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To secure employment in a team-oriented environment wherein my analytical and problem solving skills; coupled with my excellent communication and organizational skills will be an asset to the organization.
Corporate Fund Development 07/2018 to 01/2019 Big Brothers Big Sisters of Grand Erie Paris, ON
  • Develop relationships with potential and previous donors to engaged them in events as participants or request donations to raise funds for the organization.
  • Plan and execute events: Set-up a project strategy, create marketing materials, social media posts, radio advertising acquire prizes, secured sponsorship and bring overall  awareness.
  • Engage with participants, sponsors and volunteers after an event to  acknowledge and thank them for their  participation and their contributions. 
  • Collaborate with other agencies to adopt best practices for events as well as ideas for innovation for future fund raising.
  • Developed a new Website platform to improve messaging and streamline the management of events and fundraising.
Co-Owner/Operator 09/2004 to Current Madaly Enterprises Brantford, ON
  • Manage all aspects of Client Services including; Quoting, Invoicing, Spreadsheets
  • Direct customer service for new and existing clients.
  • Development and implementation of all aspects of Marketing & advertising.

Account Supervisor 11/2015 to 10/2016 TracyLocke Division of DDB Toronto, ON
  • Developed strategy and managed the overall account for Shopper Marketing programs with our client - SC Johnson; including the progression, communication and completion of all aspects and elements of the new and ongoing marketing programs.
  • Managed 3 full-time employees on the client team.
  • Developed and presented new Shopper Marketing proposals in conjunction with our creative team to the client brand teams to go to market including: POP, coupons, in-store demos & displays.
  • Collaborated and built strong relationships with our client brand teams and sales teams as well as with cross functional business teams to provide detailed information on how to increase brand awareness through proposed Shopper Marketing programs.
  • Built strong relationships with our client and outside agencies while developing programs to complete projects in a timely manner to meet deadlines.
  • Developed and managed status documents, timeliness and budgets while planning program elements to keep the programs running smoothly and on track for launch timing.
Brand Manager/Marketing Services Manager 06/2010 to 11/2015 CATELLI FOODS CORPORATION Etobicoke, ON
  • Lead creation and implementation of account specific retail programs, coordinating external agency efforts and sales activation such as the National Feed The Hope Program which resulted in 30 million reach, 20% display sales lift and increased retailer participation.
  • Developed and managed product innovation from ideation to commercialization which included packaging development, print ads, POP, creative direction & digital plans.
  • Lead the Website creation for Catelli brands while working with external digital agency to optimize the user experience.
  • Responsibilities included: establishing and communicating clear objectives, timelines and requirements of the project to our agency partners.
  • Communicating project progress back to my team to ensure all objectives and milestones were being met.
  • Established strong relationships with external partners as well as internal cross functional teams to implement new procedures and optimize existing ones to deliver a streamlined protocol for key marketing functions.
  • Overhauled merchandising program which generated 25% sales growth.
Marketing Project Manager 10/2008 to 06/2010 SC Johnson Brantford, ON
  • Responsible for the management, progression, communication and completion of "new projects" for the Marketing team.
  • Responsible for the coordination of the project management tools to achieve more efficient procedures within the Marketing department.
  • Collaborating and building strong relationships with cross functional business teams to provide information on: status of projects, including suggesting improvements and best practices.
  • Building relationships while developing processes with outside agencies to complete projects in a timely manner to meet deadlines, including obtaining approvals of copy media including, commercials and various forms of advertising.
  • Developing and implementing training materials for the Marketing department as well as cross functional business teams to streamline the Project Management process.
Computer Skills
  • Windows application of Microsoft Word, Excel, PowerPoint, Outlook, Publisher
  • MacIntosh OS 10
Bachelor of Arts: Sociology UNIVERSITY OF WINDSOR Windsor, Ontario Sociology, Psychology
O.S.S.H.G.D.ST. JOHN'S COLLEGE Brantford, Ontario
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Professional Summary
Results-driven marketing & communications manager with proven track record in achieving organizational objectives on time and within budget.  3+ years of raising the perception and brand awareness of organizations by building public visibility and reputation to both internal and external constituencies and by insuring a strong, unified and consistent image and identity across all marketing strategies.  Marketing generalist with demonstrated success in planning, designing and executing integrated marketing projects.  Bilingual (English/Dutch). 
Core Qualifications
  • Advertising & event planning  
  • Strategic marketing & positioning
  • Market research & competitive analysis
  • Analyst, media and public relations management
  • Program & project management
  • Brand development & expression 
Marketing Project Manager 03/2012 to Current Gate Strategic Consulting New York, USA and London, England
  • Gave strategic advice to large global corporations regarding their go-to-market models, marketing strategy and value propositions to help them increase growth and visibility in both existing and new vertical markets
  • Led teams to gather, research, analyze and synthesize data and market information/BI.

