profitability'
  • 'Sketch Sense' Innovation Framework
  • 'DigiSense' - Making Sense of Digital Marketing
  • Invited Keynote Speaker:
  • "How to Build A Great Customer Experience in The Digital World" (200+ participants)
  • "Posturing For Success Through Innovation" (150+ participants) - Invited
  • By NTUC Deputy Secretary to speak at the furniture association.
  • "DM Asia - Innovation" (50+ participants)
  • "Conduct regular innovation workshop with SME weekly"
  • "DigiLab - Practical hands-on Lab on Digital Marketing"
04/2014 to 05/2018
Head, Digital SEO, Digital Marketing & Analytics, ASIA Metlife Asia / Innovation Lab Singapore, Singapore
  • Exceed Expectation in All Performance Review
  • Develop 5 Steps Measurement Framework to achieve efficient digital measurement framework for Asia. Completed and executed across 50% of all countries for MetLife within 8 months. Develop Digital Marketing Campaign Plans with several countries, guiding the objectives settings, campaign planning simulation budgeting, media and website optimization efforts. Paid and owned media expert (SEO/SEM / Media, Test and Learn for the region, executed for China & Malaysia and achieved 300% lift in lead generation and 100% sales conversion
  • Developed and instituted TAMALA framework for country (Think Agile, Make Affordable and Learn with Analytics) for driving leads and sales conversions Main lead across Asia and conduct cadence calls with digital heads in the countries to ideate campaigns and drive leads and sales
  • Launched Asia Digital Learning platform for Metlife Asia by working with vendors to select the most appropriate technology, incorporating guides and training for best digital marketing practices for insurance
  • Latest project is using Artificial Intelligence to Optimize Media Spending and develop Tensor Flow Models and Machine Learning Models on Advanced Analytics. Co-led Social Media initiatives such as AI chatbots and facebook retargeting
  • Co-led Social Media initiatives such as Chatbots and Facebook retargeting. Initiated Asia marketing codes standardization and working closely with Global on digital marketing initiatives such as new technology roll-out for Adobe suite AEM and analytics. Helped countries to use more sophisticated functions to drive conversions
  • Specific achievementsMetlife China - 300% increase in conversions on their online sales platform,Metife India - 2x increase traffic in SEM and SEOMetLife HK - Trained their team in digital competency (analytics, metrics and performance marketing) Metlife Malaysia -lower cost per lead by 80% with 3x leads growth, increase traffic to site by 50% decrease bounces and increase content engagement
02/2012 to 05/2014
Head, Director Consumer and Brand Insights (Asia, Middle East and Africa) Intercontinental Hotels Group Singapore, Singapore
  • Strengthened company's business by leading AMEA India fieldwork and participate in Global Data Room of Global Occasion Needs Segmentation for IHG overall business, which identifies whitespace opportunities for IHG future growth
  • Regional Consumer Insights Head who directed all insights work within IHG AMEA (Asia, Middle East and Africa), which is the key starting point to manage our brands, sales & marketing, developing and operations
  • Initiated first of its kind 8 parts insights webinars for AMEA wide business and campaign evaluation for IHG business
  • Key member to contribute towards developing IHG Brand Plans to Win for AMEA region for all IHG Brands
  • Helping to develop brand strategy framework to regionalize IHG brands for AMEA with impact to brand preference with global consistency and local relevance
  • Accountable for understanding overall customer satisfaction through customer (heartbeat) understanding and directed areas to improve the brands delivery and communication team (operations, S&M, quality etc.)
  • Winner of IHG leaders award for thinking strategically ahead for the business
  • Highly regarded by all direct reports, colleagues, other stakeholders and boss as an inspiring leader
  • Work closely with General Managers to identify solutions to measure hotel pilot performance and institute brand regionalization process for AMEA Brands
  • Establish and set a benchmark for marketing campaign testing and evaluation framework by linking the performance of marketing efforts to brand tracking. This will help the business to learn where and how to improve the campaign efforts to push the brand preference needle for IHG
  • Invited Keynote Speaker:
  • "The Future of Customer Intelligence"
10/2009 to 04/2014
Chief Executive Officer And Managing Director The Kyzenn Organization / DDB / Rapp Singapore
