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Skillful Social Media Strategist resume

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Professional Summary
Award-winning social media community builder who helps product managers, sales teams, and clients communicate their brand's value proposition leading to increased social media engagement, revenue, and brand loyalty. Excels at sponsorship management and partnerships. Leads data-driven teams that are agile, forward-thinking and focused on the customer experience.
Skills
  • Social Media Strategy
  • Content Marketing
  • Brand Awareness
  • Influencer Strategy
  • Brand Activation
  • Social Media Growth
  • Sponsorship Management
  • Partnerships
Work History
Brand & Social Media Strategist 06/2017 to Current
 Independent Consultant – Seattle, Washington
 Specializes in growing online communities through social media strategies, content marketing, sponsorships, and marketing campaigns for national brand media, entertainment, and technology clients.
Senior Vice President | Content & Marketing 01/2015 to 06/2017
 PBS, Crosscut.com, Earthfix.info – Seattle, WA
  • Transformed a traditional PBS brand into a cutting-edge social media driven company now one of the nation's top two leading PBS entities for social media following and growth.
  • Increased time spent on KCTS 9 website year-over-year 242% by implementing innovative, targeted social media and content strategies.
  • Improved social media video views by 1.7 million in 90 days through quality, relevant content and influencer strategies.
  • Increased Twitter followers from 11K to 100K in 18 months, far exceeding any other PBS station in the country, using inbound marketing strategies.
  • Launched a branded Facebook live media event that, within one hour, went viral generating 300K impressions, 14K views, and 6K comments.
Vice President of Marketing and Communications 01/2014 to 01/2015
 PBS Cascade Public Media – Seattle, WA
  • Implemented new social media and data department structure to transform engagement across all social channels to promote the brand and increase client base.
  •  Successfully launched new brand platform increasing audience base, partnerships, and clients. Identified value propositions and developed key messages in collaboration with product teams.
  • Established KPIs and managed quantitative and qualitative insights to inform campaign performance.
President | Chief Marketing Officer 01/2010 to 01/2014
 SwordStone Digital Creative Agency – Seattle Los Angeles, WA CA
  • Creative agency specializing in online branded content, social media strategy and digital campaigns for national entertainment and defense clients.
Director of Marketing | Creative Director 01/2005 to 01/2010
 CBS Television Network, Cox Media Group – Seattle, WA
  • Spearheaded social media and sponsorship campaigns in the northwest region for CBS March Madness, The Rachael Ray Show, CBS This Morning, Survivor, The Amazing Race, and Entertainment Tonight.
  • Supervised sponsorships and partnerships for major regional events: Seafair Hydroplane Races, The Blue Angels, and The Torchlight Parade.
  • Managed 18 million dollar advertising and integrated media strategies for all brand and product campaigns growing customer base, brand awareness and revenue year-over-year.
  • Led internal marketing team of social media strategists, writers, graphic designers and editors.
  • Managed all social media channels, posts, strategy, editorial calendar improving local audience engagement by more than 50% every year.
Director of Marketing | Creative Director 01/1998 to 01/2005
 ABC Television Network, Fisher Communications – Seattle, WA
  • Led social media planning and media strategies for ABC Network primetime marketing and managed 15 million dollar advertising budget.
  • Collaborated with cross-functional product teams, sales managers to plan and execute offline and online integrated media strategies.
  • Managed sponsorships and partnerships for ABC Network primetime programs and national syndicated hits such as Wheel of Fortune, Jeopardy, and local news.
  • Honored with 6 Emmy awards for short, and long-form, video marketing content.
Education
Associate of Arts Bakersfield College - Bakersfield, CA
Communications California State University - Bakersfield, CA

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Job-winning Social Media Strategist resume

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Skills
Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Content Marketing 
Wordpress 
Hootsuite 
HTML
Pay Per Click (PPC)

Display Advertising

Search Engine Marketing (SEM)