Marketing & Brand Manager 07/2005 to 03/2012 Ramapo Outdoor Genk, Belgium
  • Increased sales by 145% year-on-year through customer oriented marketing initiatives substantiated by robust market research to varied and broad customer base
  • Responsible for marketing strategy development & execution, brand management, P&L, ROI, business development, HR, sales, strategic partnerships, account management and sponsorship decision making.

Global Head of Marketing, Analyst Relations & Market Research 07/1999 to 07/2005 Getronics / Wang Global Amsterdam, The Netherlands
  • Developed two-year global ad campaign to promote a new corporate identity and boost brand awareness across various medium types including TV, consumer press, newspapers, radio, trade press, cinema and outdoor  
  • Successfully managed global analyst relations program including $2 million budget and 7 direct reports.  General and on-going industry analyst communication and relationship building
  • Managed and collaboratively worked with external media, advertising, PR firms and market research analysts/consultants to develop a global marketing plan from initial design through to roll-out & execution
  • Created, managed and monitored the strategic planning process as a member of the corporate global 3-year and 1-year Strategic Planning Committee.  Appointed by president and CEO  
  • Wrote and designed 1st ever corporate "Building Futures for our Clients" marketing brochure which went on to be published in 15 languages and used worldwide as a valuable sales tool.

IT Market Research Analyst/Consultant 06/1998 to 07/1999 International Data Corporation (IDC) Amsterdam - Boston - London
  • Conducted global qualitative and quantitative market research and analysis for companies in the private and public sector in EMEA and worldwide. Cross-regional and channel market research, analysis and consultative advice in network support and integration-related services to Fortune 500 companies as well as large government entities including the EU. Lead analyst on a number of deliverables most memorably the network security services research report and competitive analysis.
  • Extensive travel (70%) to countries in EMEA region and North America – Analyst Forums, Summit Meetings, Expos, Round Table events, etc. High-level strategic advice given to executives about their global professional services go-to-market strategies, business-to-business and business-to-consumer value propositions, methodologies and how to generally remain competitive.
NOC Managing Technologist & Market Researcher 09/1994 to 05/1998 US West Telecom / MediaOne Broadband Los Angeles, California
  • Network Operations Center (NOC) managing technician and market researcher for MediaOne's High Speed Data and Broadband Digital Studio Network services division
  • Researched effects of new technologies (broadband) in preparation for introduction of new entertainment services such as Internet (Web) TV. Weekly briefings to senior management and brainstorm sessions on how best to improve services
  • Worked on Road Runner pilot – 1st ever high-speed online Web TV commercial experiment for Time Warner Brothers.
MBA: International Management Monterey Institute of International Studies Monterey, California, USA
Bachelor of Science: Management Science Shippensburg University of Pennsylvania Shippensburg, Pennsylvania, USA
  • Accurately forecast growth projections in worldwide spending from $2.04 trillion to $2.53 trillion (CAGR = 4.4%).
  • Appointed Global Leader by president and CEO - 1 of 12 elite members at Company of 44,000 employees - because of my leadership capabilities, cross-cultural business acumen, negotiation skills and global experience.
  • 1st to organize and ride in the annual coast-to-coast 3,651 mile bicycle trek from Los Angeles, California to New York City called "Bike-Aid" raising $100,000 for world hunger. Received US Congressional honorary award and life-time, high-achievement awards from the United Nations, UNICEF and ODN.
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Professional Summary