  • Managing Director for a medium size agency of 70 people with 7 senior director reporting into me
  • Took over the helm of Managing Director for Various Companies (DDB, Rapp SIngapore) to turnaround the company within a short period of time. Vice-President (Strategy) of MediaCorp
  • Turn Rapp Business around within 4 months by bringing in multi-million dollars business for the company. Straight win of 4 businesses within 3 months. Well known for clinching deals and forging strong relationships with clients
  • Designed and implemented a strategy framework to be used in devising viable business and marketing strategies (Used for Singapore Media Academy)
  • Digital online lead for retail clients - courts, AIA, nestle, retail malls
  • Senior Digital Consultant to Indonesia Indosat, Nestle and Sony Ericsson
  • Build customized cross sell predictive model for Sony Ericsson consumer and B2B businesses and acted as the chief integrator for both the ATL (DDB) and BTL (Beyond) in analyzing their performance and recommend synergistic roadmanp for the client
  • Senior digital and brand consultant to DDB Indonesia to help their clients (SE, Dancow, Frisian Flag, Indosat) in developing brands and customized analytical models with insightful and actionable plans to grow their business
  • Senior Shopper marketing consultant
  • Proposed and develop cross sell models for Band Mandiri (2nd largest Bank in Indonesia)
  • Senior direct and digital marketing consultant to TBWA/ Tequila Philippines, Australia and Singapore in helping their client to develop customized customer analytical models
10/2007 to 02/2010
D. Director (Head, Research and Analytics Unit) Ministry of Health Singapore
  • Manage a team research analysts and statisticians to deliver timely and insightful analysis to MOH top management for policy analysis
  • Provide professional advice and educate young officers on survey research, time series analysis, econometrics and advanced statistical analysis (advise on all research projects in HI)
  • A lead statistician and researcher within MOH to advise advanced statistical techniques , research design and sampling methodology. External - to provide expert statistical advice to HPB Disease Registries Unit
  • Lead and manage GIS projects with multiple agencies in Singapore, with relevance to HealthCare Context – One of key drivers of GIS within the whole ministry
  • Mentor young officers to identify their strengths and overcome their barriers through appropriate training and development
  • Oversee the dept employee engagement index and initiate key activities for group bonding
03/2006 to 10/2007
Regional Analytics and Digital Director, Business Development (Digital and Offline) TBWA / Tequila (The Disruption Agency) Singapore
  • Pitch (present to panels) and won SIA 10 years business valued at 50 million dollars. Key contribution in devising practical marketing and business strategies, performance measurement, analytics (digital and non-digital).
  • Grew Microsoft account from one to 3 countries within a year
  • Report directly to the Regional Managing Director / CEO on management matters regarding the analytics dept
  • Advise Local MD to develop new business model for the agency (+ a proprietary instrument)
  • Manage a team of analysts to deliver timely and insightful analysis to the client
  • Acted a lead analytics and CRM and loyalty consultant across the region, advising local subs and clients directly and work with client o solve their business problems using advanced analytics techniques and propose loyalty / CRM analytics related solutions
  • Determining budgets and resources for all analytics projects
  • Work closely with MDs across the regions and regional account directors to manage and grow the clients' relationships and value
  • Identify new business opportunity, write business proposals and present to prospective clients
  • Working with creative teams to strategize communication messages for the clients
  • Key person to work with client to measure marketing effectiveness and ROI models
  • Client projects – SIA (Singapore), Microsoft (Thailand), Martel (China), AIA (Local), SCB (Global), AIG (Regional), CISCO, HP among others.
  • B2B - consulted Microsoft team in devising a competitive integrated marketing strategy and plans in the region across the B2B customer journey for Trial objectives. The key insights were derived from internal and external sources of data. Internal - cross sell model for software adopters across the lifecycle, leads conversion tracking using BANT, external - list and current market landscape of software suppliers.

