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Professional Summary
Dynamic business leader, entrepreneur and marketing executive with a proven track record in developing high performance teams and exceeding company goals. My current passions: Cloud, technologies of the 4th Industrial Revolution and the Future of Work.
Skills
  • Business development
  • Customer marketing
  • CRM & Marketing automation
  • Enterprise software
  • Marketing strategy
  • Event management & engagement
  • Demand generation
  • Evangelism
Work History
Executive Director Feb 2015 - Sep 2017
The Foundry Redwood City, CA

 The Foundry is a 40,000 square foot state-of-the-art sports facility located in the Silicon Valley serving over 1000 athletes annually:

  • Set the vision and led a team committed to developing youth leaders through sports. 
  • Developed and executed year-round programs for competitive club volleyball. Managed relationships with partners for other sports including futsal, basketball and beach volleyball.
  • Directed and operated over 25 competitive girls club & travel teams with over 300 athletes. Responsible for global communications, code of conduct, client satisfaction.
  • Recruited, hired, aligned and managed on average over 30 coaches and trainers per year.
  • Responsible for marketing, generating revenue and maintaining margins to manage day-to-operations and business growth.
  • Since joining the Foundry, increased club revenue by 20%, increased non-club programs revenue by 400%. 
Consultant Jan 2018 - Current
Various Companies San Francisco Bay Area, California

Provide consulting and advisory services to a variety of technology clients on areas including brand, content, growth, product marketing, customer programs, events, fundraising and marketing communications. Assignments are often long term.
CEO & Founder Jun 2011 - Jan 2015
Eventley, Inc. Menlo Park, CA

Eventley is an integrated event management and engagement platform for business marketers. With our application, companies of all sizes can manage the entire lifecycle of all their events, build ongoing engagement with their customer attendees and drive event ROI. As the CEO & Founder, responsible for all facets of the business including:

  • Driving the company vision, culture and market positioning.
  • Leading strategic business development, defining marketing and sales processes and closing sales with customers.
  • Listening to customers and conducting market research to drive the product roadmap.
  • Recruiting, hiring, training and on-boarding key employees.
  • Networking and communicating with investors, key strategic partners and board members.
  • Working with teams to deliver customer success.
Vice President, Dreamforce & Customer Marketing Programs Apr 2005 - May 2011
Salesforce.com San Francisco, CA

Over a six year period, managed high performance teams and responsible for a variety of customer marketing programs at one of the fastest growing software companies. Responsibilities included:

  • Building and growing the customer reference program and success stories.
  • Managing strategic and regional customer and prospect events including Cloudforce Tours.
  • Developing user groups and community programs.
  • As Vice President, Dreamforce, responsible for developing the vision and driving alignment internally and externally for Salesforce.com's annual user conference. Led Dreamforce marketing scrum team and conference steering committee.
  • Grew Dreamforce over 35% year over year for five consecutive years; helped establish Dreamforce as one of the largest industry events of the year.
  • Drove the vision and development for the creation of the Dreamforce App.
Author Jul 2004 - Jan 2005
Salesforce.com for Dummies Arlington, MA
 Wrote the best-selling guide on Salesforce. Achieved the rank of the #1 best-selling computer/Internet book on Amazon.com in 2005 and held that position for months.
Vice President, CRM Solutions May 2003 - Jun 2004
Theikos Waltham, MA
 In charge of consulting and delivering customer success on CRM projects for Theikos, a leading regional salesforce.com solutions partner. Sold and managed dozens of salesforce.com implementations. Helped grow the practice by over 100% year over year in bookings and customers.
Vice President, Marketing Jun 1999 - Apr 2003
Gomez, Inc. Waltham, MA

Over a four year period, held various executive roles for a leading internet decision-support company.

