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Professional Summary
Highly motivated enterprise technology sales professional with an internationally proven track record of consistently exceeding revenue targets. Thrives in a competitive environment and continuously driven to be the top performer. Experienced leader and adept at building relationships while growing a sales pipeline that consists of both high quantity and quality.
  • Key Accounts
  • Lead Generation
  • Cross/Up Selling
  • Database Development
  • Data Center/IT Professional
  • Strategic Partnerships
  • Marketing Strategy
  • Public Relations
  • Event Director
  • Competitive Analysis
  • Budget management
  • Product Development
Work History
OnSIP Channel Account Manager | Milwaukee, WI | March 2018 - Current
  • Screens all incoming 'Agent Leads', prospects revenue potential, and completes on-boarding for qualified MSPs
  • Handles full Sales and Support Cycles based on the Customer and Agent's needs
  • Travels nationally to visit Agents and expand their knowledge base related to OnSIP as well as improve their sales conversion rates
  • Attends all major Channel Events to expand market saturation and brand awareness
  • Creates marketing and sales collateral based on OnSIP's evolving product offering and Agent needs
  • My team and I grew total OnSIP Channel Revenue from 15% to 60% within 1.5 years---target is 65% by the end of 2019
  • Hosted VoIP is our main legacy product but we are in start-up mode for a new disruptive communication tool called Sayso
  • Completely remote worker from Milwaukee, WI
  • Coordinates participation from my Channel Support Manager, VP Channel, or whomever will help close the deal most effectively
Jaymie Scotto & Associates Director Of Business Development And JSA TV Editor | USA | September 2016 - Current
  • Manages a portfolio of key accounts with and sells $2,000,000+ in marketing services and event sponsorship revenue annually
  • Launched Telecom Exchange LA (500+ C-levels) in November of 2016 and inflated sponsorship sales by $200,000+ within two months of being hired
  • Formulated and implemented a strategic sales and marketing campaign that led to a 30% increase in annual revenue
  • Procurement of content and speakers for Telecom Exchange CEO Roundtables and JSA Virtual Roundtables
  • Lead a lean team consisting of an operations manager, marketing manager, and a temporary call team regarding event budgets, partnerships, marketing/ad campaigns, sponsorship QA, and product strategy
  • Editor for JSA TV and JSA Virtual Roundtables
  • Handles product development for JSA's PR/Marketing services and Event Sponsorship Collateral
  • Travels to all key accounts and competitive events to saturate market share and remain insightful with industry news
  • Completely remote worker
CloserStill Media Global Sales Director | London/Hong Kong | November 2015 - September 2016
  • Managed a portfolio of key accounts and consistently exceeded a personal $125,000 monthly quota
  • Launched Hong Kong's Data Centre World/Cloud Expo event (5,000 attendees) with an 85% on-site, re-book rate
  • Launched the Smart IoT event brand in London (20,000+ attendees), Singapore (13,000+ attendees), and Hong Kong in collocation with Data Centre World/Cloud Expo
  • Expanded the Hong Kong end user and marketing budget holder database by 150%
  • Managed HK and global Smart IoT event budget and operations
  • Lead a team of sponsorship sales managers, an operations manager, a conference producer, and collaborated with a team of marketers on varying projects
  • Attended global industry events and traveled Asia and W. Europe to spread event adoption rates
  • Remote worker while not in Hong Kong office
Datacenter Dynamics Sales Director- Global Accounts | NYC/London | December 2013 - November 2015
  • Managed a portfolio of key accounts and exceeded $1,500,000+ in sales each year
  • Collaborated with global sales directors across all product lines to create value and unified sponsorship opportunities throughout NAM, APAC, EU, and LATAM markets
  • Organized and expanded the DCD end user and marketing database by 50% over two years
  • Acted as Regional Event Director for NAM/EU events and awards
  • Procured content and speakers in relation to sponsorship event sales
  • Organized sponsored mini-events for C-level buyers within all converged event formats
  • Traveled North America and W. Europe to improve DCD relations and expand market share
  • Remote worker when not in London or NYC office
Inside Sales Solutions (ISS) Senior Account Manager | NYC | July 2012 - December 2013

A business development representative responsible for the expansion of ISS's account portfolio, the procurement of executive buyer lists, and the organization of face to face engagements with C-level budget holders, champions, and influencers within the data center/technology sector

