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Skillful Director Of Marketing resume

CARLOS ESPINOZA
Professional Summary
Award-winning social media community builder who helps product managers, sales teams, and clients communicate their brand's value proposition leading to increased social media engagement, revenue, and brand loyalty. Excels at sponsorship management and partnerships. Leads data-driven teams that are agile, forward-thinking and focused on the customer experience.
Skills
  • Social Media Strategy
  • Content Marketing
  • Brand Awareness
  • Influencer Strategy
  • Brand Activation
  • Social Media Growth
  • Sponsorship Management
  • Partnerships
Work History
Brand & Social Media Strategist 06/2017 to Current
Independent Consultant Seattle, Washington
Specializes in growing online communities through social media strategies, content marketing, sponsorships, and marketing campaigns for national brand media, entertainment, and technology clients.
Senior Vice President | Content & Marketing 01/2015 to 06/2017
PBS, Crosscut.com, Earthfix.info Seattle, WA
  • Transformed a traditional PBS brand into a cutting-edge social media driven company now one of the nation's top two leading PBS entities for social media following and growth.
  • Increased time spent on KCTS 9 website year-over-year 242% by implementing innovative, targeted social media and content strategies.
  • Improved social media video views by 1.7 million in 90 days through quality, relevant content and influencer strategies.
  • Increased Twitter followers from 11K to 100K in 18 months, far exceeding any other PBS station in the country, using inbound marketing strategies.
  • Launched a branded Facebook live media event that, within one hour, went viral generating 300K impressions, 14K views, and 6K comments.
Vice President of Marketing and Communications 01/2014 to 01/2015
PBS Cascade Public Media Seattle, WA
  • Implemented new social media and data department structure to transform engagement across all social channels to promote the brand and increase client base.
  •  Successfully launched new brand platform increasing audience base, partnerships, and clients. Identified value propositions and developed key messages in collaboration with product teams.
  • Established KPIs and managed quantitative and qualitative insights to inform campaign performance.
President | Chief Marketing Officer 01/2010 to 01/2014
SwordStone Digital Creative Agency Seattle Los Angeles, WA CA
  • Creative agency specializing in online branded content, social media strategy and digital campaigns for national entertainment and defense clients.
Director of Marketing | Creative Director 01/2005 to 01/2010
CBS Television Network, Cox Media Group Seattle, WA
  • Spearheaded social media and sponsorship campaigns in the northwest region for CBS March Madness, The Rachael Ray Show, CBS This Morning, Survivor, The Amazing Race, and Entertainment Tonight.
  • Supervised sponsorships and partnerships for major regional events: Seafair Hydroplane Races, The Blue Angels, and The Torchlight Parade.
  • Managed 18 million dollar advertising and integrated media strategies for all brand and product campaigns growing customer base, brand awareness and revenue year-over-year.
  • Led internal marketing team of social media strategists, writers, graphic designers and editors.
  • Managed all social media channels, posts, strategy, editorial calendar improving local audience engagement by more than 50% every year.
Director of Marketing | Creative Director 01/1998 to 01/2005
ABC Television Network, Fisher Communications Seattle, WA
  • Led social media planning and media strategies for ABC Network primetime marketing and managed 15 million dollar advertising budget.
  • Collaborated with cross-functional product teams, sales managers to plan and execute offline and online integrated media strategies.
  • Managed sponsorships and partnerships for ABC Network primetime programs and national syndicated hits such as Wheel of Fortune, Jeopardy, and local news.
  • Honored with 6 Emmy awards for short, and long-form, video marketing content.
Education
Associate of Arts Bakersfield College - Bakersfield, CA
Communications California State University - Bakersfield, CA
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Job-winning Director Of Marketing resume

Lyka Mari Bustos
Summary
Energetic Marketing Director with 4 years experience in high-level executive support roles. Organized and professional. Dedicated and focused who excels at prioritizing, completing multiple tasks simultaneously and following through to achieve project goals. Seeking a role of increased responsibility and authority. Receptionist who answers a high volume of incoming calls while handling in-person inquiries from clients and colleagues. Flexible and hardworking with the drive to succeed.
