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Overview
Accomplished, results-driven marketer with increasingly responsible experience leading and implementing strategic and tactical efforts for organizations large and small, across several industries. 
Areas of Expertise
  • Team Leadership
  • Demand/Lead Generation 
  • Digital Marketing 
  • Conference Marketing
  • Strategic Planning
  • Tactical Planning
  • Inbound Marketing 
  • Outbound Marketing
  • Copywriting
  • Web and Strategic Analytics
  • Project Management
  • Social Marketing
Career Accomplishments
Increased client leads by 200% in a one-year time frame, through the implementation of online strategies, creating new campaigns, and leveraging marketing automation.
 
Launched a new, responsively designed website, resulting in a 25% increase in site traffic – and a 15% increase in conversions – over three months.
 
Utilized content strategy to increase social engagement by 60%+ on Facebook and Twitter.
 
Developed a multi-channel print, web, direct marketing, PR, and social media campaign directly attributable to a 15% increase in year-on-year revenue.
 
Launched a B2C website, and increased internet sales by 66.5% over a 2-year period.
Experience
Marketing Director 12/2013 to Current Therapy Source, Inc. Plymouth Meeting, PA
Management of Marketing Dept. for organization with annual revenue of $25 million.
  • Member of senior leadership team, managing three (3) direct reports 
  • Develop core positioning, messaging and segmentation strategy for organization    
  • Oversee and manage organizational branding across all marketing assets (website, collateral, signage, and digital properties)  
  • Implement integrated, content-driven strategy utilizing tactics including email, SEO, digital advertising, social media, trade shows and PR  
  • Write copy for website, email promotions, landing pages, press releases, surveys, and presentations
  • Provide strategic and tactical support for sales team
  • Collaborate with other departments to support company initiatives
  • Identify and employ new marketing-specific technologies and best practices
 
Senior Marketing Manager 04/2008 to 12/2013 International Customer Management Institute (ICMI), a division of UBM Remote
Overall marketing accountability for B2B conferences and services with a total yearly revenue goal of $5 million+.  
  • Hands-on responsibility for campaign strategy and development, lead generation, PR, advertising, sales support materials, and surveys
  • Strategized, planned and oversaw communications to support customer acquisition and retention  
  • Conceived and implemented marketing strategy and product positioning  
  • Collaborated with team on product development and launches      
  • Developed and implemented multi-channel marketing plans and campaigns
  • Created presentations and marketing collateral in support of sales team  
  • Wrote copy for websites, email promotions, direct mail, landing pages, video, social media, press releases, surveys, and customer service scripts
  • Tracked and reported quantitative and qualitative findings for marketing promotions  
  • Oversaw SEO, PPC, and Retargeting efforts for multiple campaigns
Marketing Manager 01/2006 to 04/2008 Neostata Company, Inc. Princeton, NJ
Responsible for development and management of all online consumer-facing marketing efforts, including website, budget, creative and technical execution, content development, timelines, production and delivery.
  • Implemented marketing and customer experience tactics including reviews, point-of-purchase offers, email campaigns, affiliate marketing, PPC/SEM, and product sampling  
  • Guided direction of outside agency in procurement of product placement opportunities in print, television, and social media          
  • Wrote copy for direct mail, product packaging, advertorials, advertisements, press releases & pitches, customer service scripts and online promotions  
  • Performed analysis of campaign performance  
Creative Services Manager 07/2002 to 01/2006 Commonwealth Business Media East Windsor, NJ
Developed and implemented marketing campaigns for 4 print publications and 6 industry conferences annually.
  • Led the creation of sales and marketing collateral from inception to completion  
  • Provided creative direction to in-house design team  
  • Wrote and produced brochures, mailers, advertisements, letters, press releases, and web content  
  • Managed individual project budgets    
  • Ensured branding consistency across product lines
 
Education
Bachelor of Arts: Marketing Stockton University Pomona, NJ
Skills
B2B, branding, budgets, content development, creative direction, direct marketing, email, marketing automation, marketing plans, marketing strategy, marketing collateral, PR, project management, retargeting, sales support, SEO/SEM, strategy and development, surveys, content development

