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Summary

Digital media professional with 5 years' experience planning, launching, and optimizing digital marketing strategies for commercial, financial and non-profit clientele. Team-oriented leader with success in driving brand awareness and direct response campaigns to successfully support overarching business initiatives.

Skills

Google Analytics, Doubleclick for Advertisers, Facebook Ads Manager, Doubleclick Bid Manager, Kenshoo Social,  Tealium Audience Stream, Adobe Omniture, RFP Process, Media Planning & Strategy, Defined Campaign Measurement, Presenting, Public Speaking

Experience
02/2018 to Current
Paid Media Supervisor ForwardPMX (PMX Agency) New York, NY
  • Clients: J.Jill, MoneyGram, Best Friends Animal Society
  • Develop, implement, and oversee paid media strategy - ensuring monthly/annual goals are hit or exceeded 
  • Maintain cross channel collaboration - defining tasks and timelines, establishing quality and impactful approaches to media planning
  • Main point of contact for client relationships to ensure day to day needs are being met while also keeping high-level business goals in mind
  • Lead a team of four to consistently exceed client goals and expectations
04/2016 to 01/2018
Digital Media Planner PMX Agency New York, NY
  • Clients: Converse (US & Canada), The Nature Conservancy, J.Jill, Adriano Goldschmied Inc.
  • Manage digital advertising (display and paid social) budgets up to $1.7 million per month
  • Work with internal and external creative development teams to ensure creative messaging strategy aligns with campaign tactics and objectives
  • Day to day client contact for all reporting, trafficking, and campaign strategy needs
  • Create client facing presentations with appropriate data visualization, tailored to client specific needs
  • Optimize branding and direct response campaigns through display and social platforms
  • Train Assistant Media Planner's to ensure growth and maintain client goals and expectations
03/2015 to 03/2016
Assistant Media Planner PMX Agency New York, NY
  • Assisted director in display strategy for client planning
  • Efficiently created and maintained weekly reporting dashboards, using front and back end metrics
  • Properly handled all invoicing, billing, and budget pacing to ensure financial efficiency
  • Carried out trafficking within DCM to ensure campaign functionality
05/2013 to 02/2015
Marketing Coordinator The Physicians Committee for Responsible Medicine Washington, DC
  • Strategic branding and positioning of products/services for nutrition education program
  • Coordinate development and write content for nutrition email marketing programs
  • Coordinate with Communications department on celebrity relations projects 
Education and Training
2012
Bachelor of Arts: Media Studies The Catholic University of America Washington, DC, United States
Community Service
Women's Health Clinic Escort with National Organization for Women, NYC
Interests

Certified RYT 200-Hour Yoga Instructor, Runner, Cat mother of two