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Summary

“I have always been recognized as someone who could get the job done.”


Value to Your Organization:

Exceptional, driven leader with 8+ years of experience in marketing, sales, and design. Ability to create effective strategies/objectives for cost efficient, integrated and aggressive promotions, events, advertising and PR campaigns resulting in market leadership.

Highlights
  • Google Analytics
  • Adobe: InDesign, Photoshop, Illustrator
  • MS Office Suite Expert
  • Fluent in Polish
  • Deadline Driven
  • Enthusiastic Team Player
  • Digital Advertising
  • Product Marketing
  • Professional Service Marketing
  • SalesForce & SalesLogix
  • Event Planning
  • Multi-Tasker
  • Exceptional Negotiator
  • Presentations
  • Marketing and Design Development
  • Articulate Public Speaker
  • Social Media Proficient
  • Results Driven Leader
  • Knowledge of Market Trends
  • Account Management
  • Project Management
  • Trade Shows
  • Website Backend Content
  • Constant Contact
  • Excellent Written and Verbal Communications Skills
  • Tableau
Experience
Director of Marketing May 2017 to Current
 EHE － New York, New York
  • Conducted market research to rationalize category and segment opportunities.
  • Led staff and external PR agency to develop products and promotions, analyze sales, purchase media, provide creative services, and conduct PR. 
  • Boosted advertising exposure by negotiating rates and magazine placements. (USA Today, Forbes, Inc. Magazine, etc.)
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Evaluated return-on-investment and profit-loss projections.
  • Planned and managed budgets in excess of $1.0 million.
  • Developed campaigns through patient segmentation and marketing strategies for 2017 Q3/Q4 and 2018 Q1/Q2, utiliizing and dissecting marketing analytics from Tableau and Salesforce. 
  • Collaborated with marketing/communication and sales teams on standardization, design and production of marketing materials (including new layouts for patient segmentation: new, active, inactive, lapsed and never been).
  • Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. 
  • Promoted brand awareness through SEO optimization and attractive new web design/layout.  
  • Worked effectively in a heavily cross-functional, fast-paced environment. 
  • Spearheaded the creation of blogs and social media content and wrote creative and engaging briefs, press releases, articles and company messaging for internal/external use.
  • Partnered with Bloomberg and Fox News for television interviews with our Chief Medical Officer, Dr. Tania Elliott.
  • Worked closely with sales in closing contracts on new clients (Novartis, Deloitte, PwC, Schlumberger, Unilever, etc.).
  • Managed and mentored a team of 11 in the Marketing Department, reporting all information and updates to the CEO and VP of Marketing.
Marketing Manager Mar 2015 to Apr 2017
 Rymax Marketing Services, Inc. － Pine Brook, NJ
  • Responsible for the overall marketing strategies and corporate branding company-wide
  • Oversee management and direction of all marketing, branding and communications of all company entities
  • Lead efforts to execute field marketing plans for the Sales Team
  • Understand overall corporate initiatives, channel sales strategy and alignment to develop and execute marketing activities that will maximize ROI and increase sales
  • Create and implement effective strategies to drive brand awareness among B2B corporations and HR professionals
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  • Oversee content creation across various brand channels with a specific focus on global social/digital platforms
  • Monitor and track all marketing activities and social media channels to stay on top of trends and develop powerful internal and external networks, relationships and communication
  • Create and construct print and digital campaigns, infographics, videos, blog posts, slideshares and social media strategies
  • Develop an integrated paid and SEO strategy - Google AdWords, Bing Ads, LinkedIn, Facebook and Twitter to increase migration to the website and boost engagement on social media platforms
  • Analyze, build and develop social media program for prestigious clientele in the automotive, pharmaceutical and casino industries
  • Research, source and negotiate annual media plans with notable publications and cultivate excellent relationships for future opportunities
  • Manage all media insertion orders, market research, distribution channel management, creatives and budget/pricing
  • Oversee, conduct and build long-term relationship with all exclusive, licensed and philanthropic brand partnerships and turn marketing assets into sales driven metrics
  • Work effectively in a heavily cross-functional, fast-paced environment, especially across product, digital strategy, technology and sales teams
  • Evaluate, develop and deliver compelling value propositions, product stories and messaging, editorials, articles, case studies and RFPS for critical markets of Rymax on a national scale
Marketing Manager Sep 2014 to Feb 2015
 Architectural Systems － New York, New York
  • Established new concepts, business models, channels and partners to position business as innovator and leader
  • Developed and executed marketing plans and programs, both short and long range to ensure profit growth and expansion of company products and services
  • Managed an effective, efficient and productive Marketing Department by ensuring that appropriate structures, values, systems and competencies were developed
  • Oversaw creation and design development of packaging, press releases, e-blasts, advertisements, publications, social media (Facebook, Twitter, Instagram, LinkedIn), and other marketing materials to produce the highest possible long-term market share