Google Adwords 

Google Analytics

MailChimp

Microsoft Office Suite 

Email Marketing

Tech-savvy
Work History
Founder, Digital Marketing Strategist & Content Creator GeekBaluch - Seattle, WA 08/2017 - Current
  • Manage GeekBaluch's digital properties including the website and blogs; and coordinate GeekBaluch's social media presence, including LinkedIn, Facebook, Instagram, Google+, and Twitter
  • Conduct SEO audit by performing keyword research and link-building
  • Develop PPC strategies for website growth and monitor the performance using Google Analytics to make recommendations
  • Increased organic website traffic by 80% and gained 3,000 social media followers in 8 months
Social Media Strategist The Baloch Hal - Seattle 09/2013 - 06/2017
  • Generated, edited, published and shared engaging content on the daily basis
  • Increased brand awareness by 40% through the use of social media and helped maintain the presence on the web
  • Implemented social media strategies geared toward 18-40 year old interested in South Asian news, increasing cross-channel likes, shares, mentions, and follows by 30%
  • Prepared weekly and monthly reports on social media traffic using different social media tools (e.g. Hootsuite and Buffer)
Contributing Writer Sharnoff's Global Views - Seattle, WA 03/2014 - 04/2015
  • Wrote articles on social and political issues concerning Pakistan and South Asia
  • Contributed a broad range of stories about cultural diversity in the U.S. and helped increase the readership of the newspaper by 10%
  • Commented on sports and popular culture, increasing the youth readership by 20%
Web Content Writer Scottsdale Community College - Scottsdale, AZ 08/2013 - 03/2014
  • Wrote blogs and reviews for the web page
  • Contributed stories about latest news, opinions, and sports updates
  • Addressed global issues geared toward international students, growing the circulation by 10%
Education
Certificate: Digital Marketing University of Washington - Seattle, WA 2018
Nano-Degree: Digital Marketing Udacity - Seattle 2018
Bachelor of Arts: English Literature University Of Balochistan, Quetta - Quetta, Pakistan 2013
Portfolio

Summarized the different marketing campaigns for the Digital Marketing Nanodegree Program and executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Link: https://drive.google.com/file/d/18Pv8YaqukQTzK5JfSewXq4dnS2mUTEo2/view

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Experienced Social Media Strategist resume

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Summary
Social Media Advertising Strategist with a deep knowledge and experience in building paid social ad campaigns with measurable ROI's for clients.
Core Competencies
  • Data driven approach
  • Enthusiastic team player
  • Digital advertising expertise
  • Content creation and development (Adobe Premiere, Final Cut Pro, Photoshop, Canva)
  • Strong written and verbal communication skills (copywriting)
  • Creation of conversion focused landing pages
  • Project management experience
  • Well versed with social media management tools (Hootsuite, GAIN app, Sprout Social, Adespresso)
  • Member of Billy Gene's "School Of G.E.N.E.I.U.S." program
Experience
Social Media Strategist and Content Writer Jun 2017 to Current
 My Biz Niche － Phoenix, AZ
Founded the agency's Social Media Department and grew the business from one client ($1,500 in revenue per month) to $22,500 in monthly billings in social advertising alone. In charge of developing, launching, and maintaining multiple social media advertising campaigns and organic marketing that are measured based on ROI for a range of clientele. Provided market research, recommendations, and created strategic content including graphics, videos and copy, which was then delivered across multiple social platforms, meeting clients' marketing goals.
Facebook Advertising Lead Generation Results:
  • Everybody Loves Fondue-$0.73 Average Cost per lead.
  • Custom Contractors Insurance-$6 Average Cost per lead.
  • Expert Aesthetix-$8 Average Cost per lead.
  • Beyond Fit Pilates-$5.95 Average Cost per lead.
Freelance Video Production Coordinator Apr 2015 to Current
 Skate True Shuttle Service － Scottsdale, AZ
Scripting and creating a video content series to increase Skate True brand awareness, via Youtube and Facebook. Running conversion-focused Facebook paid campaigns using direct response marketing tactics.
Marketing Intern May 2017 to Jun 2017
 Steve Levine Entertainment － Scottsdale, AZ
Carried out the creation, writing, and scheduling of social media content for all of Steve Levine Entertainment's clients. Worked alongside our marketing distribution and graphic design team to develop social media ad proposals. Worked with our event coordinators to help run promotional events.
Film and Entertainment Promotions Intern Sep 2016 to Dec 2016
 Fingerpaint Marketing － Scottsdale, AZ Planned and managed promotional activations at Grand Canyon University for Disney Pixar Films. Projects included Doctor Strange, Moana, Queen of Katwe, and Rouge One: A Star Wars Story.
Freelance Social Media and Video Marketing Consultant Jan 2017 to Jun 2017
 91 West Skatepark － Peoria, Az Generated online content and managed strategy for all social media platforms used by the 91 west skatepark (Instagram, Facebook, Youtube, MailChimp). 
Education
Bachelor of Science, Marketing 2016 Grand Canyon University － Phoenix, AZ, United States
Bachelor's of science Majoring in Marketing with a Minor in Digital Film Production.
Member of Digital Film Production Club.

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