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Career Focus
Perform a charge according to my preparation, get the position in a company that offers me the opportunity to grow professionally and personally bringing my knowledge and skills.
Highlights
  • Leadership skills and ability to handle many tasks at the same time.
  • Skills to contemplate in public, basic knowledge of office and Domain computer (Excel, Word and PowerPoint).
  • Well organized, creative, responsible and punctual. Able to work under pressure, ability to easily adapt to changes.
  • A high energy individual with a great interest in event planning, promotion and media productions.
Experience
Professor of marketing Aug 2017 to May 2018
 Esc. Sup. Voc. Ruth E. Cruz Santos － Cidra, PR
  • Planning courses.
  • Design curriculum: objectives, contents, activities, resources, evaluation.
  • Design strategies for teaching and learning (specific educational interventions, activities)
  • Prepare instructional strategies (series of activities) that include motivating, meaningful, collaborative and activities. 
  • Designing learning environments that consider the use (contextualized and integrated in the curriculum)
  • Develop the teaching website.
  • DECA (The Association of Marketing Students) 
  • Develop social responsibility leadership
  • Development of Civic Consciousness and Emotional Intelligence
Professor of marketing Aug 2016 to May 2017
 Esc. Antonio Dominguez Nieves － Caguas, PR
  • Planning courses.
  • Design curriculum: objectives, contents, activities, resources, evaluation.
  • Design strategies for teaching and learning (specific educational interventions, activities)
  • Prepare instructional strategies (series of activities) that include motivating, meaningful, collaborative and activities. 
  • Designing learning environments that consider the use (contextualized and integrated in the curriculum)
  • Develop the teaching website.
  • DECA (The Association of Marketing Students) Develop social responsibility leadership.
  • Development of Civic Consciousness and Emotional Intelligence
Warehouse Team Leader Feb 2016 to Apr 2017
 ARW Tire － － East Norriton, PA
  • Fills orders,count, load, and unloads product on incoming trailers according to the shipping schedule.
  • Operate forklifts to load and unload freight trucks, Moving pallets by hand, hand truck, electric pallet jack, or manual pallet jack.
  • Routinely cleaning all warehouse areas and containers, organizing stock in the warehouse.
  • Manage time and attendance for operatives within area of responsibility and support supervisor with people management issues report progress updates, key achievements and any concerns to the Warehouse Supervisor and/or Manager.
  • Ensure a clean and tidy working environment to aid operational efficiency
Education
Master of Arts, Educ Mgmt Leadership 2018 Inter American University of Puerto Rico San German － San German, PR
  • INSTRUCTIONAL LEADERSHIP
  • CURRICULUM DEVELOPMENT
  • EDUCATIONAL ADMINISTRATION AND ORGANIZATIONAL BEHAVIOR
  • MANAGEMENT  ACCOUNTING
  • MANAGERMENT  MARKETING 
  • FISCAL MANAGEMENT  
  • HUMAN REUSORCE MANAGEMENT
  • GPA 4.00
BBA
This resume is created in 7 minutes.
Professional Summary
High energy and creative thinking has provided me with a great life.  I can find the best in any situation and use that thinking to inspire those around me.  Even at my young age, I understand that life is short so don't worry about what we can't control and be passionate about what we can.   This is how I work.  While I prefer and love being part of team, going my own way can be just as rewarding.
Education
08/2019
BBA: Business Administration & Marketing
 Winona State University - Winona, MN
Skills
  • Customer Service
  • Organized
  • Natural leader
  • Talented public speaker
  • Internet marketing
  • Strong work ethic
Work History
05/2017 to Current
Inside Sales/ Marketing Bradley Corporation – Germantown, WI
  • Working side-by-side with the marketing department creating maps as well as spreadsheets to locate our biggest competitors along with the size of their companies as well as price comparisons to our products.
  • Assisted with customer service with order entries and doing quotes and order entries for our outside salesman
09/2014 to 09/2015
Entrepreneur Google Adsense
  •  Created my own company with the investment in websites and successfully promoted paid advertising through use of social media.
  • Promoted different types of advertisements to whatever the target market was for the type of profile they were following.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
Affiliations
  • American Marketing Association 2014 - Current
  • Ski & Snowboard Club Member 2015- Current
  • Intramural Soccer Participant, 2015 - Current
This resume is created in 7 minutes.
Summary

LEADERSHIP THROUGH MARKETING EXCELLENCE. As a performance driven marketer, I leverage skills in market and customer insight, data and analytics to generate measurable and sustainable results. With a talent for exploiting this full range of competencies, I've driven segment revenue, client retention, and product success to new levels. My penchant for data driven decision making and delivering game-changing outcomes in dynamic and demanding business environments have defined my career as a collaborative and resourceful leader.

