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Matthew Weprin
Summary

UX Leader and Design Thinking Coach specializing in Participatory Design Methodologies with over 25 years enterprise design experience working for Fortune 500 companies such as SAP, Oracle, IBM, HP Enterprise, and Texas Instruments. Expansive expertise in all aspects of UX.

Seasoned, well-rounded UX leader with strong work practices and the ability to work in a fast-paced environment and juggle multiple workflows. A track record of providing UX leadership to product teams and able to easily integrate into an agile design process.

As a Principal UX Designer; I align business requirements and technical objectives using a design thinking process that leverages radical collaboration to validate business requirements to achieve an amazing user experience.

As a UX Leader; I lead and inspire a team of user-focused designers to make the complex simple, elegant, and engaging across all platforms and devices.

Whether I am designing for web, phone, tablet or hybrid; I am always guided by my philosophy of research-driven, problem-focused designs, which are well informed and validated by users. I believe that my expertise combined with design thinking methods to better understand users' preferences and challenges never fail to result in a superior experience.

Personal Website: http://mweprin.com

LinkedIn Profile: http://linkedin.com/in/weprin

Medium Profile: https://medium.com/@mweprin

Core Qualifications
  • Leadership
  • Team Management
  • Collaboration
  • Mentorship
  • UX Recruiting/Hiring
  • Strategic Vision
  • Continuous Improvement
  • Agile Experience Design
  • Design Thinking / LeanUX
  • Scrum / Kanban / Sprint
  • Mobile (iOS/Android/RWD)
  • Interaction / Visual Design
  • Axure / Sketch / Photoshop
  • Sketching / Storyboards / Wireframes
  • Low / High Fidelity Prototypes
  • Personas / Empathy Maps
  • Style Guides / Patterns
  • Interaction Specifications / User Stories
  • Heuristic Evaluation / Accessibility
Work Experience
Sr Manager EN-UX 08/2019 to Current Cisco San Jose, CA
  • Building, leading, and shaping a high performance UX team, comprised of a mix of interaction designers, researchers, and design thinkers
  • Full management responsibilities for the hiring, performance and salary reviews, promotions and disciplinary matters for direct reporting employees
  • Leveraging user empathy and situational awareness to craft workflows that help users glide through the experience of applying cognitive skills to their business challenges
  • Working closely with Product and Engineering to help shape current feature development and influence future roadmap direction
  • Bringing creative, bold thinking to the table as we evolve our user experience and build innovative products
  • Shepherd compelling user experiences throughout the entire product lifecycle from start to finish, while utilizing Cisco Cohesion Design Language
  • Continuously improving our user centered design practices, standards and protocols
  • Working with Design Systems Team and other design leads to grow, nurture, and promote our scalable design system
  • Inspiring and mentoring junior designers to produce high-quality work
Design Director / Design Thinking Coach 12/2017 to 08/2019 SAP America Palo Alto, CA
  • Design Director and Design Thinking Coach at SAP Labs in Palo Alto. At SAP, human-centered enterprise makes the world better for everyone. We create elegant experiences, scale design to amplify its impact, and shape the next generation of enterprise leaders
  • Leading an amazing team of Senior Designers and Design Interns
  • Facilitating Design Thinking and Sprint 0 Workshops within the Innovative Business Solutions Organization at SAP Labs in partnership with Tier-1 Customers using SAP Fiori for Web Applications and SAP Hybris for E-Commerce Solutions
