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Professional Summary
Self-motivated, intellectually curious editorial manager with proven experience in content development and strategy, project management, text editing, copywriting, social media marketing, and print and online publishing. A respected leader and mentor with a demonstrated ability to produce world-class educational print and digital books, videos, articles, and courses within budget and on deadline. Inclusive, collaborative leadership style fosters trust, inspires confidence, builds strong partnerships, and results in better products.

·  Extensive experience in researching market trends and strategizing ways to develop products that inspire creative communities

·  Ability to acquire, develop, and manage complex projects and oversee project teams spread across multiple, global locations 

·  Experience with social media marketing, including Facebook, Twitter, Instagram, and Pinterest

Work History
September 2008-February 2016 Senior Acquisitions Editor | Peachpit Press, a division of Pearson Education | San Francisco, CA
  • Developed and implemented the overall content strategy for Peachpit's core design publishing market, increasing sales for this segment to over $2M annually.
  • Managed the KelbyOne Publishing Alliance, working with Peachpit's highest grossing author to create and promote 6-8 new titles annually and maintain a backlist of over 150 books with annual sales topping $50M.
  • Worked directly with the marketing group to develop short-and long-term marketing campaigns incorporating direct mail, content-based online promotions, retail promotions, and social media outreach.
  • Acquired and project managed between 16-20 new books and video courses each year Recruited the world's leading designers, photographers, marketers, and instructors, elevating the Peachpit and New Riders brands and the quality of its books and video courses Launched two book series on design fundamentals complete with video and online components, leveraging technology to extend the reader experience beyond the printed page Hired and trained cross-functional content creation teams to produce high-quality educational products on time and within budget Used data analysis to research trends, discover new authors, and develop a competitive publishing plan targeting both the retail and academic markets.
March 2005-September 2008 Online Content Marketing Manager | Peachpit Press, a division of Pearson Education | San Francisco, CA
  • Developed, implemented, and oversaw the content strategy for
  • Directed a team of contributors to create high-quality, targeted content promoting books and author brands.
  • Organized and scheduled content across website, blog posts, emails, and social media channels.
June 2002-December 2004 Marketing Communications Manager | Peachpit Press, a division of Pearson Education | San Francisco, CA
  • Directed and implemented the marketing, PR, and web strategies for 200+ books and authors.
  • Wrote and edited copy for ads, catalogs, creative briefs, press releases, newsletters, and channel-specific marketing pieces.
  • Managed two staff positions.
January 2005-January 2008 Director of Communications | FiveXFive | Rochester, Minnesota Directed the day-to-day operations of the full-service creative agency. Wrote, edited, and managed the communications efforts of several key clients including PCWorld magazine, Rochester Area Foundation, Rochester Art Center, Rochester Magazine, and Mayo Clinic.
July 2001-May 2002 Senior Editor | SmartBusiness magazine, Ziff-Davis | San Francisco, California
  • Wrote, edited, and assigned feature articles for the 800K-circulation monthly print magazine and its companion website.
  • Managed group of a dozen freelance writers.
December 1999-February 2001 Editor-in-Chief | digitalFOTO magazine, Future Publishing | Brisbane, California
  • Developed the concept and editorial direction and managed the day-to-day operations of the 100K-circulation monthly print magazine.
  • Managed a staff of 6 editors, 2 designers, and 20+ freelance writers.
June 1994 Bachelor of Science: Journalism E.W. Scripps School of Journalism, Ohio University, Athens, OH

• Participated in year-long French immersion program at the University of Lausanne, Switzerland

• Recipient of the John R. Wilhelm Foreign Correspondence Internship with the Associated Press in Paris, France

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Passionate Brand Manager with experience building brand strategies and meaningful experiences.   Able to see the big picture and devise creative, innovative solutions to drive awareness, brand preference  and nurture brand loyalty.

Sigma Designs/Silicon Labs | Fremont, CA Consumer Marketing Manager 12/2012 - Current
  • Conceptualized and managed a unique consumer facing web site designed to educate and excel the adoption of smart home products.
  • Directed ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
  • Planned and managed budgets in excess of $1M.
  • Implemented and evolved high-impact strategies to target new business opportunities and new markets with a global team of internal stakeholders and vendors.
  • Developed a brand identity, including a distinctive graphic style and tone, for all company communications.

