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Gifted in connecting with business customers to meet account needs, drive growth and build retention. Knowledgeable and skilled at meeting and exceeding sales targets. Service-oriented and quality-focused with demonstrated success over 2 years of video security/surveillance experience.
  • Food and beverage handling expert
  • Food cost control specialist
  • Back of house operations understanding
  • Team-oriented
  • Strong customer relationship builder
  • Ability to handle fast-paced environment
  • Proficiency in inventory and ordering
  • Excellent guest service skills
Marketing Executive 12/2017 to 04/2019 IC Realtime Security Solutions Pompano Beach, FL
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Handled client inquiries with exceptional professionalism and enthusiasm.
  • Boosted sales by developing new product marketing strategies.
  • Designed new branding and marketing materials for security clients to capture new business and attain revenue goals.

General Manager 05/2009 to 11/2017 Desmonds Tavern Manhattan, NY
  • Efficiently resolved problems or concerns to the satisfaction of all involved parties.
  • Continually monitored restaurant and took appropriate action to ensure food quality and service standards were consistently met.
  • Performed checkouts of servers and bartenders to ensure that all tickets were accounted for.
  • Managed accounts payable, accounts receivable and payroll.
  • Consistently obtained highest rating from the county health department.
  • Optimized profits by controlling food, beverage and labor costs on a daily basis.
  • Coordinate daily Front of the House and Back of the House restaurant operations
  • Deliver superior service and maximize customer satisfaction
  • Respond efficiently and accurately to customer complaints
  • Regularly review product quality and research new vendors
  • Organize and supervise shifts
  • Appraise staff performance and provide feedback to improve productivity
  • Estimate future needs for goods, kitchen utensils and cleaning products
  • Ensure compliance with sanitation and safety regulations
  • Manage restaurant's good image and suggest ways to improve it
  • Control operational costs and identify measures to cut waste
  • Create detailed reports on weekly, monthly and annual revenues and expenses
Inventory Control Associate/ Stocker 03/2008 to 04/2009 Radio Shack Albertson, NY
  • Compiles and maintains records of quantity, type, and value of material, equipment, merchandise, or supplies stocked
  • Counts material, equipment, merchandise, or supplies in stock and posts totals to inventory records in computer
  • Compares inventories to office records
Education and Training
High School Diploma: General Studies 2006 Mineola High School Garden City Park, NY