  • Crafting amazing experiences across a wide range of industries including: Sports, Entertainment, Oil/Gas, Hospitality and B2C E-Commerce
  • Creating low fidelity whiteboards to functional, high fidelity prototypes, as well as, everything between; whatever means necessary to articulate the approach and tell the story
  • Educating and mentoring designers as well as design interns
Principal User Experience Designer 03/2014 to 12/2017 Oracle Redwood City, CA
  • Led UX Design and Architecture for Oracle Cloud UX Platform Tools - Web & Mobile
  • Designed Oracle JET Javascript Framework Components including forms, controls, visualizations, layouts supporting multiple form factors
  • Designed and published Oracle Alta Enterprise Design System
  • Designed Oracle Chatbot Minibuilder Service, an industry standard for building chatbots
  • Designed Oracle Visual Cloud Builder Service empowering developers to visually implement apps based on Oracle Cloud Components
  • Evangelized framework support to efficiently address the implementation costs of supporting both desktop and mobile devices• Led and conducted numerous research projects from persona creation to competitive analysis and presented findings to organization
  • Leveraged Agile Design methods to deliver components, patterns, demos and guidelines for the JET responsive cloud frameworks and native themes for iOS, Android, Windows
  • Acted as scrum master, conducted stand-ups and led weekly one-on-one meetings
  • Designed amazing user experiences which were articulated via storyboards and prototypes
  • Facilitated user story workshops, wireframing, and taskflows
  • Mentored designers while helping foster UX community through workshops and brown-bags
  • Assisted recruiting, screening, and interviewing design talent while helping build the design team
UX Manager / Principal User Experience Designer 02/2013 to 03/2014 IBM Design Studio Austin, Texas
  • Established and led operating processes and tools for effectively managing small multi disciplinary team
  • Built high performance UX Team of designers and FEDs focused on IBM Cloud (Security)
  • Mentored designers across various disciplines
  • Conducted weekly one-on-one meetings with team members.
  • Expanded design team by hiring new members and managing contracted employees.
  • Developed empathy maps, wireframes, visual design, and perform usability testing for IBM Cloud, IBM Hybrid Cloud (Dedicated and Local), and IBM Cloud Fabric Services
  • Owned the end-to-end design process and deliverables
  • Partnered with user researchers and product managers to appropriately assess and optimize the performance of new and existing features
  • Redefined not only the products of IBM, but the whole process, culture, and design thinking
  • Facilitated IBM Design Thinking Workshops to validate requirements, iterate designs, or test new concepts
Principal User Experience Designer / Team Lead 02/2011 to 01/2013 HP Enterprise Austin, Texas
  • Established improved design processes for efficiency and quality within agile environment
  • Established user interface guidelines to ensure a consistent experience and brand representation
  • Designed the user experience for web-based and mobile enterprise security product applications
  • Created and maintain UX Pattern Library to insure consistency across multiple products
  • Designed wireframes to illustrate proposed user experience and present to leadership teams
  • Created Conceptual designs of responsive applications for existing Legacy Security Products
  • Performed heuristic evaluation based on UX Best Practices & Section 509 Compliance
  • Created functional prototypes for conceptualization and usability testing
  • Developed and facilitated internal brown bag sessions to help foster user centered design process