Highlights
  • Microsoft Office proficiency
  • Excel spreadsheets
  • Results-oriented
  • Self-directed
  • Time management
  • Professional and mature
  • Customer Service
  • Point Click Care
  • AHT
  • Esolutions
  • Myability
  • Resourceful
  • Strong problem solver
  • Dedicated team player
  • Strong interpersonal skills
  • Understands grammar
  • Medical terminology
  • Self-starter
  • Insurance eligibility verifications
Accomplishments
Served as marketing arm for Healthcare Facility as liaison between doctors and agency with goal to produce more referrals and streamline communication. Built relationships with physician's offices, hospitals, and skilled nursing facilities whilst promoting a professional image of the agency  social image via public relations campaigns, targeted advertising, and community engagement. Assisted in the development and execution of internal and external special events. This includes lecture programs, employee engagement, and community efforts that enhance the brand and foster positive relationships  Developed and implemented territory plans to meet organizational, department, and territory specific goals that coincide with the organizations overall marketing initiatives. Oversaw efforts to ensure The CORE Institute is positioned competitively to protect and grow new patient volume. This includes routine analysis of the strengths and services of competitors, the development of territory profiling that identify territory changes, trends, and missed opportunities. Gathered and interpreted the data necessary to determine priority areas for growing referrals within their territory, providing insight to management related to business development, and best-in-class patient care aimed at improving processes related to referrals.
Experience
Director of Marketing and Admission
February 2018 to Current
Skyline Healthcare & Wellness Center Los Angeles, CA Successfully continue good relation with well known Doctors from several Hospitals. Keeping a good relations with Hospitals Case Managers, Discharge planner, RN, Social workers will give you the word success.
Planned and executed lunches with different hospitals, that lead us to get more client. Increased census by 25% over a month period, including Medicare, HMO (RUG/Skilled), Private. Also helping Different Assisted  Living and Retirement Facility if they need skilled care. 
Director of Admissions
August 2014 to December 2017
Oakpark Healthcare Center Tujunga , CA
Accounts Payable - Controller Assistant
January 2011 to December 2014
TRINITY NURSING HOME FOOTHILL, CA Reduced time and costs and increased efficiency by introducing new accounting procedures. Calculated figures such as discounts, percentage allocations and credits. Verified details of transactions, including funds received and total account balances. Suggested process improvements to secure prompt and regular receipts for the organization. Coded the general ledger and processed vendor invoice payments. Coordinated approval processes of all accounts payable invoices. Balanced batch summary reports for verification and approval. Conducted month-end balance sheet reviews and reconciled any variances. Researched and resolved billing and invoice problems.  
Activity Director
April 2009 to December 2010
ROYAL PALMS CONVALESCENT GLENDALE, CA Evaluated patient care procedural changes for effectiveness. Created annual goals, objectives and budget and made recommendations to reduce costs. Served as liaison between management, clinical staff and the community. Actively maintained up-to-date knowledge of applicable state and Federal laws and regulations. Provided thorough supervision for day-to-day operations of facility in accordance with set policies and guidelines. Jumped in to fill gaps for on call rotation when necessary. Regularly evaluated employee performance, provided feedback and assisted, coached and disciplined staff as needed. Diligently monitored the QA (Quality Assurance) program to improve performance and maintain high standards of care. Established and maintained positive relationships with government regulators, residents, families, other area health care providers, physicians and community at large.
