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Summary

Highly skilled in analytics, marketing and interpersonal communications. Extensive background in product management. Customer service and sales expert who identifies customer needs and delivers solutions to problems. Driven and energetic top producing Realtor® with 10 years experience in real estate. Highly adept at building excellent working relationships with other real estate agents, lenders, appraisers, title companies, surveyors and attorneys.

Skills
  • Over 10 years experience in leading high tech companies as a product manager, and product marketing manager creating and marketing products to consumers and businesses
  • Led and supervised cross functional product development teams
  • Developed and implemented market research studies including focus groups and surveys
  • Experienced in training sales people, working with press and participation in trade shows
  • Excellent analytical skills (loves spreadsheets!)
  • Honest and ethical
  • Highly professional and passionate
  • 10 years experience in residential real estate
  • Proven success in representing both buyers and sellers
  • Successful in turning leads and referrals into closed sales
  • Dedicated to giving clients "First Class" professional service and honest advice, enabling them to make sound financial decisions in the sale and purchase of real estate
  • Expert ability in multi-tasking in a dynamic, fast paced environment
  • Able to coordinate all of the team players needed to successfully close a transaction
  • Excellent verbal and written communication skills
Experience
Realtor®, Windermere Homes & Estates Carlsbad, June 2015-Current Carlsbad, CA
  • Premier Property Director. 
  • Top producer.
  • Top agent in Del Mar office in 2016.
  • 5 Star Real Estate Agent Award Recipient.
Realtor®, Harcourts Prime Properties, August 2013-June 2015 Carlsbad, CA
  • Number one agent in Carlsbad office in 2013 and 2014. 
  • Top 20 agents at Harcourts U.S., For 2013 and 2014.
Realtor®, Windermere, April 2008-July 2013 Carlsbad, CA
  • Top producer by marketing to sphere of influence to create a solid customer base and close sales in both a down market and an improving market
  • Promoted property sales through advertisements, open houses and participation in multiple listing services,brochures, ads, social media for maximize exposure
  • Stayed informed on current state of the economy and market conditions in San Diego County to give superior counseling to customers
  • Maintained high referral rates and exceptional feedback from previous clients
  • Actively follow-up with prospects and hot leads
  • Developed, distributed and maintained all the materials for marketing plans
  • Verified that the legal formalities were completed prior to closing dates
  • Assisted clients with corporate relocation services
Marketing Consultant, Patricia Smith Consulting, August 1999-July 2001 Los Altos, CA
  • Marketing consulting to various high tech companies.
  • Identified opportunities for new product and features, while supporting the business case to secure resources for opportunities.
  • Gathered market intelligence by coordinating market research efforts to understand market needs, capture the voice-of-the-customer, and ensure representation.
  • Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
  • Developed innovative and targeted collateral to support overall product branding objectives.
Product Marketing Manager, Symantec Corporation, August 1997-July 1999 Cupertino, CA
  • Managed ACT Contact Manager for the mobile platform
  • Worked on product development team to bring new products to market
  • Designed sales presentations and product demos to train sales force on product benefits and offerings
  • Segmented the market and optimized all segment product mix elements, including product positioning, product bundling, and pricing
Product Manager, Logitech, Inc., June 1989-July 1997 Fremont, CA
  • Managed and helped develop imaging hardware and software
  • Created strategic alliances and negotiated contracts with vendors
  • Created product and marketing plans that included analysis and market forecasts
  • Conducted market research to rationalize category and segment opportunities
  • Directed product launches and major re-pricing and repositioning exercises
  • Identified opportunities for new product and features, while supporting the business case to secure resources for opportunities
  • Evangelized products through frequent speeches at domestic and international industry trade shows and conferences
  • Launched new product to the press, business partners and consumers
  • Instrumental in developingone of the industries first digital cameras
  • Forecasted sales numbers and product profitability to determine ideal strategies
Education and Training
MBA Business, Marketing, , Santa Clara University School of Business, , Santa Clara CA USA
Bachelor of Science Business, Marketing, Minor in Economics, , San Jose State University, , San Jose CA USA
Activities and Honors
  • Real Estate Salesperson License
  • Dale Carnegie Course
  • Brian Buffini Peak Producer Graduate
  • Certified Relocation Specialist
  • PR Training Course Completed
  • Proficient in Microsoft Office, social media

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Accomplishments
  • Increased net revenue by [Number]% by spearheading and leading a comprehensive marketing campaign.
  • Consistently commended by upper management for spearheading and leading effective marketing campaigns.