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Digital-savvy and strategic integrated communications and brand lead with over 15 years of demonstrated success in conceptualizing and driving B2B2C integrated campaigns for technology and financial services enterprises across APAC. Deeply passionate about engaging target audiences through innovative, insights- and data-driven digital and integrated campaigns with multiple touch points, to bring about brand elevation and positive business outcomes.
  • Formulated and led regional integrated communications strategy, mapped to business goals 
  • Experienced in data- and insights-driven approach with clear measurement metrics
  • Passionate about brand building and thought leadership
  • Implemented successful demand generation programmes across APAC
  • Compelling storyteller
  • Strong experience in digital and social media campaigns, analytics and strategy
  • Confident communicator across diverse cultures and audiences
  • Strong event and project management skills
  • Native mastery of English and Chinese, with intimate working knowledge of China.
Vice President, Engagement 11/2018 to Current Stewardship Asia Centre Singapore
  • Head of branding and communications for the centre, responsible for building awareness of our core subject matter, and capabilities of the centre, to the business community across Asia Pacific.
  • Develop and execute integrated communications strategy and thought leadership programme for the centre, targeting business stakeholders from investors, shareholders, board and management, owners and leaders, to state-owned, government agencies and NGOs/NPOs. 
  • Launched social media platforms to convey our concepts to a wider yet targeted audience, with over 100% organic increase in followers.
  • Evaluated the effectiveness of our media and website engagement to recalibrate our strategy, enforcing measurement metrics, data collection, and impact assessment. 
  • Lead partnership initiatives with key stakeholders across the region for family business associations, thought leadership centres, NGOs/NPOs, and cultivated advocates both internally and externally. 
  • Spearhead training task force to design and launch the centre's first flagship stewardship training programme targetting C-suite and board of directors. 
Director, Technology Services & ITO Communications 06/2018 to 11/2018 Standard Chartered Bank Singapore
  • Led strategic communications planning and execution for Technology Services, focusing on amplifying reach of our messages through innovative internal engagement, content-driven external communications, social media and executive profiling.
  • Global lead for cyber security crisis communications. Working in close collaboration with management teams, cyber defence centre, major incident management, this role is responsible for organizing global corporate affairs resources to craft consistent messages for both internal and external audiences across all channels.
Communications Director, Asia Pacific 09/2016 to 08/2017 Johnson Controls Shanghai
Tyco and Johnson Controls merged in September 2016. Role is an expansion of previous one, with coverage across the new Building Technologies & Solutions (BT&S) business. 
  • Developed and led holistic communications strategy to drive internal and external engagement, sales and commercial excellence initiatives to achieve our $20B target by 2021.
  • Key member of the APAC Regional Commercialization Optimization (RCO), Sales Leadership Team, and various project teams, with the objective of driving integration success and business growth through strategic communications support. 
  • Crafted and implemented successful digital & social campaigns for lead generation and brand building for China, Singapore, Thailand and Malaysia.
  • Amplified our global messaging via all internal and external communication channels to position the business as the market leader in technology, innovation and sustainability to our expanded customer base.
  • Developed an impactful thought leadership strategy via insights-led content creation, curation, and channel marketing. Created thought leadership forums with partners including Huawei and U.S. Green Building Council (USGBC).
  • Increased positive media coverage for APAC by 30-40% YoY with targeted PR strategy for products, solutions, vertical capability and thought leadership. 
  • Increased media visibility of regional executive leadership by 50 - 60% YoY with targeted media pitches and partnerships. 
  • Grew WeChat followers by 300% in six months; built LinkedIn regional presence with advocate strategy; developed plan to increase APAC's "share of voice" via global Twitter and local Facebook accounts.  
  • Responsible for corporate and internal executive communication materials including contributing to global townhall decks, creating regional townhall decks, media/event briefing packs, FAQs, factsheets, corporate presentations, speeches, talking points, etc. 
  • Drove sales enablement via creation of product linecards, brochures, videos, advertisements.
  • APAC brand leader on the Global Brand Council, with full responsibility for all brand migration, consolidation, activation and positioning for over 30 business and product brands in the region. 
  • Expanded sales and lead generation programme development via SEO, paid, owned and earned media, managed with Pardot and
  • Managed end-to-end production of thought leadership forums, media conferences, trade exhibitions, grand opening of our APAC Global Headquarters in Shanghai, and sales incentive event.  
