Digital Marketing Specialist resume examples

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Skillful Digital Marketing Specialist resume

Malorie Para
Professional Summary

Educated childcare professional with more than 7 years experience working with children from infancy to 13 years of age in a variety of home settings.

Skills
  • CPR and First Aid Certified with Palos Community Hospital (2011)
  • Clean Driving Record
  • Culinary aptitude
  • Proficient in the Spanish Language
  • Reliable and punctual
  • Cheerful and energetic
  • Active listener
  • Positive reinforcement methods
  • Attention to detail
  • Housekeeping
EXPERIENCE
Babysitter, 09/2010 to Current
 Multiple Clients – Chicago, Illinois
  • Safely transported children to and from school, medical appointments and extra-curricular activities.
  • Worked with parents to develop and implement discipline programs to promote positive behavior.
  • Engaged in after-school activities including sport practice and homework.
  • Made healthy snacks and meals for  children.
  • Established and maintained a safe play environment for the children.
  • Closely monitored children's play activities to verify safety.
  • Helped children complete homework assignments and school projects.
  • Encouraged children to be understanding of and patient with others.
  • Encouraged good behaviors using the positive reinforcement method.
  • Dressed infants and toddlers and changed their diapers.
  • Incorporated music and play into developmentally appropriate activities.
Marketing Team Leader , 09/2015 to 01/2018
 AIESEC United States Inc. – Milwaukee, WI
  • Supervised staff of associates and resident assistants.
  • Partnered with school administrators, teachers and parents or guardians to provide students with appropriate and adequate counseling support for volunteer exchange.
  • Met with students to conduct individual assessments which determined logistical, legal and financial needs.
  • Presented information sessions at local university.
  • Lead workshops at national conferences. 
Education
Bachelor of Arts: Global Studies University of Wisconsin-Milwaukee - Milwaukee, WI
  • Minors in Business, the Spanish Language and Political Science
  • Certificates in Global Health and Peace Studies/ Conflict Resolution
Bachelor of Arts: Spanish Language and Liberal Arts , 2017
 University of Granada - Granada, AL, Spain
 Semester Abroad, Spring 2017
references

Theresa Jadin 
(708) 280-5225  
I have been an occasional sitter  for the Jadin Family for the past 4 years.  They have one 4 year old and a set of twin 1 year olds. 

 
Criselda Ortega 
(773) 791 3102 
I have been an occasional sitter for the Ortega Family for the past 4 years. They have one 4 year old and one 2 year old. 
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Job-winning Digital Marketing Specialist resume

Brennen Lesser
Professional Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Tech-savvy with Research Analyst experience with skills in SEMRush, Google Anayltics, and Google Ads. Friendly and organized with superb time management skills. Strengths include budget reporting, account management, quantitative analysis and quality control. Outstanding oral and written communication skills with the ability to develop marketing and outreach materials.

