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Professional Summary
Award-winning social media community builder who helps product managers, sales teams, and clients communicate their brand's value proposition leading to increased social media engagement, revenue, and brand loyalty. Excels at sponsorship management and partnerships. Leads data-driven teams that are agile, forward-thinking and focused on the customer experience.
  • Social Media Strategy
  • Content Marketing
  • Brand Awareness
  • Influencer Strategy
  • Brand Activation
  • Social Media Growth
  • Sponsorship Management
  • Partnerships
Work History
Brand & Social Media Strategist 06/2017 to Current
Independent Consultant Seattle, Washington
Specializes in growing online communities through social media strategies, content marketing, sponsorships, and marketing campaigns for national brand media, entertainment, and technology clients.
Senior Vice President | Content & Marketing 01/2015 to 06/2017
PBS,, Seattle, WA
  • Transformed a traditional PBS brand into a cutting-edge social media driven company now one of the nation's top two leading PBS entities for social media following and growth.
  • Increased time spent on KCTS 9 website year-over-year 242% by implementing innovative, targeted social media and content strategies.
  • Improved social media video views by 1.7 million in 90 days through quality, relevant content and influencer strategies.
  • Increased Twitter followers from 11K to 100K in 18 months, far exceeding any other PBS station in the country, using inbound marketing strategies.
  • Launched a branded Facebook live media event that, within one hour, went viral generating 300K impressions, 14K views, and 6K comments.
Vice President of Marketing and Communications 01/2014 to 01/2015
PBS Cascade Public Media Seattle, WA
  • Implemented new social media and data department structure to transform engagement across all social channels to promote the brand and increase client base.
  •  Successfully launched new brand platform increasing audience base, partnerships, and clients. Identified value propositions and developed key messages in collaboration with product teams.
  • Established KPIs and managed quantitative and qualitative insights to inform campaign performance.
President | Chief Marketing Officer 01/2010 to 01/2014
SwordStone Digital Creative Agency Seattle Los Angeles, WA CA
  • Creative agency specializing in online branded content, social media strategy and digital campaigns for national entertainment and defense clients.
Director of Marketing | Creative Director 01/2005 to 01/2010
CBS Television Network, Cox Media Group Seattle, WA
  • Spearheaded social media and sponsorship campaigns in the northwest region for CBS March Madness, The Rachael Ray Show, CBS This Morning, Survivor, The Amazing Race, and Entertainment Tonight.
  • Supervised sponsorships and partnerships for major regional events: Seafair Hydroplane Races, The Blue Angels, and The Torchlight Parade.
  • Managed 18 million dollar advertising and integrated media strategies for all brand and product campaigns growing customer base, brand awareness and revenue year-over-year.
  • Led internal marketing team of social media strategists, writers, graphic designers and editors.
  • Managed all social media channels, posts, strategy, editorial calendar improving local audience engagement by more than 50% every year.
Director of Marketing | Creative Director 01/1998 to 01/2005
ABC Television Network, Fisher Communications Seattle, WA
  • Led social media planning and media strategies for ABC Network primetime marketing and managed 15 million dollar advertising budget.
  • Collaborated with cross-functional product teams, sales managers to plan and execute offline and online integrated media strategies.
  • Managed sponsorships and partnerships for ABC Network primetime programs and national syndicated hits such as Wheel of Fortune, Jeopardy, and local news.
  • Honored with 6 Emmy awards for short, and long-form, video marketing content.
Associate of Arts Bakersfield College - Bakersfield, CA
Communications California State University - Bakersfield, CA

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Results oriented, self motivated college student  with excellent academics and leadership roles seeking an internship allowing exploration of career options in the health care administration field. Dean's List recognition, 3.91 GPA, studied abroad in the health care sector, industry relevant internships and work experiences.