Tools
Google Analytics, Google AdWords, Google Search Console, Act-On, HubSpot, WordPress, Drupal, Insightly, Mailchimp, Unbounce, SurveyMonkey,  Salesforce, Hootsuite, MajesticSEO, Moz, SpyFu
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Summary
Decisive Senior Marketing Manager who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns.  Manage agency relationships to optimize media buying as well as partner with influencers to build content strategy.  A dynamic marketing professional with more than 18 years in the media, advertising, and marketing industries with agency and client experience.  Creative and innovative team player with strong interpersonal skills.
Skill Highlights
  • Decisive leader
  • Research and analytics
  • Budget oversight 
  • Excellent written and verbal communicator
  • Media planning, buying and negotiations
  • Enthusiastic team player
  • Brand management
  • Multi-media marketing
  • Customer Relationship Management (CRM)
  • Campaign developement
Core Competencies
Media Strategy
  • Creative annual strategic media plans
  • Develop full funnel marketing and media plans
  • Lead media agency

Campaign Development

  • Act as steward of the brand
  • Lead marketing and creative campaign development
  • Develop and manage partnership strategy

Budget Oversight/Negotiation

  • Accountable for development and management of $25 million annual budget 

Data Analytics

  • Analyze and optimze digital media plans
  • Create media performance updates
  • Use CRM data for strategic decision making
  • Actively use measurement tools

Leadership

  • Successfully manage Crate & Barrel Canadian affiliate
  • Encourage, coach and mentor employees
Experience
Senior Marketing Manager
Northbrook, IL
Crate and Barrel/ Jun 2011 to Current

With over a decade committed to Crate and Barrel other positions held included Advertising Manager (2007 - 2011) and Senior Media Buyer/Planner (2004 - 2007).  