  • Managed a portfolio of ten key accounts and $750,000+ in annual sales
  • Completed a daily 150-200 outbound calls, up to 2.5 hours per day
  • Identified and qualified customer needs, developed sales strategies, and negotiated profitable projects
BFA Acting and Psychology Webster University St. Louis, 2011
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General Manager
October 2018 to Current
Tradesmen International Greensboro, NC
- Responsible for overseeing all aspects of the Greensboro NC branch
- Driving new sales activity to maximize financial performance
- Leading and motivating sales and recruiting teams
- Strategic planning 
- Planning and directing sales team training
- Developing sales strategy to achieve goals and revenues
- Setting individual sales targets with sales team
- Reviewing performance data to monitor and measure productivity
- Hiring and training new office staff and sales personnel
- Monitoring staff performance with performance reviews
- Managing Gross Profit month-over-mont
- Planning and implementing procedures to maximize operating efficiency
- Coordinating budget activities for maximum operational efficiency
- Forecasting annual, quarterly and monthly sales revenue
- Cultivating effective business relationships 
- Creating and maintaining positive team culture  
Director of Business Development
September 2017 to September 2018
The AroundCampus Group Chapel Hill, NC
As the Director of Business Development it has been my pleasure to lead Around Campus' national on-campus chapter expansion. This includes writing, editing, creating, and promoting Around Campus brand awareness - while leading our national recruiting, training, and management efforts. Other responsibilities include: Conducting competitive analysis and price-to-win assessments, establishing relationships with critical teammates/clients, driving company business and revenue, identifying and developing new business opportunities and building and expanding the presence of the company and its brands, leading sales and client-relationship management, tracking new markets and emerging trends, recommending new products and services, proposing and developing new strategic partnerships, writing proposals and plans, and guiding long-term objectives to meet business needs and requirements. 
Division Manager
October 2016 to September 2017
The AroundCampus Group Chapel Hill, NC Recruited, hired, trained, and managed 70+ sales representatives and 30+ marketing ambassadors, at 26 universities - across 6 states. Trained and managed Regional and Area Sales Managers in North Carolina, Minnesota, Wisconsin, and North Dakota. Created and implemented our nation-wide HR Employee Onboarding & Retention Program used for 650+ new employees. Recruit teams, organized events, trained staff, and lead partnering marketing campaigns with Deutsche Bank, BING Beverage, Busch Gardens, and UConnection. Generating leads, prospected potential clients, and ultimately sold recruitment packages to Career Partner businesses. Organized and sold on-campus distribution packages throughout University markets within my Division. Developed and delivered high impact sales training programs at our nationally recognized sales foundation academy to classrooms of over 650+ sales representatives in areas of effective sales techniques, sales goals, time/territory management, competitive advantage, public speaking, team building and leadership. University markets that I directly manage: Duke, University of North Carolina, UNC-Asheville, NC State, Elon, UNC-Greensboro, UNC-Wilmington, Appalachian State, ECU, UNC-Charlotte, Wake Forest, College of Charleston, Virginia Commonwealth, Christopher Newport, William & Mary,  North Dakota University, NDSU, University of Minnesota, UMN-Duluth, St. Cloud, UMN-Mankato, Winona State, UW-Stout, UW-La Crosse, UW-Eau Claire. 
Regional Manager
February 2016 to October 2016
Around Campus Group Chapel Hill, NC Recruited, hired, trained, and managed 30 sales representatives at 13 universities across North and South Carolina. Responsible for $397,786 in college marketing and advertisement sales in North and South Carolina - Ranking 6th in the nation among Regional Managers in total sales. Developed and delivered high impact sales training programs at our nationally recognized sales foundation academy to classrooms of over 650+ sales representatives in areas of effective sales techniques, sales goals, time/territory management, competitive advantage, public speaking, team building and leadership. Managed and trained Area Sales Managers in North and South Carolina. Recruited team of Brand Ambassadors, organized events, trained staff, and lead UConnection marketing campaigns in North and South Carolina. University markets that I directly manage: Duke, University of North Carolina, UNC-Asheville, NC State, Elon, UNC-Greensboro, UNC-Wilmington, Appalachian State, ECU, UNC-Charlotte, Wake Forest, College of Charleston, Virginia Commonwealth, Christopher Newport, William & Mary, Clemson, USC
Business English Teacher
January 2015 to February 2016
