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Career Focus
Highly motivated and detailed-oriented personality looking to collaborate with a strong sales team, through building sales goals and  positive long-term relationships with clients and vendors. Expert in creating positive hospitality experiences through high-quality client care and personalization. Proven ability and history in exceeding sales goals and company expectations by growing current client base and maintaining high standards to deliver consistently exceptional events. Action-oriented with strong ability to communicate effectively with technology, executive, and business audiences.
Summary of Skills
  • Excellent communication skills
  • Diverse hospitality background
  • Superior organization skills
  • Advanced social media management
  • Goal-oriented
  • MS Office proficient
  • Extensive food and beverage knowledge
  • Quality leadership skills
  • Increased 2016 sales revenue to $1.7 million,
  • Implemented marketing strategies which resulted in 40% growth of customer base.
    exceeding sales goals
  • Recipient of Wedding Wire Couples Choice Award 2017
Professional Experience
03/2015 to Current
Director of Sales The Barn at Raccoon Creek Littleton, CO
  • Managed the complete redesign and launch of the company's website, including all print, digital, and social media marketing materials
  • Planned and managed venue opertational budgets in excess of $1 million
  • Defined company vision, product, strategies and sales tactics
  • Created all current Food and Beverage Menus based off of present catering trends
  • Generted monthly and anual sales reports
  • Coordinated and managed over 250 weddings and special events
09/2013 to 02/2015
Event Sales Manager Lionsgate Event Center Broomfield, CO
  • Engaged with couples on full wedding/event planning and organization
  • Responsible for all hiring and training of all event staff
  • Created all wedding contracts and outside vendor agreements
06/2011 to 06/2012
Event Coordinator Broadmoor Hotel Colorado Springs, CO
  • Worked along side many celebrites, politiicans, Fortune 500 companies to execute event ideas 
  • Helped create new event concept for the 2011 Women's U.S. Open
  • Daily supervision of all event set-up, decor and food/beverage, prior to event start
  • Communicated specific client needs to appropriate departments.
May 2014
Bachelor of Arts: Hospitality, Tourism, and Event Management Metro State University Denver, CO
May 2011
Associate of Arts: Event Management Front Range Community College Fort Collins, CO
Professional References
Lauren Seymor
Alaina Johnson
Michael Reid 

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Professional Summary

A highly skilled nursing professional with 14 + years of experience in hospital, long term care and hospice services. Experience as Director of Nursing, Clinical Reimbursement and Case Management. Proven ability to develop a strong rapport with patients, staff and physicians.