 

  • Invited Keynote Speaker:
  • CRM, Analytics, BI and ROI Measurement Seminars attended by senior leaders from both public and private sectors. Invited speaker and panel at Direct Marketing Asia 2006. Invited speaker at the Advertising and Promotion Conference 2006. Invited speaker at the Performance and Measurement Conference 2006. Invited speaker at the Next Generation Business Intelligence 2006
01/1998 to 12/2005
Risk Analyst, Asst Manager (Secured and Unsecured Lending) Citibank, NYP, MOM Singapore
Citibank 2000 - 2002 marketing and risk dept, building risk and credit model for Citibank Secured and Non-Secured Lending using Credit Scoring Model Approach.  Support analysis and insights. Overall report for Citibank performance to New York.
Nanyang Poly: 2002 - 2005 - Lecturer for Statistics and Marketing
Ministry of Manpower 1 : Planning department
Executive Profile

Dr. Chin is an serial entrepreneur and achiever who builds and retains high performance teams by hiring, developing and motivating skilled digital professionals. Besides being an accomplished statistician with deep analytics and digital and strategy experience, he offers inspiring leadership, outstanding presentation & communication and cross-cultural team management skills. High-energy, results-oriented leader with a passion for innovation and always innovating business strategy to grow the business exponentially.

Skill Highlights
  • Visionary Leadership
  • Business operations organization, P&L Mgmt
  • Global Strategic Alliances
  • Digital Marketing and Analytics
  • SEO, SEM, Email, Social Media Ads
  • Digital Technologies such as IOT, BlockChain and Big Data for FintechAI for digital innovators
  • Market research and analysis
  • Strategic Management
  • Brand Management
  • Diverse Market/Industry Knowledge
  • CRM, Insights, Marketing
  • Agile Development
  • Digital Transformation
Education
Disruptive Strategy: Business, Management & Innovation, 2019 Harvard Business School Clayton Christensen, Harness the Power of Disruptive Innovation to Craft Winning Strategies
Professional Certificate: Digital Business Strategy, 2019 MIT Sloan School of Management Cambridge, MA United States
  • Introducing digital transformation
  • Artificial intelligence
  • Platforms in a digital economy
  • The platform revolution
  • Harnessing the crowd
  • Limits to decentralization
Professional Certifcate: Digital Marketing, 2017 Cornell University Ithaca, NY United States
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Media
  • Assessing Opportunities in Owned Media
  • Implementing an Integrated Digital Marketing Plan
Doctor of Business: Business, 2011 University of South Australia Adelaide Australia
  • Area: Strategic Management, Marketing, Entrepreneur, Cognition Behaviour
  • Thesis "Impediments that affect Entrepreneur's Intention to Grow Their Business"
Master of Science: Statistics, 2005 National University of Singapore Singapore Singapore
  • Masters of Science (Statistics) (Half with Distinction)
  • Completed advanced level econometrics module in NUS
Bachelor of Arts: Honours in Economics, 1998 National University of Singapore Singapore Singapore
  • Second Upper Honours, Economics
Bachelor of Science: Economics, 1997 National University of Singapore Singapore Singapore
  • Completed the course within 2 years with more than half of the modules with Distinction, Mathematics and Economics
Linkedin Learning Courses LinkedIn Corporation New York, NY, United States
  • Online Courses from Linkedin - Completed 10 and growing...
  • https://www.linkedin.com/in/drpatrickchin/
This resume is created in 7 minutes.
Summary
Search Engine Optimization skill set with years of healthcare management experience and exceptional customer service skills. Results driven through diagnosing, testing and scrutinizing analytics to measure ROI.  Highly motivated for a challenging role in digital marketing and to excel in the SEO industry.
Skills
  • Google AdWords and Google Analytics Certifications
  • Familiarity with search engines algorithms 
  • Adaptable to change in a dynamic work setting

  • Up-to-date with SEO best practices 
  • Strong verbal and written communication skills
  • Collaborate through teamwork
  • Strategic and analytical marketing problem solver
 
 
 