University of Bremen Bremen , Germany Led Business English seminars and lectures for international graduate students from all over Europe, created lesson plans and activities designed for maximizing interactions and classroom discussions, distributed and discussed appropriate readings to help engage students from a wide range of cultural backgrounds, and facilitated student development that aligned with their personal goals and direction. 
Director of Client Services
February 2011 to November 2014
LeftFoot Coaching Academy Minneapolis, MN Managed a portfolio of over 500 accounts, identified member prospects, directed outbound engagement to establish connections with target leads, directed marketing campaigns aimed at acquiring year-long membership sales, offered membership packages based on client needs, implemented client recognition and retention programs, created pipeline management techniques and strategies based on individual client, and established life-long relationships with parents, players, and colleagues.
Bachelor of Arts : Business and Leadership William Peace University Raleigh, NC, USA GPA 3.84
(CSLP) Certified Sales Leadership Professional Greensboro , North Carolina, USA
(CPSP) Certified Professional Sales Person Greensboro , NC, USA
Meyers-Briggs Leadership Workshop Minneapolis, MN, USA
Licensed in 13 LinkedIn Sales and Leadership Workshops Durham , NC, USA
Teflen Training College Minneapolis, MN, USA TEFL Masters Degree Certified 
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Professional Summary
Client-focused and relationship-oriented management professional who has developed excellent market insight to guide businesses to financial success both domestically and internationally. Seasoned professional with rich background in sales/marketing, and event management experience with multi-unit companies and private business ownership. Strong communicator with motivational style leadership building and retaining effective sales teams, coupled with innate ability to analyze and resolve issues, offering exceptional customer service. Marketing Strategies & Campaigns Event Production & Logistics Sales & Contract Negotiation Public Relations & Advertising Vendor Relationship Management Key Account Management
    Microsoft Suite- Word, Excel, PowerPoint, Publisher, Outlook QuickBooks Financial ACT CRM Management
  • Social media engagement
  • Digital marketing
  • Social commerce
  • Corporate messaging
  • Special events planning
  • E-mail and direct mail marketing campaigns
  • E-mail and direct mail marketing campaigns
  • Special events planning
  • Sales strategies
  • Accomplished manager
  • Social commerce
  • Social media engagement
Graduate Leadership Grand Strand, Class XXI *American Heart Association (Volunteer) *Grand Strand Chamber of Commerce *HEROS Board of Directors, Guardian ad Litem *Grand Strand Optimists Club *SBA Women's Business Center Guest Speaker
Work History
Vice President Trade Shows, 09/2012 to 02/2017
Leisure Time Unlimited, Inc Myrtle Beach, SC
  • Award winning event marketing management firm producing consumer and hospitality industry trade shows (B2C & B2B) and corporate events.
  • Also, directing and marketing tours and travel services under the Grayline Transportation International Franchise.
  • Attended major industry events and cultivated new relationships with prospects to introduce and sell benefits of the company trade shows.
  • Consult with new and current clients to negotiate exhibit space contracts and sponsorship opportunities.
  • Aligned all contracts and collaborated with clients for timely receivables schedule.
  • Effectively communicated to clients with pre-show correspondence packets and follow up messaging.
  • Coordinated logistical operations of trade show division for pre and post show operations with all stakeholders.
  • Prioritized requirements of exhibitors, third party vendors and convention center staff to coordinate all pre-show requisitions, BEOs and post show needs.
  • Directed all internal/external event production, floor plan alignment, registrations, timeline development, staffing and logistics.
  • Created and implemented effective branding content and design for all digital and printed media.
  • Analyzed and streamlined trade show reporting and billing cycles; collaborated with accounting to expedite invoicing and fee collections calendar.
  • Pre-show receivables rate increased 30+%.
  • Spearheaded installation of new CRM data management and lead generation system reducing data entry time 20%.
  • Developed strategic marketing plans with innovative promotional approaches to increase revenue, trade show division increased sales by 35%.
  • Received national award recognition-TOP20 Events from Southeastern Tourism Society and American Bus Association TOP100 Events.
  • Completed quarterly forecasting and monthly financial reviews.
  • Analyzed business developments and monitored market trends.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Coordinated and participated in promotional activities and trade shows.
  • Coordinated art and graphics creation for effective merchandising.
  • Traveled nationally and internationally to meet with customers and deliver clear company messages.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.