Work History
CASE MANAGER, 03/2019 to Current
CompassusLeesport, PA
  • Reduced care costs without sacrificing quality through effective service coordination and multidisciplinary collaboration.
  • Evaluated treatment plans against individual goals and healthcare standards.
  • Worked with different disciplines to provide cohesive care to patients.
  • Coordinated care of injured workers by liaising with hospital staff to organize treatments and program resources.
  • Adhered to strict safety measures by carefully determining proper dosages before administering medications.
  • Educated family members and caregivers on patient care instructions.
  • Accurately documented all elements of nursing assessment, including treatment, medications and IVs administered, discharge instructions and follow-up care.
  • Educated patients, families and caregivers on diagnosis and prognosis, treatment options, disease process and management and lifestyle options.
  • Updated patient charts using HCHB with data such as medications to keep records current and support accurate treatments.
  • Collaborated with physicians to quickly assess patients and deliver appropriate treatment while managing rapidly changing conditions.
  • Provided skilled, timely and level-headed emergency response to critically-ill patients.
Director Of Nursing, 10/2018 to 03/2019
Kadima Rehab. & Nursing Facility Pottstown , PA
  • Maintained best-in-class standards for individualized care of 41 bed unit by continuously checking in with patients and families and quickly providing care.
  • Answered call lights and supported patient comfort and safety by adjusting bed rails and equipment.
  • Evaluated patients to identify and address wounds, behavioral concerns and medically-relevant symptoms.
  • Cared for clients with diagnoses such as respiratory failure, diabetes, Parkinson's disease and muscular dystrophy.
  • Agreed to take on additional shifts and extra hours during busy periods and holidays to maintain proper staffing and floor coverage.
  • Conducted ongoing monitoring and evaluations of behaviors and conditions, and updated clinical supervisors with current information.
  • Educated patients and answered questions about health condition, prognosis and treatment.
  • Reported findings to quality departments after conducting routine restraint audits and worked with team to devise corrective actions for deficiencies.
  • Partnered with physicians, social workers, activity therapists, nutritionists and case managers to develop and implement individualized care plans and documented all patient interactions and interventions in electronic charting systems.
Registered Nurse Assessment Coordinator, 05/2018 to 10/2018
Garden Of PottstownPottstown , PA
Clinical Reimbursement Director, 02/2015 to 05/2018
Spruce Manor Nursing and Rehabilitation CenterWest Reading, PA
  • Managed quality assurance program including on site evaluations, internal audits and customer surveys.
  • MDS 3.0
  • Submission of MDS.
  • Manage Quality Measures
  • CMI manage case load.
  • Work closely with all department .
Interim Director of Nursing, 09/2014 to 12/2014
Assistant Director, 01/2014 to 09/2014
Registered Nurse Unit Manager, 09/2007 to 01/2014
  • Supervision of LPNs and CNAs on 184 bed facility.
  • Prioritizing workload and allocating work as needed and as appropriate.
  • Participation in clinical meetings, care conferences, Medicare meetings and restorative meetings.
  • Submission of weekly wound reports to DON and regional nurse when needed.
  • Completion of routine audits per state and corporate regulations.
  • Monitoring of appropriate staffing levels for each unit in the facility.
  • Providing care in a short term rehabilitation and long term setting.
  • Administration of medications and treatments as a floor nurse when needed.
  • Treating residents and visitors with respect and dignity while meeting their individualized needs.
  • Filled in for the DON when needed.
  • Administering disciplinary actions as appropriate according to corporate policy and union contracts.
  • Completion of Act 52 for reportable infections as needed.
  • Completion/Reporting of Act 13 to appropriate authorities as needed.
  • Coordination and implementation of discharges for residents.
  • Manages Medicare Part A Certification process.
  • Monitor compliance with Medicare, Medicaid, and other benefit programs.
  • Review medical records to ensure documentation to support level of reimbursement.
  • Sign off and submit MDS with accuracy.
  • CMI completed accurately and timely.
Registered Charge Nurse, 02/2004 to 02/2007
The Reading Hospital and Medical CenterWest Reading, PA
  • Participation in nursing team meetings.
  • Participation in Infection Control Team and providing education to the staff.
  • Meeting the clinical needs of the patient.
  • Reading EKG results and notifying physicians appropriately.
  • Administration of IV medications including ABT, TPN, Blood Products and hydration.
  • Wound care, surgical wound care.
  • Clear and accurate documentation in patient charts.
  • Complying with legal, regulatory and best practice guidelines.
  • Specimen collection with accurate labeling.
  • Support new staff members and share skills.

RAC-CT Certification 2019 , Wound vac Training: Intermediate CPR/BLS Certified in 2014 EKG Certification: Intermediate Lead Training Class: Intermediate IV Certification: Beginner Charge Nurse Training: Intermediate

Diploma: Diploma, 2004
The Reading Hospital School of Nursing - Reading
Registered Nurse, Commonwealth of Pennsylvania
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Professional Summary

Well accomplished, proactive top producing sales and operations professional in the Senior Living Industry.  Proven ability to direct and achieve profitable communities within competitive markets.  Able to develop and lead cohesive sales and operations teams to achieving goals while delivering optimal performance.  Adept at establishing and re-organizing operations and recruiting personnel.  Experienced in evaluating operations and developing solutions to increase sales and customer service levels.  Consistent record of reducing costs and employee turnover while increasing revenue. Recipient of multiple performance awards. 


Operations and Sales Management

Financial Analysis

Strategic Planning

Revenue Growth and Profitability

New Model Launch and Positioning


Problem Solving

Productivity and Performance Improvements

Talent Recruitment, Development and Retention

Human Resource Management


Associate of Science: University of Phoenix - Phoenix, AZ
Work History
Regional Director of Operations, 10/2015 to Current
Holiday Retirement Lake Oswego, Oregon

Control overall operations, revenues, capital expenditures, annual budgets, strategic plans and execution through 14 high performing community management teams.  Present performance, regional budget and emerging business trend reports to CEO, CFO and COO. 

  • Recruit, hire, develop and evaluate team members; building a collaborative culture
  • Develop long-range objectives and strategies
  • Prepare and manage budgets, cash flow, occupancy and financial performance
  • Ensure resident and associate satisfaction
  • Ensure compliance with all federal agencies
Regional Director of Sales, 07/2013 to 09/2015
Holiday Retirement Lake Oswego, Oregon

Demonstrated exceptional performance in directing and overseeing sales and marketing teams for 14 communities.

