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Summary
Decisive sales and marketing professional who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Solid understanding of digital marketing, including SEO, KPI's, and SEM. 
Education
Public Relations and Integrated Media Marketing 2012 Simmons College, Boston, MA BA Coursework in Business and Management
Experience
iHeartMedia Norfolk Norfolk, VA Sales Account Executive 03/2017 to Current
  • Wrote, proofed and edited sales proposals, copy, and correspondence.
  • Gathered all relevant materials for bid processes and coordinated bidding and contract approval. Negotiated details of contracts and payments and prepared sales contracts and order forms.
  • Develop detailed radio, digital and promotional campaigns for the attainment of clients goals. 
THE EMPLOYMENT GUIDE Virginia Beach, VA Sales And Marketing Specialist 04/2016 to Current
  • Consistently secured new accounts, resulting in a 12% increase in revenue. 
  • Analyzed performance of all marketing programs to identify the best opportunities for optimization. 
  • Acted as customer liaison between sales management and personal accounts.
WAYFAIR Boston, MA Assistant Manager/Sales Associate 07/2013 to 03/2016
  • Successfully managed the activities of 54 team members in multiple locations. 
  • Improved customer satisfaction ratings by 25% Implementing changes to customer service program. 
  • Developed new client retention strategies resulting in an increase of over 25% in 2 years.

Staples Promotional Products Boston, Ma Brands Solutions Manager 08/2012 to 07/2013
  • Collaborated with other account managers to prepare and deliver performance updates and quarterly business reviews.
  • Wrote, proofed and edited sales proposals and correspondence.
  • Worked closely with company executives to identify new business opportunities.
Self Employed Boston, MA Marketing Consultant 06/2012 to Current
  • Evaluated return-on-investment and profit-loss projections.
  • Analyzed performance of all marketing programs to identify the best opportunities for optimization.
  • Spearheaded the creation of blogs and social media content.
This resume is created in 7 minutes.
Summary
Talented customer service and sales professional who effectively multi-tasks and balances customer needs with company demands. Enthusiastic and hard-working. Over 10 years of experience in the service industry.
Experience
08/2014 to 11/2016
Marketing Consultant Riverplace Dermatology Austin, TX
  • Riverplace Dermatology and MedSpa Austin, Tx Uses networking opportunities to create successful, on-going business relationships.
  • Event coordinator and marketing expert.
03/2011 to 01/2013
Bartender/ Server/ Rooftop Cocktail Waitress/ Hostess Iron Cactus Austin, TX
  • Attended tequila tastings and prohibition cocktail classes for this company.
10/2008 to 10/2010
Yoga Teacher and Zumba Instructor Gold's Gym Austin, TX
  • Attended leadership trainings and classes for these positions.
  • Planned and organized routines for all ages and body types.
11/2005 to 03/2011
Store Manager The Beauty Store Salon and Spa Austin, TX
  • Scheduled team meetings to focus on product sales.
  • Took inventory and ordered for salon and spa products.
  • Emphasized product features based on analysis of customers' needs.
Skills
Dermatology, special events, features, focus, inventory, leadership, marketing, meetings, networking, sales, Spanish, Spanish speaking, tables, time management
Activities and Honors

SAG Eligable Actress, 200 HR RYT

This resume is created in 7 minutes.
Professional Summary
Results-driven B2B and B2C marketing director with proven track record in achieving organizational objectives on time and within budget.  10+ years crafting and executing marketing plans.  Member of global business development and strategic marketing team at $6.7 billion global IT corporation operating in 70 countries with 44,000 employees.  Proven record of consensus-building across various disciplines and levels of senior executives, brand partnerships, account management, etc.  MBA in International Management and BSBA in Management Science.  Extensive experience working abroad (Switzerland, Germany, Belgium, Netherlands and United Kingdom).  Bilingual (English/Dutch). 
Core Qualifications
  • Strategy and content development 
  • Strategic marketing & positioning
  • Market research & competitor analysis
  • Team building & management
  • Program & project management
  • Brand development & expression 
Experience
Senior Marketing Consultant 03/2012 to Current Gate Strategic New York, USA and London, England
  • Collaborated with clients to define long-term vision, goals and strategies 
  • Simplified difficult situations, models and issues to create executable actions
  • Tested and presented insights and recommendations to senior management
  • Managed project execution from start-to-finish and drove team to deliver according to plan (scope, quality and time)
  • Developed transformation road maps and designed clients' processes and organizations
  • Coached and developed junior team members to deliver quality results and promote professional development 
  • Developed 1st ever centralized and coordinated customer satisfaction survey carried out globally. Gathered and analyzed customer intelligence and made inferences on world-wide trends for future purposes. As a consequence, one large customer had reduced costs, simplified administration processes and increased end-user satisfaction: help-desk user satisfaction increased from 50 to 90% while technical support customer satisfaction increased from 40 to 88%.
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Managing Director 07/2005 to 03/2012 Ramapo Outdoor BVBA Genk, Belgium
  • Increased sales by 145% year-on-year through customer oriented marketing initiatives substantiated by robust market research to varied and broad customer base
  • Responsible for strategy development & execution, brand management, P&L, ROI, business development, HR, marketing & sales, strategic partnerships, account management and sponsorship decision making.