  • Analyzed market trends and recommended changes to marketing and business development strategies based on analysis and feedback to ensure brand messages are consistent
  • Responsible for product collection tearsheets, creation of sample chains/boxes, labels and hangtags for samples and showroom, and product postcards
  • Accountable for updates on trademark status of product collections and company and financially managed the marketing budget, resource allocation and preparation of quarterly reports
Advertising Manager Apr 2012 to Aug 2014
 Seiko Corporation of America － Mahwah, NJ
  • Conducted research, evaluated product demand, established pricing strategies and identified the target audience and how to reach them
  • Managed all social media outlets and assisted in PR events
  • Collaborated ideas for new product promotions and prepared and monitored marketing collateral- including POP displays and inventory
  • Worked on building brand awareness through e-mail campaigns, newsletters, contests, celebrity endorsements and product placements (All Is Lost: Robert Redford)
  • Designed, updated and presented PowerPoint presentations for high profile clientele meetings (Basel Fair, Macy's Summit)
  • Managed monthly status reports on website statistics, new marketing projects, and Seiko events
  • Supervised all 'Regional Vice Presidents' and 'Sales Reps' requests, orders and inventory levels
  • Researched and was chosen for my choice (Jon Mclaughlin) to be the new Brand Ambassador for Pulsar
  • Controlled and updated backend of our data management assets, brand's website content, and permission rights to vendors
  • Supported and partnered with the American Heart Association (AHA)
  • Edited and delivered all online images and ads to our major accounts (Macy's, Amazon, Kohls)
  • Worked closely with top magazine editors and directors for upcoming events and ad placements and responsible for Seiko's Top 25 watches to be advertised and marketed on InStyle's website
  • Created brochures, catalogs, training manuals, price lists, package designs, advertising campaigns and choosing media outlets such as television, internet and billboards to promote the company's products
Marketing Associate Aug 2009 to Apr 2012
 Kaufman Dolowich & Voluck LLP － Hackensack, NJ
  • Assisted in social media, design development, marketing collateral, and PR
  • Designed and updated website content, attorney bios, PowerPoint presentations, RFPs (responses for proposals), branding, ads and invitations for industry events 
Marketing Assistant/Image Graphic Designer May 2007 to Jul 2009
 Icon Eyewear － Secaucus, NJ
  • Creative experience in brochures, catalogs, logos, displays, photo retouching and restoration, and board presentations
  • Created design themes for marketing and sales collateral
  • Provided proposal layouts and designs for corporate contracts under extremely tight deadlines
Marketing Coordinator May 2006 to May 2007
 Movado Group Inc. － Paramus, NJ
  • Managed Co-op Programs such as Fall 2006 Co-op books with Series 800 images and information.
  • Created, maintained, and managed inventory levels, distribution of all giveaways, and incentives to all stores.
  • Launched events and sales conventions in 2006 and 2007.
  • Created Communication Manuals including price list, media flow charts, PR activities, one page wonders, POS updates, training manuals and Ad Reprints.
Education
Personal Trainer/Health Coach 2011 National Academy of Sports Medicine － New York City, NY
Image Graphic Design 2008 Avtech Institute of Technology － Fairfield, NJ
Bachelor of Science, Marketing & Management 2007 Seton Hall University: W. Paul Stillman School of Business － South Orange, NJ, Bergen
This resume is created in 7 minutes.
Professional Summary
Goal-driven marketing and CRM professional eager to contribute strategic planning, data-driven marketing and sales enablement talents toward actively supporting a progressive organization in maximizing market penetration and driving revenue growth.
Career Highlights
  • Exceptional experience in all phases of marketing project coordination, quality control, scheduling and client services within marketing function.
  • Skilled in orchestrating marketing data for direct marketing, development/analysis and database marketing.
  • Expertise in corporate marketing strategy development.
  • Knowledgeable in consumer and B-to-B sectors.
  • Outstanding organizational and communication skill sets.
  • Adept at CRM & Demand Generation methodologies
Skills
  • Marketing Strategy
  • CRM/Database Development
  • Demand Generation 
  • Marketing Automation
  • Integrated Marketing Communications
  • Brand Management
  • Website Development
  • Staff, Partner & Project Leadership
Work History
Lead Solution Engineer, 2015 to Current
Salesforce – Chicago, IL
  • Partner with Enterprise Account Executives, covering multiple territories and industries, to provide the best solutions for our customers.
  • Conduct in-depth discovery with customers to understand complex business processes, challenges and requirements, solutioning across integrated platforms.
  • Partner with customers to develop a vision for their immediate needs and their future on the Salesforce platform.
  • Provide customized demonstrations to display the power of the Salesforce platform and the art of the possible, ensuring alignment with each business' unique priorities and goals.
  • Display how Salesforce can scale and adapt as companies enter rapid growth mode and scale into rapid digital transformation.
  • Customize the Salesforce platform with both programmatic and declarative programming.