Skills used: UCD, Collaborative Design, Storyboards, Wireframing, Sketching, User Research, Personas, Agile, Visual Design, Responsive Design, Prototypes, Usability Testing, Heuristic Evaluation, Axure, Photoshop, Illustrator, HTML/CSS, Java Swing, Jira

Lead User Experience Designer / UX Manager 05/2010 to 02/2011 LSI Corporation Austin, Texas
  • Led a talented and diverse team of UX designers and researchers.
  • Provided thoughtful critique, training, education, and individual mentorship for Storage UX Team
  • Designed the next generation of the LSI's Storage Management Solution
  • Developed wireframes, low fidelity and high fidelity prototypes
  • Created a cross function UX Governance committee to review design concepts
  • Presented design work to UX design peers, product teams and executive leadership
  • Developed pattern documents to support approved designs
Senior User Experience Designer / Human Factors Engineer 09/2005 to 05/2010 BST Global Tampa, Florida
  • Created and led user centered design initiative
  • Conducted analysis of user needs
  • Created User Personas, Usability Reports, and Future Release Wish List Reports
  • Performed usability analysis of current BST Global Solutions
  • Assisted in the strategic planning future products like BST Novo
  • Redesigned BST Enterprise, BST Global's legacy solution
  • Analyzed business requirements, and developed use cases
  • Designed extensive working prototypes based on high fidelity mockups
  • Deep Dives with engineering and business teams to understand technical feasibility and ensure technical design works backwards from customer needs
  • Conducted usability tests routinely on design concepts and product releases
Senior User Experience Designer/Consultant 09/2004 to 09/2005 Prudential Real Estate & Relocation Scottsdale, Arizona
  • Led the design of GSP, Global Service Platform
  • Used Microsoft CRM, Microsoft BizTalk, and IBM Portals as the technologies of choice
  • Developed Interaction Design Team Process and Supporting Documents
  • Developed application framework design and prototypes for early usability testing
  • Conducted Heuristic Evaluations
  • Created Task Analysis Documentation used to develop Persona Documents
  • Evaluated current Prudential Software and wrote analysis of usability findings
  • Tasked with the redesigned Interaction Design Team Portal
  • As team coordinator; created and maintained team schedule in MS Project
  • Responsible for advocating the users needs to business
Human Factors/Interaction Designer 08/2001 to 08/2004 Texas Instruments Dallas, Texas
  • Designed various PC based applications, including TI-Navigator and TI-Connect
  • Created UI Specifications for desktop applications and product (calculator) emulators
  • Performed Heuristic Evaluations with external customers and internal project members
  • Performed usability testing on products to enhance user experience
  • Coordinated with multiple product groups
  • Demonstrated products to customers at trade shows and classroom site visits
  • Performed internal product testing, and was a member of the bug triage teams
Interaction Designer 09/1999 to 09/2001 CommerceOne Pleasanton, California
  • Design and implementation of web-based and PC based applications for B2B E-Commerce
  • Created Technical Specification Documents
  • Designed low fidelity prototypes using Visio
  • Created UI Specifications Designed and implemented two versions of SupplyOrder
  • Developed solutions using C++, Java Servlets, ASP, SQL, Oracle, JSP, XML and XSLT
HRIS Interaction Designer 09/1995 to 09/1999 Netscape / American Online Mountain View, California
  • Pioneered the first Human Resources intranet
  • Integrated advanced internet technologies
  • Pioneered employee self service applications for benefit open enrollment
  • Demonstrated intranet advancements to various client organizations
  • Designed and created web-based and desktop applications
  • Performed internal usability testing to enhance overall user experience
  • Integrated systems with PeopleSoft and Oracle
Education
Bachelor of Arts: Advertising 1995 Menlo College Atherton, California, USA   ​
Affiliations
UXPA Dallas - User Experience Professionals AssociationUXPA Austin - User Experience Professionals Association NIST - Industry Usability Reporting (IUSR) Project
AustinUX - Austin, Texas based professionals involved in User ExperienceAIGA - Largest community of design advocates and practitioners.  ​
Publications
>> Check out all my publications on Medium at: https://medium.com/@mweprin << UX Design Tools to Watch in 2017Top 5 Sketch Plugins for 2017Design Thinking: Stakeholder MapsBusiness in the Front and Party in the Back: Apple TouchID vs Pixel ImprintConsume Knowledge 2017: Three Spectacular UX BooksPinch Me… I've Got a Touch Bar!!Kick Off 2017 with 5 Amazing UX BooksDesign Thinking: Empathy MapsDesign Thinking: Types of Sketches & DrawingsDesign Thinking: Mixed Method ResearchDesign Thinking Glossary: A — FDesign Thinking Glossary: G — PDesign Thinking Glossary: Q — ZDesign Thinking Methods: User StoriesDesign Thinking Methods: Affinity DiagramsFive Distinct Thinking StylesStudying Culture: Ethnographic FrameworksUX Design Managers: The Good, The Bad, and The Ugly Using Personas to Influence User Experience Design User Experience in Layman's Terms Top 8 Tools for UX Designers 2016 Agile Experience Design Design Thinking Quick Understanding: Moderated Usability Testing Quick Understanding: Heuristic Evaluation A Laymans Guide to A/B Testing Lights Fonts: Good or Bad for the User The Differences: Interaction Design vs Visual Design Top 5 UX Design Tools for Fall 2016 Hiring your next UX Design Unicorn Six Top Rapid UX Prototyping Tools 2016 Instant Ethnography — A 5-Minute Guide to Quick Ethnography Study

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