Assistant Business Office Manager
July 2014 to November 2017
Oakpark Healthcare Center Tujunga, CA

Assist Business Office Manager to bill medical and managed medicare
Verify resident eligibility.Follow up authorizations, Processed financial documents including contracts, expense reports and invoices Assisted with administrative tasks, including filing, answering phones and customer service. Controlled and managed document processes by reviewing files, records and critical information to confirm accuracy and ensure compliance with company policies and procedures

Education
Bachelor of Science : NURSING, 2012 UNIVERSITY OF LA SALETTE SANTIAGO, ISABELA, PHILIPPINES
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Experienced Director Of Marketing resume

Mary Lee
Professional Summary
Driven and accomplished Public Relations / Communications practitioner with 18 years experience in marketing, strategic communications planning, media relations, with management and administrative experience. Effectively promoting and enhancing robust communications campaigns for internal and external audiences and maintaining active and positive relationships with media,  government, businesses, and the community. Well-connected in Comox Valley and highly successful in event planning, stakeholders' engagement and business operations
Skills
  • Strategic Planning
  • Community outreach
  • HR, Budgeting and finance expertise
  •  Print, online media expertise
  • Corporate communications and engagement
  • Self-directed
  • Superior verbal and written communication skills
  • Analytical thinker
  • Exceptional attention to detail
  • Fluent in French
Certifications
Leadership and Management Course, Ottawa, 2006;   Website Content Management, Ottawa, 2005;   Advance Aerospace Officer Leadership Course, Winnipeg, 2004;   Staff Officers Course, NATO School, Oberammergau, Germany, 2001;   Information Operations, United States Joint Forces Command, Norfolk, Va., 2001; Defence Information and Journalism School, Fort Meade, Maryland, 2000; Member International Association of Public Participation (IAP2)
Work History
Owner/Director, 12/2009 to 09/2017
Soteria Strategies Inc. Comox, BC
  • Managed team of four employees and four subcontractors for health and safety company.
  • Created business plans, policies and technical manuals.
  • Directed business operations with a 1.1M contract
Director Of Marketing And Communications, 11/2016 to Current
St Joseph's General Hospital Comox, BC
  • Develop Strategic Communication Plan and coordinate  communications activities to promote  hospital's future role in healthcare sector.
  • Negotiate and facilitate all media relations activities and provide media awareness coaching and interview technique training.  
  • Create and oversee execution of community and government engagement strategies.
  • Write all communications material for online and print including briefing notes, press releases, fact sheets, annual reports, powerpoint presentations, and  media response lines and talking points.
  • Journalist, Reporter, 06/2012 to 03/2016
    Black Press,Skies Magazine/RCAF Today, Island Woman Magazine Comox, BC
    • Produced high-quality marketing and promotional material for various businesses or products.
    • Wrote, photographed and produced stories for multiple publications, including Internet and digital channels.
    • Edited footage to create videos for Black Press social media.
    • Achieved several accolades and notes of appreciation regarding the quality and professional caliber of an individual or on a featured business. 
    Public Affairs Officer , 11/2014 to 08/2015
    Canadian Forces Base Comox
  • Developed and implemented communication objectives for 19 Wing Air Force base.
  • Prepared all public relations publications including press releases, media advisories, fact sheets, talking points, and speeches for commanding officer and senior staff, and povided spokesperson training for air force officers.
  • Accomplished tasks include organizing and facilitating media coverage of a high-profile military funeral of a service member killed while serving on duty, and two emergency incidents on base.
  • Established excellent media relations with local print, radio and TV press able to call upon them to help break a newsworthy story.
  • Media Director, 02/2012 to 05/2014
    Abbotsford and Fort McMurray International Airshow Societies Abbotsford and Fort McMurray
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Developed partnerships with local businesses to secure third party promotions via media sponsorship.
  • Developed key messaging, branding and positioning statements, and prepared show performers and subject matter experts for interviews.
  • Maintained social media tools, blog and web content to provide real-time reporting of air show events.
  • Communications Director, 02/2009 to 12/2010
    Vintage Wings of Canada Gatineau, QC
  • Developed strategic communication plan including key messages and tools for effective communication with internal and external audiences. 
  • Organized and facilitated all media interviews, activities and events including press conferences.
  • Developed, delivered and managed crisis communications plan and provided all media training to key spokesperson.
  • Successfully managed numerous social media platforms for three air demonstrations teams in addition to main webpage and blog.
  • Designed and delivered PR campaigns for four air shows working closely with municipal leaders and businesses to execute sponsors partnerships and garner local support.
  • Public Affairs Advisor Air Force Centennial of Flight, 11/2008 to 12/2009
    Canadian Air Force Ottawa, ON
    • Developed and implemented the strategic communication plan for all activities and events associated with the centennial celebration across Canada throughout 2009.
