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Summary
Successful marketing professional in the financial services industry with experience in: promotions public relations advertising retail branch design communications employee incentives social/web/online staff management sports marketing special events strategic planning cause marketing direct marketing project management
Experience
01/2013 to Current
Assistant Vice President, Creative Services Mana TCF Bank Minneapolis, MN
  • Manage the Creative Design Team with focus on production and quality while integrating efficiencies through use of technology and process evaluation.
  • Direct and review work of the Creative Design Team to give feedback on concept, design, brand, content, and legal considerations.
  • Provide guidance and direction to independent copywriters working on projects integrating multiple channels of media (print, web, and digital).
  • Create and perform ongoing project management of Local Marketing Playbook for branch usage on successful tactics for the local market.
  • Implement a company store for branded merchandise, including apparel.
  • Select and orchestrate cause-related marketing as a benefit to the community.
  • Examples include Stamp Out Hunger, SpotLight Showcase, and Cities 97 Sampler.
  • Continue with duties of Regional Marketing Manager with this expanded role.
01/2006 to 01/2013
Assistant Vice President, Regional Marketing Man TCF Bank Minneapolis, MN
  • Manage the regional team including designers, marketing specialists, and analyst.
  • Provide group and individual market support to 100+ branches.
  • Determine, create and manage all marketing elements surrounding local campus advertising, including TCF Bank Stadium.
  • Plan incentive based programs including compensation, contest design, events, recognition and travel-based awards to increase employee production and morale.
  • Create and coordinate joint campaigns with local non-profit organizations to increase awareness of community programs and financial support.
  • Two matching grants raised $47,000 (match was $25,000) and $13,000 (match was $10,000).
  • Determine strategy using multi-media approach for local marketing campaigns.
  • Oversee local marketing and administrative costs to be on budget ($1 million budget).
  • Provide creative direction and approval for all regional advertisements.
  • Design and execute regional promotions on a consistent basis to increase branch production.
  • Involved in branch merchandising.
01/1999 to 01/2006
Marketing Data Analyst TCF Bank Minneapolis, MN
  • Developed and analyzed customer database using MCIF and other reports for executive management decision making.
  • Planned and forecasted detailed administrative and marketing budgets (over $4 million) with accuracy for the MN region.
  • Researched competition to compare products, media spending, rates, and market share.
01/1994 to 01/1998
Marketing Assistant TCF Bank Minneapolis, MN
  • Supervised student interns to provide a quality educational experience.
  • Monitored and tracked marketing promotions and their effectiveness to attract new business.
  • Managed general department administration.
  • Provided administrative and project support to Director of Marketing.
Education
MBA: Marketing University of St. Thomas St. Paul, MN
BS: Office Administration University of Northwestern St. Paul, MN
Professional Affiliations
Participant and Planner, Leadership Twin Cities (2009-2013) Board Member, Renewing Hope Resources (2006-2009) Campaign Manager, TCF's March of Dimes Campaign (2000-2005)