Skills
  • Ad development
  • Strategic planning
  • Keyword optimization
  • SEM trend knowledge
  • Data analysis
  • Health assessments
  • Progress reporting
  • Animation
  • Digital graphics creation
  • Brand management
  • Scripting languages
  • Print advertising
  • Social media marketing
  • Direct email campaigns
  • Video editing
  • UX architecture
  • Analytics and metrics
  • HTML
  • JavaScript
Work History
01/2019 to Current CEO Rebirth Media Technologies | Tampa, FL
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
  • Consulted with product development teams to enhance products based on customer data
  • Developed innovative and targeted collateral to support overall branding objectives
  • Helped incorporate product changes to drive customer engagement and firm profits
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
03/2017 to 01/2019 Marketing Director Pure Silver Creative | Tampa, Florida
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
  • Boosted conversion rates through innovative customer relationship building and landing page optimization.
  • Created effective messaging using language, graphics and marketing collateral.
  • Increased website traffic each month using cutting-edge inbound marketing techniques.
  • Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
  • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Reviewed and edited blog posts to guarantee high content quality.
  • Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Collaborated with designers and the editorial team on marketing materials.
  • Managed project deadlines and monitored milestones through completion stage.
09/2017 to 04/2018 Marketing Director Wonderment Creative | St Petersburg, Florida
  • Contacted new and existing customers to discuss how their needs could be met through specific products and services.
  • Wrote sales contracts for orders obtained and submitted orders for processing.
  • Selected the correct products based on customer needs, product specifications and applicable regulations.
  • Prioritized tasks and projects to meet tight deadlines.
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
07/2015 to 04/2017 Marketing Specialist Zaniboni Lighting | Clearwater, Florida
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Generated $6,000,000 in sales by leveraging funnel conversion, SEO, and video marketing.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Boosted conversion rates by through innovative customer relationship building and landing page optimization.
  • Created effective messaging using language, graphics and marketing collateral.
  • Developed partnerships with local businesses to secure third party promotions.
  • Increased website traffic by an average of each month using cutting-edge inbound marketing techniques.
  • Entered and assigned new leads using CRM tools.
  • Reviewed and edited blog posts to guarantee high content quality.
02/2014 to 08/2015 Motion Graphic & Television Ad Designer ABC / The CW | Gainesville, Florida
  • Oversaw all phases of video production from pre- to post-production.
  • Boosted The Flash, and Arrow ratings by Television and display ad targeted media marketing campaign.
  • Produced entertainment and lifestyle news reports, music videos and commercials.
  • Supervised the post-production process, including editing, dubbing and color correction.
07/2012 to 01/2014 Director of Photography & Video Marketing Grace World Outreach Church | Brooksville, Florida
  • Oversaw all phases of video production for video marketing material, from pre- to post-production.
07/2005 to 07/2012 Content Development & Marketing Brenzig VFX | Spring Hill, Florida
  • Operated a 5D or smaller camera for behind-the-scenes shoots.
  • Supervised the post-production process, including editing, dubbing compositing, and color correction.
Education
Associate of Arts | Media Technology Santa Fe College, Gainesville, FL
  • Film Directing and Screenwriting Coursework
  • 3-D Design Coursework
  • Advanced Illustration Coursework
  • InDesign seminar series
  • Multimedia Design course
  • Color Theory and Perspective course
  • Coursework includes: Speech and Communication, Sociology and Psychology
Certifications
Google Partner
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Experienced Digital Marketing Specialist resume

Kelechi Ibe
Professional Summary

Certified Google Analytics, AdWords & HubSpot inbound marketing professional successful at driving growth in company's ROI through effective marketing campaigns. A high achiever who produces results individually, as well as part of a results-focused team. Tech-savvy with over 7 years experience in competitive analysis, website traffic analytics, web design, eCommerce sales, Conversion Rate Optimization (CRO), SEO, SEM, creating, tracking, optimization & split-testing of paid ad campaigns. Seeking a digital marketing managerial role offering opportunities for new challenges and career growth.