Google | Mountain View, CA Marketing Manager (Contractor) 02/2012 - 12/2012
  • Facilitated high level discussions between Google for Work sales teams and client decision makers.
  • Thoughtfully created agendas with a focus on educating, sharing the "Google" experience
  • Worked in a very fast-paced environment that required the ability to manage relationships, communicate with a wide variety of stakeholders and quickly solve problems
SanDisk Corporation | Milpitas, CA Sr. Brand Manager 01/2008 - 01/2009
  • Conducted market research and used the data points to fine tune product messaging, retail placement and incorporate consumer consumption behaviors into packaging design.
  • Introduced new eco-friendly packaging and brand concept development for the launch of new pre-loaded microSD memory cards.
  • Managed the global brand positioning of the Sansa line of MP3 players in retail, online and with Sansa brand licensee accessory partners.
Philips Electronics | Amsterdam, NL Business Development/Product Launch Manager 01/2004 - 02/2007
  • Managed strategic relationships, aligned product and services roadmaps.
  • Created consumer-based market research programs designed to examine home networking, multimedia storage, mobile and streaming music consumption .
  • Worked closely with sales and marketing groups located in over 15 countries.
  • Identified new opportunities for growth for Philips Electronics within the Operator sector.
  • Negotiated with new clients and closed on long-term agreements.
Philips Electronics | Sunnyvale, CA Marketing Communications Manager 08/2000 - 11/2005
  • In a start-up like environment, created the marketing strategy for new Wi-Fi and Bluetooth based products
  • Collaborated with global marketing team, C-Level executives, Product Marketing and Engineering teams to ensure technical information and product specifications were precise.
  • Pioneered Wi-Fi and Bluetooth marketing use cases with a B2B2C approach.
Academic Background
Georgetown University | | Washington, DC, USA Master of Arts (MA) in Communication, Culture and Technology 2000

Cum laude graduate

Thesis: Asymmetric Communication: A Case Study of Palestinian Self-Representation Online

Internship: U.S. State Department - International Programs

San Jose State University | | San Jose , CA, USA Bachelor of Arts (BA) in Media Studies 1997

Director  of Student Film Programming

90.5 KSJO Radio Staff Member

Member of Tau Delta Phi Honors Group

  • Extended time abroad: in addition to travel, I have lived or studied in The Netherlands, France, UK, Israel, Palestinian Authority and Spain.
  • I am a proud member of Watermark an organization dedicated to supporting women for leadership roles. 
  • In my free time I enjoy entertaining friends and family, scuba diving and plotting my next adventure. 

Dutch, Italian, French and Spanish.

Volunteer Work

J.W House in Santa Clara, Ca.  

Bent al Reef Women's Empowerment Program, Nahalin, Palestine.

Eco-Peace, Friends of the Earth Middle East, Tel Aviv, Israel

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Professional Summary

High-performing, positive leader with more than twenty years of experience in corporate communications management and non-profit operations. Expertise in development and execution of integrated marketing communication plans.

Core Qualifications

  • Marketing communications design and management 
  • Training and development
  • Program management

