Marketing Campaign Manager resume examples

• Developed effective branding initiatives and sales strategies to better align with client goals.
• Assisted local marketing agency on annual City event resulting in decreasing expenses through vendor relations.
• Drafted and proofread marketing, advertising and website copy that was engaging and successful in conveying message for business, charity, or event.
• Developed, implemented, and maintained dynamic social media marketing campaigns.
• Produced marketing graphics that were attractive and high-quality by applying skills in [Software].

• Oversaw all communications for Chamber.
• Served as the primary point of contact for incoming media calls.
• Managed all website copy and social media profiles and pages.
• Devised and oversaw communication strategies for specific purposes and long-term implementation.
• Developed and deepened media relations to enhance coverage.
• Wrote original content for the official company blog, as well as community blogs.
• Wrote engaging and successful marketing, advertising and website copy.
• Wrote and distributed all Press Releases as well as quarterly article to City of Palm Desert newsletter. 
• Collaborated with the sales team to increase brand awareness and enhance business development by building and maintaining relationships to help increase membership.
  
   

• Redesigned company website including revising entire site copy and content.
• Coordinated and participated in promotional activities and trade shows.
• Coordinated art and graphics creation for effective marketing and messaging.
• Developed and implemented client communications for company policies and procedures including producing "How To" videos for clients.
• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objections.
• Scheduled senior management and sales team for multiple area chamber activities to aid in promoting business and community awareness.

• Secured advertising sponsorships resulting in increased profit to shopping center client. 
• Revised entire company website copy for multiple clients.
•  Managed social media platforms for multiple clients.
•  Proofread word documents, including technical diagrams, with 100% accuracy.
• Ensured correct implementation of graphic standards.
• Managed several campaigns at once under tight deadlines. 
• Wrote and edited long- and short-form copy for blogs websites, social media, presentations, training materials and more.
• Wrote and edited marketing emails, landing pages, white papers, data sheets, newsletters, and ads.
• Prioritized workflow and managed schedues to deliver completed projects under deadline. 
• Planned multiple events from charity galas to weddings. 

• Responded to all customer inquiries thoroughly and professionally via phone and email.
• Entered customer information into database and ensured accuracy by repeating information obtained to customer.
• Checked system for seat availability and provided customers with available options.
• Greeted customers in a timely fashion, while determining their needs via phone, email, at the ticket window or in the renewal tent during tournament.
• Managed and trained a staff of 40+ volunteers fr renewal tent during the actual tournament.
• Increased total series renewals significantly over the three years of managing resulting in less follow-up to customers immediately following the tournament. 

• Oversaw all phases of video production for Coachella Valley Recs and Park Department bimonthly TV show from pre- to post-production.
• Produced entertainment and lifestyle news reports, music videos, and commercials. 
• Offered feedback on the quality of segments and worked with other staff members for final segments. 
• Quoted prices, credit terms, and other bid specifications for both production and AV equipment rentals. 

Specialty Leasing:

• Secured multiple rental agreements each moth and tracked all sales and expirations to comply with company audits.
• Completed final move-out walk throughs for tenants. 
• Carefully screened applicants for tenancy.
• Analyzed and evaluated monthly and quarterly financial statements and forecasts.
• Verified that all customer complaints were handled promptly and appropriately. 
• Maximized rental income while minimizing expenses through effecting planning and control. 
• Followed up on delinquent tenants and coordinated collection procedures. 
• Maintained original leases and renewals for management office. 
• Managed daily and weekly marketing leasing plans.
• Responded to all Common Area Maintenance (CAM) inquiries. 
• Worked with property owners to enhance business plans, streamline costs and implement strategies to maximize tenant satisfaction and prevent vacancies.
• Worked with property managers to maintain market readiness and facilitate smooth transitions.

Marketing Manager:

• Managed special events from center wide events for up to 40,000 for Corporate shopping events to a Millennium Event in conjunction with The City of Palm Desert, multiple leasing conferences, and meetings.
• Re-branded the shopping center from Palm Desert Town Center to Westfield Palm Desert including new signage, new collateral, and customer service standards.
• Completed quarterly forecasting and monthly financial reviews. 
• Directed the hiring, training, and performance evaluations for customer service staff and supervised their daily activities. 
• Coordinated art and graphics for effective promotion of shopping center, incoming tenants, events.
• Preserved brand integrity by monitoring the consistency and quality of marketing content.