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Professional Summary
An experienced marketing professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. Seamlessly have managed all aspects of marketing communications, including direct marketing, publications, events management and audio-visual production.
Skills
  • Internet marketing Strategic marketing
  • Campaign development Thought leadership content development
  • Budgeting and forecasting Quantitative and qualitative market research
  • Revenue generation strategies E-mail and direct mail marketing campaigns
  • Digital Marketing
  • Internet and E-mail Marketing
  • Marketing Campaign Management
  • Online and mobile consumer marketing tools
  • Marketing plan development
  • Targeting segmentation and optimization
Education
Master Of Business Administration: Leadership And Global Strategy, 2020
Woodbury University - Burbank, CA
Digital Marketing, 2017
General Assembly - Los Angeles, CA
Bachelor of Science: International Business and Marketing , 2016
California State Polytechnic University - Pomona
Work History
Assistant Marketing Manager, 01/2018 to Current
Belkin International Los Angeles, CA
  • Align local marketing activities with Global directives
  • Prepare and localize Global marketing materials for the region
  • Prepare promotional and tactical materials to support local country programs
  • Social Media – Manage social media calendars for the region and work with agencies to ensure roll out
  • E-commerce info – prepare content for regional upload for e-commerce sites
  • Support the countries/distributors/media on marketing materials, images, and information
  • Consulted with product development teams to enhance products based on current customer data.
Board of Directors, 08/2016 to Current
Armenian National Committee -- Western Region Glendale, California, United States
  • Created and oversaw an internship program for college students and recent graduates.
  • Drafted catalogs, brochures and public service announcements to promote programs.
  • Conducted feasibility studies and recommended actions for proposed projects.
  • Collaborated with members of the city staff, other public agencies, and private organizations.
  • Created key Internet marketing activities to acquire and retain new activist through email campaigns, affiliate marketing, and social media.
  • Partnered with web development teams to enhance functionality, user experience, online brand positioning, and advertising.
Social Media Coordinator, 08/2017 to 02/2018
SADA Systems, Inc. Los Angeles, CA
  • Work closely with the executive management as well as the Google and Microsoft sales team to analyze market trends, perform competitive analysis and develop new ideas on how to generate business.
  • Developed, created and executed B2B social media strategies
  • Assist with special projects and events.
  • Developed, executed, and optimized social posts and promoted social campaigns on numerous platforms: SADA Blog, LinkedIn, Facebook, Twitter, YouTube, etc.
  • Research and cultivate content relevant to cloud computing, IT and Technology industry.
  • Proactively monitor and make recommendations for responding to user-generated content both positive and negative.
  • Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
Campaign Manager, 02/2017 to 04/2017
Re-Elect Zareh Sinanyan for Glendale City Council Glendale, CA
  • Ensure accuracy of marketing materials and provide formal sign off if necessary Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Oversaw all aspects of the campaign including day-to-day operations, the hiring, and management of staff, the coordination and implementation of the fundraising operations and ongoing coordination with the candidate. 
  • Oversaw the development of all paid media production, distribution, and broadcast (TV, radio, and direct mail). Manage aggressive free media campaign.
  • Helped obtain 9,000 votes for my candidate ensuring his victory. 

This resume is created in 7 minutes.
Summary

Highly skilled in analytics, marketing and interpersonal communications. Extensive background in product management. Customer service and sales expert who identifies customer needs and delivers solutions to problems. Driven and energetic top producing Realtor® with 10 years experience in real estate. Highly adept at building excellent working relationships with other real estate agents, lenders, appraisers, title companies, surveyors and attorneys.