Accomplishments
  • Create SEO audits for companies that identify key factors which assist websites to rank higher in search engines
  • Implemented a shared content calendar that identifies target audiences and community activities that increase engagement and sales through digital platforms such as Facebook and Instagram
  • Utilize analytical tools to track target market behavior and engagement
  • Developed a local organization to over 400 members and represented our organization on a National level with an Environmental Advocacy Organization in Washington DC legislative events
Experience
Social Media Specialist 10/2017 to Current Johnny's Luncheonette Newton, MA
  • Update and maintain company social media pages and profiles such as: Facebook, Instagram, Single Platform and Yelp
  • Create and implement social media marketing calendar for local events
  • Initiated and utilized Social Media Management Platforms such as Buffer
  • Track and examine analytical reports to gain insight on traffic, demographics, and effectiveness; utilize outcome information with analytics for future positive marketing campaigns
  • Created SEO audit to increase organic searches that optimizes site traffic
B2B Project Consultant 06/2017 to 08/2017 Sophity ,Inc Boston, MA
  • Marketing project that included paid and organic marketing strategies for a Boston based startup SaaS company
  • Implemented keyword strategies for SEO and paid Google Ads.
  • Devised a content marketing plan that included a social media calendar, SEO tools and keyword modifiers
Digital Marketing Curriculum Graduate 05/2017 to 08/2017 Startup Institute Boston, MA
  • Selected from a competitive applicant pool for this twelve-week immersion program
  • Startup Institute helps individuals to develop the skills, mindset, and network to be high-impact at a high-growth company 
  •  Attained Digital Marketing Skills including: SEO, SEM, Customer segmentation, Content and inbound strategy, WordPress, Google Analytics, AdWords, A/B testing, Social media and community management, SQL, HTML, CSS
 
 
 
 
 
 
Consultant for a Startup Company 02/2009 to 06/2010 Sustainable Life Solutions Bolton, MA
  • Programmed and conducted meetings in conserving energy and money
  • Publicized and marketed meetings through targeted email campaigns
Co-Founder and Past President 01/2008 to 08/2017 Medfield Green Medfield, MA
  • Headed a non profit organization community events by providing a leadership role to coordinate media and speakers for over 400 members
  • Informed residents to advocate against toxic chemical legislation through outbound marketing strategies through email, flyers, local papers
Service Manager of Clinical Software Application 01/1989 to 08/1993 MEDITECH, Inc Westwood, MA
  • Supervised and managed nine employees supporting customers in the Central West Region of the United States
  • Recruited new hires and trained successful training program.
  • Educated and orchestrated clinical updates for hospital software.
  • Facilitated communication resolution between clients and company management
  • Review all customer correspondence and documentation 
 
Education and Training
Immersive Tech Curriculum: Digital Marketing Startup Institute-Tech Bootcamp Boston, MA
Master of Science: Applied Anatomy/ Physiology Boston University Boston, MA
Bachelor of Science: Sports Medicine Marietta College Marietta, OH
Interests
Fitness, nutrition, skiing, local legislation that protects vulnerable populations
 
Activities and Honors
  • Rockstar Mom for Safer Chemicals, Clean Water Action, 2015
  • Outstanding Citizenship Leadership Award, The Alliance for Healthy Tomorrow, 2008 
Additional Information
  • Provided website SEO audits for websites to increase my portfolio
  • On-going education in Excel and SEO
  • Follow influencers for up-to-date SEO information
  • Involved in the planning committee for Miss Amazing organization, an event for the disabled population
This resume is created in 7 minutes.
Professional Summary

To obtain a position as an IT Specialist and to be part of a highly professional and competitive team dedicated to implement operations and maintenance of mission critical infrastructure where my acquired experience would be utilized. I will bring a strong work ethic, flexibility and willingness to learn the position.

Skills
  • Work ethic
  • Calculating liabilities
  • Tax law understanding
  • Financial management
  • Strong communication skills
  • Microsoft Office Suite
  • Strong verbal communication
  • Team leadership
  • QuickBooks knowledge
Education
2020 Accounting The Community College of Baltimore County, Catonsville, MD
Work History
08/2018 to Current Security Guard CES Security | 115 Mchenry Ave , Maryland
  • Remained flexible in rapidly changing environments and adapted to developing situations.
  • Secured premises and personnel by patrolling property and monitoring surveillance equipment.
  • Prepared regular written logs and incident report at close of each shift for distribution. 
  • Responded quickly to incidents and assessed active situations for security concerns.
  • Responded quickly to emergency situations, typically within 2-3 minutes of alarm sounding to assess and deflect issues.
08/2017 to 08/2018 Mail Carrier United States Postal Service | Columbia , Maryland
  • Directly interacted with customers in pleasant manner, always maintaining professionalism.
  • Greeted customers and answered questions regarding mail pick up times, postal regulations and delivery costs.
  • Inspected truck equipment and supplies and reported problems and safety hazards to supervisors following each shift.
  • Sorted and placed mail into mailboxes with accuracy and efficiency.
07/2016 to 08/2017 Package Handler Giant Warehousing Inc. | Halethorpe, MD
  • Kept storage areas organized, clean and secure to fully protect company assets.
  • Prepared pallets of boxes to support easy transportation.
  • Coordinated daily work strategies, following oral and written instructions to properly move and ship products.
  • Prevented load shifting or damage by using bracing and strapping techniques.
This resume is created in 7 minutes.
Summary

Dedicated professional with extensive experience in the coordination, planning and support of daily operational and administrative functions in a highly confidential environment. 