  • Launched aggressive growth plans that helped increase customer base from [Number] to [Number] customers.
  • Increased annual sales to nearly $[Amount] through strategic marketing campaigns.
  • Results-oriented marketing professional bringing more than [Number] years of wide-ranging experience executing measurable marketing campaigns for fast-paced Internet companies. Successful in driving membership, traffic and revenue.
  • Marketing Manager with a creative and adaptable leadership style who cultivates a highly productive and engaging company culture. Budgeting and forecasting expert with vast experience in direct mail campaigns and advertising.
  • Results-focused Marketing Specialist successful in revenue generation and member action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences.
  • Assertive and charismatic marketing executive offers vast experience in SEO management, user experience, content strategy and website architecture.
  • Market-savvy [Job Title] dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management.
  • Media and public relations specialist leveraging in-depth knowledge of market trends to execute high-impact marketing campaigns.
  • Results-oriented marketing professional bringing more than [Number] years of wide-ranging experience executing measurable marketing campaigns for fast-paced Internet companies. Successful in driving membership, traffic and revenue.
  • Marketing Manager with a creative and adaptable leadership style who cultivates a highly productive and engaging company culture. Budgeting and forecasting expert with vast experience in direct mail campaigns and advertising.
Professional Summary
I AM visionary marketer, business strategist & data-driven storyteller of 6+ years driving growth and acquisition through holistic, revenue-impacting marketing automation, crm, multi-channel integrated campaigns infrastructure/ops, marketo , proven #martech evangelist, passionate about positioning internal marketing technology for bottom-line impact via automation, productivity, hubspot , salesforce, pipedrive, data integrity and lean tech hacks and driving its adoption google analytics , adwords, experienced advocate of technical audiences, both internal and zapier, seo, html, css, json, external, through knowledge of saas products, expertise of industry javascript, sql, apis, spreadsheets, topics in security and mobility, and self-taught technical skills as a hobby developer lead scoring, email WHAT I DO marketing, nurture, can-spam, photoshop, demand forecasting, go-to-market execution. activate the market, accelerate awareness and enable sales. editorial planning , social integrated campaigns. drive customer acquisition via full-funnel, multi- media, paid media, webinars, channel campaigns across paid, organic and direct channels. annual planning, blogging , WHERE I'M GOING copywriting, copy editing, web role. drive strategy and execution on a nimble, fast-paced team design , web development, a/b impact. bring enterprise perspective and startup philosophy to drive a testing, exacttarget, buffer, cms, transformative growth period for the business squarespace, wordpress, data ownership. build programs end-to-end with meaningful, measurable impact integrity, statistical modeling, data culture. lead a culture of true customer understanding, first adopter mining mentality and experimentation
Skills
  • Digital marketing
  • Exceptional copywriter
  • Strategic marketing
  • Story development and brand management
  • Thought leadership content development
  • Marketing plan development
  • Quantitative and qualitative market research
  • Positioning
  • ROI analysis
  • Case studies
  • E-mail and direct mail marketing campaigns
  • Social media engagement
  • Digital marketing
Work History
GROWTH MARKETING MANAGER | January 2017 - Current
  • Drove 100% pipeline achievement with Chrome Live integrated campaign, Google Launched Pixel, a phone by Google, to businesses, Google Re-architect Hubspot with CRM for SaaS startup, Freelance Implemented Marketo with Salesforce integration, Curvature Total Economic Impact / thought leadership integrated campaign, Curvature Chrome case study program (Netflix, Pinterest, Chico's), Google 2016 Google Cloud marketing plan, platinum honorable mention, Google EDUCATION Establish growth marketing process and framework that scale and support long-term growth.
  • Experiment with lean tactics and cost-effective tech hacks to bring quick wins without sacrificing best practice compliance.
  • Data-driven infrastructure.
  • Ensure proper data infrastructure is in place by sourcing and integrating new marketing analytics-related technology with existing analytics frameworks.
  • Growth programs.
