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Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Content Marketing 
Pay Per Click (PPC)

Display Advertising

Search Engine Marketing (SEM)

Google Adwords 

Google Analytics


Microsoft Office Suite 

Email Marketing


Work History
Founder, Digital Marketing Strategist & Content Creator GeekBaluch - Seattle, WA 08/2017 - Current
  • Manage GeekBaluch's digital properties including the website and blogs; and coordinate GeekBaluch's social media presence, including LinkedIn, Facebook, Instagram, Google+, and Twitter
  • Conduct SEO audit by performing keyword research and link-building
  • Develop PPC strategies for website growth and monitor the performance using Google Analytics to make recommendations
  • Increased organic website traffic by 80% and gained 3,000 social media followers in 8 months
Social Media Strategist The Baloch Hal - Seattle 09/2013 - 06/2017
  • Generated, edited, published and shared engaging content on the daily basis
  • Increased brand awareness by 40% through the use of social media and helped maintain the presence on the web
  • Implemented social media strategies geared toward 18-40 year old interested in South Asian news, increasing cross-channel likes, shares, mentions, and follows by 30%
  • Prepared weekly and monthly reports on social media traffic using different social media tools (e.g. Hootsuite and Buffer)
Contributing Writer Sharnoff's Global Views - Seattle, WA 03/2014 - 04/2015
  • Wrote articles on social and political issues concerning Pakistan and South Asia
  • Contributed a broad range of stories about cultural diversity in the U.S. and helped increase the readership of the newspaper by 10%
  • Commented on sports and popular culture, increasing the youth readership by 20%
Web Content Writer Scottsdale Community College - Scottsdale, AZ 08/2013 - 03/2014
  • Wrote blogs and reviews for the web page
  • Contributed stories about latest news, opinions, and sports updates
  • Addressed global issues geared toward international students, growing the circulation by 10%
Certificate: Digital Marketing University of Washington - Seattle, WA 2018
Nano-Degree: Digital Marketing Udacity - Seattle 2018
Bachelor of Arts: English Literature University Of Balochistan, Quetta - Quetta, Pakistan 2013

Summarized the different marketing campaigns for the Digital Marketing Nanodegree Program and executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.

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Social Media Advertising Strategist with a deep knowledge and experience in building paid social ad campaigns with measurable ROI's for clients.
Core Competencies
  • Data driven approach
  • Enthusiastic team player
  • Digital advertising expertise
  • Content creation and development (Adobe Premiere, Final Cut Pro, Photoshop, Canva)
  • Strong written and verbal communication skills (copywriting)
  • Creation of conversion focused landing pages
  • Project management experience
  • Well versed with social media management tools (Hootsuite, GAIN app, Sprout Social, Adespresso)
  • Member of Billy Gene's "School Of G.E.N.E.I.U.S." program
Social Media Strategist and Content Writer Jun 2017 to Current
My Biz Niche Phoenix, AZ
Founded the agency's Social Media Department and grew the business from one client ($1,500 in revenue per month) to $22,500 in monthly billings in social advertising alone. In charge of developing, launching, and maintaining multiple social media advertising campaigns and organic marketing that are measured based on ROI for a range of clientele. Provided market research, recommendations, and created strategic content including graphics, videos and copy, which was then delivered across multiple social platforms, meeting clients' marketing goals.
Facebook Advertising Lead Generation Results:
  • Everybody Loves Fondue-$0.73 Average Cost per lead.
  • Custom Contractors Insurance-$6 Average Cost per lead.
  • Expert Aesthetix-$8 Average Cost per lead.
  • Beyond Fit Pilates-$5.95 Average Cost per lead.
Freelance Video Production Coordinator Apr 2015 to Current
Skate True Shuttle Service Scottsdale, AZ
Scripting and creating a video content series to increase Skate True brand awareness, via Youtube and Facebook. Running conversion-focused Facebook paid campaigns using direct response marketing tactics.

Marketing Intern May 2017 to Jun 2017
Steve Levine Entertainment Scottsdale, AZ
Carried out the creation, writing, and scheduling of social media content for all of Steve Levine Entertainment's clients. Worked alongside our marketing distribution and graphic design team to develop social media ad proposals. Worked with our event coordinators to help run promotional events.
Film and Entertainment Promotions Intern Sep 2016 to Dec 2016
Fingerpaint Marketing Scottsdale, AZ Planned and managed promotional activations at Grand Canyon University for Disney Pixar Films. Projects included Doctor Strange, Moana, Queen of Katwe, and Rouge One: A Star Wars Story.
Freelance Social Media and Video Marketing Consultant Jan 2017 to Jun 2017
91 West Skatepark Peoria, Az Generated online content and managed strategy for all social media platforms used by the 91 west skatepark (Instagram, Facebook, Youtube, MailChimp). 
Bachelor of Science, Marketing 2016 Grand Canyon University Phoenix, AZ, United States
Bachelor's of science Majoring in Marketing with a Minor in Digital Film Production.
Member of Digital Film Production Club.
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Strong experience with hospitality, sales, communication, and organization.
Cofounder of a successful Kickstarter Project. In charge of marketing, photography, design ideas, international and domestic shipment, and communication with manufacturers and printing shops. Exceeded monetary goal fivefold.
Sales Associate 02/2015 to Current Lenscrafters San Francisco, CA
  • Knowledge and sales of luxury eyeglasses and high quality lenses.
  • Keeping great relations with clients; facilitating eye exams and transitions to and from doctors.
Social Media Strategist 12/2011 to Current CLYW Edmonton, Canada
  • Responsible for product development and brand direction through CLYW's online presence.
  • Drove sales through promotions of new products at top contests worldwide. 
Industrial Design Lab Technician 11/2014 to 02/2015 Academy of Art San Francisco, CA
  • Knowledge of shop tools, machines, and materials. Experience with spray painting and prototyping fabrication.
Operations Associate 03/2014 to 11/2014 Carolina Herrera San Francisco, CA
  • Sizing, replenishment of floor stock, and helping with visual merchandizing.
Sales Associate 06/2013 to 02/2014 Converse San Francisco, CA
  • Provided customers with product knowledge as well as maintained a clean and safe environment.
Sales Associate 12/2012 to 03/2013 Louis Vuitton Santa Monica, CA
  • Sold premium handbags and other leather items. Handled large-sum transactions.
  • Increased sales by doting on customers. Strong product knowledge on various product lines.
Bachelor of Arts: Industrial Design 2011 University of St. Benilde Manila, Philippines
Sales, product development, prototyping, visual merchandizing and social media marketing. Bilingual in Tagalog.