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Professional Summary

Accomplished, results-driven Marketing Manager with a track record of driving market share, brand recognition, and revenue improvements.

Core Qualifications
  • Google Ads
  • Google Analytics
  • Omniture
  • Bing Ads
  • Monetate
  • A/B Testing
  • Adobe Creative Suite
  • Cheetahmail
  • Tealium
  • ExactTarget
  • Bazaarvoice
  • Facebook Business Manager
  • MarketZone (Database)
  • HTML
  • CSS
  • YesMail
  • Microsoft Office Suite
Experience
Senior Digital Marketing Manager Jan 2018 to Current
 U.S. Vision － Blackwood, NJ
  • Oversee CRM program, which has over 5M unique customer records that span across 6 separate brands and over 500 stores
  • Manage a multi-million annual budget with full accountability for performance against immediate and long-term objectives for search engine marketing, social, display, and direct mail
  • Manage all digital marketing agency relationships, including: search, website management and creative, email, direct mail, location management, and the CRM database
  • Analyze performance of all marketing programs to identify the best opportunities for optimization
  • Develop reports that help measure the efficacy of our marketing efforts, including: customer retention report by store, for 6 separate brands as well as a database health dashboard that shows customer counts and modes of available contact (phone, email, etc.)
  • Analyze key performance indicators monthly, applying data analytics to drive future strategic planning
  • Subject matter expert for website re-platforming project to overhaul current website and enable ecommerce for our full product line
  • Develop weekly and monthly presentations that measure KPIs for all marketing programs to share and present to the CEO and other key stakeholders
  • Oversee social media and digital marketing strategy to increase brand exposure and audience engagement
  • Increased our email program volume by 260% all while decreasing unsubscribe rates and surpassing industry benchmarks for open and click rates. This was achieved by developing an email calendar with a regular send cadence as well as the introduction of a welcome series and several successful trigger campaigns (appointment reminders, order pickup, contact lens supply refill, etc.)
  • Serve as the in-house digital marketing expert and oversee a Digital Marketing Specialist.
Digital Marketing Manager May 2015 to Dec 2017
 Destination Maternity － Moorestown, NJ
  • Manage a multi-million annual budget with full accountability for performance against immediate and long-term objectives for search engine marketing, affiliate, social, display and consumer search engine programs
  • Grew search program by setting A/S goals for four separate websites, generating an additional $3M in last-click revenue in 2016, compared to the previous year
  • Developed a highly successful paid-social program in 2016, which generated over $600K in last-click revenue and increased the display channel conversion rate by 21% vs. the previous year
  • Serve as primary contact for all external agencies to align daily business needs and goals. Also, manage an in-house Digital Marketing Coordinator, who assists with marketing campaign assets
  • Measure and report on performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Serve as an internal digital marketing expert in driving strategy, execution and analysis. Leveraging best practices to drive data-driven decisions for customer acquisition and retention
  • Develop compelling content and copy for marketing collateral
  • Implement testing and measurement to enable a data-driven performance optimization
  • Research and recommend expansion into new high-potential online advertising channels
  • Communicate relevant insights regarding the evolution of search engine algorithms and SEM best practices
Online Marketing Manager Jan 2014 to Apr 2015
 Destination Maternity － Philadelphia, PA
  • Develop and action a strategic personalized customer contact plan that drives retention of existing customers as well as generating new leads
  • Design, deploy and analyze A/B segmented tests to improve website conversion
  • Manage our affiliate program for Destination Maternity's three separate brands with a proven track record of increasing sales and ROI consistently
  • Oversee our partnership with Amazon and consumer shopping engines. Manage our promotions and deals as well as our brand appearance
  • Manage our paid search program as well as our display/retargeting efforts.Responsible for providing text and content for our FBX ads
  • Manage and execute implementation of SEO strategy
Online Account Manager Dec 2008 to Dec 2013
 Destination Maternity － Philadelphia, PA
  • Launched our successful customer review program in 2010. Increased site conversions due to customers feeling more confident in their size selections. Manage the program on a daily basis to identify valuable product insights and communicating that to the appropriate departments
  • Managing the Facebook sites for three of our brands, which have a combined fan base of 57K
  • Responsible for planning out the calendar for all social channels (Twitter, Pinterest, our blog and Facebook) to drive fan engagement, brand awareness and sales
Web Designer & Online Account Manager Jun 2006 to Nov 2008
 Destination Maternity － Philadelphia, PA
  • Updated and managed existing website properties for multiple brand sites
  • Assisted with researching and developing new keywords for our paid search program
  • Generated concepts and initial design explorations for new features and other product aspects
  • Worked closely with product managers, visual designers and development team to appropriately evolve designs from concept to launch
  • Experience with image editing for the use on our retail websites
  • Converting marketing images into HTML emails and loading them into our interface to deploy to our customers.
Education
MBA, Marketing 2015 Wilmington University － Wilmington, DE
Business Certification, Marketing 2011 West Chester University － West Chester, PA Obtained a business certificate to prepare for my MBA & strengthen my business skills.
Bachelor of Arts, Graphic Design & Communications 2006 Cabrini College － Radnor, PA GPA: GPA: 3.67 Graduated Cum Laude, Honor Society.
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Summary

A medically retired, 100% disabled, former Non-Commissioned Officer with more than 12 years in the United States Army. Received a Bronze Star Award for valor in combat for saving four Soldier's lives under heavy enemy fire. Successfully led training programs for thousands of Multi-National Soldiers. Reliable, diligent and flexible leader with superb communication capabilities. Energetic, results-oriented team-player eager to bring strong administrative skills to a growing company in need of top-level support.