Skills

♦ Marketing Strategy
♦Consumer Insights
♦ Market Analysis / Industry Trends
♦ Market Segmentation / Targeting
♦ Predictive Analytics
♦ Competitive Intelligence / Analysis
♦ Go-To-Market Strategies
Work History
Director, Customer Success / / BERA Brand Management - TX / 04.2020 - Current
  • Mine data for triggers and metrics that identify client opportunities to improve end-to-end system performance, and opportunities to improve integration
  • Partner with voice-of-the-customer team to develop solutions to empower r client-facing teams (and clients themselves) to address established issues
  • Facilitate cross-functional team on client side, including research, product planning, marketing communications and agency partners to develop product positioning and target customer profile
  • Developed Strategic Briefs using derived importance modelling to drive consistent messaging across portfolio brands
  • Market and Competitive Insights: Proposed cutting-edge win/loss sales competitive insights, increasing client portfolio brand base by 32% and market share by 8%.
  • Market Segmentation: Led development, launch and roll-out training of needs based segmentation.
Senior Manager, Customer Analytics / / Sunoco LP - Dallas, TX / 03.2019 - 04.2020

Customer Analytics

  • Led team to develop behavioral segmentation leveraging customer data. Identified increasing frequency in visits and up-selling among specific targets will increase margin by ~ $2.5M.
  • Performed trade area analysis leveraging new analytics tool (Alteryx) to identify opportunity areas for new product launch

Marketing

  • Performed acquisition rate analysis by channel to determine customer cost per acquisition channel. Results used to optimize B2B marketing budget with estimated savings of $500k.
  • Developed strategic briefs for consumer segments identifying role in portfolio, persona insight, segment insight, white space opportunity and key messaging by customer life-cycle stage.
  • Administer $2.8m yearly budget.
  • Led business model development for loyalty initiative. Launched conjoint analysis research to determine rewards mechanism.

Customer Satisfaction

  • Developed customer satisfaction survey to identify improvement opportunities. Automated survey via Sales Force CRM tool.

Performance Tracking

  • Developed monthly scorecards to track B2B partnerships and sales. Automated and pushed out to organization via Tableau.

Analytics Tools

  • Introduced Qualitrics and Alteryx to organization
  • Introduced Tableau visual reporting to Marketing department
Senior Marketing Analytics Manager / / McKesson Corporation / 10.2017 - 03.2019
  • Drive market insights to support solution development and downstream go-to-market strategies. Manage enterprise-wide data-mart, market segmentation and qualitative research.
  • Advise and collaborate with marketing, sales, and solution development teams to promote a data-driven view and decision making.
  • Introduced and delivered customized segmentation "role based" training . Trained staff across 6 departments and sales regions.
  • Deliver QTRLY sales performance analyses by market segment, product, and revenue to support marketing growth strategies.
  • Analyze sales wins and losses across 4 regions resulting in actionable insights impacting business development prospect targeting strategy.
  • Lead third party resource to develop predictive model for engagement and retention of customers, resulting in actionable insights for sales and client services. Model leveraged segmentation, customer satisfaction research and purchase behavior data.
  • Increased market insight by creating behavioral and attitudinal research study. Drove participation through email campaigns and conferences.
Marketing Manager / / Nissan North America - CA / 06.2012 - 09.2017
  • Built new marketing analytics team from the ground up. Transformed decision making from reactive to predictive, optimizing business outcomes via modelling, competitive and market intelligence.
  • Managed marketing campaigns, portfolio and contest/incentives to achieve sales growth. FY16: Achieved +0.6PP of SOV and +1.0PP increase in Market Share YOY.
  • Designed and leveraged integrated digital marketing communications campaign strategies; SEM, SEO, advertising, email, and trade shows.
  • Conducted and analyzed A:B email testing, and delivered digital performance metrics reporting, and analysis.
  • Contributed to the design strategy for Day-In-The-Life-Of-Customers research.
  • Boosted leads by 21% Y-O-Y, and improved lead quality. Doubled SEM click/lead ratio, from 8.9% to 16.8%.
  • Oversaw marketing team, agency partners, and strategic media partnerships in the management of budgets, sales, profitability, profiled customer demand, and inventory levels to effectively direct media and promotional incentives to prioritized markets.
Consumer Insights Snr Analyst / / Nissan North America / 01.2004 - 01.2012
  • Measured ad effectiveness, providing metrics on consumer reach, resonance and response. Methodologies used: Online panels (comScore, Ace Metrix, Nielsen), internal database, focus groups and quantitative surveys
  • Monitored and analyzed trends in online traffic, audience/visitor profiling, source of traffic, traffic forecasting for Nissan and key competitors using Nielsen, comScore, and Edmunds.com
  • Reduced group's overall research cost by in-sourcing analytics, saving 15% or approximately $500k per year
Education
University of Phoenix MBA: Marketing & Business Management
University of Lagos Bachelor of Science: Economics
This resume is created in 7 minutes.
Overview