Global Head of Marketing: Analyst Relations, Market Research & Strategy 07/1999 to 07/2005 Getronics NV / Wang Global Amsterdam, The Netherlands
  • Successfully managed media & analyst relations program and market research including $2 million budget and 7 direct reports 
  • Wrote and designed the 1st ever corporate "Building Futures for our Clients" marketing brochure which went on to be published in 15 languages and used worldwide as a valuable sales tool
  • Developed account strategies with IAD's (International Account Directors) such as Heineken, ABN AMRO, HSBC and others helping them understand client needs, develop customized programs and close business
  • Created, managed and monitored the strategic planning process as a member of the corporate global 3-year and 1-year Strategic Planning Committee. Appointed by president and CEO  
  • Envisioned and set up 1st online global "Strategy Village" improving efficiency and ensuring consistency of strategy process 
  • Responsible for the production of Company client case studies, corporate website tracking & analysis, and report generation
  • Assisted in brokering 175 million dollar Royal Dutch Shell infrastructure integration deal, winning contract to create common unified desktop computer and server environment across worldwide operations of the Shell Group.  Covered 90,000 seats at over 1,000 sites in 130 countries and off-shore drilling locations – one of the broadest corporate infrastructures in the world.  Supported deal with accurate market research from beginning to winning  
  • Conducted global comprehensive competitive assessments -designed, researched and wrote comprehensive CI report called "The Monterey Report" for Board of Management.  Presented findings on all Company global competitors and made conclusive recommendations to BoMs, BUs, SVPs & product/service teams.  
Education
MBA: International Management Monterey Institute of International Studies Monterey, California, USA
Bachelor of Science: Management Science Shippensburg University of Pennsylvania Shippensburg, Pennsylvania, USA
Professional Affiliations
LinkedIn - https://www.linkedin.com/in/gerardsmith2017 
Strategic and Competitive Intelligence Professionals
Global Marketing & Communications Professionals 
Global Business Development Professionals
Olympic and Paralympic Games Alumni
Strategy Consultants Network
This resume is created in 7 minutes.
Professional Summary
Self-motivated outside sales professional experienced in both technical and non-technical, fast-paced team environments. Relationship building and closing expert.  Territory Sales Manager driven to create new customers within a short amount of time. Motivated to generate and increase sales while delivering top-notch customer care.
Skills
  • Salesforce
  • Expansive personal network
  • Expert in digital services
  • Networking enthusiast
  • Self-motivated
  • Persuasive negotiator
  • Sales analysis
  • Proficiency with CRM systems
  • Highly competitive
  • National accounts
  • Territory management
  • Management collaboration
  • Researched sales leads
  • Top-rated sales performance
  • Advertising solution development
  • Predictive modeling
Work History
Marketing Consultant Sinclair Broadcast Group Inc - Cockeysville, MD 01/2017 - Current
  • Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Developed schedules and avails for current and potential television clients on a daily basis.
  • Sold various digital products such as OTT, Geo-fencing, target digital ads; We have a suite of 100+ products to sell in the digital space so CNA's were required before ever meeting with a client to see what solution would work best for them.
  • Negotiated prices, terms of sales and service agreements.
  • Wrote sales contracts for orders obtained and submitted orders for processing.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
Senior Director of Sales & Marketing Sound 80, LLC - Minneapolis, MN 09/2015 - 04/2016
  • Implemented strategic marketing plans/sales plans and forecasts to achieve corporate objectives for products and services.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within forecasted budgets.
  • Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  • Established and maintained relationships with industry leaders and influencers as well as key strategic partners.
  • Planned and monitored advertising and promotion activities including print, online, electronic media, direct mail and charity events.
