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Skillful Field Marketing Manager resume

Lori Workmaster
Professional Summary

Self-motivated and deadline driven marketing professional with over 25 years' experience leading the process of developing co-op specific marketing/media/business plans that targeted and profitably built sales, guest counts and market share.  Key customers included Regional Management, Co-op Operators and Advertising Agencies and National/Divisional/Regional Staff.

Skills
  • Communicates Effectively
  • Deadline Driven     
  • Teamwork & Collaboration
  • Problem-Solving & Innovation
  • Drives to Excel
  • Project Management
  • Media Relations
  • Holds Self & Others Accountable
Work History
Kellogg Sales Representative, 04/2016 to Current
Kellogg's Company – Pittsburgh, PA
  • Selling, negotiating, and executing business plans through fact-based selling techniques to achieve win-win results.
  • Identifying selling opportunities to grow Kellogg Sales during each store visit.
  • Identifying and selling to indirect HQ, customer District Managers and buying groups growing base sales through maximizing distribution, increasing share of shelf and ensuring Planogram integrity.
  • Selling creative displays to be placed at optimal locations, maximizing sales.
  • Selling incrementally to support ads and brand marketing activity.
  • Selling in Kellogg innovation and gaining proper shelf placement.
  • Prioritizing and determining optimal retail coverage patterns.
  • Identify opportunities, and communicate to third party merchandising resources developing trusted customer relationships by anticipating customer needs; providing solutions and guidance related to business opportunities

Field Marketing Manager, 06/2014 to 01/2016
Miller Coors, LLC – Pittsburgh, PA
  • Marketing leads the national and local marketing direction within the local market area by implementing brand, channel, customer and consumer strategies into their go-to-market plans to achieve volume, profit and share goals.
  • Areas of responsibility include: Brand building at the Management Unit level by managing short and long term growth opportunity that deliver Management Unit volume goals.
  • Management Unit planning to include development of plans (marketing and media) for 18 different distributors.
  • Thought leadership and key stakeholder coordination that included creative direction of new ideas that grow current business and help create future business opportunities.
  • Program/key initiative development.
  • Stewardship of marketing budget and resource allocation.
  • Management of alliance relationships with Pittsburgh Steelers, Pittsburgh Penguins, Pittsburgh Pirates, Stage AE and First Niagara Pavilion (negotiation and activation).
Regional Marketing Manager, 08/2002 to 11/2013
McDonald's Corporation – Pittsburgh, PA

LEADERSHIP

  • Maintains and strengthens the McDonald's brand position (market share, preference, business results) in regional geography which includes 3 DMA's and 7 TV markets.
  • Supports the Marketing Director and actively participates with Owner/Operator Leadership, Agencies, and Regional Management in establishing and communicating system, regional and co-op goals.
  • Participates and supports the Marketing Director in the direction/development of creative strategies/briefs and media strategies/plans/execution.
  • Leads the process for planning/alignment, tactical development, execution, evaluation and continuous improvement of all assigned co-op business plans to achieve annual co-op goals.

PROCESS MANAGEMENT

  • Leads the process for development, execution and evaluation of local media plans in assigned markets.
  • Participates in the process for development and execution of local creative (TV, radio, print, outdoor, digital and restaurant merchandising).
  • Partners with the co-op agencies and officers in development of co-op budgets.
  • Manages local media relations and crisis management.
  • Leads and/or provides oversight on the process to promote/execute local store marketing.
  • Communicates cross-functionally with field service and training departments to ensure 100% execution of Co-op marketing plans at the store level.
  • Leads and/or provides oversight on the communications, merchandising, and special events.