  • Empower our front line sales teams with skills training and product knowledge, which ultimately ensures our customers are prescribed the best solution(s) for their business.
Principal Customer Success Manager, 2014 to 2015
Salesforce – Chicago, IL
  • Managed multi-million dollar clients on a day-to-day basis, drove success, delivered unparalleled service and secured growth and renewal.
  • Developed and delivered enterprise customer success strategies and programs for implementation and value, internal processes and customer engagement models.
  • Connected deep understanding of technology and solutions to employee and customer success and enablement.
  • Worked with top enterprise accounts to strengthen their adoption of Data.com services and helped ensure contract renewal.
  • Worked collaboratively with internal sales, marketing, product, technical and executive teams to deliver a world class experience for clients.
  • Delivered training and best practices, gathered feedback, drove executive connections and removed any roadblocks for renewal.
  • Uncovered use cases, deliver training and best practices, gathered feedback, drove executive connections and removed any roadblocks to renewal.
  • Closely monitored adoption and usage rates that lead to value.
  • Consulted with executive level decision makers to determine best approach in leveraging technology for maximum ROI.
  • Disseminated best practices and conducted strategic level conversations with decision makers, business owners and administrators.
  • Built strong client relationships, penetrated additional departments in an effort to scope out new opportunities for growth.
Senior Manager, 2011 to 2013
Motorola Solutions – Schaumburg, IL
  • Marketing Operations & Strategy Planning.
  • Define, develop and implement the marketing automation technology strategy for North America.
  • Collaborate with vertical, channel and marketing communications personnel to define requirements and deliver an effective marketing automation tool with the objective of creating an integrated campaign and lead management process.
  • Manage all aspects of the B2B marketing automation implementation including the identification of requirements, timeline, scope, design, testing, deliverables and process change.
  • Leading the marketing team to develop or revise business process to best support campaign execution.
  • Acting as change agent and process expert, offering creative solutions to facilitate utilization and adoption.
Senior Manager, 2010 to 2011
Chamberlain College of Nursing DeVry University – Downers Grove, IL
  • Responsible for creating, leading and managing inquiry generation and optimization plans.
  • Provide vision and leadership for marketing reporting and analysis efforts and establishes clear KPI's and systems to access data.
  • Manage CRM integration for marketing department and create standardized, automated process within SalesForce CRM.
  • Create, build, deploy and monitor marketing automation programs leveraging Eloqua.
  • Establish success metrics for marketing activities while evolving tracking mechanisms and ROI structure.
  • Manage multiple agency and vendor partners from concept to project completion and analysis.
Marketing Manager, 2008 to 2010
Navistar – Warrenville, IL
  • Responsible for integrated marketing strategy, customer database and communication programs to drive demand for transportation products, parts and services.
  • Establish success metrics for marketing activities while evolving tracking mechanisms and ROI structure.
  • Manage multiple vendor partners from concept to project completion including but not limited to: telemarketing, email, direct response and various dealer and customer promotions.
  • Orchestrated fully-integrated lead-generation programs collaborating with internal sales force.
Director of Marketing, 2004 to 2008
MicroTek – Downers Grove, IL
  • Recruited to develop integrated marketing strategy and marketing programs to drive demand for education facilities & services while directing staff of a Creative Designer and a Marketing Coordinator.
  • Establish success metrics for marketing activities & ROI Analysis.
  • Designed and built corporate prospect database using Microsoft CRM, SalesLogix, and SalesForce.com.
  • Develop and implement demand-generation programs covering direct mail/email, web marketing, space advertising, and events to create qualified leads, increased company revenue by 86% in three years.
  • Initiate and implement brand and corporate positioning.
  • Orchestrate design and effective usage of corporate website, collateral, advertising and related promotional vehicles.
  • Direct all aspects of on-going development of website to clearly articulate company's value proposition, messaging, products and services.
  • Provide effective Sales Team support in every stage of the sales process.
  • Copywrite industry articles, white papers, case studies, press releases, sales collateral, sales proposals/ presentations and corporate website.
  • Proficiently define, develop and facilitate strategic participation in industry advertising, trade show and event venues to meet critical timelines and budgetary guidelines; steer full scope of project, from projecting outcomes to tracking and analyzing results.
Education
Bachelor of Arts: Liberal Arts, University of Wisconsin - Madison
Liberal Arts
Master Certification: Internet Marketing, University of San Francisco - Online
Certifications
  • Certified Salesforce Administrator
  • Certified Salesforce Advanced Administrator
  • Certified Salesforce Sales Cloud Consultant
  • Certified Salesforce Developer
  • Certified Salesforce Pardot Consultant
This resume is created in 7 minutes.
Executive Profile
Customer-Driven | Product strategist | Talent-Focused | Energetic  
 