Education
2003 US Army Combat Lifesaver Course - Combat Lifesaver Skills Lawton, OK, USA
  • Trained in Treating Combat Traumatic Injuries including loss of life, limb, or eyesight
  • Trained in Life sustaining skill such as pressure dressing, tourniquets and morphine injections.
  • I.V. and Saline Lock Administration 
2009 Equal Opportunity Leaders Course - Equal Opportunity Rules and Regulations Fort Knox, KY, United States
  • Coursework in Policies and Regulations of Equal Opportunity in the United States Army.
  • Extensive training in Interview Processes
  • Extensive training and knowledge on US Army regulations and standards for qualifying applicants in order to join the US Army
2009 Diploma of Training : Advanced Leadership Course - Advanced leadership skill Lawton , OK, Unites States
  • Graduated Distinguished Honor Graduate out of a class of 25 students
  • Training on all leadership skill and attributes
  • Trained in logistical planning and maintenance
  • Trained on personnel and time management skills
  • Trained on small team and large unit training skills
2012 Certification : United States Recruiting School - Recruiting Operations/Human Resources Fort Jackson, SC, United States
  • Business Interpersonal Communication
  • Human Resources Management
  • Selling or Marketing
2016 Certification : Brightwood College - CPR Las Vegas, NV, USA Certified CPR 
2017 Brightwood College - MA / Radiological Technician Las Vegas, NV, USA
  • Diploma of Medical Assistant/X-ray Technician 
  • Fluent in all aspect of Medical Assistant Scope of Practice and Procedures
  • Fluent in all aspects of X-ray Technician Scope of Practice and Procedures

Rockford Comminity College - Medical Assistant Associates Program Rockford , IL, USA
  • Completed multiple semesters during my tenure at Rockford Community College towards the Medical Assistant Associates Program.
  • Maintained a 4.0 GPA and Dean's List during my time at said college
Key Skills
  • Trained in Combat Lifesaving Skills
  • Trained in IV and Saline Lock administration
  • CPR Certified
  • Great Interpersonal Skills
  • Strategic planning
  • Strong verbal communication
  • Data management/Microsoft Office
  • Great Interpersonal Skills
  • Data management/Microsoft Office​
  • Accuracy in vital sign collection procedures
  • Medication calculations
  • Radiological mathematics
  • Vast Training in Leadership skills and attributes





Accomplishments

Awarded the Bronze Star with Valor Medal in 2008 while deployed to Afghanistan for valorous actions under intense enemy fire. CPR Certified and a recent graduate of the Medical Assistant/X-ray technician program at Brightwood College. Maintained a 4.0 GPA and graduated with high honors. Trained in multiple life saving techniques while in the US Army which include IV and Saline lock administration, pressure dressings, tourniquets, and morphine injections. Personally responsible for over $10 Million of command equipment with no deficiencies, losses or damages over entire military service. Trained over 600 personnel on Equal Opportunity rules and regulations from 2009-2011 while serving as the Unit Equal Opportunity Leader. Devised and implemented a successful recruiting plan which resulted in 60 new Army Soldiers recruited in 36-months.

Experience
Medical Assitant/ X-ray Department Supervisor 10/2016 － 04/2017 Advanced Urgent Care Henderson, NV
  • Oversees all Pre-operation clearances
  • Supervises all X-ray procedures
  • Creates radiographic images using correct technical factors
  • Keeps daily/monthly records of all radiological reports
  • Supply ordering and inventories for all x-ray equipment
  • Conducts triage/rooming procedures
  • Conducts accurate vital sign collections
  • Inputs real-time data into patient's EHR
  • Conducts Injections, I.V. Fluids administration, and Blood Specimen Collections
  • Conducts Micro-Urinalysis testing, Mono testing, Pregnancy testing, Rapid Strep testing, and Influenza testing on all patients
  • Conduct EKG /Spirometry testing on patients  
  • Suture and Staple removal


