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Skillful Marketing Communications Manager resume

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Objective
Creatively use language, media and technology to achieve mutually beneficial relationships with colleagues, clients, customers and the community.
Key Skills
  • Marketo
  • MailChimp
  • Microsoft Product Suite
  • Buffer
  • Google Analytics
  • WordPress
  • HTML
  • Salesforce.com
  • Act-On
  • Hootesuite
  • Trustpilot
  • Wrike
  • Asana
  • CSS
Experience
06/2015 to 05/2017
Marketing Communications Specialist / Marketing Communications Manager Scrypt, Inc. － Austin, TX
  • Created content and managed marketing communication activities for healthcare and lending products, resulting in a 17% increase of MQLs annually
  • Led email campaign tracking, analyses and recommendations for all SaaS products and newsletters
  • Reported campaign, email and lead analytics via Marketo, MailChimp and Salesforce.com
  • Administered company social media accounts and online review automation programs
  • Produced copy and content for case studies, brochures, sales presentations and company website
  • ​Reported and analyzed KPIs for multiple marketing channels
08/2014 to 01/2015
Marketing Administrator PeopleAdmin － Austin, TX
  • Edited and revised email marketing content and marketing collateral
  • Managed the logistics of trade shows, roundtables and annual PeopleConnect conference 
  • Coordinated and analyzed results of email marketing campaigns
  • Created content for the quarterly newsletter and social media accounts
  • Reported and analyzed website traffic and social media metrics weekly
02/2014 to 06/2014
Development Associate University of Texas at Austin - Gift and Data Services － Austin, TX
  • Performed tasks related to gift processing, biographical research, imaging, and maintenance
  • Distributed information to donors and answered inquiries regarding gifts
  • Provided customer service support at the front desk and managed daily mail procedures
08/2011 to 01/2012
Account Services Intern MQ&C Advertising － Austin, TX
  • Coordinated and participated in client consultations and other client-facing projects
  • Conducted market and media research to prospect for new leads          
  • Managed media databases, filed media schedules, and distributed information to media representatives
Education
2012
Bachelor of Science: Public Relations University of Texas at Austin － Austin, TX
2012
Business Foundations Certificate Red McCombs School of Business － Austin, TX

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Job-winning Marketing Communications Manager resume

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Professional Summary
Self-motivated, intellectually curious editorial manager with proven experience in content development and strategy, project management, text editing, copywriting, social media marketing, and print and online publishing. A respected leader and mentor with a demonstrated ability to produce world-class educational print and digital books, videos, articles, and courses within budget and on deadline. Inclusive, collaborative leadership style fosters trust, inspires confidence, builds strong partnerships, and results in better products.
Skills

·  Extensive experience in researching market trends and strategizing ways to develop products that inspire creative communities

·  Ability to acquire, develop, and manage complex projects and oversee project teams spread across multiple, global locations 

·  Experience with social media marketing, including Facebook, Twitter, Instagram, and Pinterest

Work History
September 2008-February 2016 Senior Acquisitions Editor | Peachpit Press, a division of Pearson Education | San Francisco, CA
  • Developed and implemented the overall content strategy for Peachpit's core design publishing market, increasing sales for this segment to over $2M annually.
  • Managed the KelbyOne Publishing Alliance, working with Peachpit's highest grossing author to create and promote 6-8 new titles annually and maintain a backlist of over 150 books with annual sales topping $50M.
  • Worked directly with the marketing group to develop short-and long-term marketing campaigns incorporating direct mail, content-based online promotions, retail promotions, and social media outreach.
  • Acquired and project managed between 16-20 new books and video courses each year Recruited the world's leading designers, photographers, marketers, and instructors, elevating the Peachpit and New Riders brands and the quality of its books and video courses Launched two book series on design fundamentals complete with video and online components, leveraging technology to extend the reader experience beyond the printed page Hired and trained cross-functional content creation teams to produce high-quality educational products on time and within budget Used data analysis to research trends, discover new authors, and develop a competitive publishing plan targeting both the retail and academic markets.
March 2005-September 2008 Online Content Marketing Manager | Peachpit Press, a division of Pearson Education | San Francisco, CA
  • Developed, implemented, and oversaw the content strategy for Peachpit.com.
  • Directed a team of contributors to create high-quality, targeted content promoting books and author brands.
  • Organized and scheduled content across website, blog posts, emails, and social media channels.
June 2002-December 2004 Marketing Communications Manager | Peachpit Press, a division of Pearson Education | San Francisco, CA
  • Directed and implemented the marketing, PR, and web strategies for 200+ books and authors.
  • Wrote and edited copy for ads, catalogs, creative briefs, press releases, newsletters, and channel-specific marketing pieces.
  • Managed two staff positions.
January 2005-January 2008 Director of Communications | FiveXFive | Rochester, Minnesota Directed the day-to-day operations of the full-service creative agency. Wrote, edited, and managed the communications efforts of several key clients including PCWorld magazine, Rochester Area Foundation, Rochester Art Center, Rochester Magazine, and Mayo Clinic.
July 2001-May 2002 Senior Editor | SmartBusiness magazine, Ziff-Davis | San Francisco, California
  • Wrote, edited, and assigned feature articles for the 800K-circulation monthly print magazine and its companion website.
  • Managed group of a dozen freelance writers.
December 1999-February 2001 Editor-in-Chief | digitalFOTO magazine, Future Publishing | Brisbane, California
  • Developed the concept and editorial direction and managed the day-to-day operations of the 100K-circulation monthly print magazine.
  • Managed a staff of 6 editors, 2 designers, and 20+ freelance writers.
Education
June 1994 Bachelor of Science: Journalism E.W. Scripps School of Journalism, Ohio University, Athens, OH