Results-oriented, strategic and digitally focused marketing leader with a rich history of accomplishing growth. Energized about understanding and leveraging customer insights, new product innovation, developing high performance talent and winning. Known for creating and executing positioning strategies that differentiate brands resulting in sustainable growth.
Core Accomplishments
Strategic Innovation
Researched while collaborating with senior management, to drive go-to-market strategy of the Safelite Advantage, strategically differentiating the “commodity” auto glass company.  Increased revenue 15%, or $200M in first year, doubled profits, grew share 28% to 33%, and increased top-of-mind awareness from 15% to 29% by promoting the benefits of safety and reliability of the Safelite Advantage™.
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Digital Marketing

Doubled sales of CompuCram™ online consumer software at Hondros Education Group. Optimized SEO, SEM, Social, e-commerce, email and B2B programs and introduced innovative new products.

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New Product Innovation

Fulfilled consumer demand by introducing Glucerna™, an innovative diabetic product. Created and implement a go-to-market strategy included broad and segmented B2C and B2B programs resulting in $60M in incremental Year 1 growth.  

Differentiated Malnutrition and Dysphagia products via a global team, identifying and implementing  growth opportunities quantified at over $150M in incremental sales.

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Talent Development

Consistently built and developed high-performing teams via a collaborative and empowering leadership style focused on personal growth and high employee engagement.