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Product Shipping Manager 12/2015 － 03/2016 Studio 2015 Jewelry Woodstock, IL
  • Increased profits by developing, initiating, and managing shipping protocols for a multi-million dollar corporation.
  • Initiated program that standardized employee training and led to increase in customer satisfaction by 26% in only 3 months.
  • Extensive use of USPS and UPS Worldship systems in order to maintain 100% on time receipt of orders.
  • Maintained a daily status report of quantity shipped, order status, and non-shipped orders in order to maintain accountability of orders received.
Online Marketing Manager 10/2015 － 12/2015 Dream Real Estate Mchenry, IL
  • Enhanced marketability by distributing marketing materials, and developing unique email content for different real estate networks.
  • Defined social media key performance indicators and implemented enterprise-level measurement, analytics, and reporting methods for continuous improvements.
  • Optimized profitability by developing a comprehensive email marketing strategy, including production schedule, creative development, copy writing, testing, execution, segmentation, and analysis.
Defense Travel System Officer 06/2014 － 08/2015 United States Army Fort Bliss, TX
  • Properly managed military funds and prepared monthly, quarterly and annual reports on their statuses.
  • Created travel authorizations for funding of 300 Soldier's to support missions world wide.
  • Maintained financial reports and briefed management of neglect or loss.
United States Army Recruiter 09/2012 － 06/2014 United States Army Marion , OH
  • Conducted reference and background checks on all applicants. Researched and recommended new sources for candidate recruiting to management.
  • Maintained personal records and documents for over 60 applicants. Recruited for various positions across multiple sites in Ohio.
  • Worked extensively with Microsoft Office.
Base Defense Operations Officer 08/2009 － 09/2012 United States Army Fort Knox, KY
  • Served as the principal platoon officer for all matters concerning training and the use of all weapons systems.
  • Prepared security plans and orders to support security of recourses for an entire Forward Operating Base in Afghanistan from 2010-2012.
  • Trained over 500 Multi-National Soldiers on combat lifesaver skills
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Experience
Advertising Campaign Manager 09/2016 to Current JUMPSTART AUTOMOTIVE MEDIA San Francisco, CA
  • Track ad campaign inventory to ensure accurate forecasting for sales proposals.
  • Effectively analyze, optimize, traffic and manage ad campaigns for full delivery, as well as high performance in delivery.
  • Support Sales and Publisher teams to ensure client goals are met.
  • Maintain clean data sets and optimization dashboards for ad campaigns.
  • Research into additional data, performance reporting, research-driven projects, campaign troubleshooting and miscellaneous tasks.
  • Working in DFP (DoubleClick for Publishers) and DBM (DoubleClick Bid Manager) to manage and optimize digital ad campaigns.
  • Analyze campaigns to find performance increasing levers and recommendations for Client.
  • Troubleshoot and traffic creatives and ad tags. 
Marketing Manager 12/2013 to 09/2016 ONECROWN APPAREL SAN FRANCISCO, CA
  • Developed integrated targeted online lead generation programs, including email campaigns, landing pages, contests and social media marketing campaigns.
  • Optimized profitability by developing a comprehensive email marketing strategy, including production schedule, creative development, A/B testing, copy writing, testing, execution, segmentation, and analysis.
  • Harnessed the power of Facebook & Instagram Advertising to grow brand awareness and drive sales to grow the brand.
  • Used Email marketing to increase CTR, revenues, & web traffic.
  • Developed a dynamic Instagram & Facebook community that drive over 85% of all online sales and traffic to the website.
  • Increased overall social media following from 0 to over 20k followers by creating high quality content, strict posting schedule, and engaging with brand community, as well as utilizing Facebook Ads Manager to target key audiences through advertising.
  • Turned a $500 investment into $13k in live event sales, a 2,500% ROI for the company.
Business Development | Project Management 10/2012 to 07/2015 CGM FILMS CONCORD, CA
  • Collaborated closely with various photographers/videographers to produce and finish photo/film shoots.
  • Wrote, proofed and edited sales proposals and correspondence.
  • Maintained productive relationships with existing customers through exceptional follow-up after sales, by email & phone.
  • Developed business by conducting market research to find new clients and segment opportunities.
  • Developed targeted marketing collateral to support sales and overall product branding objectives.
  • Project Management: Defined project deliverables and monitored status of tasks. Monitored team progress and enforced deadlines. Served as the single point of contact for project scheduling and changes.
Online Marketing Manager 12/2011 to 09/2012 GUARANTEED RATE DANVILLE, CA.
  • Cultivated effective SEO, SEM, and SMM strategies to create effective marketing campaigns and programs.
  • Successfully grew brand following through Social Media Marketing using Facebook Advertising.
  • Launched brand website to the 1st page and top spot of Google search, organically through SEO optimization.
  • Copywriting and blogging for popular real estate website to engage the community and increase SEO rankings.
  • Spearheaded the creation of all blogs and social media content.
  • Increased website traffic and leads through successful email marketing campaigns and use of well-designed landing pages.
Education
Master of Arts: Marketing 2015 HULT International Business School San Francisco, CA International Marketing
Bachelor of Arts: Business Administration 2013 Ashford University San Diego, CA Business Administration
Associate of Applied Science: Business Administration, Accounting 2009 Heald Business College Concord, CA Business Administration, Accounting
Certification: Adwords® 2016 Google University eLearning
Certification: DoubleClick for Publishers® 2016 Google University eLearning
Skills
Adobe Illustrator/Photoshop, Advertising, Brand Development, Content Creation, Copywriting, CRM, E-commerce, Graphic Design, Marketing Strategy, Excel, PowerPoint, Word Press, Online Marketing, Product Development, Product Marketing, Video Production, Web Design, e-mail marketing, B2B, B2C, A/B testing, Social Media, Google Adwords, Google DFP, Facebook Power Editor, Facebook Ads Manager,

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