  • As Vice President, Sales & Marketing for Gomez.com, responsible for the B-2-C business line of Gomez. Pioneered an innovative solution for pay for performance marketing (PFP). Negotiated and assembled the largest collection of PFP financial services offers at the time. Hired, led and managed a team of sales, customer service and business development professionals to market, sell, support and syndicate our consumer Web site.
  • As Vice President, Marketing for Gomez Inc., led the marketing effort to re-position Gomez from a ratings site and advisory services firm to the leading provider of internet performance management. Responsible for market growth development plan delivering qualified pipeline with Fortune 1000 CIOs.
Education
Bachelor of Arts: Politics Princeton University Princeton, NJ
Activities & Organizations: Men's Volleyball Team, Student Government, U-Council, Debate, University Cottage Club
This resume is created in 7 minutes.
Profile
  • Passionate and versatile reporter with 20 years of experience in Greater Boston 
  • Delivers lively, informative articles and feature stories on deadline
  • Effective communicator and teacher
Key Skills
  • Excellent interviewing skills 
  • Award-winning writing skills
Experience
Author
November 2018 to Current Brown Paper Press － Arlington, MA

Publishing a memoir: Trove: A Woman's Search for Truth and Buried Treasure on 9-19-19.
Media Writer
September 1998 to Current SandraAMiller.com － Arlington, MA
  • Contributes feature articles and essays to print and digital publications including: The Washington Post, Spirituality & Health, Modern Bride, Glamour, FamilyFun, Christian Science Monitor, Hartford Courant, Brew, Providence Journal, Toastmaster, National Public Radio. 
  • Monthly blogger for Mom.me
  • Maintains personal website and blog: SandraAMiller.com
  • Has written scripts for Sesame Street English, New York, NY.
  • Wrote family-friendly text-message treasure hunt for Museum of Fine Arts, Boston, MA.
Adjunct Faculty
September 2011 to Current University of Massachusetts － Lowell, MA

Teaches journalism, creative writing, and creative nonfiction to undergraduates. Consistently receives excellent evaluations from students. 
Contributing Writer
March 2007 to October 2009 Metrowest Magazine － Newton, MA

Wrote up to three monthly features, including six cover stories, about prominent figures in the arts and sciences. Also contributed home and lifestyle features, Q&As, and product reviews.
Script Writer
January 2007 to March 2009 800 lb Productions － Newton, MA Wrote comedy scripts for the radio comic strip, 11 Central Ave., that aired for three years on National Public Radio. Co-wrote scripts that won Gracie Award from the American Women in Radio and Television.
English Instructor
July 1995 to August 1998 New England School of English － Cambridge, MA

Taught reading, writing, and conversation classes to international students. Created lessons and activities to supplement required textbooks used in ten-level curriculum.
International English Teacher
March 1991 to June 1993 International School of Luxembourg － Luxembourg District, Distrikt Luxemburg Taught ELL classes to elementary students. Taught English to junior high and high school students.
Lecturer
September 1988 to May 1990 J. F. Oberlin University － Tokyo, Japan
Taught writing and literature to Japanese students majoring in English. Assisted a senior staff member in coordinating the literature program. Co-authored the pilot edition of the program's reading textbook.
Associate Literary Agent
January 1987 to August 1988 Sherry Robb Literary Properties － Los Angeles, CA Acquired, edited, and sold fiction and nonfiction manuscripts to New York publishing houses. Promoted literary and commercial authors.
Associate Editor
May 1986 to December 1987 New American Library － New York, NY
 Acquired and edited contemporary women's fiction and nonfiction manuscripts for publication.
Boston Globe Correspondent
April 2007 to Current The Boston Globe － Boston, MA

Writes essays, articles, and feature stories, including centerpiece and cover stories, for the Sunday Magazine, Travel and regional sections.
Education and Training
Master of Arts : Creative Writing Vermont College of Fine Arts － Montpelier, VT, United States
Bachelor of Arts : English/Writing Drew University － Madison, NJ, United States
Online courses in social media marketing and WordPress when needed.
Activities and Honors
  • Winner, Glamour Magazine's Reel Moments Essay Contest, 2005
  • Winner, script for Gracie Allen Award for Women in Radio and Televison, 2007.
  • Alumni Class Secretary, Drew University
  • Guest speaker on writing-related topics at various colleges and high schools in Massachusetts
  • Board of Directors, Arlington Center for the Arts
  • Member ARCs, refugee support organization