Professional Experience
Vice President of Marketing, Sales and Human Resources 01/2015 to Current Hondros College of Business Columbus, OH
Member of the Executive team with full revenue and profit responsibility. Led team of 8 marketing professionals for the classroom and online business units. Responsibilities include leading digital marketing SEM, SEO, CRM, video, offline marketing programs, sales and collateral messaging optimizing website, e-commerce. Led customer experience and research efforts. Wins include:
  • Accelerated revenue by focusing marketing and sales efforts on high profit B2B2C and B2C software/SaaS products, leading to 27% enrollment growth and 2X profit growth in the online division.
  • Grew classroom enrollment +15% by creating buyer personas and segmenting the market, and then focusing efforts on high potential students.
  • Led introduction of launch plans for Blue Ocean Coding, an entirely new boot camp/educational vertical, driving significant incremental sales to a new student audience, in less than 90 days. 
AVP of Marketing, Marketing Director 01/2010 to 01/2015 Safelite Autoglass Columbus, OH
Led brand positioning strategy, analytics, and insights team, B2B marketing, creative team and executive services group, with 5 direct reports and total team of 100+ associates.
  • Created and executed Safelite Advantage™ brand repositioning strategy and marketing campaign, transforming company from “commodity” to highly differentiated and recognized brand.  Closely collaborated with all functional areas to execute this strategy.
  • Negotiated, developed and executed a joint sampling promotion with Procter and Gamble's Febreze brand, integrating broadcast, digital, social and sales force efforts, increasing customer delight, social reviews and customer delight.
  • Led Big Data analytics team to leverage customer feedback by improving the customer experience and driving operational improvements.  Leveraged analytics to understand market dynamics and competitive space.
  • Initiated "Locally Driven" strategy, including competitive analysis, capabilities review, and process to develop specific local tactics, competing more effectively with regional competitors.
  • Developed high-powered team who consistently produced results, developing 2 high potential associates to assume broader responsibility, and leading associate to win the 2014 Safelite Wall of Fame.
Director of Marketing, Laboratory Products 01/2008 to 01/2010 Cardinal Health Dublin, OH
Volume and profit responsibility for the $1.1B Clinical Laboratory business; grew volume and profit +10% and increased market share +1.2 points to 48.5%.
  • Led the strategic planning effort to redefine and relaunch the highly profitable Scientific Products brand.
  • Created the Scientific Products Customer Advisory Board with key Lab customers; Board was 100% compliant utilizing internal policies, legal and compliance guidelines, Anti-kickback statutes consistent with AdvaMed.
  • Designed customer acquisition program, closing 17 new customers and driving >$7M in new revenue.
Director of Marketing and Business Development 01/2006 to 01/2008 Golden Oval Eggs Plymouth, MN
Oversaw marketing and sales promotion for new $215M CPG Company.
  • Grew Foodservice business 26% by changing the focus of the selling efforts to differentiated liquid egg product offerings and profitable regional accounts.
  • Uncovered additional business growth opportunities of $120M through new product development effort across multiple channels.
  • Grew business +34% as Team Leader at Walmart via targeted promotion and introduction of new products.
Director of Marketing, Boost Nutritional products and Long Term Care 01/2004 to 01/2006 Novartis Nutritional Corporation Minneapolis, MN

Full P&L responsibility for $160M CPG segment and $200M Long Term Care segments. Successfully reversed a -4% declining business to growth.

  • Led Boost brand team and managed $30M marketing budget increasing consumer household penetration by 500,000 households.
  • Directed cross-functional team to introduce highly targeted, new Dysphagia products into the retail drug store channel resulting in incremental sales of $5M+.
  • Organized all physician detailing efforts, equipping and training the Sales organization to make compelling calls.
  • Led multi-disciplinary international project team to develop strategic 5-year plan and one-year operating plan for the innovative treatment of diabetes.
  • Initiated multidisciplinary, global effort to generate new, differentiated Malnutrition and Dysphagia products with growth opportunities quantified at over $150M in incremental sales.  