Experience
Marketing Director, 02/2014 to Current Viral Fashion Magazine Manhasset, NY
  • Proofread all print and digital content for correct grammar adherence to house style. 
  • Manage all in-house and freelance editors and writers for daily online publication.
  • Develop meta descriptions and page titles in support of SEO strategies for digital magazine. 
  • Optimize decisions and coverage for maximum impact on audience metrics.                   
  • Leading, growing, and maintaining corporate level relationships.
  • Track budget/spending for assigned projects.
  • Attention to detail and the ability to adhere to tight deadlines.
Digital Marketing Consultant, 04/2013 to Current NuBest Salon and Spa Manhasset, NY
  • Implement social media strategy posting and initiating conversation with social media users.
  • Created an official company page on Instagram to facilitate interaction with clients.
  • Generate trends on skincare, haircare, beauty and red carpet events for blog.
  • Manage and update blog, using SEO best practices.
  • Generate email marketing campaigns to promote beauty products and salon services.
  • Assessing results of a marketing campaign with Public Relations Director.
  • Design and write press releases for news media outlets based on latest beauty trends.
Editorial Intern, 11/2012 to 02/2013 BizBash Media New York, NY
  • Write legitimate correct, concise and engaging feature stories within tight deadlines.
  • Verify factual information regarding stories through ongoing research.
  • Create and maintain filing and organization systems for reports and documents.
  • Assist with producing BizBash's website and magazine for event professionals.
  • Edit listings in magazine venue directories for a variety of city markets.
  • Update resources in content management system (CMS). 
Education
Bachelor of Arts: Sociology & Journalism, 2012 CUNY Queens College Flushing, NY
Skills
  • Excellent writing, editing, copy writing and proofreading skills.
  • Self-starter with ability to multi-task and meet deadlines.
  • Ability to communicate with wide variety of individuals.
  • Proficient in Microsoft Word, Excel and PowerPoint; Adobe Photoshop and Illustrator.
  • Excellent planning, strong organizational and leadership skills.
  • Self motivated professional with high level of energy. 
This resume is created in 7 minutes.
Summary
A recent computer science student with a technical background shifting focus from software development to digital marketing and web development.
Skills
  • Html 5, Html
  • Bootstrap
  • Excellent verbal and written communication.
  • CSS 
  • Microsoft Office Suite
  • ​Onsite SEO optimization
  • Website management
Experience
05/2016 to 08/2017
Website Coordinator Lucky Bug Cricket Farms McHenry, IL

Worked remotely to update website content such as evergreen articles and weekly specials, Created discount programs and recurring offer subscription enticements. Created landing pages for PPC and content marketing campaigns.  

  • Created a new page layout that helped to improve the conversion rate of our top funnel content pages. 
  • ​Reworked existing landing pages implementing more appealing and consistent designs for CTAs.
  • Introduced bootstrap to the web page development process.
06/2015 to 06/2018
Digital Marketing Contractor - Remote Dreamscape Travel Downers Grove, IL

Worked on a per project basis to support company owner's online marketing goals. Performed on-page optimization for newly created content. Executed the owners designs for landing pages. Performed general maintenance on website to ensure functionality and prevent breaks in the sales cycle.

  • Performed monthly website audits to catch any issues with the site early.
  • Built two pages per month from content written by owner.
  • Reworked existing pages to make them mobile-friendly.
08/2017 to 01/2018
Host Applebee Grill & Bar Carbondale, IL Responsible for greeting guests as they entered, seating them as soon as available, and assisting them in their dining experience in anyway possible.
Education and Training
Computer Science Southern Illinois University Carbondale Carbondale, IL, United States, 2014 - 2018
GPA in Major: 3.2
Google Analytics Certified
This resume is created in 7 minutes.
Professional Summary

High performing, strategic thinking professional with more than five years' experience in delivering quality experiences in the non-profit and higher education sectors. Highly skilled at relationship-building with clients and across organizations and teams; exceptional writing, presenting, and interpersonal communication skills. Adept at assessing needs, generating options, and implementing solutions in collaboration with clients and stakeholders. Experienced at managing projects from the requirements gathering/needs identification phase through completion.