Skills
  • Over 10 years experience in leading high tech companies as a product manager, and product marketing manager creating and marketing products to consumers and businesses
  • Led and supervised cross functional product development teams
  • Developed and implemented market research studies including focus groups and surveys
  • Experienced in training sales people, working with press and participation in trade shows
  • Excellent analytical skills (loves spreadsheets!)
  • Honest and ethical
  • Highly professional and passionate
  • 10 years experience in residential real estate
  • Proven success in representing both buyers and sellers
  • Successful in turning leads and referrals into closed sales
  • Dedicated to giving clients "First Class" professional service and honest advice, enabling them to make sound financial decisions in the sale and purchase of real estate
  • Expert ability in multi-tasking in a dynamic, fast paced environment
  • Able to coordinate all of the team players needed to successfully close a transaction
  • Excellent verbal and written communication skills
Experience
Realtor®, Windermere Homes & Estates Carlsbad, June 2015-Current Carlsbad, CA
  • Premier Property Director. 
  • Top producer.
  • Top agent in Del Mar office in 2016.
  • 5 Star Real Estate Agent Award Recipient.
Realtor®, Harcourts Prime Properties, August 2013-June 2015 Carlsbad, CA
  • Number one agent in Carlsbad office in 2013 and 2014. 
  • Top 20 agents at Harcourts U.S., For 2013 and 2014.
Realtor®, Windermere, April 2008-July 2013 Carlsbad, CA
  • Top producer by marketing to sphere of influence to create a solid customer base and close sales in both a down market and an improving market
  • Promoted property sales through advertisements, open houses and participation in multiple listing services,brochures, ads, social media for maximize exposure
  • Stayed informed on current state of the economy and market conditions in San Diego County to give superior counseling to customers
  • Maintained high referral rates and exceptional feedback from previous clients
  • Actively follow-up with prospects and hot leads
  • Developed, distributed and maintained all the materials for marketing plans
  • Verified that the legal formalities were completed prior to closing dates
  • Assisted clients with corporate relocation services
Marketing Consultant, Patricia Smith Consulting, August 1999-July 2001 Los Altos, CA
  • Marketing consulting to various high tech companies.
  • Identified opportunities for new product and features, while supporting the business case to secure resources for opportunities.
  • Gathered market intelligence by coordinating market research efforts to understand market needs, capture the voice-of-the-customer, and ensure representation.
  • Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
  • Developed innovative and targeted collateral to support overall product branding objectives.
Product Marketing Manager, Symantec Corporation, August 1997-July 1999 Cupertino, CA
  • Managed ACT Contact Manager for the mobile platform
  • Worked on product development team to bring new products to market
  • Designed sales presentations and product demos to train sales force on product benefits and offerings
  • Segmented the market and optimized all segment product mix elements, including product positioning, product bundling, and pricing
Product Manager, Logitech, Inc., June 1989-July 1997 Fremont, CA
  • Managed and helped develop imaging hardware and software
  • Created strategic alliances and negotiated contracts with vendors
  • Created product and marketing plans that included analysis and market forecasts
  • Conducted market research to rationalize category and segment opportunities
  • Directed product launches and major re-pricing and repositioning exercises
  • Identified opportunities for new product and features, while supporting the business case to secure resources for opportunities
  • Evangelized products through frequent speeches at domestic and international industry trade shows and conferences
  • Launched new product to the press, business partners and consumers
  • Instrumental in developingone of the industries first digital cameras
  • Forecasted sales numbers and product profitability to determine ideal strategies
Education and Training
MBA Business, Marketing, , Santa Clara University School of Business, , Santa Clara CA USA
Bachelor of Science Business, Marketing, Minor in Economics, , San Jose State University, , San Jose CA USA
Activities and Honors
  • Real Estate Salesperson License
  • Dale Carnegie Course
  • Brian Buffini Peak Producer Graduate
  • Certified Relocation Specialist
  • PR Training Course Completed
  • Proficient in Microsoft Office, social media

This resume is created in 7 minutes.
Professional Summary

Motivated copywriter with five years experience simplifying complex concepts. Well-versed in using social media, email marketing, and content creation to generate leads and foster customer loyalty.