ANALYSIS

  • Gathers, analyzes and provides accurate, relevant and timely information so that agencies can make the best recommendations and Owner/Operators make informed and confident decisions.
  • Interprets and evaluates information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research in concert with regional Consumer Business Insights leader.
  • Offers advice and counsel to ensure that company, restaurant and Co-op financial resources are used effectively.
Assistant Marketing Manager, 08/1998 to 08/2002
McDonald's Corporation – Pittsburgh, PA
Marketing Supervisor, 08/1994 to 08/1998
McDonald's Corporation – Pittsburgh, PA
Senior Account Executive, 11/1992 to 08/1994
MARC Advertising – Pittsburgh, PA
  • Led account management for the agency's client, Stanley Steemer.
  • Collaborated with creative and media on strategy and campaign development.
Account Executive, 08/1991 to 11/1992
Stern Advertising – Pittsburgh, PA
  • Lead Account Executive on the McDonald's account.
  • Managed three local advertising co-ops.
  • Worked closely with clients (Owner/Operators and Corporate Staff) to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Managed project deadlines and monitored milestones through completion stage.
Account Executive, 09/1989 to 07/1991
Evans/Kraft Advertising – Seattle, WA
  • Client base included Eddie Bauer and The Seattle Times.
Account Executive, 06/1985 to 08/1989
Fahlgren Advertising – Dublin, OH
  • McDonald's accounts.
  • Managed two local advertising co-ops, including media management, local store marketing and merchandising development/execution.
Account Coordinator, 09/1984 to 06/1985
Cranston/Csuri Productions – Columbus, OH
  • Supported the Sales & Marketing department of a computer-generated software company.
Education
Bachelor of Arts: Business Administration, 1984
Bowling Green State University - Bowling Green, OH
Accomplishments

2001 PRSA Award - Best Media Crisis Plan in Pittsburgh

2007 McDonald's East Division Marketing Manager of the Year

2009 Recipient of Best Integrated Marketing/Communications Plan

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Job-winning Field Marketing Manager resume

