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Skillful Marketing Data Analyst resume
Doris L Nelson
Successful marketing professional in the financial services industry with experience in: promotions public relations advertising retail branch design communications employee incentives social/web/online staff management sports marketing special events strategic planning cause marketing direct marketing project management
01/2013 to Current
Assistant Vice President, Creative Services ManaTCF Bank － Minneapolis, MN
Manage the Creative Design Team with focus on production and quality while integrating efficiencies through use of technology and process evaluation.
Direct and review work of the Creative Design Team to give feedback on concept, design, brand, content, and legal considerations.
Provide guidance and direction to independent copywriters working on projects integrating multiple channels of media (print, web, and digital).
Create and perform ongoing project management of Local Marketing Playbook for branch usage on successful tactics for the local market.
Implement a company store for branded merchandise, including apparel.
Select and orchestrate cause-related marketing as a benefit to the community.
Examples include Stamp Out Hunger, SpotLight Showcase, and Cities 97 Sampler.
Continue with duties of Regional Marketing Manager with this expanded role.
01/2006 to 01/2013
Assistant Vice President, Regional Marketing ManTCF Bank － Minneapolis, MN
Manage the regional team including designers, marketing specialists, and analyst.
Provide group and individual market support to 100+ branches.
Determine, create and manage all marketing elements surrounding local campus advertising, including TCF Bank Stadium.
Plan incentive based programs including compensation, contest design, events, recognition and travel-based awards to increase employee production and morale.
Create and coordinate joint campaigns with local non-profit organizations to increase awareness of community programs and financial support.
Two matching grants raised $47,000 (match was $25,000) and $13,000 (match was $10,000).
Determine strategy using multi-media approach for local marketing campaigns.
Oversee local marketing and administrative costs to be on budget ($1 million budget).
Provide creative direction and approval for all regional advertisements.
Design and execute regional promotions on a consistent basis to increase branch production.
Involved in branch merchandising.
01/1999 to 01/2006
Marketing Data AnalystTCF Bank － Minneapolis, MN
Developed and analyzed customer database using MCIF and other reports for executive management decision making.
Planned and forecasted detailed administrative and marketing budgets (over $4 million) with accuracy for the MN region.
Researched competition to compare products, media spending, rates, and market share.
01/1994 to 01/1998
Marketing AssistantTCF Bank － Minneapolis, MN
Supervised student interns to provide a quality educational experience.
Monitored and tracked marketing promotions and their effectiveness to attract new business.
Managed general department administration.
Provided administrative and project support to Director of Marketing.
MBA: MarketingUniversity of St. Thomas － St. Paul, MN
BS: Office AdministrationUniversity of Northwestern － St. Paul, MN
Participant and Planner, Leadership Twin Cities (2009-2013)
Board Member, Renewing Hope Resources (2006-2009)
Campaign Manager, TCF's March of Dimes Campaign (2000-2005)