This resume is created in 7 minutes.
Career Overview
Wharton MBA, PMP-certified, CMMI-trained, Agile-experienced Engineer: Intensely creative, imaginative, structured, disciplined, methodical, diligent and analytical. Mastery of the entire Concept-to-Retire systems product lifecycle. Experienced in product, program, project & process management. Lead teams, collaborates with others, takes direction, delegates well, or gets out of the way.
Qualifications
  • Pro-forma models
  • Strategy & planning
  • Business analysis
  • Process design
  • Product management
  • RFIs, RFPs, RFQs
  • MEDIA/PUBLISHING:
  • Writing & publishing
  • Amazon, Kindle & Nook
  • Digital video production with Final Cut Pro
  • WordPress & Drupal websites
  • Adobe Illustrator & Photoshop
Accomplishments
  • Developed iPhone & Android Apps, produced HD digital videos and developed websites.
  • Created as well as responded to RFPs and RFIs.
  • Wrote and published 4 books (literary fiction, photography and art), available on Amazon.
  • Helps make hard decisions in times of great uncertainty and low information: Provides strong interim leadership during times of difficult transition.
  • Leads global projects and teams to deliver business services and solutions to customers.
  • Brings runaway projects under tight command, control and accountability.
  • Builds stunning pro-forma analytical models to assess situations and compare options.
Work Experience
11/2014 to 08/2016
Project Manager Mercedes-Benz / Daimler － Montvale, NJ
  • Delivered complex fixed-duration projects (software, QA, project management, technical writing, business analysis) within budget, on time and of high quality.
  • Used standard methodologies such as PMBOK, CMMI, Agile, Waterfall.
  • Wrote an RFP soliciting proposals from Service Providers to manage LAN/WLAN networks in the NAFTA region.
  • Created Vendor Response Assessment templates to capture internal rankings.
  • Developed a sophisticated analytics dashboard to provide quantitative rankings of the vendor proposals.
  • Represented MBUSA/Daimler in contract negotiations.
01/2014 to 04/2014
Website strategist Z2 Technologies － Red Bank, NJ
  • Responded to a Request for Information (RFI) from the US Peace Corps for a website redesign.
11/2013 to 08/2016
Project Manager & Developer Gut Buster Boot Camp － Plano, TX
  • Managed/developed (using Agile) 4 personal fitness iOS native iPhone apps, now available on the Apple iPhone App Store, and the Apple B2B portal.
  • Developed a website with colorful icons for the launch.
  • Managed/developed a native Android version of the same app, now in Beta testing.
05/2013 to 08/2013
Transitional Chief Operating Officer Boy Scouts of America － Marlboro, NJ
  • Took over as an interim General Manager upon the demise of the CEO.
  • In 2 weeks, reverse-engineered the operations to secure command & control of a profitable enterprise.
  • Provided business continuity to over 2,000 Jewelry Appraisal Events per annum at Jared The Galleria of Jewelry, Helzberg Diamonds and Littman Jewelers stores across the US.
  • Quadrupled the number of stores (from 30 to 125) being serviced, by successfully responding to a strategic RFP from Jared.
  • Developed the corporate website.
  • Produced promotional on-location videos for the Forestburg Scout Reservation.
  • Produced a promotional video for a Marathoner raising funds for the BSA's Monmouth Council.
  • Wrote and published a photographic compilation - 'Winterburg: God, County & Scouting'.
02/2013 to 06/2014
Certified Jewelry Appraisals Atlantic Highlands NJ
01/2012 to 02/2013
Global Quality Assurance Leader Dun & Bradstreet － Short Hills, NJ
  • Led a global multi-vendor QA staff of 62, including Test Directors, Project Managers, QA Analysts, Scrum QA, QC and UAT Testers spread over the US, Dublin and India.
  • Conformed to Agile methodologies.
  • Developed and processed RFPs for QA vendor services.