ROBYN L TABA
Summary
Creative sales and marketing professional with a proven track record of success with over 15 years of professional experience. High-energy, motivating leader recognized for proactive initiative, flexibility, and enthusiasm. Combines passion for sales and marketing with commitment to contribute to an organization's bottom line. Sincere and honest with a high level of personal and professional integrity. Excellent negotiating, communications and networking skills among all types of people. Special talent to develop teams, networking and communications. Professional experience highlights include: Strategic Market Planning Website/Internet Corporate Brand Management Social Media/SEO/SEM Project Management & New Product Launch Advertising, Email Marketing & Promotional Campaigns Budget Development & Administration Event Planning/Coordination/Execution Market Research & Market Analysis/Forecasting B2B/B2C/C2C/CRM Competitive Market Positioning & New Market Development Specializing in Military, Travel Industry, Hospitality, University/College DMA
Experience
Director of Marketing & Wedding Consultant 01/2011 － 01/2013 Haiku Gardens @ Haleiwa Joe's II Kaneohe, HI
  • Growth: increased social media presence by over 75%.
  • Won 2013 Best of Venue from theKnot.com, the #1 wedding website, increased brand awareness by over 50%, increased destination sales by over 25% internationally.
  • Developed focused Strategic Destination Bride Market Plan including Brand Awareness strategy, Social Media strategy, and other promotional campaigns.
  • Corporate Brand Management: Logo development, Website reconstruction, Commercial production Determines, hires and works closely with preferred vendors to increase appeal as a cohesive team to wedding clients, partnering to increase brand awareness, and to develop a solid sales & marketing strategy to mutually benefit both companies.
  • Media campaigns include website, E-marketing, direct mail, and social media to target Destination & Hawaii brides.
Social Media - FaceBook, Weddingwire.com, HVCB.c Haiku
  • Event Planning & Management: Organize and Coordinate on average 10-15 weddings a month.
  • Administration: analyze and prepare revenue reports, financials including billing and budgeting for department as well as clients, MS office suite proficiency.
  • Supervisor: Responsible for recruitment and training of 10+ banquet staff and wedding coordination staff.
Marketing Director 01/2010 － 01/2011 University of Hawai'i @ Hilo Hilo, HI
  • Strategic Market Planning including Brand Awareness, Social Media, and Promotions Campaigns by analyzing trends in community and student populations.
  • Corporate Brand Management: Communicate with vendors to know the pros and cons of sponsorship packages, including developing, implementing and presenting sponsorship packages Worked closely with PAC WEST conference Athletic Directors, Sports Information Directors, Coaches, and Athletic Trainers to increase brand awareness, to develop a cohesive sales & marketing strategy with vendors for travel, and to increase conference's appeal to increase the number of colleges and universities in conference.
  • Media campaigns include print and radio with TV media combined with corporate partnerships Social Media - FaceBook, Twitter, YouTube.com, Vulcans Website Event Planning & Management: Organize promotional events like Athletic Fundraising Gala, Half-time/intermission shows at sporting events, and Corporate/Alumni/Booster events in Hilo, on Oahu and on Mainland to pr.
Athletic Trainer Certified/ Sport Therapist 01/2010 － 01/2011 University of Hawai'i @ Hilo Hilo, HI
Athletic Trainer Certified/ Sport Therapist 01/2008 － 01/2010 Chaminade University of Honolulu Honolulu, HI
  • Worked closely with PAC WEST conference athletic trainers, coaches, sports information directors and athletic directors.
  • Injury Management & Assessments.
  • Office administration & Medical correspondence.
Marketing Specialist 01/2000 － 01/2009 TD Food Group, INC Honolulu, HI
  • Manages 4 QSR Brands-Hawaii Pizza Hut, Taco Bell, and Long John Silver's/A&W dual concept.
  • Independently manages Long John Silvers/A&W dual concept.
Long John Silvers/A&W dual Concept
  • Supervised brand including managing marketing calendar, budget, and promotions.
  • Oversees development, promotions, pricing, and market positioning of existing and new product lines.
  • Prepared strategic market analysis reports to include forecasting, profitability/ROI, and competitive analysis using independent research.
  • Developed and executed brand awareness campaign to increase customer base, including print advertising, media buy and sales collateral (POP), which increased sales and transitions by 40%, making a multi-million dollar brand.
  • Hawaii Pizza Hut & Taco Bell - Assisted Marketing Director with sales building objectives and major promotions.
  • Supervised and implemented LSM campaigns working closely with Area supervisor & store general managers.
  • Supervised event/corporate sponsorships and promotions.
  • Advertising Agency: oversaw print, radio and TV media for all four brands including POP, print ads, flyers/brochures and FSIs.
  • Supervised TV commercial production from conception to final edit.
  • Website.
Athletic Trainer Certified/ Sport Therapist 01/2008 － Current Major Island Soccer Association Honolulu, HI
  • second job).
  • Injury Management & Assessment.
  • Office administration & Medical correspondence.
01/2008 － 01/2011 Chaminade University of Honolulu Honolulu, HI
  • Masters of Business Administration, Graduate.
  • Went back to school to obtain my MBA to be more competitive for Executive and Upper management career positions.
  • MBA has increased my knowledge and experience in business and marketing as well as being a well-rounded business professional.
  • Special interests: Marketing, Non-Profit, Public Health.
  • Graduate: Magnum Cum Laude.
Regional Marketing Manager 01/2000 － 01/2011 GoVentures, INC Honolulu, HI
  • Promoted new form of entertainment.
  • Responsible for sales and marketing strategy to develop new business opportunities and to maximize growth (C2B and B2B), and profitability.
  • Created new awareness through media and marketing campaign.
  • Coordinated and Supervised event including travel.
Regional Field Marketing Manager Assistant 01/1998 － 01/1999 Power Bar, INC Honolulu, HI
  • Assisted Regional Field Marketing Manager with sales building objectives, budget, and promotions.
  • Ensured marketing plan goals were achieved.
  • Promoted and sampled new products at sports trade shows, conventions and sports events such as Ironman Hawaii, Xterra Hawaii, Tin Man Triathlon, Honolulu Marathon training clubs/races, military races/PRTs, and other sports events.
  • Supervise a staff of over 30.
Event Liaison 01/1999 － 01/2000 New Year's Fun Run Honolulu, HI
  • Event only employment.
  • Collaborated on even planning.
  • Acquired sponsorships and donations for monetary support, prizes, and awards.
  • Set up and catered Post-race events.
  • Managed, supervised and directed staff and volunteers of over 30 persons.
  • Independent Contractor.
Education
2011 M.B.A: Chaminade University of Honolulu - Business Administration Honolulu, HI
1997 B.S: University of Hawaii - Sports Nutrition/Sports Medicine Manoa, HI
1997 Athletic Trainer Certified (ATC), 1997 Work References John Gafney YUM International, Franchise Business Manager : National Athletic Trainers' Association Dallas, TX
Additional Information
  • Years Known: 10+ years
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Experienced Field Marketing Manager resume