  • Develop, execute and achieve sales plans in collaboration with RDO, DVP Sales and Sales Leaders in region
  • Collaborate with Regional Director to coach and mentor Sales Leaders and Sales Team on achieving revenue and NOI targets
  • Hire, train, coach, develop, deliver corrective action and if needed make termination
  • Provide sales planning and formation of sales goals by community
  • Insure timely and consistent delivery of competitive analysis
  • Provide training to Sales Leaders related to lead generation, conversion rates and sales processes/programs to further develop skill sets
District Strategic Sales Leader, 07/2013 to 09/2015
Holiday Retirement Lake Oswego, Oregon

Sales Leadership position requiring 100% travel throughout the Holiday Retirement portfolio in conjunction with a variety of Regional teams to achieve sales goals for a region, community or cluster of communities, with a focus on increasing occupancy and revenue by providing hands on support, guidance and direction to both Regional and Community associates in the development and implementation of sales and marketing programs.

Community Manager/Community Sales leader, 10/2010 to 06/2013
Holiday Retirement Lake Oswego, Oregon

Implemented and maintained all aspects of Community Operations while providing leadership, supervision, training, guidance and communication within all aspects of Community Management.

Led sales and outreach quotas with team members to establish sales and resident retention goals.  Achieved and maintained 95%-100% occupancy in all community assignments.

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Top-performing sales director exhibiting proven interpersonal skills, efficient leadership, and seamless adaptability. 