Bachelor of Science: Health Policy and Administration, 2020
Pennsylvania State University Schreyer Honors College - State College, PA
  • Honors student pursuing research thesis
  • Dean's List recognition all semesters, 3.91 GPA
  • Recipient of PSU Provost Scholarship, Society Of Distinguished Alumni Trustee Scholarship, College of Health & Human Development Dave McClung Award.
Study Abroad

IES  Abroad, Health Practice & Policy, Spring 2019

London, England

Kingston, Jamaica

  • Hands on service-learning program studying public health in diverse populations in London and Kingston, Jamaica.  
  • Attended City, University of London studying how the British health care system works, policies, practices, social welfare.
  • Internship at ---------------- (describe here)
  • Attended University of the West Indies School of Nursing, Kingston, Jamaica. Studied health care issues in a developing economy through classroom and community health care clinics.
  • Service- learning at --------- (describe Kingston here)
Work Experience
President, 10/2017 to Current
Alpha Chi Chapter of Sigma Chi Fraternity University Park, PA
  • Executive board chairman
  • Oversee 100 plus members and $500,000 annual budget 
  • Work closely with Penn State University officials and Interfraternity Council 
  • Horizon Leadership Scholarship recipient including national summit attendance in Snowbird, Utah.
  • Horizon Leadership Summit Graduate. Successfully completed leadership development training summit in Snowbird, Utah.  One of 200 national attendees selected from a highly competitive process.
  • Raised $153,295.56 with partnering sorority for Penn State's THON Dance Marathon and $16,657.05 for the Hunstman Cancer Institute  
Guest Service Specialist , 06/2018 to 08/2018
DaVita Kidney Care Malvern, PA
  • Coordinated dialysis placement requests for travel and emergencies.
  • Provided customer service support  to approximately 60 customers daily
  • Professionally answered general inquiries, documented feedback, swiftly handled client emergencies
  • Exceeded quality assurance standards each month 
Account Executive, 01/2017 to 01/2017
American Settlement Funding Broomall, PA
  • Managed portfolio accounts for growing mid-sized structured settlement brokerage firm.
  • Worked closely with insurance companies to verify client policies and remaining payment stream.
  • Calculated future value of annuity payments using T-Value and Excel applications.
  • Developed competitive comparison analyses  for account sales calls and negotiations.
  • Contacted new and existing clients to discuss services and options.
Additional Information
  • Health and Human Development Honors Society, Health Policy and Administration Club
  • Leadership Training Workshop attendee for Sigma Chi International Fraternity in Bowling Green, OH. Participated in leadership training and networking sessions. Contributed to the development of the Fraternity's annual strategic plan with board members from all chapters. 