L. DeYette Little
Experience
08/2017 - 03/2018
Segment － San Francisco, CA Field Marketing Manager
  • Devise and manage annual field-based B2B marketing and event campaigns strategy with the objective of increasing brand awareness;
  • Work cross-functionally with growth, partnership, design, and sales teams to plan and execute all event content and logistics; 
  • Research and plan annual trade show and conference participation that aligns with current company goals and objectives, such as exhibitor and speaker presence at AWS Re:invent 2017 and SaaStr Annual 2018;
  • Project manage 15 Segment hosted events, which spanned from thought leadership panel sessions to executive dinners;
  • Created event briefs for event stakeholders and oversaw all training and preparatory materials for onsite teams.
11/2016 - 05/2017
Northwestern University in Qatar － Doha, Qatar Events Manager
  • Successfully manage over 15 high profile events, including the annual graduation ceremony and the 2017 Building Opening Ceremony which hosted the university's senior administration, students and alumni, and highest members of the Qatari royal family;
  • Manage and execute NU-Q annual events calendar, in collaboration with academic leadership, which was comprised of public events, speaker series, and academic conferences to best promote the university's culture to the community and prospective students;
  • Develop detailed project plans, including event objectives, deliverables, scope, milestones, roles and responsibilities, stakeholder briefs, and budgets;
  • Responsible for communicating project plans and key information to internal and external stakeholders in order to keep projects on time and on target.
04/2015 - 11/2016
Qatar Airways － Doha, Qatar Sponsorship and Community Relations Officer
  • Account manager of Qatar Airways sponsorship and community relations initiatives with external partners, including partnerships with FC Bayern Munich and the 2016 UCI Road World Championships;
  • Develop positive, long-lasting relationships with partners to ensure the partnerships undertaken maximize returns for both companies;
  • Develop marketing campaigns through online and offline activations to generate comprehensive awareness of the partnership and formulate metrics for evaluating the success of the campaign; 
  • Creation and execution of sponsorship activations in regional markets. Activations include international and local events, press conferences, and promotional activities with VIP and corporate guests;
  • Effectively collaborate cross-functionally with with design, PR, social media, and corporate communications departments to meet project goals.
11/2011 - 04/2015
Northwestern University in Qatar － Doha, Qatar Executive Assistant to the COO
  • Organize events across the organization, ranging from student, staff, and faculty Community Meetings to events for NU-Q leadership with prominent members of the community and senior administration from home campus;
  • Coordinate campus visits and meetings for Outreach and pre-college programs, members of the Joint Advisory Board, and members of the Qatari royal family;
  • Managing the calendars and relevant documentation for the dean and COO, in addition to ensuring the dean and COO are kept apprised of critical issues;
  • Handling of expense reports and all financial documents in compliance with university policies. 
Education
2011
University of California, Santa Barbara － Santa Barbara, CA, USA Bachelor of Arts: Sociology

Cum Laude, GPA: 3.71
University of Leeds United Kingdom Sociology

Education Abroad Program: One Year Immersion
Professional Development

Project Management: Competencies and Structure Including an Application of the PMBOK Guide

Project Management Institute

Skills

Ability to work collaboratively with teams and influence without authority;

Strong organizational and planning skills with acute attention to detail;

Clear, concise, and considerate communication- both written and verbal;

Flexibility and tact in an ever changing work environment and multi-cultural organization.

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