  • Analyzed processes and reengineered global QA to Agile, CMMI and PMBOK standards.
  • Managed all QA processes - User Story Review, Test Case Development, Scrum QA Testing, Verification, Validation, End-to-End & Back-Office Testing and Deployment.
11/2010 to 12/2011
Quality Assurance Project Manager Dow Jones － South Brunswick, NJ
02/2010 to 09/2010
Technology Consultant Maxam Industries － Mountainside, NJ
  • Managed the design & implementation of a collaboration website for use by their marketing and engineering staff and external architectural/construction service providers.
  • Built pro-forma mass-housing cost models for use by the CEO to present to their investors.
04/2009 to 12/2009
CMMI Process Designer Z2 Technologies － Red Bank, NJ
  • Designed Agile-compatible CMMI Level-2 processes to manage systems development for the US Army.
  • Responded to RFPs issued by the Department of Defense.
02/2009 to 04/2009
Web 2.0 Strategy Advisor Booz Allen Hamilton － Herndon, VA
  • Designed and implemented a collaboration website to share knowledge and information amongst their consulting engineers and to market their capabilities to National Park Services and EPA.
09/2007 to 01/2013
Fiction Writer Sea Bright NJ
02/2002 to 08/2007
Global Project Manager Ernst & Young － Lyndhurst, NJ
  • Successfully delivered multiple sequential Programs to deploy Application Security, Billing and Accounts Payables solutions to E&Y Practices globally.
  • Matrix-managed globally dispersed teams of up to 25 members for Business Analysis, Development, Quality Assurance, Infrastructure, Deployment, Operations, Training.
12/2000 to 08/2001
Interim Product Manager Telcordia Technologies － Piscataway, NJ
  • for Advanced Intelligent Networks and Toll-Free Solutions.
  • Generated $16 million in new sales for toll-free system.
  • Achieved $25 million in annual contract renewals through writing responses to RFQs from Verizon and other premier telcos.
  • Maintained continued success of development, testing, and marketing initiatives for flagship Advanced Intelligent Network, Network Database, and Local Number Portability solutions.
01/2000 to 09/2000
General Manager Pixion, INC － Pleasanton, CA
  • General Manager of a 25-person startup.
  • Negotiated OEM contracts with Siebel and Allaire.
11/1997 to 09/1999
Project Manager Merrill Lynch, World Financial Center － NY
  • Evaluated HR offerings from ERP vendors, resulting in $25 million contract award to PeopleSoft.
  • Documented existing HR Benefits Administration business processes.
11/1996 to 08/1997
Project Manager AT&T － Middletown, NJ
  • Reduced the turnaround time for AT&T's business contracts from 1 week to less than 1 day.
08/1995 to 09/1996
Project Manager Viacom / Showtime Networks － Manhattan, NY
  • Reengineered their Financial, Sales and Reporting business processes, platforms and tools.
11/1993 to 06/1995
Vice-President JPMorgan － Manhattan, NY
  • Equity Derivatives Systems (Employee).
  • Developed portfolio analytics system to price large baskets of equities.
06/1987 to 09/1993
Project Manager & Developer Goldman Sachs － Manhattan, NY
  • Developed equity derivative trading systems and options calculators for Quantitative Strategies.
Project Manager
  • Agile shop) for the QA Certification of the migration of 1 million subscribers to The Wall Street Journal and Barron's from legacy systems to an online e-commerce platform.
  • Project Manager (Agile) for the QA Certification of their e-commerce platform that processed 2,500 new orders per day, for annual revenues of $135 million, covering individual and bundled product offers and online order acquisitions, automatic renewals, upgrades, cancellations, and self-service.
Author
  • Wrote and published 'Living out of a Tin Cup', 'Meet me in Red Bank' and 'Fear'.
Education and Training
M.B.A Wharton School of Business, University of Pennsylvania － Philadelphia, PA