  • Strategic planning
  • Fundraising
  • Creative Problem Solving
Lake County Cares Lake Forest, IL Executive Director 01/2004 to 01/2014
  • Transitioned small, local volunteer center into county-wide organization
  • Developed and rolled out new identity; name generation, logo development, letterhead, and teaser campaign to announce new organization
  • Created and administered twelve, volunteer-run programs addressing various county-wide needs from caring for isolated seniors, helping veterans transition back to their communities, preparing children for kindergarten and teaching reading strategies to third-fifth graders--to preventing hunger, homelessness and domestic violence.  
  • Trained, managed and motivated hundreds of volunteer leaders of all ages in project and program management
  • Provided on-site volunteer coaching to residents of all ages who needed help finding a volunteer fit that matched their skills and schedules
  • Supervised annual budget and all donor relations, fundraising and grant writing
  • Conducted monthly meetings with Board of Directors
  • Developed new website; assembled team to build and design custom website specific to organization's needs 
  • Wrote and directed design of all communication materials; marketing, advertising, brochures, videos, signage, invitations, press releases
  • Developed countywide volunteer recognition event and fundraiser, the "I Care Awards." Coordinated all event logistics; venue, menu, speakers, transportation, music, media.
  • Launched social media; Facebook, Twitter, Instagram, YouTube, Blog
  • Established relationships with local media
Ninette (Nini) Lustig Communications Lake Bluff, IL Strategic Planning Consultant 01/1999 to 01/2004
  • Developed integrated marketing communication plans and/or strategic plans for various clientele including:  Hoyt Publishing, Priess Econometrics, Security Locknuts and Think2 Printing.
Schwarz Worldwide Hoffman Estates, IL General Manager 01/1994 to 01/1999
  • Ran newly created on-site agency for SEARS; managing staff of 30 employees responsible for the design, printing, distribution and placement of all in-store signage for Sears retail stores nationwide.
  • Worked with outside agency, Ogilvy & Mather, to develop "Come see the softer side of Sears" campaign to change buyer perception of Sears and increase apparel sales.
Santa Fe Pacific Corporation Chicago, IL Corporate Communications Manager 01/1987 to 01/1990
  • Responsible for revamping the Santa Fe Railway image during time of significant restructuring.
  • Developed national advertising campaign and collateral materials for 16 newly formed business units.
  • Trained sales force and customer service representatives on how to best use new sales and marketing materials and how to positively represent Santa Fe's new image
Media Strategy, Inc. Chicago, IL Media Liaison 01/1986 to 01/1987
  • Worked for former CBS news producer to pitch news stories and find experts to address various news topics as they developed.
Merchandise Mart Properties, Inc Chicago, IL Communications Coordinator, Customer Service & Telemarketing Supervisor 01/1984 to 01/1986
  • Promoted annual buyer markets through direct mail, magazine, and newspaper advertising; coordinated events (NEOCON, Home Furnishings Market, Gift Show, Designer's Ball); invited speakers, supervised in-house telemarketing department and customer service center.
Schwarz Paper Company Morton Grove, IL Marketing Communications Manager 02/1753
  • Responsible for supporting marketing and sales division on Gatorade, McDonalds and Coke accounts.
  • Developed new corporate image; translated new logo to everything from truck fleet to corporate letterhead and collateral materials.
  • Assisted with RFP's, taught Business Writing Workshop to sales force with special focus on professional email writing and etiquette.
Master of Science: Advertising (Integrated Marketing Communications) 1989 Northwestern University, Evanston, IL
Bachelor of Science: Advertising 1984 University of Illinois, Champaign, IL
Professional Affiliations

Chair, Union Church of Lake Bluff 150th Anniversary Committee (2015-2016)

Member, UCLB Capital Campaign Committee (present)

Recipient of Village of Lake Bluff Proclamation for Distinguished Service (2015)

Chair and Commissioner, Senior Resource Commission, Dickinson Hall, Lake Forest, IL (2009-2015)