  • Launch campaigns across variety of marketing channels (nurture, paid media, SEO, social) while researching new tools and experimenting with new tactics and channels.
  • Process automation.
  • Improve marketing/sales alignment through holistic automation-led strategy to improve market insights, competitive analysis, data enrichment, sales productivity, lead scoring, etc.
GOOGLE PRODUCT MARKETING MANAGER | May 2014 - April 2017
  • Lead strategy and execution of core marketing and customer acquisition on Chrome for work and Pixel, a phone by Google.
  • Define go-to-market plan, develop core marketing assets and leverage them via integrated campaigns.
  • Oversee customer lifecycle and establish multi-channel campaign approach to drive pipeline, managing nurture, paid media (search, display), strategic events and social media channels.
  • Go-to-market planning.
  • Partner cross-functionally to deliver product launches and announcements, driving development of value proposition, communications plan and sales/channel sales support.
  • Executed 5x high-visibility launches, including Google's first phone to businesses.
  • Demand generation.
  • Achieve lead gen and pipeline goals through multi-channel acquisition and nurture campaigns.
  • Own strategy, content, analytics, technical implementation and reporting.
  • Content & messaging.
  • Craft core value proposition to align features, buyer personas and competing demands of complex partner ecosystem.
  • Extend insights to build the content program, stretching its impact to fulfill different objectives, channels and form factors (written, video, graphic).
  • Bring narrative to market via data sheets, pitch decks, messaging framework, case studies, nurture campaigns, ad creatives, blog content.
  • Highlighted project: Chrome case study program of 10+ case studies.
  • Insights & analytics.
  • Define success metrics and align marketing KPIs with business objectives in a single framework, measuring engagement, lead generation and pipeline.
  • Forecast and report quarterly, and leverage insights in annual planning efforts.
  • Systems & operations.
  • Oversee automation, CRM and various martech tools throughout the customer lifecycle, ensuring proper campaign tracking and data integrity.
  • Partner with stakeholders to ensure systems support business objectives and share marketing insights.
  • Build programs and campaigns in Marketo, executive dashboards in Salesforce and engagement tracking in Google Analytics.
CURVATURE MARKETING SPECIALIST | June 2012 - April 2014
  • Deliver integrated marketing campaigns end-to-end, responsible for content production, technical deployment in marketing automation and CRM technology, campaign analytics/reporting and sales alignment.
  • Campaign management.
  • Scope campaign strategy and developed supporting content.
  • Identify sales and marketing content needs while amplifying the value of a single asset to deliver integrated campaigns that span the full lifecycle.
  • Asset production.
  • Design digital assets in Marketo, including emails and landing pages, to support global campaign efforts.
  • Own operational tactics to ensure proper flow, tracking and reporting and deploy.
  • Technology evangelism.
  • Internal lead training regional marketing and sales teams to adopt new processes and best practices.
  • Delivered training sessions, internal comms, training documentation and ad hoc support.
  • Marketo implementation.
  • Supported the design, implementation and roll-out of new automation technology (Marketo) for B2B sales team of 80+ reps and $250M in annual revenue.
  • Featured Exact Target migration, plus continued Salesforce integration.
Citrix Systems Inc. INTERNAL COMMUNICATIONS COORDINATOR | Santa Clara, CA | August 2011 - June 2012
  • Drive employee communications program that celebrates and cultivates the dynamic corporate culture that makes Citrix.
  • rank as a top place to work.
  • .
  • currently known as LogMeIn) Content writing.
  • Produce and distribute content with a disciplined, journalism-centric approach to celebrating corporate culture and employees who demonstrate these values.
  • Employee communications.
  • Write for quarterly magazine, blog, emails, events and offline advertisements.
  • Corporate philanthropy.
  • Work with nonprofits to connect employees to local volunteer opportunities.
  • Promotion efforts lifted volunteer rate by +10% YoY in 2012.
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Education
Bachelor of Arts economics, writing UC SANTA BARBARA | 2012
Phi Alpha Delta professional fraternity, VP, Professional Development APR 2017 - JUN 2017 CONTENT MARKETING UNIVERSITY CERTIFICATE Economics | 2012 Economics