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Mobile Technology enthusiast with expertise in requirement gathering and analysis, architectural, component and interface design and development for mobile-based applications in multiple domains. System analyst specializing in object-oriented analysis and design. Deadline-focused with broad skill range including collateral design, mobile development, and project management.
Work History
Sr. Vice President SDK Airpush India Pvt. Ltd KA 09/2016 - Current
  • Managed creative projects from concept to completion while managing outside vendors.
  • Trained junior members of IT team regarding mobile development and troubleshooting of various bottlenecks.
  • Developed work flow-charts and diagrams to ensure production team compliance with client deadlines.
  • Consistently met deadlines and requirements for all production work orders.
  • Organized and created shooting schedules for the graphic design team, supervising the progress of projects from production to post production.
  • Coordinated with systems partners to finalize improvement of the functional objects and confirm requirements.
  • Established compatibility with third party software products by developing the program for modification and integration.
  • Provided methodologies for object-oriented software development and efficient database design.
  • Proposed technical feasibility solutions for new functional designs and suggested options for performance improvement of functional objects.
  • Provided documentation on start-up, shut down and first level troubleshooting of processes to help desk staff.
  • Designed strategic plan for component development practices to support future projects.
  • Developed data architecture design to enable analysts to perform targeted customer analysis.
  • Member of Executive Management Team.
  • Formulated custom business plans for incoming account managers.
  • Developed new business opportunities by effectively communicating product lines to leading international corporations.
  • Researched clients' business issues and goals to offer appropriate solutions.
  • Created new revenue streams by cultivating successful partnerships with IAB, Tapcore, etc.
  • Spearheaded expansion and development initiatives in different geo locations.
  • Developed and evolved the consumer-facing, multi-channel roadmap for desktop, mobile, and mobile web applications.
  • Led the development team that created the mobile user interfaces for Airpush.
  • Implemented schematics, diagrams and written and verbal descriptions to efficiently solve engineering project issues.
  • Participated in requirements meetings and data mapping sessions to understand business needs.
Vice President SDK Airpush India Pvt Ltd - Bangalore 05/2015 - 09/2016
  • Evaluated potential software products based on new and existing system development and migration requirements.
  • Evaluated multiple software solutions during software architecture plotting and system migration planning stage.
  • Member of Executive Management Team.
  • Implemented a set of comprehensive tracking processes to monitor SDK performance.
  • Directed all phases of SDK projects, from inception to completion.
  • Drafted comprehensive reports to document bugs and design flaws.
  • Designed Android application components.
  • Implemented innovative systems for data collection, storage, and management.
  • Worked closely with clients to establish problem specifications and system designs.
  • Performed regression and system-level testing to verify software quality and function before it was released.
Director Android R&D Airpush Inc - Bangalore 01/2012 - 05/2015
  • Worked closely with clients and design team to establish problem specifications and system designs.
  • Performed regression and system-level testing to verify software quality and function before it was released.
  • Identified and suggested new technologies and tools for enhancing product value and increasing team productivity.
  • Created, delivered and maintained scalable system architecture to support a high-availability mobile site with various internal applications.
  • Collaborated with product management to design, build and test systems.
  • Maintained existing SDK and designed and delivered new SDKs.
  • Developed code fixes and enhancements for inclusion in future releases and patches.
  • Collaborated with developers and performance engineers to enhance supportability and identify performance bottlenecks.
  • Directed SDK design and development while remaining focused on publisher's and advertiser's needs.
  • Worked closely with other team members to plan, design and develop robust solutions promptly.
  • Interfaced with business analysts, developers and technical support to determine the best requirement specifications.
  • Wrote maintainable and extensible code to support third party libraries and tools.
Android Engineer Airpush Inc - Bangalore 06/2011 - 01/2012
  • Worked with a group of engineers in the design, and development of android-based software solutions.
  • Evaluated potential software products based on new and existing system development and migration requirements.
  • Strengthened developmental methodologies by introducing a code quality document.
  • Built, tested and deployed scalable, highly available and modular software products.
  • Streamlined deployment process by developing continuous integration tools.
  • Modified existing software to correct errors, adapt to new hardware and improve performance.
  • Consulted with engineering staff to evaluate interface between hardware and software.
  • Worked effectively with design teams to ensure software solutions elevated client side experience.
  • Wrote maintainable and extensible code in a team environment.
  • Implemented designs, including experimentation and multiple iterations.
Software Development Engineer GoLive Mobile - Bangalore 07/2009 - 07/2010
  • Developed and implemented complex Internet and Intranet applications on multiple platforms.
  • Recommended architectural improvements, design solutions and integration solutions.
  • Provided continued maintenance and development of bug fixes and patch sets for existing web applications.
  • Provided methodologies for object-oriented software development and efficient database design.
  • Coordinated with systems partners to finalize designs and confirm requirements.
  • Consistently met deadlines and requirements for all production work orders.
Java Engineer Topaz Softwares Pvt.Ltd 06/2008 - 06/2009
  • Analysis and Development Resolved core issues through the redesign of the broker data model, data house-holding processes and daily round-trip database synchronization.Set new standards for virtually 100% code coverage.
  • Product Development Worked on scalability and optimization of the production environment.
  • Key contributor in the design and implementation of new features for SDK.
  • Project Management Coordinated with the third-party development team on engineering and professional service activities and tasks.
  • Performance Management Successfully deployed complex end-to-end business intelligence solutions that delivered business value to functional organizations.
  • Facilitated effective working relationships with client, partners and project teams throughout project lifecycles.
Master Of Computer Application: Computer Science JAVA Pune University 2009
Computer Science JAVA Top 2% of class
Bachelor of Computer Application: Computer Science Barakatullah University 2006
Computer Science
J2EE architecture specialist. Expert in Android, Java and PHP. Excellent problem-solving abilities. Microsoft MCTS Certified. Excellent communication skills. A+ Certification in JAVA/J2EE from Seed Infotech Pune.
Additional Information
  • HOBBIES AND INTEREST Sports: football, cricket, badminton, Table Tennis. Travelling. Movies. Pet lover. Gardening.