Skills
  • Excellent Written & Verbal Communication 
  • Excellent Customer Service Skill
  • Project Management 
  • MS Office Suite
  • Organization & Prioritization
  • Independent & Team Player
  • Self-starter & Professional Demeanor
  • Detail-Oriented & Results-Driven
Experience
Career Advisor & Employer Relations Coordinator, 07/2017 to Current
La Sierra University Riverside, CA
  • Coordinate local, regional, national, and international companies at sponsored events, facilitating over 2500 face-to-face student-employer interactions
  • Develop plans and programs promoting department services and increasing career readiness awareness to college and high-school students
  • Organize and coordinate marketing and outreach programs to strengthen corporate interest in campus recruiting, resulting in 1000-fold increase in event revenue and record-breaking attendance
  • Research, recommend, develop, and improve digital client relationship management platform processes resulting in clear, manageable, and direct flow of information
  • Update director of analysis, monitoring, and evaluation of program effectiveness, increasing goal attainment and identifying/anticipating new needs
  • Analyze industry trends and best practices and recommend programs deliver high quality services to clients
  • Plan, develop, and implement post-gap analysis to measure program effectiveness in meeting client needs
  • Gather and analyze data, synthesize findings, and submit findings and recommendations for new programs in annual departmental report 
  • Create and manage content, resulting in new program development and industry insight
  • Liaison between department and students, and upper management and staff, delivering presentations and workshops and facilitating conversation regularly
Digital Marketing Assistant , 11/2016 to 06/2017
La Sierra University Marketing Riverside, CA
  • Worked with management to ensure current and planned services met consumer needs resulting in higher usage rates of online services
  • Worked closely with client to identify their needs and challenges and provide solutions-oriented campaign themes
  • Managed multiple project deadlines and monitored milestones through completion stage
  • Boosted conversion rates through content and page optimization resulting in higher quality user experience
Communication & Marketing Intern, 10/2014 to 05/2015
Loma Linda University Health Loma Linda, CA
  • Developed and managed communication strategies and plans in collaboration with Director and Associate Director
  • Planned and launched innovative, creative and effective programs resulting in new market exposure
  • Wrote and edited internal and external features for online publication
  • Drafted and managed print, online, and social media communications, promoting company brand, image, and values
Sales & Marketing Specialist, 09/2012 to 06/2015
La Sierra University Enrollment Services Riverside, CA
  • Analyzed, monitored, and evaluated sales efforts for effectiveness and reported results to supervisor, resulting in record enrollment and communally responsible for over $580,00 in sales/year
  • Assisted with sales, referrals, and marketing programs as needed for various groups
  • Communicated appropriate initiatives and promotions to clients and generated return business, increasing client retention rates
  • Provided client assistance and resolution with account detail and all other inquiries with 100% satisfaction 
Education
MBA: Finance & Marketing, Current
La Sierra University - Riverside, CA
Bachelor of Arts: Strategic Communication, 2017
La Sierra University - Riverside, CA
Other Experience

Logistic & Event Coordinator, FounderMade Inc, 2017-Present
Supervised and managed 30 volunteer workers for 2017 Future of Food business summit. Created company gift packets for guests, set up checkin/out systems and security details, and managed conflict resolution for various persons or issues as needs arose, most notably Sarah Michelle Gellar and Dave Asprey

Features Editor, Criterion Newspaper, La Sierra University 2017-2018

Student Lobbyist, La Sierra University, 2013-2015
Networked with California State Legislators. Created content used in affiliate marketing material. Successfully lobbied against cutting Cal Grant funding to private institutions

Public Relations & Business Development Director, Astra Vocal Ensemble, 2012-2014

Co-founder, tasked with developing effective presence in the community and professional development of brand, most notably headlining the Greater Riverside Chambers of Commerce 113th Annual Gala

SIFE/Enactus Member/Presenter, La Sierra University, 2011-2013