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Professional Summary
A results driven, high-performing Change Management Strategist, with 15 years experience in designing and implementing strategies that deliver outcomes.
Passionate about empowering change within organisations through strategy, evidence based policy, project management, training and stakeholder relationships.
Skills
Strategic Leadership
Strategic Direction
Strategic Management 
Strategic Planning
Business Planning 
Project Management
Stakeholder Engagement

Goal-oriented

Analytical Problem Solver

Empower Individuals

Sales Analysis
Facilitator

Interpersonal Skills 

Team Engagement 

Management Collaboration

Territory Management 

Extensive Personal Network

Results Focus

Self Motivated 

Key Performance Identification

Mentor 

Coach 

Advisor 

Trainer
Work History
08/2017 to Current
Educator Trainer BSI Learning – Sydney, NSW
  • Delivered Cert 11 Vocational Skills programs within Silverwater Women's Correctional.Over 250 completed units.
  • Developed strategy to empower adult learners to take ownership of their own education, through a variety of tools and instruction methods.
  • Monitored workflow and behaviors and adjusted as required.
  • Clearly communicated objectives for program participation.
  • Planned/implemented methods to promote creative thinking.
  • Worked directly with BSI/CSI to achieve over 300 units completed. 
  • Developed process for document organisation.
  • Ensured  
01/2007 to 12/2017
Strategist, Business Planner and Project Manager Conway Alliance-Own Business – Mansfield, VIC
  • Trained, coached and mentored over 1,000 Small Business Owners in Business Planning.
  • Worked directly with Council Executive Team on community engagement program for highly contentious issue of indoor v's outdoor pool. Achieved over 40% engagement on survey, which then allowed Council to make informed decision.
  • Worked directly with Executive Team on community engagement program.Raised $1M to launch Community Bank, which now turns over $80M and employs 5 staff.
  • Spearheaded and project managed cross-functional initiative with Chamber of Commerce to develop & deliver Strategic/Business Plans.  
  • Spearheaded and project managed cross-functional initiative with Secondary School (100 staff) to develop & deliver Strategic Plan & Business Plan.
  • Partnered successfully with Secondary School to project manage new innovative programs (World Challenge, School Uniform, Website & Arts Precinct) which today remain part of the status quo.
  • Developed & implemented innovative programs to increase membership loyalty and reduce passive membership (Mansfield Cinema and Harry Clare Friday Foundation).
12/2006 to 12/2007
Media Marketing Manager North East Media – Wangaratta, VIC
  • Researched, directed and co-ordinated marketing activities and policies to promote newspaper products and services.
  • Researched and analyzed business developments and monitored market trends.
  • Coordinated and participated in promotional  activities.
  • Researched, defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Directed product development using in-depth knowledge of vendor landscape (High Country Wedding Magazine).
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
  • Cultivated effective collaborative partnerships with marketing, sales, journalists, graphics,production and customer support staff.
  • Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
  • Researched and consulted with buying customers to determine projected demand for products and services.
  • Newspaper recognized by Victorian Country Press for Journalism, Best Use of Colour & Overall Newspaper Excellence.
12/2000 to 12/2006
Senior Product Marketing Manager CSL Behring – Broadmeadows, VIC
  • Responsible for $100M portfolio, across the Asia Pacific.
  • Partnered successfully with Federal Government and clinician experts in Australia to produce evidence based guidelines on use of RH D Immunoglobulins.
  • Partnered successfully with Federal Government and clinician experts in Asia Pacific to produce evidence based guidelines on use of IVIG in Neurology (Consensus Guidelines).
  • Spearheaded and project managed cross-functional initiatives to achieve support education around supply/demand of blood products. These initiatives included inagural Advisory Board, Neurology Conference and Consensus  Guidelines. 
  • Collaborated across seven internal stakeholder groups on new promotional material.
  • Researched, analyzed, developed  and rolled out new policies for 'open' market, after 50 years as closed market.
  • Contributed ideas to concept development, strategic planning and business operations.
