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Creatively use language, media and technology to achieve mutually beneficial relationships with colleagues, clients, customers and the community.
Key Skills
  • Marketo
  • MailChimp
  • Microsoft Product Suite
  • Buffer
  • Google Analytics
  • WordPress
  • HTML
  • Act-On
  • Hootesuite
  • Trustpilot
  • Wrike
  • Asana
  • CSS
06/2015 to 05/2017
Marketing Communications Specialist / Marketing Communications Manager Scrypt, Inc. Austin, TX
  • Created content and managed marketing communication activities for healthcare and lending products, resulting in a 17% increase of MQLs annually
  • Led email campaign tracking, analyses and recommendations for all SaaS products and newsletters
  • Reported campaign, email and lead analytics via Marketo, MailChimp and
  • Administered company social media accounts and online review automation programs
  • Produced copy and content for case studies, brochures, sales presentations and company website
  • ​Reported and analyzed KPIs for multiple marketing channels
08/2014 to 01/2015
Marketing Administrator PeopleAdmin Austin, TX
  • Edited and revised email marketing content and marketing collateral
  • Managed the logistics of trade shows, roundtables and annual PeopleConnect conference 
  • Coordinated and analyzed results of email marketing campaigns
  • Created content for the quarterly newsletter and social media accounts
  • Reported and analyzed website traffic and social media metrics weekly
02/2014 to 06/2014
Development Associate University of Texas at Austin - Gift and Data Services Austin, TX
  • Performed tasks related to gift processing, biographical research, imaging, and maintenance
  • Distributed information to donors and answered inquiries regarding gifts
  • Provided customer service support at the front desk and managed daily mail procedures
08/2011 to 01/2012
Account Services Intern MQ&C Advertising Austin, TX
  • Coordinated and participated in client consultations and other client-facing projects
  • Conducted market and media research to prospect for new leads          
  • Managed media databases, filed media schedules, and distributed information to media representatives
Bachelor of Science: Public Relations University of Texas at Austin Austin, TX
Business Foundations Certificate Red McCombs School of Business Austin, TX
This resume is created in 7 minutes.
Professional Summary

A skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that meet demanding objectives through exceptional work ethic and team collaboration. Recognized by co-workers, business partners, and executives as a mature, enthusiastic, detail oriented contributor who always steps up to take on additional responsibility. Prepared to leverage years of marketing experience to take on a dynamic new role at Henry Schein.

Work History
Marketing Communications Specialist, 01/2018 to Current
Crosstex International Inc. Hauppauge, NY
  • Develop and implement targeted marketing campaigns from inception through completion retaining integrity of the initial concept in order to, reach goals by increasing brand awareness and enhancing business development
  • Collaborates with Regional Sales managers and their teams, to increase brand awareness and enhance business development by building relationships with key accounts, creating and implementing spiff programs, and travels to meet with distributor partners allowing for the creation of effective campaign support programs
  • Serves as a primary point of contact for all Co-op activities. Including Budget management, marketing activities, ad submission, co-op invoicing and quarterly promotion submission
  • Manages, deploys and analyzes marketing activities across multiple channels including but not limited to: E-blasts, web ads , point-of-sale materials and print campaigns by meeting project deadlines and monitoring processes through to campaign completion
  • Worked with product management and third party agencies to create new support materials
  • Analyzed demographic data leads to determine optimal targets, messaging and tactics for persuasion
  • Tracked budget and expenses with smart sheet spreadsheets and reported to superiors and finance
  • Prepared monthly reports of activities for presentation to senior management verifying alignment with company objectives
Marketing Consultant, 01/2016 to 01/2018
Crosstex International Inc Hauppauge, NY
  • Managed a team of developers, designers and programmers to remodel online website from site-map to launch
  • Created a successful SEO and link-building campaign to increase the website's credibility and drive traffic
  • Updated online content and provided web support
  • Created new landing pages from micro-sites to accurately represent products
  • Created on a user-friendly, back-end, administration site (Drupal Operating System)
  • Developed Clinical Testing Protocol for the DentaPure Colony Forming Unity Reduction Project
  • Created Instructions for Use (IFUs) for all Crosstex dental products
  • Conducted marketing research for branding projects
  • Analyzed leads and calculated the cost per lead (CPL) for top advertisements
  • Worked with Director of Marketing Communications to create press releases and print advertisements
  • Worked with an outside translating house to produce and update international advertising and sales items
  • Updated Social Media accounts allowing for a greater presence online
  • Presented project status updates to executive board
Fundraising Supervisor, 01/2016 to 01/2017
The University of Tampa Tampa, FL
  • Developed an employee evaluation process, which resulted in marked performance improvements
  • Interviewed, selected, and trained student callers
  • Supervised 50 student callers during the UT Annual Fundraising Campaign
  • Reviewed weekly and monthly caller statistics and analyzed productivity to improve outcomes
Student Fundraiser, 08/2015 to 01/2016
The University of Tampa Tampa, FL
  • Established open and engaging lines of communication between the college and its supporters in a confidential manner
  • Focused on gift acquisition in support of the Annual Fund
  • Utilized communication and problem-solving skills in a fast-paced environment to improve goal outcomes
Disney College Internship, 01/2015 to 08/2015
Walt Disney World Orlando, Florida