  • Startup Experience- Exclusively represented the largest sales market for a rapidly expanding company
  • Strategic Thinking- Effectively balanced the demands of cold calling, field prospecting, scheduled meetings, and networking to drive sales and enhance brand awareness 
  • Training- Instructed all clients on proper product implementation and utilization, efficiently addressing each concern or conflict 
  • Portfolio Management- Over two years of active management utilizing stocks, bonds and exchange-traded funds (ETFs)
  • Multi-tasking- Thrived in positions requiring leadership, sharp analysis, and crucial decision-making
  • Series 56- Proprietary Trader Qualification
Director of Sales Sep 2016 to Current
FUND Conference Chicago, IL
  • Identifies, signs, and onboards all exhibiting businesses for a 900 attendee investor conference
SteadyServ Technologies, LLC Aug 2015 to Sep 2016
Retail Account Manager Chicago, IL
  • Acquired and managed all accounts in the Chicagoland area- a brand new company territory
  • Ensured customer success and satisfaction through consistent, comprehensive, and prompt engagement
  • Built lasting, meaningful relationships with clients and prospects to reflect the core values of the organization
  • Flourished in a high-pressure, constantly changing startup environment to meet and exceed all business goals and expectations
  • Possessed unparalleled self-sufficiency with daily planning, conflict resolution, and procedural commitment
Avatar Securities, LLC Mar 2011 to Aug 2013
Senior Equities Trader Chicago, IL
  • Effectively managed a $1MM intraday portfolio with a high turnover rate, both independently and in group settings
  • Conceived and executed proprietary equity trades within the NASDAQ and NYSE markets using multiple software platforms, attaining deep knowledge of market structure and liquidity 
  • Acquired a thorough understanding of fundamental and technical analysis and applied knowledge to trading securities across a wide range of sectors
  • Participated in development of successful trading strategies for execution through electronic trading platforms, back-testing and forward-testing models to optimize success
  • Educated and mentored two incoming traders each quarter
Self-Employed Jan 2009 to Aug 2015
Professional Poker Player Chicago, IL
  • Profited over $200k per year by applying statistical analysis, logical deduction, and strategic decision-making
  • Performed considerable data analysis to calculate which scenarios are the most and least favorable
  • Assessed complex situations objectively while making time-sensitive decisions in a high-pressure environment while playing eight to twelve tables simultaneously
  • Developed a dynamic multi-tasking aptitude in a variety of high stress settings
  • Exhibited excellent risk management and discipline by successfully controlling the volatility associated with high stakes poker
Bachelor of Arts, Political Science 2009 University of Illinois at Urbana-Champaign Champaign, IL
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  • Master's Degree from New York University in Hospitality Studies 
  • A superior performer in all that I do.  Very competitive with a high sense of urgency
  • A solid leader that can communicate a vision and a plan to drive success
  • More than twenty years of experience in Sales, Marketing and Catering in various upscale hotel properties in New York City
Director of Sales & Marketing 07/2017 to Current Radisson Hotel JFK Airport Queens, NY
  • Directed, managed, cultivated and solicited all group, transient and corporate rooms sales activities to maximize revenue for a 387 room hotel.
  • Exceeded quarterly goals by 20% and Rev Par by $11
  • Assessed & reacted to market trends, market share & the competitive hotel environment.
  • Developed and implemented a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
  • Prepared the annual revenue budget and annual Marketing Plan.
  • Developed rates in cooperation with revenue manager, group ceilings, agreements, contracts and deployment strategies through review of competitive data, demand analysis and mix management
  • Handled RFP processes, LNR negotiations, and all electronic processes related to groups. Established positive partnerships with national sales through brand for leads and business
  • Developed networking opportunities through active participation in community and professional associations, activities and events.
  • Participated in business review meetings, revenue meetings, weekly strategic sales meetings, management meetings and other meetings as required.
ADOS 07/2015 to 07/2017 Courtyard By Marriott Laguardia East Elmhurst, NY
  • Maintained and participated in an active sales solicitation programs
  • Met and/or exceeded revenue goals by 20%
  • Assisted in implementing special promotions relating to direct sales segments
  • Achieved monthly, quarterly and annual revenue and direct sales goals including outside sales calls, prospecting calls, site inspections and entertainment
  • Entertained clients including site inspections, inside and outside calls
  • Assisted in the preparation of required reports in a timely manner
Director of Catering 03/2005 to 02/2012 Omni Berkshire Place Hotel New York City, NY
  • Responsible for the management of all Catering & group programs ensuring maximum profitability and client satisfaction
  • Set, implemented and managed banquet room selling guidelines and pricing
  • Increased catering business by 35%
  • Participated in catering sales presentations, property tours and customer meetings
  • Reported monthly activities for the Owner's meetings and General Managers reports
  • Developed new business opportunities and facilitated return business to achieve revenue goals
  • Developed marketing plans to promote catering business
Senior Catering Sales Manager 05/1997 to 02/2005 Crowne Plaza New York City, NY
  • Scheduled use of facilities for various events
  • Administered Catering agreements detailing all Food, Beverage and A/V needs
  • Solicited new and existing accounts to meet and exceed revenue goals
  • Participated in catering sales presentations, property tours and customer meetings.
Catering Sales Manager 06/1994 to 03/1997 Grand Hyatt New York City, NY
  • Booked and serviced corporate meetings
  • Solicited new and existing accounts to meet/exceed revenue goal
  • Planned menus based on anticipated number of guests and requirements and coordinated details with staff
  • Organized correspondence, accounts, contracts and billing for events.
Master of Science: Hospitality Studies New York University New York, NY
Bachelor of Science: Business Administration New York University New York, NY
  • Group room, catering sales and transient sales (revenue) management
  • Personal direct sales that consistently exceeds budgeted goals
  • Training and mentoring of hospitality sales professionals at all career stages
  • Budget and marketing plan development with ROI measurement
  • Strong understanding of operations and intra-departmental communications.
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I have been successful in many different technical sales positions.  My ability to critically think and be flexible on the fly has allowed me to build relationships with clients and produce value for them.  I am comfortable in an inside sales position or outside if necessary.