Revenue generating executive who designs hallmark experiences to align with key business objectives and maximize return on investment. Creatively driven with excellent client and project management skills. Experience leading teams, working in fast paced, team-oriented environments and delivering results on tight timelines.

July 2017 to Current
MR Designs New York, NY Independent Marketing & Event Consultant
  • Identify client objectives and create marketing concepts to meet/exceed objectives.
  • Expertise includes venue sourcing, contract negotiation, branding, design conception and execution, promotional marketing, budget creation, audio visual, onsite execution and vendor management.
  • Lead point of contact for all communication between client and venue.
  • Current client industries include financial services, non-profit, real estate, communication and an exclusive art/auction house.  
September 2012 to June 2017
CORE: club New York, NY Director of Events
  • Responsible for leadership, strategy and budget that established year-over-year growth of pipeline with double-digit revenue increases.
  • Managed calendar and logistics for department that executed 600 events per year.
  • Worked with high net worth individuals and Fortune 500 companies to design events from concept to completion.
  • Directed outside vendor relationships and evaluated partnerships annually.
  • Liaised with internal departments to ensure successful delivery of all events. 
  • Provided leadership and training for three direct reports.
April 2012 to September 2012
  • Tasked with the development and activation of all marketing assets for two Olympic football stadiums (Coventry and Hampden Park) for the London 2012 Games.
  • Architected design proposals and presented concept to Senior Venue Management & International Olympic Committee representatives for both venues.
  • Coalesced with grounds crews in two major cities for simultaneous pregame asset installation and postgame removal.
  • Managed onsite operations for both stadiums during Games.
  • Awarded Best Overlay Design by sports industry professionals and recognized as one of the most successful games in Olympic history. 
July 2002 to September 2010
BRISTOL-MYERS SQUIBB New York, NY Senior Business Manager
  • Articulated brand portfolio to Manhattan hospital physicians and utilized promotional materials based on market trends.
  • Created and innovated sales and marketing techniques to position the brand as the #1 go to in the B2B marketplace.
  • Realigned marketing strategies and brand positioning as necessary.
  • Awarded top 1% of sales nationally for two years. 
December 2000 to October 2001
KPMG LLP Montvale, NJ Manager, Sponsorship & Event Marketing Department
  • Accountable for planning and executing firm's conferences, industry roadshows and sponsored events with defined revenue goals.
  • Managed firm's international sponsorship of Ryder Cup event including: architectural design and build out, development of internal/external marketing strategies, first time creation of a consumer focused website and all budgetary responsibilities.
  • Authored branding guidelines policy to be used at future external events.
  • Led and mentored junior members within the sponsorship and marketing team.   
August 2000 to September 2006
  • Responsible for VIP Lounge experience for USTA Board Members, corporate sponsors and players for seven US Open tournaments.
  • Evaluated analytics to redesign customer experience year-to-year.
  • Ensured successful event activation by liaising with other USTA departments and organizations onsite.
  • Administered special projects for USTA senior staff and Tournament Director.  
January 1999 to November 2000
  • Executed domestic and international events for $74 million sponsorship and fundraising programs.
  • Point of contact for all chapters on every aspects of event including: internal/external communication, sponsor engagement, course development and budget management.
  • Created ROI tracking program that was implemented nationally across 58 offices.
  • Managed onsite operations and staff at events.  
Lawrence, KS
Political Science Bachelor of Arts
Newport, CA
Certificate of Interior Design