Job Experiences Include:
  • Act as steward of the brand, articulate and support marketing objectives with cross-functional teams and agency partners in order to achieve overall business goals.
  • Create annual strategic media plans and present to Senior Executives to drive buy-in and align across business units.
  • Develop full funnel marketing and media plans that create awareness to new consumers and move them down the purchase funnel to conversion.
  • Lead media agency in developing and executing data-driven media plans that deliver on business goals and performance metrics (reach, traffic, sales, ROAS).
  • Analyze and optimize digital media plans, track campaign performance against goals, and translate data into campaign and consumer insights.
  • Create monthly media performance update presentations for senior management. 
  • Develop partnership strategy to increase consumer awareness and engagement with the brand and lead day-to-day marketing execution.
  • Use CRM data to analyze customer behavior, segmentation, and lifetime value in order to develop media strategies to acquire new high-value customers.
  • Actively use measurement tools including attribution, brand trackers, and in-store visit studies to evaluate effectiveness of campaigns and determine areas of improvement to grow market share.
  • Accountable for development and management of $25 million media and production budget; monthly forecasting analysis.
  • Successfully manage and mentor Canadian Marketing Manager and Assistant Marketing Manager including: oversee team responsibilities, support career and development goals.
Media Planner
Chicago, IL
LaSalle Bank/ Sep 2003 to Aug 2004
  • Created regional and national media plans utilizing trade and consumer magazines, newspaper, and spot radio. 
  • Produced in-depth quarterly and annual competitive reports for the financial industry.
  • Led print negotiation process by writing and analyzing RFPs, negotiating competitive rates, and securing advantageous positioning and merchandising opportunities.
  • Investigated and evaluated new media and sponsorship opportunities for client review.
Media Planner
Chicago, IL
MPG/Euro RSCG Tatham Partners, Red Lobster/ Jun 2000 to Sep 2003
  • Collaborated with media buyers to schedule and purchase network TV, cable TV, spot TV, network radio, and spot radio and maintained GRP goals, schedules and program guidelines of $80 million media investment.
  • Launched the first Red Lobster urban awareness campaign in Chicago and New York.
  • Researched, wrote, and presented monthly and annual competitive presentations on the casual dining industry, including insights and trends on media spend, mix, dayparts, targeting, and geographic priorities.
  • Trained, mentored, and delegated responsibilities to assistant media planner.
  • Selected as one of two U.S. based employees to participate in a two-week training program at NY headquarters.
  • Executed various tests to evaluate promotion preference, price levels, advertising, and media effectiveness.
Education and Training
Bachelor of Science: Advertising University of Illinois May 2000 Champaign
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Professional Summary
Hard working, results oriented individual looking to continue a career in the healthcare industry.  Over 6 years digital marketing experience with a focus on analytics.
Skills
  • Excellent communicator
  • Strategic thinking: Experienced in developing marketing strategies
  • Excellent analytical skills
  • Critical thinking, decision making and problem solving skills
  • Leadership abilities
  • Strong sales support capabilities
  • Ability to initiate/manage cross-functional teams and multi-disciplinary projects
  • Effective presentation skills
Work History
Senior Marketing Manager, 03/2017 to Current
WebMD New York, NY
  • Manage a team of three direct reports, comprised of one Marketing Manager and two Marketing Specialists
  • Represent the marketing team at key client presentations
  • Project manage multiple cross-functional marketing initiatives
  • Continue to carry out some of the roles and responsibilities of the Marketing Manager position (below)
Marketing Manager / Associate Marketing Manager, 08/2013 to 03/2017
WebMD New York, NY
  • Actively managed all marketing aspects across various products including eDetailing, drug alerts, REMS alerts, and various other promotional messaging from pre-sales configurations through delivery of final client-facing reports
  • Streamlined the project tracker used by the Program Marketing team in order to provide better visibility into the projects as well as to provide the finance team the information necessary to determine financial forecasts
  • Operationalized cross-functional internal processes resulting in increased productivity and decreased chance for errors
  • Continued to carry out some of the roles and responsibilities of the Marketing Analyst position (below), with added responsibilities on highly visible projects
  • Promoted to Marketing Manager in March of 2015 with similar responsibilities
Marketing Analyst, 08/2011 to 08/2013
WebMD New York, NY
  • Analyzed ICD-9 and content consumption data to help create highly targeted client marketing campaigns, resulting in lower costs and a higher ROI
  • Created and maintain a Sharepoint site to streamline the process used by the Program Marketing team to provide the Sales Development team with accurate deliverable quotes in a timely manor
  • Reviewed response data for a new CME product to provide insights and lessons learned to the client
  • Continued to carry out some of the roles and responsibilities of the Marketing Assistant position (below)
Marketing Assistant - Contractor, 11/2010 to 08/2011
WebMD New York, NY
  • Gathered and analyzed program metrics to accurately determine performance benchmarks for use by the Program Marketing team
  • Streamlined the sales reporting and program tracking process for programs hosted on multiple websites on WebMD's Professional Network, resulting in increased productivity
  • Created and maintained program tracking template in excel to monitor performance pacing on multi-million dollar campaigns
  • Tracked and reported key performance metrics to ensure client deliverables were on or ahead of schedule
  • Provided data and analysis support to senior management on various high-profit projects
Associate Mechanical Engineer, Environmental Control Systems, 01/2009 to 05/2010
BAE Systems Troy, MI
  • Researched and created critical mid-production design changes and integrated them onto the production line resulting in the successful launch of 162 Panther vehicles  
  • Implemented hazardous-free materials onto environmental control subsystems for the Panther family of vehicles by meeting all technical requirements necessary for production
  • Designed and verified a new chemical agent detection system to be implemented on current and future military vehicles through effective collaboration with the US Government
  • Analyzed excess inventory and material lists to determine reusable parts for production, resulting in cost savings and increased profits
Computer Skills

Advanced proficiency in: Microsoft Office Suite, Microsoft SharePoint, Tableau, Omniture, DoubleClick for Publishers, Exact Target, WorkFront, Salesforce, DART Ad Manager, DreamMail, Pro/ENGINEER Wildfire 4.0, MATLAB