Eastern Kentucky University Bachelor of Arts: Chemistry
Minor in Biochemistry
Member of the American Chemical Society
Continuing education credits in Drug safety, OSHA, Infection Control.
  • Sold and marketed biotech products to companies and universities.
  • Increased sales of medical implants 7% year over year.
  • Negotiated deals with company's for precious metals that were then sold to Chinese factories.
  • Once pipelines were established, used inside sales techniques to cultivate client relationships. 
  • In second week at Pirtek, was put on fast track for regional sales manager.
  • Managed teams of medical technicians on how to use dental implant systems
  • Proficiency in Zoho and e-mobile/batchgeo computer data base to develop accounts and manage existing ones.
  • Quick learner:  constantly traveling and learning to refine my sales/marketing acumen.
Work Experience
January 2018
April 2018
Pirtek Rockville, MD Territory Sales Manager Turning around a sales territory that has under performed nationally for 4 years.  I have had such initial success that they want to fast track me to Regional with 5 reps under me.  
January 2016
February 2018
Potomac Metals Sterling, VA Lead Sales Director I am in charge of negotiating and purchasing large volumes of non ferrous metals that are sold to China.  With tight margins and lots of competition I was able to get get an 8% commitment when the previous sales force was only getting 4-5%.  Managed and cultivated accounts with ZOHO CRM.  This brought efficiencies to the division which resulted in a reduction in the sales force thus allowing better profit margins for the company.  Procured 2 large Litho Aluminum accounts in Dec. that will allow the company to make approximately $40,000 a month for years to come.
August 1997
December 2015
CCL Washington, DC Dental Implant Coordinator, Director of Sales Built a successful surgical dual practice by cultivating relationships with general dentists in Washington D.C. and Maryland.  Negotiated prices with Bicon inc. to get 18%- 25% of free implants after placing 100 or more fixtures.  We placed on average 50 Bicons a week (2,600 a year). I gave presentations to the D.C. Dental Society on the benefits of the lock and taper mechanism which allowed growth of Bicons 7% year over year.  Went to offices that wanted internal or external hex implants and would work with Hiossen, Zimmer-Biomet, Astra or Friadent to find the best system for the clinicians specific needs.   I received generous monthly bonuses for the extra volumes placed.  Was offered positions with Bicon and Friadent to come to Boston and Chicago respectively, but declined due to the successful practice I was building.
April 1994
August 1997
Neogen Lexington, KY Research Scientist I
April 1995
June 1997
Neogen Lexington , KY Research Scientist III Developed a Mephentermine Elisa test kit that was sold to various horse racing agencies across the nation.  This resulted in %6 year over year sales for the company.  Revamped a shelved PGE2 antibody kit that is now sold to research departments.  Assisted in the development of a Propranolol assay which I helped market to the University of Kentucky and various trade shows.
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I'm a value driven, customer-centric Software Professional dedicated to helping customers successfully evaluate, acquire, implement, and use technology to produce better business outcomes and return on investment.  I'm seeking to pursue my passion for demonstrating exceptional value to customers through their use of technology in a new role as a Customer Success Manager.  
  • Strong organizational skills
  • Adaptive team player
  • Active listening skills
  • Sharp problem solver
  • Seasoned in conflict resolution
  • Courteous demeanor
  • Top sales performer
  • Energetic work attitude
Director of Recruitment and Enrollment 09/2016 to Current Physician Software Systems, LLC Lisle, IL
SaaS offering for computing and recommending optimal dosage of anemia control medication for dialysis patients.  I grew the pipeline of targeted prospective dialysis facilities by over 40% through cold calling, following up on leads from events, and by designing and executing email and social media campaigns.  I reduced churn within early adopters by using data analysis to quantify the benefits and hard dollar value of using the software.  In one case, this lead to a referral to an affiliate which is currently in the pipeline.
Director of Sales 08/2014 to 09/2016 Forum Systems Needham, MA
API Security Appliance and Software for enabling secure integration and data exchange across cloud and on-premise application infrastructures.  I increased licensed estates at 4 of 4 existing customers in territory by an average of 50% and sold 2 net new enterprise accounts, each having opportunities for additional sales.  Effectively convinced a customer to expand their deployment by over 100% instead of selecting a competitive replacement.
Director of Sales 12/2012 to 05/2016 Blue Medora Grand Rapids, IL
Application Performance Management, IT Operations Analysis Plugins for VMWare vRealize, Oracle Enterprise Management, and other platforms.  I created a sales and customer adoption process for newly developed and marketed Oracle Enterprise Manager Plugins.  I helped to create marketing collateral, authored and published web content, including blog articles, and executed email campaigns, promoted special offers, established "guided tour" demonstrations and evaluation kickoffs for trial customers, and built partnerships with re-sellers in North America, Europe and the Middle East.
Software Sales Specialist 03/2006 to 11/2012 IBM Armonk, NY
I held several positions and territories in sales for two different software brands, Tivoli and WebSphere, where I consistently performed in the top 25% of the teams I was on. Much time was spent increasing customer success and satisfaction with accounts that were not experiencing product benefits and value to the degree expected.  I fended off churn by achieving improved customer satisfaction through aligning education and services where needed, advocating for customers with technical support, and executive leadership, and by introducing new use cases.  In at least one case, the customer increased their investment in a product by over $1M as result of these efforts.
Various Individual Contributor Sales Positions 01/1983 to 03/2006 Various Software Companies
During this time, I worked at various software vendors including Platinum Technologies and BMC Software.  Some of my achievements during this time include:
  • OctetString (Acquired by Oracle), 2002 - 2006: 100% or better quota attainment during full tenure
  • Level 8 Systems (Now Cicero Systems), 2001: 160% of quota achieved, largest single product sale in company history
  • BMC Software, 1: President's Club, Sold over $1.9M against $1.6M quota
  • Platinum Technology (Acquired by CA Technologies), 1: 130% and 160% of quota achieved
  • Candle Corporation (Acquired by IBM), 1: 2 times President's Club (uqota attainment), Largest deal closed for single product
Education and Training
Master of Arts: Anthropology 1985 Loyola University of Chicago Chicago, IL, USA

Full stipend and Research Assistant-ship.