  • Developed & deepened relationships with key customers by monitoring projects, providing information &  resolving concerns.
  • Prepared and gave reports and presentations to stakeholders.
  • Analyzed business developments and monitored market trends.
  • Completed quarterly forecasting and monthly financial reviews.
  • Coordinated and participated in trade shows.
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Coordinated art and graphics creation for new brand identity.
  • Identified value propositions and key messages for campaigns.
  • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents, for use with external stakeholder groups (Government, Clinicians and Consumer Groups).
  • Strengthened company's business for merger with ZLB Behring by developing & leading implementation of Asia Pacific projects; Advisory Board, Consensus Guidelines, Neurology Conference. 
01/1996 to 12/2000
Key Account Sales Manager Glaxosmithkline – Boronia, VIC
  • Partnered successfully with hospital pharmacy departments  to secure new heart failure product on formulary.
  • Spearheaded and project managed cross-functional initiative for new heart failure clinic in Tasmania.
  • Strengthened company's business by leading implementation of  new heart failure product within the cardiology sector in Vitoria.
  • Contributed ideas to concept development, strategic planning and business operations.
  • Coordinated and participated in promotional activities and trade shows.
01/1991 to 12/1995
General Practitioner Sales Representative Pfizer Australia – West Ryde, NSW
  • Built relationships with GP's (interest in mental health), to participate in SOS program, for youth at risk of suicide. At conclusion of program, GP's identified youth at risk and implemented new initiatives.
  • Researched, analyzed, developed and implemented business case for program to support time-poor psychiatrists by setting up clinical paper club.
  • Researched, analyzed, developed and implemented business case to support time poor GP's by setting up monthly cafe link up program.
  • Built collaborative relationships with customers and the community to   establish long-term business growth.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Maintained and organized a customer database of over 600 customers statewide.
  • Planned client relationship cultivating events to promote growth, resulting in increase in sales of +15%
01/1988 to 12/1989
Secondary School Teacher Deer Park Secondary College – Melbourne , Victoria
  • Established clear objectives for all lessons and projects.
  • Adapted teaching methods/materials to meet students' needs.
  • New Technology program developed and implemented.
  • Created an interactive classroom atmosphere to maintain student interest and facilitate learning.
01/1984 to 12/1986
Secondary School Teacher Voluntary Services Overseas – London , England
  • Lived in bush village with no electricity, running water, shops etc
  • Worked with limited resources to deliver program to students aged 14 to 35 years.
  • Networked with overseas contacts to secure sponsorship of resources; microscope and chemicals for school laboratory.
  • Adapted teaching methods and materials to meet students' varying needs.
  • Acted as a positive role model for students and colleagues.
01/1997 to 12/1998
Secondary Science Teacher The Lenham School – Lenham, England
  • Established clear objectives for all lessons, units and projects.
  • Encouraged students to persevere with challenging tasks.
  • Created lesson plans in line with state curriculum and school curriculum standards.
Education
2017
Digital Literacy, Certificate of Completion
MRWED Training & Assessment - Brisbane City, QLD, Australia
2012
Certificate 1V Training & Assessment
MRWED Training & Assessment - Brisbane City, QLD, Australia
2005
Graduate Certificate Corporate Management
Monash University - Clayton, VIC, Australia
2002
Graduate Diploma Marketing
Monash University - Clayton, VIC, Australia
1998
Medical Representative Diploma
Medicines Australia - Deakin, ACT, Australia
1984
Post Graduate Certificate Education
St. Andrew's College - Glasgow, Scotland, United Kingdom
1983
BSC Honours Biochemistry/Immunology
 University of Strathclyde - Scotland, United Kingdom
Certifications
  • 2018, Ethics for Life, University of Sydney
  • 2008, Australian Institute Management Director
  • 2006, Evidence Based Evidence 
  • 2006, Microsoft Excel (Advanced)
  • 2003, Business Cultures of Asia Business Writing 
  • 1998, Strategic Hospital Selling 
  • 1998, Account Development Strategy
  • 1998,Power Point (Advanced)
  • 1996, Professional Selling Skills 
Awards
Regional Hero, Small Business Victoria  
Share the Excellence For Outstanding Performance, Pfizer
Publications
Working Women's Magazine, Women's Network Australia 