Internship experience included applied learning of business concepts to real world situations, enhancement of customer service abilities and insight into Disney's values and marketing principles.

Bachelor of Science: Marketing , 01/2017
The University of Tampa - Tampa, FL
Marketing Certificate: 01/2015
Disney College & International Program - Orlando, Fl
  • Adobe InDesign
  • All Microsoft Programs
  • Smart Sheet
  • Web Management
  • Constant Contact
  • Presentation Skills
  • Employee Training
  • Organized
  • Google Analytics Certification
  • Google Adwords Certification
  • Inbound sales certified by HubSpot Academy
This resume is created in 7 minutes.
Professional Summary
With a passion for turning the ordinary into the extraordinary, my vocation as a Marketing Communications professional spans over ten years within luxury, media, government and non-profit. My areas of expertise include: internal & external marketing communications, content marketing and strategy, website content management and branding.
  • Superior verbal and written communication skills
  • Driving content and creative strategy
  • Branding and guidelines
  • Excellent interpersonal skills
  • Exceptional attention to detail
  • Fluent in English and French, conversational Chinese
Work History
Porsche China Marketing Communications Specialist | Shanghai, China | June 2012 - December 2015
  • Leverage global marketing communication strategies and adapt to China market.
  • Through customer and KOL interviews promote ongoing campaigns and launches to increase brand awareness.
  • Overall management of content, creative and printing of Porsche magazines to promote company brand, image and values.
  • Steer content strategy across marketing communication platforms.
  • Ensure all online and direct communication activities comply with brand guidelines.
  • Develop key messaging, branding and positioning statements.
  • Develop and manage communications strategies, plans and budgets.

David Laris Restaurants Marketing Consultant | Shanghai, China | September 2011 - December 2011
  • Responsible for all marketing communication for VIP catering business.
  • In charge of managing all bookings for 12 Chairs fine dining concept and catering enquiries.

Department of Health Communications Officer | London, UK | April 2009 - April 2011
  • Develop and implement the communication strategy for the government's national health initiative throughout schools in Great Britain.
  • Oversee roll out of new school health programme alongside a new website and new branding.
  • Coordinate internal and external stakeholder events.
  • Develop key messaging, branding and positioning statements.
  • Leverage professional relationships with NGOs, stakeholders and Government Departments to strengthen partnerships and develop new opportunities.

Overseas Development Institute Events Officer | London, UK | October 2008 - March 2009
  • Responsible for the coordination of events and conferences.
  • Write and edit company case studies, fact sheets and product collateral.
  • Oversee design and production. 

Financial Times Communications Assistant | London, UK | August 2007 - September 2008
  • Manage the media relations for FT Weekend, and 'How To Spend It' magazine.
  • Draft and distribute weekly Financial Times newsletter to UK trade media.
  • Execute communication strategy for the successful re-launch of FT Weekend.
  • Support national and international Financial Times corporate and partnership events.
  • Serve as the primary point of contact for UK and European trade press enquiries, including requests for meetings and interviews with company executives and experts.
  • Build and maintain media and coalition lists.

Gorkana Account Executive | London, UK | June 2006 - July 2007
  • Manage all online media portfolios for clients.
  • Research themes/publications/journalists for specific PR campaigns.
  • Monitor daily press and newsletter alerts for clients.
  • Leverage professional relationships to develop new business opportunities.

Estee Lauder Public Relations Assistant | London, UK | August 2005 - May 2006
  • Write and edit monthly coverage reports for Senior Management.
  • Provide support for national events and product launches.
  • Point of contact for incoming media enquiries.
  • Build and maintain media and coalition lists.
  • Draft engaging, accurate and effective press releases.

BA Politics, Economics, French and Spanish University of Manchester | 2005
Certificate Chinese Jiatong University | 2012

Certificate Social marketing and Government Communications National School of Government | 2009