Executive Director, 01/2012 to 08/2012
Whiteville Chamber of Commerce Whiteville, NC
  • Community chamber organization with long standing history comprised of volunteers and members supporting commerce, tourism and a positive economic business climate.
  • Promoted business membership opportunities and implemented membership program development.
  • Planned and directed member events, meetings and seminars.
  • Developed new digital and printed collateral materials.
  • Collaborated with Board of Directors to define strategic plan and implemented enhanced economic development initiatives.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Analyzed third-party data and investigated new growth opportunities.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Director of Volunteer Services, 09/2010 to 12/2011
Medical Services of America Corporation Myrtle Beach, SC
  • Medical Services of America is a comprehensive home healthcare provider that offers home healthcare and complete hospice care.
  • Networked with patient family contacts to tailor volunteer services offered by department.
  • Collaborated with medical team to determine recruitment needs to service area and patient population.
  • Maintained communications with local civic leaders to promote agency and recruit program volunteers.

President/Founder, 01/2005 to 08/2010
Cha-Cha Designs, Inc Myrtle Beach, SC
  • Design and manufacturing firm with multiple channel distribution networks.
  • Company received national media coverage in multiple outlets; featured on Fox Business Channel and HGTV.
  • Wholesale and retail divisions served a network of retail and wholesale clients such as national retailers-Stein Mart, Charming Charlie's, Casual Living Catalog, and Walt Disney.
  • Company was represented by leading destination showroom exhibitors.
  • Occupied showrooms in all major merchandise markets; Atlanta, Dallas, Chicago, Kansas City, Los Angeles and Denver Merchandise Marts.
  • Bi-coastal travel to all major trade markets for key account sales presentations of new product launch.
  • Managed sales force of 45+ and corporate staff of 15+.
  • Created and designed 1000 SKU gift/home decor product lines for retail and wholesale divisions.
  • Exceeded industry averages by producing sales increases 50% annually.
  • Implemented marketing strategies, developed timelines and branding product position for all product line launches.
  • Designed creative materials for digital, websites and printed media brochures and collateral materials.
  • Expedited email and social media campaigns.
  • Coordinated with media outlets for press events, national ad campaigns and public relations.
  • Sourced product utilizing domestic and import contacts; negotiated pricing, terms and deliveries for domestic and international shipments.
  • Received Top Exhibitor Award-2006 Southern Women's Shows.
  • Directed product development using in-depth knowledge of vendor landscape and industry insight.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
  • Coordinated art and graphics creation for effective merchandising.
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Coordinated and participated in promotional activities and trade shows.
  • Analyzed business developments and monitored market trends.
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
  • Directed and coordinated marketing activities and policies to promote products and services.

Executive Director, 12/2003 to 12/2004
March of Dimes of Horry County Conway, SC
  • The March of Dimes Foundation is a United States nonprofit organization that works to improve the health of mothers and babies.
  • Developed and recruited influential business leaders for Horry County division board to serve as event chairs and board members.
  • Collaborated with board to develop strategic financial goals.
  • Administered all division functions for staff, reviewed and approved all expenditures.
  • Coordinated communications, logistics and event management.
  • Annual Chef's Auction Gala fundraising efforts increased 15 %.

Director of Business Development, 04/2000 to 12/2003
WELBRO Constructors SC, Inc Myrtle Beach, SC
  • Commercial contracting firm that is a dominant force in the hotel/hospitality and education markets.
  • Based in Maitland, Florida that is ranked in top 400 commercial contractors in US.
  • Increased brand awareness to become the premier commercial contractor in South Carolina division with accomplished portfolio of $100 million.
  • Developed all brand marketing collateral and coordinated division events, meetings and public relations.
  • Collaborated with Regional Vice-President to develop marketing strategies to establish new client relationships Spearheaded successful lobbying campaign and awarded $32 million municipal contract.
  • Collaborated with local and state economic development agencies to host special events for VIP guests and general public during progression of municipal project.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Directed and coordinated marketing activities and policies to promote products and services.

Director of Business Development and Marketing, 01/1996 to 02/2000
PARTNERS Economic Development Conway, SC
  • Director Marketing and Business Development Non-profit public/private Corporation represented a cross-section of government and business community in Horry County.
  • Defined brand strategy by collaborating with the board of directors to convey an effective messaging to the business community.
  • Developed all brand marketing materials, coordinated public relations and special events.
  • Increased business membership levels and member retention levels resulting in funding increased 42+%.
  • Received Events Excellence State Award from South Carolina Department of Commerce (SCDOC) for planning and hosting the most successful Industry Appreciation Event in SC.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Analyzed business developments and monitored market trends.
  • Coordinated art and graphics creation for effective merchandising.