How to bring your staff along the Strategy Journey-Transform Your Organization in 5 Steps (June 2014)

Strategic Business Plan. Getting U Back on Track (October 2014)
Additional Information
A review of my resume will highlight that 'Strategy' and Project Management has always been part of my life. From Africa, to UK to Australia, irrespective of job role, strategy creation was used to develop and create innovative projects, which were then implemented  to create change and empower others.

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Executive Profile

Marketing executive experienced in high-volume, retail, wholesale and direct-to-consumer sales and business operations. Talent for developing brands and executing multi-channel strategies that drive brand awareness, consumer acquisition and brand loyalty.

Skill Highlights
  • Branding strategies
  • Product marketing​
  • Multi-channel integration
  • Market research and analysis
  • Business development
  • Strategic planning
  • Vendor partnerships
  • Staff development
Core Accomplishments
  • Established integrated marketing team for Columbia Care
  • Built national branding strategy bifurcating the pharmaceutical, medical and adult-use retail brands
  • Launched 7 leading product brands for the largest vertically integrated, medical cannabis company in the United States
  • Achieved $30M in sales within the first 3 years for Columbia Care
  • Led the consolidation and creation of multi-channel marketing organization at Eastern Mountain Sports, a $200M, 68 retail store chain
  • Established Z-brand in the Northeast market with over $1M in sales within the first year
Professional Experience
03/2014 to Current
Vice President of Sales & Marketing Columbia Care － NY, NY

Driving the integrated marketing and sales strategies for one of the leading portfolio managers of licensed medical cannabis manufacturing and retail centers across the United States. Rolling out a national brand of pharmacies, dispensaries and product lines across 9 markets and 20 dispensaries throughout the US.  Managing a team of internal and external experts to build brand awareness and drive revenue through multi-channel programs including but not limited to advertising, event marketing, public relations, direct marketing, digital and social media, content management, prescriber and patient outreach and web assets.
05/2010 to 09/2013
Marketing Director Eastern Mountain Sports － Peterborough, NH

Managed team of 20 professionals to deliver multi-channel marketing strategies for formerly one of the largest employers in NH and second largest outdoor retail chain in the United States. Evolved the digital touch points and leveraged content through social and mobile channels to achieve cross channel optimization. Managed a creative and content team to deliver a unique brand experience and offer a differentiated value proposition to the customer. Developed seasonal product marketing strategies for Eastern Mountain sports brand as well 30+ National brands that offers differentiation to the customer and brand experiences custom to Eastern Mountain Sports.

11/2008 to 05/2010
Retail Marketing Manager Eastern Mountain Sports － Peterborough, NH

Developed seasonal product and retail marketing plans to support overall merchandising and promotional strategies for 68 retail store chain. Organized and managed seasonal photo shoots. Managed all PR requests and placements.
10/2006 to 11/2008
Product Marketing Manager Eastern Mountain Sports － Peterborough, NH

Developed and executed all product marketing materials for Eastern Mountain Sports brand including hang tags, packaging, retail signage and product content. Partnered with merchants to develop seasonal product marketing strategies for all National brands and managed execution at retail.
01/2003 to 03/2006
Northeast Sales/Marketing Account Manager Zbrand － New York, New York

Established Zbrand in the Northeast territory. Identified and acquired key retailers increasing territory from 10 to 120 accounts and volume of annual sales from $150,000 to $1,500,000 over a three-year period. Conducted market research and implemented individualized marketing plans for retailers involving special events, trunk shows, employee seminars and POP programs in order to maximize selling and increase brand awareness.
Education
2001
Bachelor of Arts: Psychology/Sociology Middlebury College － Middlebury, VT

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