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Highly skilled in analytics, marketing and interpersonal communications. Extensive background in product management. Customer service and sales expert who identifies customer needs and delivers solutions to problems. Driven and energetic top producing Realtor® with 10 years experience in real estate. Highly adept at building excellent working relationships with other real estate agents, lenders, appraisers, title companies, surveyors and attorneys.
Analytical Problem Solver
Extensive Personal Network
Key Performance Identification
Marketing executive experienced in high-volume, retail, wholesale and direct-to-consumer sales and business operations. Talent for developing brands and executing multi-channel strategies that drive brand awareness, consumer acquisition and brand loyalty.
Driving the integrated marketing and sales strategies for one of the leading portfolio managers of licensed medical cannabis manufacturing and retail centers across the United States. Rolling out a national brand of pharmacies, dispensaries and product lines across 9 markets and 20 dispensaries throughout the US. Managing a team of internal and external experts to build brand awareness and drive revenue through multi-channel programs including but not limited to advertising, event marketing, public relations, direct marketing, digital and social media, content management, prescriber and patient outreach and web assets.
Managed team of 20 professionals to deliver multi-channel marketing strategies for formerly one of the largest employers in NH and second largest outdoor retail chain in the United States. Evolved the digital touch points and leveraged content through social and mobile channels to achieve cross channel optimization. Managed a creative and content team to deliver a unique brand experience and offer a differentiated value proposition to the customer. Developed seasonal product marketing strategies for Eastern Mountain sports brand as well 30+ National brands that offers differentiation to the customer and brand experiences custom to Eastern Mountain Sports.
Developed seasonal product and retail marketing plans to support overall merchandising and promotional strategies for 68 retail store chain. Organized and managed seasonal photo shoots. Managed all PR requests and placements.
Developed and executed all product marketing materials for Eastern Mountain Sports brand including hang tags, packaging, retail signage and product content. Partnered with merchants to develop seasonal product marketing strategies for all National brands and managed execution at retail.
Established Zbrand in the Northeast territory. Identified and acquired key retailers increasing territory from 10 to 120 accounts and volume of annual sales from $150,000 to $1,500,000 over a three-year period. Conducted market research and implemented individualized marketing plans for retailers involving special events, trunk shows, employee seminars and POP programs in order to maximize selling and increase brand awareness.