Experience in: MAPLE, ADAMS, NASTRAN, LabVIEW

Education
Bachelor of Science: Mechanical Engineering, 2008
University of Michigan - Ann Arbor, MI
G.P.A.: 3.2/4.0, Deans List (Fall 2005, Winter 2008)
Personal
  • Certified nationally as an interior firefighter, working at volunteer fire departments since the age of 16
  • Avid snowboarder/skier, learning at the early age of 2
  • Other hobbies include bowling, traveling, and working on cars
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Professional Summary

Strategic marketing and communications leader who creates market momentum and stimulates revenue growth for enterprise and emerging companies. Best known for distilling complex ideas into easy-to-understand and audience-relevant messages and content.  Breadth and depth of experience in all aspects of marketing, with emphasis on persona-based content, integrated marketing campaigns and assets; digital and social strategy; strategic positioning; communications and public relations.

Core Competencies
  • B2B Marketing
  • Content Marketing
  • Digital Marketing 
  • Messaging & Positioning
  • Procedure Development & Implementation
  • Resource Management
  • Communications
  • Change Management
Work History
Senior Marketing Manager / Communications Lead Jul 2015 - Current
CISCO SYSTEMS, INC.
  • Led strategy, planning, messaging, and content marketing, including web strategy and customer journey, launch and event planning and social media for Cisco Partner Services.
  • Executed a Services re-branding campaign to 60,000+ channel partners, consisting of vendor management, webinars, videos, social media advertising, marketing collateral and internal communications.
  • Developed high-impact marketing and demand generation content, including blogs, case studies, webcasts, videos, infographics and social media.
  • Drove product adoption through a digital customer engagement program, targeting key milestones in the buying lifecycle.  Results included accelerated adoption, simplified renewals and increased upsell opportunity.
  • Led a content optimization project focused on auditing the effectiveness of Sales Enablement assets.  Key focus areas included quality/value and discovery/ease.  Identified gaps in the content portfolio and developed a system for prioritizing, refreshing and publishing assets.
Sales Enablement Leader / Human Resources Leader Mar 2013 - Jul 2015
COMCAST
  • Provided strategic direction to regional sales leadership and field marketing teams in planning and executing enablement strategies, tactics and programs to meet go-to-market plans.
  • Translated corporate positioning, product messaging, and business requirements into compelling sales content / narratives.
  • Evaluated the effectiveness of sales enablement initiatives and identified key opportunities for improvement through sales productivity and performance data.
  • Provided professional, proactive and transparent talent assessment and consultancy to management and leadership at various levels, including morale and productivity improvement opportunities, time management best practices, core-competence benchmarks, code of ethics observations, behavior gaps, and development recommendations.
Instructional Designer / Human Resources Manager Nov 2011 - Mar 2013
OVATION BRANDS
  • Consolidated HR functions previously managed by several different departments into a single organization to manage all generalist affairs. Trained 2 HR assistants.
  • Defined a learning strategy for the corporation. Created enterprise-wide learning. Interfaced with internal client executives to identify needs and requirements, and managed project scope, issues, quality and effectiveness.
  • Developed learning strategies, principles, and guidelines for incorporating new learning technologies into the instructional design process.
Director of Human Resources / Training Manager May 2009 - Jun 2011
EINSTEIN NOAH RESTAURANT GROUP
  • Supervised all HR programs/policies including: talent cultivation, performance management and merit review process, training and development, employee relations, recruiting, succession planning, and employee legal/compliance items.
  • Managed 5 direct reports to drive all HR functions.
  • Assessed training needs through surveys, interviews with employees, focus groups and consultation with managers.
  • Developed and conducted over 15 customer specific training sessions in 6 states.  Employees averaged a production increase of 15% after attending the training.
  • Converted instructor-led training to web-based learning materials.  Developed content maps, coordinated with subject matter experts, graphics artists and editors to develop web-based courses.
Education
Master of Arts: Curriculum and Instruction University of San Diego San Diego
Curriculum and Instruction
Bachelor of Arts: Sociology University of California San Diego
Sociology