MS: Electrical Engineering University of Missouri, Columbia MO Electrical Engineering
Professional Affiliations
PMI-Certified Project Management Professional (PMP) Capability Maturity Model Integration (CMMI) trained by the CMU-SEI Founding Committee Chairman of Boy Scouts of America Troop 42, Middletown, NJ Diversity Lead for Boy Scouts of America, Twin Lights District Member Eta Kappa Nu, Electrical Engineering Honors Society
Skills
Accounts Payables, acquisitions, Adobe Illustrator, Photoshop, premier, Agile, Apple, Army, B2B, Benefits Administration, Billing, budget, Business Analysis, business processes, calculators, consulting, contract negotiations, contracts, Council, Database, Derivatives, Digital video, Drupal, e-commerce, equities, Equity, ERP, Final Cut Pro, Financial, funds, General Manager, HR, Intelligent Networks, Intelligent Network, LAN, marketing, market, Back-Office, migration, enterprise, Network, networks, PeopleSoft, Process design, processes, Product development, Product management, Program management, Project management, proposals, quality, QA, Quality Assurance, RFI, RFP, sales, Sales and Reporting, Scrum, Siebel, strategic, Strategy & planning, systems development, technical writing, trading systems, upgrades, Validation, video, website, websites
This resume is created in 7 minutes.
Summary
Versatile writer/author with a decade of experience in editing, content creation, world building, and culturally-inclusive journalism. Incredibly passionate about video games and unique storytelling.
Skills
  • Extensive Creative Writing/Editing
  • Author of High Fantasy Saga
  • World/Character/Story Creation
  • Over 20 Years of Gaming and RPG Experience
  • 7 Years of Cultural Adaptation
  • Fluent in Japanese 
  • Website Management, Marketing, and Advertising
  • Proficient in Word, Excel, PowerPoint, Publisher, Twine, and Wordpress
Experience
Script Writer/English Instructor Jul 2011 to Current
 Ministry of Foreign Affairs － Various, Japan
  • Writer and producer for the Tokushima Prefectural Office, adapting scripts and popular media for Japanese audiences.
  • Taught English for grassroots organizations while periodically traveling further abroad to cultivate cultural sensitivity in my writing.
Author Apr 2011 to Current
 Legends of Sora (Pending Publication)
  • Crafted a high fantasy series spanning six volumes set in the floating world of Sora. 9 distinct races, including abilities and backgrounds, cultures, histories, wars, fictional storybooks, and past heroes were fully developed.
Senior Game Advisor Sep 2008 to Jun 2011
 GameStop － Stillwater, Oklahoma
  • Worked with consumers one on one to assess their gaming needs. Received firsthand perspective on popular industry trends and what average gamers desire in their preferred mediums and genres.
Head Fiction Editor Jun 2008 to May 2011
 Papyrus Magazine － Stillwater, Oklahoma
  • In charge of all fiction and fantasy submissions. Edited, provided feedback, and decided which stories made it to publication.
Lifelong Gamer
  • From NES to Switch and PC, have consumed hundreds of video games in every variety. Fully up-to-date with the current industry direction.
  • Extensive experience in game writing, storylines, and content development including: articles, opinion pieces, dialog/plot, and actual world creation.
Education and Training
Bachelor of Arts, Creative Writing 2010 Oklahoma State University － Stillwater, Oklahoma, USA Extensive coursework in fantasy writing including: unique world building, dialogue, plot and storyline, character development, and trope subversion. Graduated Cum Laude.
Masters Certification, TESOL 2011 Oklahoma State Graduate Program － Stillwater, Oklahoma, USA Coursework in Linguistics and Second Language Acquisition. 120 hours of multi-country tutoring. Developed a thorough understanding of how non-native speakers comprehend written/spoken English.

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