  • Develop capability of direct team (5 pax) on communications strategy, project management and change management essentials. 
Senior Marketing Manager, Asia 12/2014 to 09/2016 Tyco International Shanghai
  • Headed communications and marketing strategy for Asia to drive media and industry engagement, focusing on key verticals including smart city, IoT, data centre, retail, oil & gas and aviation.
  • Advanced our leadership position as an innovative pure-play fire and security technology company through authentic messaging, content, and strategic media outreach program. 
  • Overhauled communication strategy to align with our business aspiriations in the region - developed media engagement plan, website content revamp, launched new social media channels (3 WeChat accounts), and conducted an audit and monitoring of regional websites and platforms.
  • Doubled website traffic in one year.
  • Increased media coverage by 38% for the region. 
  • Increased executive leadership media visibility by 50% for the region.
  • Owned market and media tracking for the region to provide monthly market and competitor insights for leadership and sales teams.  
  • Developed crisis communication plan for region with specific spokesperson and process flow; dealt efficiently with various product defects, labour conflicts, and global strategic announcements successfully. 
  • Implemented demand/lead generation programme for the region across the entire conversion journey, with over USD3million of conversion revenue achieved in China with a limited budget of USD15K.
  • Grew media lists and coverage to include broadcast media (BBC Asia, Channel News Asia, 938NOW), general business (The Edge, Business Times, CIO Asia) and trade media to support specific business objectives.
  • Spearheaded company's internal communication strategy and platforms, implemented clear process and content calendar.
  • Wrote and developed sales tool kits and corporate credentials to for aligned messaging and quality content, including our Smart Security Platform (Surveillint), vertical capability brochure, IoT solutions video (TycoOn), sucess case studies, etc. 
  • Brand lead and custodian for the region, monitoring brand health and ensuring brand consistency in messaging and on all channels. 
  • Key member of the regional CSR committee, forging deep ties with Dandelion School, fire-fighters associations and other non-profit organisations.
Account Director 08/2012 to 11/2014 Pivot Marketing Shanghai
  • Crafted and executed over 50 high impact PR and integrated marketing campaigns executed across Greater China and South East Asia, with measurable ROI.
  • Managed PR/social media/events for the following key accounts:, Schuler, Philips, HSBC, Citibank, Coca-Cola, Costa Coffee, Triumph, La Perla, ParkwayHealth, TE Connectivity.
  • Measured success of campaigns and events based on defined business objectives - leads generation, traffic generation, top-of-mind recall, consumer trials, consumer preference, media and influencer coverage. 
  • Managed P&L to ensure overall profitability of at least 30% in all projects.
Associate Director, Marketing 08/2010 to 04/2011 UBS AG Singapore
  • Collaborated with equity sales, analysts and business leaders within Investment Banking to articulate business objectives and target audience for pitches.
  • Headed local delivery of branding, client events and local execution of integrated global sponsorship programs such as Formula One Grand Prix.
Senior Regional Marketing & Event Manager 08/2007 to 08/2010 CLSA Asia Pacific Singapore
  • Collaborated with the top management, global sales, client services and analyst teams to create corporate messaging, bespoke events and marketing activities to reach specific key accounts and increase trade volume.
  • Drove CLSA's top investors forums end-to-end in Singapore, Hong Kong, Bangkok, Shanghai, Delhi, Tokyo, San Francisco and Las Vegas. Forums brought 300 - 1,600 global institutional investors, corporates and speakers together per event. 
  • Developed and drove media strategy for the Singapore office, organized and managed press conferences and media releases.
  • Creation of corporate pitchbooks and all marketing collaterals.
  • Managed corporate sponsorship programmes, including The Singapore Slingers title sponsorship, the Ironman China 70.3, Hong Kong Sevens.
  • Oversaw global brand compliance and developed brand guidelines for the region.
Branding Manager, Asia 01/2005 to 04/2007 Trane Commercial Systems Shanghai
  • Managed branding and media planning across the region, working closely with appointed agencies and global HQ to ensure impactful messaging to advance Trane's market leadership in reliable technology and efficiency.
  • Wrote, edited and designed critical sales collateral including product brochures, capability brochures, case studies and sales decks.
  • Wrote and produced the internal newsletter and country annual report.
  • Conducted comprehensive Voice of Customer (VOC) through market research and brand health tracking in China across 4 cities, successfully identified three new key focus areas for 2005/2006 and 2006/2007 to realign ROI targets.
  • Managed industry trade association relations.
  • Executed collaborations with government agencies including partnerships with the Ministry of Construction, State Environmental Protection Agency, and Taicang Municipal leaders in China.
Marketing Executive 01/2002 to 12/2004 TTG Asia Media Singapore