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Professional Summary

Resourceful Executive Assistant committed to quality performance, cognitive thinking and management of organizational goals. Serves as liaison for all business departments, including legal and accounting. Highly self-motivated with positive work ethic. Skilled at multi-tasking and maintaining a strong attention to detail. Employs professionalism and superior communication skills to meet client and company needs.

Work History
Executive Assistant To The President, 05/2017 to Current
Vast Conference Los Angeles, CA
  • Provides high-level, confidential administrative support to the President
  • Primary point of contact for external and internal constituencies on all matters pertaining to the President
  • Provides additional support to VP of Sales and Marketing, CTO and Director of Customer Success
  • Maintains office services by organizing office operations and procedures
  • Schedules travel for CEO, VP and all employees
  • Attends court hearings in place of CEO when needed
  • Implements Recruitment Life Cycle
  • Assists in employee relations, evaluating employee performance, payroll and benefits
  • Ensures positive company culture and employee retention by creating engagement programs, monthly team building events, holiday events and company parties in-office and offsite
  • Reviews and approves supply requisitions
Executive Assistant, 01/2015 to 05/2017
Nezzoh Solutions LLC Los Angeles, CA
  • Facilitates relationship between CEO and third-party vendors, including legal and accounting firms, insurance companies, recruitment companies, and media companies
  • Manages all functions of the office, consisting of inventory management, policies and procedures manuals, bookkeeping and payroll
  • Conducts research to prepare, gather and proof briefing materials, agendas and decks for all executive-level meetings
  • Distributes company-wide announcements, books conference rooms and coordinates catering for annual staff development forum
  • Implements full cycle recruitment process across all business lines and source candidates through proven recruitment channels
  • Independently orientates and trains new hires
  • Assists with team building initiatives and overall support for maintenance of organizational culture and employee morale
Administrative Assistant, 12/2014 to 12/2015
North Shore Center for Facial Plastic and Cosmetic Surgery Chicago, IL
  • Maintained first-rate customer service as front line patient contact to enhance support and service, responding to the needs of the physicians and patients in a timely and efficient manner
  • Developed working knowledge of patient database software, NexTech, to carry patient data responsibilities and safeguard sensitive information
  • Composed legal reports, correspondence and physicians' transcripts for medical record
  • Assumed all responsibility for coordinating international and domestic travel, large scale meetings and events for the Medical Director
  • Managed appointments for consultations, follow-up visits, skin care consultations, treatments, and office procedures for each physician
  • Implemented and maintained the Recruitment Life Cycle
  • Successfully completed Medical Risk Institute's HIPAA Security Training
Medical Assistant, 04/2013 to 12/2014
Aayu Clinics Lakeview Immediate Care Chicago, IL
  • Mastered eClinicalWorks for Electronic Medical Records and Fonality for in-house communication
  • Implemented practice's quality assurance and control program, ensured compliance with HIPAA, CLIA and OSHA regulations, improved patient care/satisfaction
  • Scheduled appointments for patients and medical staff, sent referrals, medical records and maintained stewardship
  • Took accurate and detailed messages and managed high volume phone calls, emails, voicemails and faxes
  • Performed procedures, monitored vital signs, tested and recorded blood glucose levels and urinalysis reports, and used equipment as delegated by a licensed professional
  • Very knowledgeable about various insurance types; HMO, PPO, Workers' Compensation, deductibles and co-pays
  • Recruitment Life Cycle
  • Employee training and development
  • Project planning
  • Compensation and benefits
  • Excellent communication skills
  • Report writing
  • Excellent planner and coordinator
  • Coordinating Video and Audio Conference Calls
  • Advanced MS Office Suite
  • LegalZoom, QuickBooks
  • LinkedIn Recruiter, ZipRecruiter, Dice
  • Slack,
  • Toggl, Aha!, Todoist
Certified Medical Assistant: CMA Wilbur Wright College - Chicago, IL