    • Responsible for the creation and distribution of press releases, media advisories, fact sheets, talking points, and speeches for senior executive staff and flag officers (Generals).
    • Organized and facilitated all media events including interviews, press conferences and special presentations, preparing spokesperson with key messages.
    • Project manager for the creation and development of the Air Force's Centennial of Flight website and social media tools, successfully accomplishing a dynamic interactive website involving video, a time-lapse and blog.
    Project Manager and Communications Advisor, 06/2008 to 11/2008
    Air Force Speakers Bureau Ottawa , ON
  • Managed portfolio of all Air Force members registered in Speakers Bureau program; Arranged speaker engagements in cities and communities across Canada.Developed and managed, in coordination with Air Force Centennial of Flight Celebrations staff, a community outreach/speaking engagement program specific to the Centennial of Flight program. 
  • Developed  presentation for national Air Force speakers bureau and trained presenters to deliver key strategic messages to target audiences.
  • Led staff of administrators, successfully managing the program under budget limits.
  • Public Affairs Instructor, 06/2007 to 01/2010
    Defence Public Affairs Learning Centre
  • Provided training in geo-political issues, media relations, crisis communications, outreach, and journalism for Regular and Reserves Public Affairs Officers.
  • Provided instructional training in media operations and communications planning to senior NATO officers employed in a Public Affairs position in their respective nation's military. 
  • Mentored new public affairs officers undergoing vocational training.
  • Public Affairs Advisor and Branch Adjutant, 06/2006 to 06/2007
    Ministry of National Defence Ottawa, ON
    • Managed the administrative, financial and human resource functions within Assistant Deputy Minister (ADM) Public Affairs.
    • Prepared the annual business plan for a 30M budget, successfully accomplishing a robust budget able to meet the operational, staff and training requirements.
    • Prepared all Chief of Staff presentations and speeches and organized all visits to over 160 CF Provided mentorship and career guidance to more than 100 junior Public Affairs officers across Canada.
    Public Affairs Officer, 01/2005 to 06/2006
    Department of National Defence Ottawa, ON
    • Responsible for outsourcing a million-dollar contract to brand four new CF operational commands, successfully accomplishing the creation of new identities and logos for each.
    • Assisted in the development of the strategic communication plan for the new command structure of the CF.
    • Created and executed the strategic communications plan for one of the new commands, Canadian Operational Support Command.
    • Advised the Chief of Transformation commanding general on all media activities, preparing appropriate speeches, talking points and key messages for interviews and press conferences.
    Deputy Director And Public Affairs Officer, 09/2000 to 12/2004
    Canadian Air Force Operations Headquaters Winnipeg, MB
    • Managed a team of military and civilian communicators, photographer and administrative staff for Air Division General.
    • Responsible for the Air Force Communication Strategy for all air operations on 13 bases across Canada and for the North America Aerospace Defence Command (NORAD) for the Canadian Region.
    • Advised Air Division General on all public affairs and media related issues - a role of critical value and importance during the events of September 11th 2001.
    • Principle spokesperson and PA Advisor to Commander of the CAF National Support Element operating throughout the Arabian Gulf - US-led International Coalition Force for the Campaign Against Terrorism (2002).
    • Accomplished a successful media relations campaign to inform Canadian audiences of all Air Force activities in support of the war on terrorism while under strict media rules imposed by the host nation.
    Education
    Journalism and Communications Certificate: Public Affairs and Communications, 2000
    Defense Information School - Fort Meade Maryland
    Military Air Traffic Control License: 1992
    Transport Canada Institute - Cornwall Ontario
    Bachelor of Arts: Business and Commerce, 1991
    Royal Military College of Canada - Kingston, Ontario
    Business and Commerce
    Volunteer
    • Promotions Director, Just In Time Choir Council (Present)​
    • Public Relations and Member of Board of Director for North West Council of Airshows, (2012/14)
    • Board of Director, Goose Bay & Comox Military Family Resource Centre (1997/98, 2011/12)
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