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Core Strengths
  • Strong interpersonal skills
  • Leadership skills & team management
  • Strong project management skills - able to exceed expectations and deadlines
  • Publisher and partner negotiations
  • Mediabrands & GroupM management trained
  • Valuable team member in new business pitches
  • Proficient in holistic media strategies and consumer behavior
  • Proficient in both digital awareness and acquisition strategies
  • Motivated team player
  • Strategic thinker on how to drive business results
  • Analytical thinker - able to pull business KPI's from media results
  • Organized and detail oriented
  • Strong written, verbal and communication skills
Labatt Breweries of Canada Toronto, ON Marketing Communications Manager 05/2016 to Current
  • Responsible for media strategy across Labatt's portfolio of brands. Work with media agency to deliver effective and efficient campaigns, on strategy, on budget and on time
  • Heavy focus on digital marketing initiatives through digital media, data strategy and digital literacy
  • Manage ABI global initiatives and implement as they fit in the Canadian market - ROI through Marketing Mixed Models, digital best practices, experiential activation etc
  • Serve as an internal consultant, working with assigned brand managers to develop both digital and traditional communications strategies that address brand objectives and deliver business results
  • Responsible for media budget management and reconciliation across the portfolio
  • Works in conjunction with various internal stakeholders and partner agencies to develop and execute media strategies
  • Deep understanding of consumer connections, and how best to reach these consumers through digital and traditional media tactics to deliver positive ROI 
  • Vet potential new vendors, platforms, and innovations and provide recommendations on pilot programs
  • Responsible for vetting and actioning Sponsorship opportunities for partnerships with festivals, events, and entertainment and sports properties
  • Digital Literacy: Identify opportunities to improve digital literacy across the marketing team, facilitate and lead these sessions 
  • Received training and co-facilitated AB Inbev's Marketing Excellence Program in 2017
Mindshare Canada Toronto, ON Associate Director, Digital 08/2015 to 05/2016
  • Digital lead on all program initiatives within the Tim Hortons (Restaurant Brands International) portfolio
  • Responsible for developing a holistic digital strategy that touches all relevant digital touchpoints – Video, Display, Social and Search
  • Organizes, reviews and presents digital strategy, execution details and post results to key brand directors
  • Manages key Tim Hortons, Mindshare and GroupM partners to ensure strategy and investment are being met
  • Highlight Tim Hortons as a leader in digital throughout the agency and to external parties
  • Responsible for digital budget management and reconciliation across the Tim Hortons portfolio
  • Works in conjunction with various partner agencies and media partners to develop and execute digital media strategies
  • Managed a team of 2 digital associates to help achieve client goals, while ensuring they are fulfilled and growing in their roles on the team
UM Canada Toronto, ON Digital Supervisor 05/2013 to 08/2015
  • Digital lead on all core brands within the Labatt Breweries of Canada portfolio, including Budweiser, Bud Light & Corona
  • Specialize in digital strategy & execution, while collaborating with traditional planners to present a cohesive media plan that meets client's key KPI's
  • Manages top line digital strategy across the portfolio to ensure a cohesive approach to planning digital campaigns
  • Manages global investment deals with key ABI partners, as well as Labatt's investment with IPG commitments
  • Responsible for digital budget management and reconciliation across the Labatt portfolio
  • Works in conjunction with various partner agencies and media partners to develop and execute digital media strategies
  • Organizes, reviews and presents digital strategy, execution details and post results to key brand managers
  • Manages a team of 1 digital strategist to help achieve key client goals
UM Canada Toronto, ON Senior Digital Strategist 05/2013 to 04/2014
  • Digital lead on Budweiser & high end brands within the Labatt Breweries of Canada portfolio
  • Specialize in digital strategy & execution, while collaborating with traditional planners to present a cohesive media plan that meets client's key KPI's
  • Assists with global investment deals with key ABI partners, as well as Labatt's investment with IPG commitments
  • Organizes, reviews and presents digital strategy, execution details and post results to key brand managers
  • Works in conjunction with various partner agencies and media partners to develop and execute digital media strategies
  • Managed a team of 1 digital strategist to help achieve key client goals
The Aber Group Toronto, ON Digital Account Intern to Digital Account Manager 05/2010 to 05/2013
  • Planned, executed and managed multiple accounts in both the non-profit and for-profit sector, with a focus on exceeding client's direct response objectives
  • Organized and implemented tracking strategies across campaigns to ensure results were measurable and accurate
  • Manage a team of 3-4 people in order to help achieve these client goals
  • Focused on campaign execution, maintenance, optimization and reporting
  • Financial tasks
  • Copywriting for text & flash based ads

ADVERTISING AND MEDIA CERTIFICATE 2012 Canadian Marketing Association, Toronto, ON, Canada
DIGITAL MARKETING CERTIFICATE 2011 Canadian Marketing Association, Toronto, ON, Canada
BBA: Marketing 2010 St. Francis Xavier University, Anitgonish, NS, Canada
Volunteer Experience

Ambassador, NABS, Dec 2012 - October 2014

  • Help raise awareness and funds for the National Advertising Benevolent Society
  • Aid in the organization of fundraising events - event planning, collect sponsorships, event participation etc.