Skills
  • Google Analytics, Google Ads & Google Tag Manager
  • Inbound marketing and demand generation
  • Data-driven decision making
  • Competitive analysis and conquesting
  • Data and website traffic analytics
  • Creating real-time reports with Google Data Studio
  • Implementation of account-based marketing strategies
  • Omnichannel marketing across multiple platforms and customer journeys
  • PPC advertising on Google, Facebook, Instagram, YouTube, LinkedIn, Taboola, and Outbrain
  • Increasing brand awareness through search, retargeting, and programmatic media buying
  • Email marketing automation & Chatbot workflow setup
  • Professional website design skills (including landing and sales page development)
  • Proficient in CSS and HTML: Intermediate in Python
  • Proficient in social media marketing and blogging
  • Search Engine Optimization for featured snippets and voice search
  • Experienced with Microsoft Word and PowerPoint; intermediate in Excel
  • Excellent presenter with PowerPoint and Prezi
  • Simplifying and communicating ideas effectively
  • Excellent in multi-tasking and meeting deadlines
  • Team player
  • Always staying current on digital marketing trends and learning new marketing strategies from industry leaders
Work History & Experience
Digital Campaign Specialist, 05/2019 to Current
 Cox Media Group – San Antonio, Texas
  • Automated a client report that took 72 hours to create to under 40 minutes utilizing Google Sheets formulas, API connectors and Google Data Studio
  • Saved a multi-million dollar account from going to a competitor by identifying outliers in campaign performance, fixing it and demonstrating improved result in a client meeting
  • Won employee of the month just two months after starting at Cox Media Group (July)
  • Act as digital project manager, coordinator between Account Executives and our Central Ad Operations team ensuring accurate order placement and fulfillment of client digital campaigns
  • Enter insertion orders in workflow tool for trafficking and creative production
  • Oversee implementation and continued success of campaigns
  • Identify optimization opportunities for digital campaigns (including search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile optimizations.)
  • Develop in-depth/custom real-time campaign reports with Google Data Studio for Account Managers and clients to effectively show campaign success and explain optimizations (through use of campaign dashboard and client provided Google Analytics.)
  • Coordinate digital creative fulfillment, working with Account Managers and Central Ad Operations team
  • Act as digital product expert for clients and our entire Cox Media Group sales team
  • Expertly navigate search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing at varying client levels of understanding
  • Be hands on in clients' success, campaign optimization process, and be eager to share and explain campaign results and improvements in-person on a consistent basis
Digital Marketing Specialist, 06/2017 to 05/2019
 Stirista – San Antonio, USA
  • Create, optimize, manage, and report on performance of all internal marketing campaigns on Google, Facebook, LinkedIn, and Twitter (as well as retargeting campaigns)
  • Monitor weekly and monthly traffic performance of three Stirista website properties using Google Analytics
  • Developed and spear-headed search engine optimization strategies
  • Perform traffic and competitive analysis and provide recommendations
  • In charge of company's internal email deployments as well as reporting on its performance
  • Developed and maintain Salesforce attribution program
  • Responsible for assigning leads in Salesforce
  • Create website monthly traffic report across all channels
  • Monitor internal company email account for potential leads and clients
  • Assist with content creation and publishing on WordPress
  • Stay up-to-date with digital marketing trends and potential new channels and strategies, including data analytics, social media marketing, programmatic media buying, machine learning and artificial intelligence
Marketing Manager, 08/2014 to 01/2017
 AskOnyeka LTD – Lagos, Nigeria
  • Identified value propositions and key messages for all of company's marketing campaigns
  • Preserved brand integrity by monitoring consistency and quality of marketing content
  • Developed and implemented campaigns for email marketing (MailChimp), brand awareness (Facebook PPC), retargeting (Perfect Audience), search engine optimization and offline advertising with flyers
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly
  • Directed and coordinated marketing activities and policies to promote products and services
  • Built and designed AskOnyeka.com and online eCommerce store
  • Generated more than 6,000 Facebook followers in a single month; 100K plus followers in total
  • Managed comments and live chat on AskOnyeka.com & AskOnyeka.com/store
  • Improved conversational marketing with by encouraging engagements on social media through creation of video ads, loyalty programs, contests, giveaways, and fan of the week
Social Media Manager, 08/2012 to 09/2013
 Kayge Cosmetics – Lagos, Nigeria
  • Increased customer engagement through social media
  • Managed advertising campaigns and generated over 15,700 followers on Facebook for Kayge's brand
  • Managed Fan page activity like posting updates and replying customers' comments or questions
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly
  • Initiated market research studies and analyzed findings
Education
Associate of Applied Science: Business Administration - Marketing, 2015
 Tarrant County College - Fort Worth, TX, USA
  • Business, Marketing and Advertising coursework
  • Coursework includes Business Computer Applications, Principles of Selling, Marketing Research Strategies, Business Principles, Principles of Microeconomics, Business and Professional Communication, Business Ethics, Business Correspondence and Communication, Principles of Management, Principles of Managerial Accounting, Advertising & Sales Promotions, Business Leadership Application, Principles of Marketing, Principles of Retailing
  • 3.6 GPA
  • Recipient of Dean's List Certificate of Recognition, Fall Semester 2013, Spring 2014, Fall 2014, Spring 2015. Member of International Dean's List Society (IDLS)
Google AdWords Certified, HubSpot Inbound Certified: SEM (Paid Search), SEO, Inbound Marketing Self Education - Google Partners, HubSpot Academy
  • Subscribe to and learn from industry leaders like Think with Google, Hubspot.com (academy), NeilPatel.com, AJ Kohn (www.blindfiveyearold.com), DigitalMarketer.com, and Moz.com
Digital Marketing: Machine Learning, AI & Database Marketing Self-Education - Online Education/eLearning
  • Licenses & Certifications: Machine Learning and AI Foundations: Recommendations, Artificial Intelligence Foundations: Thinking Machines, Machine Learning for Marketing: Essential Training, Programming Foundations: Fuzzy Logic, Power BI for Marketers, Google 360 Suite Overview, Database Marketing Foundations, How Marketers Collect and Use Your Data
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