  • Managed media relations, partnerships and programmes with over 60 trade media and 30 business media globally.
  • Wrote press releases and media briefings for all tradeshows and conferences, responsible for distribution to both trade and mass media as appropriate.
  • Wrote, edited and designed content for all promotion collaterals and platforms, including brochures, DMs and eDMs, websites.
  • Copy writing of print ads and viral marketing campaigns.
Bachelor of Science: Real Estate National University of Singapore Singapore
Student Exchange Program: Real Estate Pennsylvania State University State College, Pennsylvania, United States
GCE "A" Levels Raffles Junior College Singapore
GCE "O" Levels Raffles Girls' Secondary School Singapore
Leadership Certification in Digital Marketing, Content and Strategy 2018 Squared Online Singapore

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Professional Summary

Results-oriented professional with a diverse background in management and customer service. Dedicated to providing excellent customer service and making operational and procedural improvements.

Core Qualifications
  • Microsoft Office proficiency
  • Strong organizational skills
  • Courteous demeanor
  • Energetic work attitude
  • Conflict resolution techniques
  • Active listening skills
  • Adaptive team player
  • Opening/closing procedures
  • Skilled multi-tasker
  • Computer-savvy
United States Army National Guard Water Purification Specialist 03/2012 to Current
  • Perform water quality analysis testing and verification.
  • Assist in water reconnaissance and site preparation.
  • Operate and maintain water treatment equipment.
  • Assist in setup of water treatment activity.
  • Identification of health hazards.
  • Inspection of food products, food service operations, wastewater and waste disposal facilities.
  • Coordinated training schedules and filed crucial administrative paperwork.
  • Effective decision-maker in high-pressure environments.
Machado Consulting Worcester, Massachusetts Sales and Marketing Executive 10/2016 to 03/2017
  • Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities.
  • Expert in Microsoft Excel, Office, Spreadsheets, and data entry.
  • Support marketing executives in organizing various projects.
  • Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
  • Compose and post online content on the company's website and social media accounts.
  • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
Domino's Pizza Shrewsbury, Massachusetts General Manager 12/2013 to 11/2016
  • Successfully managed the activities of all team members.
  • Interviewed, hired and trained new quality customer service representatives.
  • Provided detailed monthly departmental reports and updates to senior management.
  • Provided a high level of product and leadership support to representatives and clients.
  • Effectively communicated with team members to maintain clearly defined expectations.
  • Complete employee scheduling using excel.
  • ServSafe Certified and Allergy Awareness Certificate.
CVS Winchendon, Massachusetts Customer Service 12/2013 to 08/2015
  • Maintained up-to-date knowledge of store policies regarding payments, returns and exchanges.
  • Managed quality communication, customer support and product representation for each client.
  • Responsible for ringing up customers in a timely manner and guaranteeing high level of customer service.
  • Maintained adequate cash supply in cash drawers in multiple checkout stations.
Business Mt. Wachussett Community College, Gardner , MA
High School Diploma 2012 Athol High School, Athol, MA

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Professional Summary
Customer service and sales professional successful at improving customer retention rates and growing revenue.
  • Except Customer needs.
  • Time management skills.
  • Good communications skills.
  • Deals negotiate.
  • Handling clients.

Work History
Marketing Executive, 04/2017 to Current
HA lawfirm Dubai
  • Planning, developing and implementing effective marketing communication campaigns.
  • Directed and coordinated marketing activities and policies to promote our services.
  • Understanding the service and customer profile and write thorough specs for each.
  • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.

Sales and customer service , 02/2016 to 12/2016
El-Malek Group (Real estate) Cairo, Egypt
  • Answer calls and responds to emails.
  • Interview clients to determine what kinds of properties they are seeking.
  • Present purchase offers to sellers for consideration.
  • Provide customer with accurate information and full support.
  • Performing negotiate as per management decision.
  • Coordinate appointments to show homes to prospective buyers.
  • Prepare documents such as contracts, purchase agreements.
  • Promoting sales of properties through advertisements at social media to achieve the target.

Sales Associate, 08/2014 to 02/2016
Radio Shack Cairo, Egypt
  • Greeted customers and assisted them in looking for their desired electronic product.
  • Qualify customers through listening to their wants and questioning.
  • Provided information regarding products of interest.
  • Showed customers features and benefits that support their needs.
  • Inform customers about discount offers and ways to avail them.
  • Help customers make informed decisions regarding purchasing electronic items.
  • Handle merchandising duties and tag and display items accurately.

Sales Assistant, 01/2010 to 04/2012
Zara Stores Cairo, Egypt
  • Welcome and greet customers.
  • Ascertain customers' need and wants.
  • Recommend and display items that match customer needs.
  • Manage point of sale processes.
  • Ensure high levels of customer satisfaction through excellent sales services.
  • Maintain outstanding store condition and visual merchandising standards.

BBA: Acconting, 2012
Ain shams - Egypt
University final project about uses of accounting information in measuring the performance efficiency.
Perfect command of Arabic and English languages.
  • Photography.
  • Extreme Sports.
  • Social Hobbies.
  • Bodybuilding.
Additional Information
  • National: Egyptian.
  • DOB: 30/01/1989.