Skills
  • Content creation
  • Copywriting
  • Email marketing campaigns
  • Content Management Systems (CMS)
  • Social media marketing
  • Graphic design
  • Skilled in Wordpress
  • Market research
Education
2011
Bachelor of Arts: Communications
Washington State University - Pullman, WA
  • Emphasis in Advertising
  • Minor in Art
Work History
01/2017 to 01/2018
Dog Walker Strut the Pup Seattle, WA
  • Fed and exercised seven to eight dogs each day.
  • Tailored positive reinforcement training methods.
  • Constant communication with clients with updates on health and behavior.
  • Cared for animals that became sick or injured on walks by seeking out veterinary care and notifying owners. 
01/2015 to 01/2016
Copywriter/ Production Assistant Playfish Media Seattle, WA
  • Rewrote company messaging for re-launch of company website including case studies and blog posts.
  • Responsible for release form distribution and group time management on shooting days.
  • Conducted interviews on set and off to help shape ideal storytelling for client.
08/2014 to 11/2014
Production Assistant Skydojo Media San Anselmo, CA
  • Reviewed script and storyboards to make shooting edits based on scenes' value and contribution to continuity.
  • Supervised the post-production process, including editing, dubbing and color correction.
  • Reviewed the activities for the production team and made sure that tasks were completed in a timely manner.
01/2014 to 08/2014
Client Marketing Manager Glassdoor Sausalito, CA
  • Wrote and published 17 new client case studies in 8 months.
  • Managed content creation for all client facing communication including blog posts, video scripts, social media updates, newsletters, data sheets and infographics.
  • Conceptualized Client Testimonial YouTube series- produced shoots from start to finish working with external vendors.
  • Launched Glassdoor's first Client Testimonial Youtube Channel,  first B2B Twitter handle, The Client Advisory Board and Glassdoor Client newsletter.
  • Managed and developed all client relationships and events with Fortune 500 VP-level employers from ADP, Yelp, Groupon, Zappos, Kaiser Permanente, Allstate, etc.
  • Responsible for creative design for prominent case study redesign.
01/2013 to 01/2014
Content Marketing Manager PunchTab Palo Alto, CA
  • Developed and implemented demand generation campaigns for email marketing, online advertising, social media, search engines and direct mail.
  • Worked with design team to deliver a clear visual structure for content that aligned with demand generation best practices.
  • Managed creation of whitepapers, blog posts, social media strategy, case studies, and website content.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
09/2011 to 03/2013
Digital Marketing Manager hawkeye Channel Seattle, WA
  • Wrote whitepapers, blog posts, case studies, website content, and best practice eBooks.
  • Increased social media following by 70% in first 6 months, doubling Klout score.
  • Increased inbound traffic by 300%.
  • Executed weekly social marketing campaigns and bi-weekly global email campaigns.
  • Acted as SEO strategist in charge of keyword generation, optimizing website and blog via Wordpress, providing content via ghost blogging.
  • Used Google Analytics to track campaigns and report increase in website traffic.
05/2010 to 10/2011
Copywriter Poetrie.com Woodinville, WA
  • Wrote product descriptions for 300+ items.
  • Boosted website traffic by 150% by creating an integrated social media strategy.
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Created effective messaging using language, graphics and marketing collateral.
  • Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
  • Proofed and approved production and printing drafts of promotional materials.

This resume is created in 7 minutes.
Professional Summary

High-energy, organized Marketing and Advertising Specialist who works tirelessly at building effective relationships with clients, vendors, media professionals, and staff members. Experienced in all aspects of contract negotiation, account management, and customer relations. 



Core Qualifications
  • Sales strategy familiarity
  • Customer demographics understanding
  • Copywriting abilities
  • Self-directed
  • Customer service-oriented
  • Event planning
  • Budget development, management, and forecasting
  • Organized
  • Strong time management
  • Maintaining occupancy levels
  • Background in lease management
Experience
09/2018 - Current
Uber Technologies Inc. San Francisco, CA Driver
  • Demonstrated professional conduct with clients and families to deliver outstanding customer service.
  • Answered and responded to reservation calls at specific times and locations.
10/2016 - 06/2017
Poppers Marketing Solutions Palm Desert, CA Owner
  • Developed effective branding initiatives and sales strategies to better align with client goals.
  • Assisted local marketing agency on annual City event resulting in decreasing expenses through vendor relations.
  • Drafted and proofread marketing, advertising and website copy that was engaging and successful in conveying message for business, charity, or event.
  • Developed, implemented, and maintained dynamic social media marketing campaigns.
  • Produced marketing graphics that were attractive and high-quality by applying skills in [Software].
01/2016 - 10/2016
Palm Desert Area Chamber Of Commerce Palm Desert, CA Communications & Marketing Manager
  • Oversaw all communications for Chamber.
  • Served as the primary point of contact for incoming media calls.
  • Managed all website copy and social media profiles and pages.
  • Devised and oversaw communication strategies for specific purposes and long-term implementation.
  • Developed and deepened media relations to enhance coverage.
  • Wrote original content for the official company blog, as well as community blogs.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Wrote and distributed all Press Releases as well as quarterly article to City of Palm Desert newsletter. 
  • Collaborated with the sales team to increase brand awareness and enhance business development by building and maintaining relationships to help increase membership.