Product Development Director, Westex Industries Garfield, NJ

International Buyer, Waccamaw Corporation Myrtle Beach, SC

Sales Executive, WWMB-TV/WMNB-TV Myrtle Beach, SC

Associate of Arts: Florence-Darlington Technical College - Florence, SC

Bachelor of Arts: Current
Coastal Carolina University - Myrtle Beach, SC
BBA: Francis Marion University - Florence, SC
Business Administration
Professional Affiliations
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Professional Summary
A high integrity seasoned and proven marketing leader who thrives in an entrepreneurial environment geared in growth mode and is expected to expand in the years to come. Responsible for oversight of service line launches ensuring service line growth across all offerings while resourcefully and successfully building and retaining new business.
  • High impact prospecting and networking along with excellent communication and presentation skills.
  • Over 20 years of Organizational Management and Marketing with New Business Development for Service Line Launches
  • Senior Living New Business Development and Events Strategic Planner
  • Independent Senior Living Sales Manager with Industry Skills in Life Care CCRC's.
  • Niche Advertising Sales and Marketing Manager with CRM skills and dashboard reporting
  • Registered Healthcare Practitioner Licensed in the State of Florida DPR
  • Licensed Insurance Agent with 215 Health and Annuities.
Sales Manager
June 2015 to Current
Erickson Living Devonshire PGA Palm Beach Gardens, FL
Management of the sales office assisting Sales Director with weekly reporting and analysis of sales activity including reservations, settlements, deposits, appointments and inbound and outbound calling for prospecting new resident sales.
Coordinating and managing the daily tracking of key sales data and data entry of event programs and priority list members while managing inside and outside events to build census and revenue.
Build campaigns and design collateral based on targeted market.
Sales Force reporting for contacts and information management including tracking of events and campaigns and PR related sources.
Developed and executed an offsite GEO event program to generate referrals to increase census and occupancy which resulted in a new program implemented throughout our other 19 communities.
Director of Marketing and Admissions
August 2012 to May 2015
HealthSouth Hospital Stuart, FL
Oversee all hospital marketing operations responsible for increasing and maintaining hospital volume by admissions and physician sign-on and retention.
In first year exceeded all budgets and goals for 2013 and by first quarter of 2014 ranked #3 out of 105 hospitals across the country.
Conduct and evaluate Clinical Chart reviews for admission criteria and eligibility of benefits.
Managed a team of 6 Clinical Liaisons and 2 Admissions Liaisons for 3 contracted hospitals.
Director of Business Development
October 2010 to August 2012
Brookdale Senior Living Palm Bch. Gardens, Fl
Responsible for 6 Brookdale Senior Living Communities organizing internal and external events, public relations and management of competitive research for Type B and C Independent and Assisted Living, Skilled Nursing and Memory Care services.
Execution of enhancing community relations in Marketing Brookdale ammenties and services resulting in significant census growth exceeding all MBO's and goals for first year.
Director of Sales and Marketing
September 2008 to May 2010
Noujour Medical, LLC Jupiter, Fl
Contracted Services for two year contract with unique opportunity to launch a start-up Diagnostic and Wellness company for Biologics Stem Cell Therapy and Anti-aging to Plastic Surgery Centers and Dermatologists.
Develop collaterals, website, social media and branding tag line along with trademark and service line logo for all products.
Public Relations and communications for press releases and product promotion.
Interactive Media Niche Advertising Manager
May 2005 to October 2008
EW Scripps Stuart, Fl
Designed and Developed advertising campaigns for 4 bi-weekly Niche Magazines including monthly and quarterly special event additions.
Over see all relationship/business development for area account retention while managing a team of 10 advertising sales reps covering Palm Beach and Martin County.

Registered Respiratory Care Practitioner
January 1981 to July 2001
Hospital Experience Jupiter/WPB, Fl
Jupiter Medical Center - Cardiopulmonary Education Coordinator and Respiratory  Critical Care Practitioner.
St. Mary's Hospital and Medical Center - Cardiopulmonary Respiratory Care Practitioner and Trauma Center First Response Team
Education and Training
Bachelor of Science : Organizational Management Palm Beach Atlantic University WPB, Fl, USA
3.7 GPA
Minor in Marketing
Associate of Science : Respiratory Care Practitioner Manchester Community College St. Francis Hospital, Ct, USA 3.6 GPA - Internship at St. Francis Hospital and Open Heart Unit
Respiratory Care Practitioner -RRT, 5093 Florida Department of Professional Regulation