Certificate 500 Hours: Computer Programming 1982 Accurate Data School Chicago, IL, USA

COBOL, RPG, BASIC languages

Anthropology, Biology Minor 1980 Illinois State University Normal, IL, USA

Graduated with High Honors

Additional Information
  • My studies in Anthropology taught me how to see the world through the filter of cultures other than my own.  This helps me better understand how various customers perceive and measure value derived through the use of software technology.
  • I enjoy reading about a great story, particularly if it's from science fiction, biography, or world history.
  • I hunt with my telescope and my binoculars to capture views of the planets and as many deep space objects as I can find.
  • Daily exercise and a (mostly) healthy diet keep me energetic and sharp!
This resume is created in 7 minutes.
Professional Summary
Highly ambitious marketing professional with background in sales, marketing, and advertising.  Expertise in media, budgeting, market analysis, planning, implementation and client needs assessments.
  • Project management
  • Budgeting and finance
  • Team liaison
  • Team leadership
  • Process implementation
  • Strong verbal communication
  • Extremely organized
  • Self-motivated
"Executive Techniques Training Program" - Presentation Skills Seminar; The Executive Techniques Center; Chicago, Illinois Stephen Covey's 7 Habits of Highly Effective People Stephen Covey's 4 Roles of Leadership Print Council Committee - Pizza Hut Co-op President & Treasurer (16 DMA's) - Pizza Hut
Work History
Senior Marketing Director, 06/1998 to Current
NPC International, Inc
  • Largest Pizza Hut Franchisee, owning 1,230+ locations nationwide.
  • Oversee territory communication and marketing activities as well as supervise staff of three.
  • Build and maintain regional marketing budgets (approx.
  • 15 million).
  • Manage ad agencies on print/broadcast/e-blasts/digital/yellow page plans and budgets.
  • Conduct training sessions for Area Managers/Store Managers to educate and train on the implementation of marketing activities at the local level.
  • Strategic development and leadership of company-wide LSM initiatives as well as customized marketing programs for target stores, areas or DMA's to help increase sales.
  • Communicate and rollout national promotions to the field.
  • Analytical work with finance department on current promotions and discounts.
  • Primary contact for 30+ franchisee/coop markets - Treasurer and/or President in 16 coops.
  • Serve as "go-to" back-up or fill-in for VP of Marketing when out on leave/extended absence.
  • Develop and implement company-wide marketing strategies and initiatives.
  • Negotiate, approve and implement large scale sponsorships (sports, college, etc.).
  • Oversee development of Local Store Marketing programs and Grand Opening events.
Media Director, 08/1996 to 06/1998
Stephens & Associates Advertising
  • Managed all media department functions including planning, budgeting, billing approvals, contracts and negotiations, media presentations, research and direct mail list purchasing.
  • Developed and implemented media proposals and coordinated event sponsorships to match client's marketing objectives and budget parameters.
  • Represented agency and client to all magazine, newspaper and broadcast representatives.
  • Account responsibility included Bayer Animal Health (6+ product lines), Butler manufacturing and Heinz Pet Food Products - over $3 million in media billings.
Director of Sales, 02/1991 to 08/1996
The Sunflower Group
  • Sales, account management and servicing of promotional products to packaged goods manufacturers.
  • ROP, in-store demonstrations/sampling and newspaper sampling).
  • Solicited and developed new business leads for ROP, in-store and sampling opportunities.
  • Account responsibility included Sears, TCBY, Chevron, Kraft Foods, Ralston Purina, Campbell Soup, and Clorox.
  • Maintained and serviced all division's contracted sales within ad-Tracking Division.
  • Increased client billings by 28% in single year.
  • Established organizational sales procedures for developing leads and direct sales activity (presentations, negotiations, contract closings, etc.).
  • Developed and implemented client contract review and monitoring system.
  • Evaluated and monitored sales growth projections and performance.
  • Account responsibility included Kraft Foods, Bristol-Myers, Procter & Gamble, Nestle Beverage, Pillsbury and General Mills.
M.B.A: MARKETING, University of Missouri - Kansas City