Results-oriented professional who thrives in dynamic, challenging, fast-paced environments. Proven adaptability across disciplines; emphasizing strong and consistent communications, positive team interaction and support, and strict adherence to superior customer service. Passionate about helping others.

Education
2017
Master of Arts: Marriage & Family Therapy Regis University － Denver, CO, USA graduated summa cum laude
1996
Bachelor of Science: Business Marketing & Administration University of Southern California － Los Angeles, CA, USA
Advanced Professional Training
  • Trauma & Crisis Intervention
  • Integrative Neurobiology
  • Mindfulness-Based Stress Reduction
  • Play Therapy
  • Equine Therapy
  • Collaborative Therapy
  • Advanced Couples Therapy
  • Professional Ethics
  • Addictive Behaviors
  • Nutritional Interventions
  • Attachment Theory
  • Suicide Prevention & Awareness
  • Motivational Interviewing
Work History
01/2018 to 09/2018
Behavioral Health Clinician Sitka Counseling － Sitka, AK On-site clinician for adult co-ed residential substance abuse treatment center. Responsible for integrated behavioral health assessments for incoming clients, as well as diagnosis, treatment planning and review, and individual counseling.  Conducted multiple weekly groups including those based on 12-step and trauma-based curriculums. Expanded clinical services to include family and couples therapy. Served monthly as on-call community clinician serving local emergency crisis centers. 
01/2017 to 12/2017
Marriage & Family Counseling Intern and Marketing Specialist Regis University Center for Counseling & Family Therapy － Thornton, CO Interviewed and assessed an average of 30 new clients for counseling services each month. Conducted individual, family, adolescent, child and couples counseling sessions to address physical, mental, social and emotional problems. Developed case files and treatment plans under the supervision of Licensed Clinical Psychologists. Referred clients to other mental health resources in the community for further services. Specific to marketing: developed and produced website presence in addition to cultivating positive relationships with other mental health professionals, programs and associations.
05/2015 to 10/2015
Resident Specialist, Housing First Boulder Housing Partners － Boulder, CO

Provided supervision for day-to-day operations of facility in accordance with set policies and guidelines. Implemented standards and methods to measure the effectiveness of agency activities.Cooperated with other health related agencies and organizations to support resident needs.
Leadership Positions
08/2013 to 05/2016
Chapter Council Advisor; Standards Advisor Kappa Kappa Gamma － Boulder, CO
06/2010 to 07/2014
Vice-Chairman, Development Chairman The Watershed School Board of Trustees － Boulder, CO
08/2007 to 06/2009
President, Vice-President Nederland Elementary PTSA － Nederland, CO
08/1998 to 08/2000
President, Social Chairman Tamalpais/Strawberry Preschools Board of Trustees － Tiburon, CA
Honors & Awards

Greek Chapter Adviser of the Year, Nomination 2014, 2015

Nederland Community Champion Award, 2010

Woodhull Institute for Ethical Leadership, Conferee 2000

Professional Memberships & Certification

American Association for Marriage & Family Therapists (AAMFT), American Psychological Association (APA), Certified Clinical Trauma Professional (CCTP), Certified Family Trauma Professional (CFTP), Colorado Counseling Association (CCA), Early Childhood Education Certificate, Children and Adolescents Counseling Certificate, Marriage and Family Therapist Candidate (MFTC)

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