  • Prepared and presented quarterly sales report showing sales volume, potential sales, and areas of proposed client base expansion to CEO.
  • Developed and implemented creative, cost effective programs which increased client retention rates by 47% compared to the prior year.
  • Oversaw sales forecasting, goal setting and performance reporting for all accounts.
  • Monitored market activity and quoted pricing to maintain healthy profit margins.
Senior Account Director Extreme Reach (Acquired by DG) - Needham, MA 02/2014 - 09/2015
  • Covered the mid-west with a new business quota of approx $6M annually while still maintaining $7M in existing accounts.
  • Functioning in both the "hunter" role as well as account manager role for over 100 accounts which include major ad agencies and Top 100 advertisers Planned, created and delivered presentations for
  • Developed competitive comparison tables of traditional and digital pricing, fees, ratings, category and product performance to use for account sales calls.
  • Built client relationships by acting as the liaison between the customer service and sales teams.
  • Consistently exceeded monthly sales quotas by more than 50% by pursuing leads and expanding the prospect list.
Senior Account Director DG, Inc (Acquired by Vyvx Ads) - Irving, TX 01/2008 - 02/2014
  • Managed sales efforts to achieve $14M in annual sales quota.
  • Led client meetings and presentations to review services and pitch new product offerings.
  • Sold online interactive advertising solutions to digital agencies via Unicast/Enliven Marketing Technologies.
  • Focused on selling full suite of digital tools, ad -serving, and creative units for online and mobile campaigns to top tier advertisers and agencies.
  • In the top 2% of sales representatives out of 100+ reps nationwide.
  • Trained peers and management team on internal system supports and implementation plans.
  • Created sales contacts with on- and off-premise accounts.
Major Account Manager Level 3 Communcations (Purchased WilTel) - Broomfield, CO 04/2002 - 01/2008
  • Responsible for managing, maintaining and growing over $6 million in revenue and customer base in the Mid-West.
  • Responsible for driving 20% incremental revenue growth year over year.
  • Advised product development and IT teams on development and deployment strategy for cutting edge digital asset management solutions.
  • Prioritized accounts and ascertain those of most potential maximum value, while maintaining informational database regarding each contact and keeping current information relevant to each prospect/customer.
  • Responsible for customer presentations, product/software demonstrations & quarterly account reviews to VP level and above.
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
  • Surpassed annual quota by 67%.
  • Identified $7M in revenue opportunities by collaborating with distribution partners.
  • Networked and interacted with local, national and international associations to optimize industry connections.
Inside Sales Account Manager WilTel Communications - Vyvx Services - Tulsa, OK 03/2001 - 01/2002
  • Worked with clients directly in setting up new accounts and offering additional services in the Advertising Distribution (ADS) industry through networking with legal, accounti ng, operations, and marketing to ensure the highest quality of service.
  • Sold Vyvx fiber-optic, teleport and satellite services to new and existing customers.
  • Responsible for managing a customer base of over 600 accounts while continually focused new business via cold calling and referrals.
  • Exceeded targeted sales goals by 102%.
  • Completed company leadership training program.
  • Completed company leadership training program.
  • Managed and recorded all leads from outbound telephone marketing.


Media Buyer Brothers & Company - Tulsa, OK 01/1998 - 03/2001
  • Planned and bought schedules for various clients on regular and an on -demand basis.
  • Created monthly and annual media plans for national restaurant franchises, large petroleum company and other various accounts.
  • Executed media plans by placing all media buys for broadcast, print and outdoor.
  • Trafficked media through both conventional and digital methods.
  • Wrote and expedited purchase orders.
  • Prepared spreadsheets detailing item information.
Education
BBA: Marketing Northeastern State University - Tahlequah, OK 1998
     
  • Emphasis in Promotion & Sales
  • Recipient of Kellogg Marketing Scholarship
  • Advanced negotiation and communication skills courses
  • Top 5% of class