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Professional Summary

A passionate digital media navigator with extensive experience managing multiple campaigns and initiatives simultaneously, across a wide variety of industries. Proven ability to exceed client and employer expectations and improve the digital competencies of others. An inquisitive learner, constantly seeking creative solutions for business challenges.

Core Strengths
  • Strong interpersonal skills
  • Project and budget management
  • Qualitative and quantitative analysis
  • Strategic digital development
  • Results driven
  • Motivated team player
Experience
Manager, Performance Marketing, 01/2016 to Current Scotiabank － Toronto, ON
  • Collaberated with internal and external partners to create seamless & integrated digital marketing campaigns
  • Oversaw digital media plans developed by the agency and ensured strategy, execution and optimizations aligned with business objectives
  • Managed search engine marketing accounts for all Canadian business lines & implemented changes to improve acquisition performance
  • Educated stakeholders on the foundations and intricacies of paid digital marketing 
Digital Account Strategist, 04/2015 to 10/2015 PHD Media － Toronto, ON
  • Introduced innovative digital strategies to increase advertising effectiveness and deepen client relationships
  • Analyzed campaign results and presented learnings to client
  • Managed the timely launch, optimization and reporting of numerous campaigns
  • Researched and presented competitive behaviour, trends and advertising spend levels
  • Simplified digital reporting to correlate with business objectives
Senior Digital Strategist, 10/2013 to 04/2015 M2 Universal － Toronto, ON
  • Developed integrated digital media plans that were adopted by an international financial institution
  • Led on site client consultations to build corporate competency in programmatic platforms, remarketing strategy and social media platform tools
  • Accountable for multi-million dollar budget allocations
  • Developed and implemented strategies to increase social, awareness and direct response objectives
  • Negotiated rates and sponsorship packages to set up campaign successes and optimize media spend
Account Strategist, 10/2011 to 10/2013 The Aber Group － Toronto, ON
  • Communicated with clients to gain an understanding of campaign objectives and goals
  • Helped create & present strategic media plans to various clients
  • Specialized in SEM, display and social campaign management and implementation
  • Analyzed final campaign results and expressed fundamental learnings to supervisors
  • Hired, trained and mentored new staff
Education
Bachelor of Arts: Economics, 2011 St. Francis Xavier University － Anitgonish, NS, Canada

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Professional Profile

Passionate, organized and results-oriented Digital Marketing Technologist & Project Manager with 6+ years of vast agency & high-tech startup experience developing, executing, tracking, analyzing and optimizing disruptive integrated digital marketing strategies & campaigns for a robust range of B2B/B2C clients such as startups, small businesses, fortune 100 & 500 companies and celebrities.


• Constantly recognized for contributions to the bottom-line and producing high returns pertaining to new business, ROI and revenue.

• Accomplished managing multiple concurrent small & large-scale projects while working closely with executive management, internal teams, client teams, vendors and/or consultants.

• Notorious for outstanding problem solving and analytical skills with an unswerving focus on quality, timeliness, and cost control.

Areas of Expertise

Digital Strategy 

Project Management 

Social Media Marketing 

Search Engine Marketing 

Mobile Marketing 

Email Marketing 

Affiliate Marketing 

Inbound Marketing 

Content Marketing 

Marketing Automation 

Web 

Development/Programming 

Mobile Development/Programming 

Wire framing 

Functional Specifications 

Technical Specifications 

Web Design 

Landing Page Optimization 

Quality Assurance Testing 

Usability Testing 

UX Testing 

A/B Testing 

eCommerce 

Amazon Web Services 

Market Research 

Web Analytics & Reporting 

Social Media Monitoring 

Value Proposition Development 

Branding 

Public Relations 

Copy Writing & Editing 

Process Improvement 

Business Development 

Budgeting & Cost Control 
Experience
Sr. Digital Strategist & Project Manager Feb 2016
ORION GLOBECOM － Philadelphia, PA

Consulted and developed marketing strategies and programs for a variety of clients to build their respective brands and businesses.


• Assisted clients with implementing their digital programs per initial setup, execution, management, reporting, optimization and ongoing consultation/recommendations.

• Increased delivery speed and sustained long-term client relationships by using traditional project management experience to revamp all processes, workflows and procedures.

Founder, President Aug 2011 to Dec 2015
 PROVEYOURSELF.COM － Philadelphia, PA

A professional network for visually organizing and showcasing your talents, achievements & beyond!



• Successfully raised $400,000+ in private investment; acquired 100,000+ users; $5MM platform valuation.

• Conducted and moderated numerous research studies such as focus groups, surveys, polls and IDIs.

• Directed the analysis, design, development, testing, launch, optimization and maintenance of the platform.

• Description of management duties.

• Description of technical duties

• technologies used.
Education
Bachelor of Science, Marketing Communications 2010 JOHNSON & WALES UNIVERSITY － Providence, RI, US

Honors (magna cum lade. 2nd in class)
Certifications
  • Associate Solutions Architect: Amazon Web Services
  • Social Media Marketing Management: SO ME Academy
  • Landing Page Optimization: MEC Labs
  • Value Proposition Development: MEC Labs
  • Inbound Marketing: HubSpot;
Additional Information

TECHNICAL PROFICIENCIES


Programming: HTML; HTML5; CSS; MySQL; PHP; XML; JavaScript; CodeIgniter;

Operating Systems: Windows (Vista, XP, 2000, Server 2000/2003) Linux (Ubuntu, CentOS)


Software: Photoshop;

CMS: Drupal; WordPress; Blogger; Magento


Email marketing/CRM Integration: SalesForce.com; OpenLeads; ConstantContact; Responsys.


Web Analytics: Omniture; ClickTale; ClickTracks; Google Analytics; Web Trends; Radian6; Alterian;


Internet advertising: Google AdWords; Yahoo! Search Marketing; Live Search Advertising; Ask; TextLinkAds; Federated Media; DoubleClick; b5media.


Microsoft Word, Excel, PowerPoint, Outlook, Access, Publisher, FrontPage Adobe Photoshop, InDesign, Illustrator, Dreamweaver, Creative Cloud Lumapix Fotofusion v5 PortraitProfessional 11 Swiftpage WordPress Wix HubSpot EmailBlast SurveyMonkey MailChimp SageCRM ACT Empiric Skype

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