• Participated in year-long French immersion program at the University of Lausanne, Switzerland

• Recipient of the John R. Wilhelm Foreign Correspondence Internship with the Associated Press in Paris, France

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Experienced Marketing Communications Manager resume

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Summary

Passionate Brand Manager with experience building brand strategies and meaningful experiences.   Able to see the big picture and devise creative, innovative solutions to drive awareness, brand preference  and nurture brand loyalty.



Experience
Sigma Designs/Silicon Labs | Fremont, CA Consumer Marketing Manager 12/2012 - Current
  • Conceptualized and managed a unique consumer facing web site designed to educate and excel the adoption of smart home products.
  • Directed ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
  • Planned and managed budgets in excess of $1M.
  • Implemented and evolved high-impact strategies to target new business opportunities and new markets with a global team of internal stakeholders and vendors.
  • Developed a brand identity, including a distinctive graphic style and tone, for all company communications.
Google | Mountain View, CA Marketing Manager (Contractor) 02/2012 - 12/2012
  • Facilitated high level discussions between Google for Work sales teams and client decision makers.
  • Thoughtfully created agendas with a focus on educating, sharing the "Google" experience
  • Worked in a very fast-paced environment that required the ability to manage relationships, communicate with a wide variety of stakeholders and quickly solve problems
SanDisk Corporation | Milpitas, CA Sr. Brand Manager 01/2008 - 01/2009
  • Conducted market research and used the data points to fine tune product messaging, retail placement and incorporate consumer consumption behaviors into packaging design.
  • Introduced new eco-friendly packaging and brand concept development for the launch of new pre-loaded microSD memory cards.
  • Managed the global brand positioning of the Sansa line of MP3 players in retail, online and with Sansa brand licensee accessory partners.
Philips Electronics | Amsterdam, NL Business Development/Product Launch Manager 01/2004 - 02/2007
  • Managed strategic relationships, aligned product and services roadmaps.
  • Created consumer-based market research programs designed to examine home networking, multimedia storage, mobile and streaming music consumption .
  • Worked closely with sales and marketing groups located in over 15 countries.
  • Identified new opportunities for growth for Philips Electronics within the Operator sector.
  • Negotiated with new clients and closed on long-term agreements.
Philips Electronics | Sunnyvale, CA Marketing Communications Manager 08/2000 - 11/2005
  • In a start-up like environment, created the marketing strategy for new Wi-Fi and Bluetooth based products
  • Collaborated with global marketing team, C-Level executives, Product Marketing and Engineering teams to ensure technical information and product specifications were precise.
  • Pioneered Wi-Fi and Bluetooth marketing use cases with a B2B2C approach.
Academic Background
Georgetown University | | Washington, DC, USA Master of Arts (MA) in Communication, Culture and Technology 2000

Cum laude graduate

Thesis: Asymmetric Communication: A Case Study of Palestinian Self-Representation Online

Internship: U.S. State Department - International Programs
San Jose State University | | San Jose , CA, USA Bachelor of Arts (BA) in Media Studies 1997

Director  of Student Film Programming

90.5 KSJO Radio Staff Member

Member of Tau Delta Phi Honors Group
Interests
  • Extended time abroad: in addition to travel, I have lived or studied in The Netherlands, France, UK, Israel, Palestinian Authority and Spain.
  • I am a proud member of Watermark an organization dedicated to supporting women for leadership roles. 
  • In my free time I enjoy entertaining friends and family, scuba diving and plotting my next adventure. 
Languages

Dutch, Italian, French and Spanish.

Volunteer Work

J.W House in Santa Clara, Ca.  

Bent al Reef Women's Empowerment Program, Nahalin, Palestine.

Eco-Peace, Friends of the Earth Middle East, Tel Aviv, Israel

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