     


03/2015 - 01/2016
Computer Gallery Palm Desert, CA Business Development & Marketing Manager
  • Redesigned company website including revising entire site copy and content.
  • Coordinated and participated in promotional activities and trade shows.
  • Coordinated art and graphics creation for effective marketing and messaging.
  • Developed and implemented client communications for company policies and procedures including producing "How To" videos for clients.
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objections.
  • Scheduled senior management and sales team for multiple area chamber activities to aid in promoting business and community awareness.
03/2009 - 01/2016
TLA Consulting Palm Desert, CA Owner
  • Secured advertising sponsorships resulting in increased profit to shopping center client. 
  • Revised entire company website copy for multiple clients.
  •  Managed social media platforms for multiple clients.
  •  Proofread word documents, including technical diagrams, with 100% accuracy.
  • Ensured correct implementation of graphic standards.
  • Managed several campaigns at once under tight deadlines. 
  • Wrote and edited long- and short-form copy for blogs websites, social media, presentations, training materials and more.
  • Wrote and edited marketing emails, landing pages, white papers, data sheets, newsletters, and ads.
  • Prioritized workflow and managed schedues to deliver completed projects under deadline. 
  • Planned multiple events from charity galas to weddings. 


02/2011 - 07/2014
Indian Wells Tennis Garden Indian Wells, CA Box Office Sales/Renewal Tent Manager
  • Responded to all customer inquiries thoroughly and professionally via phone and email.
  • Entered customer information into database and ensured accuracy by repeating information obtained to customer.
  • Checked system for seat availability and provided customers with available options.
  • Greeted customers in a timely fashion, while determining their needs via phone, email, at the ticket window or in the renewal tent during tournament.
  • Managed and trained a staff of 40+ volunteers fr renewal tent during the actual tournament.
  • Increased total series renewals significantly over the three years of managing resulting in less follow-up to customers immediately following the tournament. 
10/2007 - 12/2008
Circle Take Media Indio, CA Vice President, Business Development
  • Oversaw all phases of video production for Coachella Valley Recs and Park Department bimonthly TV show from pre- to post-production.
  • Produced entertainment and lifestyle news reports, music videos, and commercials. 
  • Offered feedback on the quality of segments and worked with other staff members for final segments. 
  • Quoted prices, credit terms, and other bid specifications for both production and AV equipment rentals. 


07/1999 - 09/2007
Westfield Palm Desert Palm Desert, CA Leasing Manager/Marketing Manager

Specialty Leasing:

  • Secured multiple rental agreements each moth and tracked all sales and expirations to comply with company audits.
  • Completed final move-out walk throughs for tenants. 
  • Carefully screened applicants for tenancy.
  • Analyzed and evaluated monthly and quarterly financial statements and forecasts.
  • Verified that all customer complaints were handled promptly and appropriately. 
  • Maximized rental income while minimizing expenses through effecting planning and control. 
  • Followed up on delinquent tenants and coordinated collection procedures. 
  • Maintained original leases and renewals for management office. 
  • Managed daily and weekly marketing leasing plans.
  • Responded to all Common Area Maintenance (CAM) inquiries. 
  • Worked with property owners to enhance business plans, streamline costs and implement strategies to maximize tenant satisfaction and prevent vacancies.
  • Worked with property managers to maintain market readiness and facilitate smooth transitions.

Marketing Manager:

  • Managed special events from center wide events for up to 40,000 for Corporate shopping events to a Millennium Event in conjunction with The City of Palm Desert, multiple leasing conferences, and meetings.
  • Re-branded the shopping center from Palm Desert Town Center to Westfield Palm Desert including new signage, new collateral, and customer service standards.
  • Completed quarterly forecasting and monthly financial reviews. 
  • Directed the hiring, training, and performance evaluations for customer service staff and supervised their daily activities. 
  • Coordinated art and graphics for effective promotion of shopping center, incoming tenants, events.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content. 
Education