Director of Marketing, Retail Consumer Products 01/1995 to 01/2004 Abbott Laboratories Columbus, OH
Other positions held include: Senior Product Manager, Ensure and National Trade Marketing Manager. Progressive volume and profit responsibility, culminating in $390M Healthcare Consumer Products group. Included the Ensure, Glucerna and Custom Pack businesses.  Directed $73M marketing budget.
  • Introduced and grew Glucerna sales to $60M in first year.
  • Doubled the Ensure business through awareness-creating television, consumer promotion, and introduction of new products.
  • Managed Customer Marketing for all brands with a budget of $22M and a staff of 6 Trade Marketing Managers.
  • Grew Ensure household penetration to 4.6 million households and Glucerna penetration to 800,000 households, all-time highs for both brands.
Education
Bachelor of Science: Economics University of Pennsylvania, Wharton Business School Philadelphia, PA
University of Michigan Ann Arbor, MI Strategic Marketing and Leadership
Community Service
  • Godman Guild Settlement House Board of Trustees, Columbus, OH 2009-2012
  • Meals and Wheels volunteer
  • Midwestern Children's Home Board of Trustees, 2016 to present
Awards
  • 2013 Safelite Wall of Fame winner
  • 2003 Abbott Chairman's Award winner
  • 2001 Abbott Marketing "Most Valuable Player" 
This resume is created in 7 minutes.
Professional Summary
Business professional versed in account management and client services. Thrive for opportunities that will contribute to the success and growth of my career both personally and professionally. Focused on representing our product in the highest quality possible, while building and maintaining a lasting bond with our clientele.
Skills
  • Strong Communication Skills
  • Excellent Time Management
  • Proficient in Microsoft Office Suite 
  • Able to Create Lasting Client Relationships 
  • Creative problem solver
  • Dependable/Reliable/Responsible 
  •  Adaptable 
  • Self Motivated and Energetic
  •  Detail Oriented 
Work History
Account Manager, 06/2015 to Current
 ISU Olson Duncan Agency – Torrance, CA
  • Develop competitive comparison tables of Health insurance pricing, fees, and ratings.
  • ​Maintain up to date benefits on client accounts containing 50+ employees.
  • Acted as liaison between employees and insurance carriers to resolve problems and clarify benefits.
  • Manage a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
  • Built long-term customer relationships and advised customers on purchases and promotions.
  • Maintain good communication between department heads to ensure any changes were made aware to all eligible employees of said client.
Assistant- Director of Marketing & Operations, 07/2014 to 06/2015
 Smile Wide – Irvine, CA
  • Continuously improved on product knowledge in order to strengthen customer support and provide excellent customer feedback when needed.
  • Communicated with a team to formulate plans that effectively promoted services related to our brand.
  • Served as the main liaison between customers, management and sales team.
  • Collaborated on package design and distribution of our sample products for all events or giveaways and raffles.
  • Successfully set up and managed donation pools with 'Toys for Tots' throughout multiple office locations.
  • Assisted human resources by contacting potential hires and scheduling interviews.
  • Worked with the Doctors gathering and distributing all promotional products throughout the company.
  • Recorded and filed employee benefit, salary and annual evaluation. information.
Client Services , 06/2012 to 07/2014
 Cedar Fair Company – Buena Park, CA
  • Investigated and resolved customer inquiries and complaints in a timely and empathetic manner.
  • Described product to customers and accurately explained details and care of merchandise.
  • Facilitated inter-departmental communication to effectively provide customer support.
  • Created and maintained employee spreadsheets/schedules for several of our offices.
  • Responsible for accurately communicating and maintaining compliance with all OSHA requirements.
Education/ Certificate
CA Life Health AD&D License #0K64416: Business Administration, Current
 Cal State University Long Beach - Long Beach, CA
Associate of Arts: Business Administration, 2016
 Coastline Community College - Newport Beach

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