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Professional Summary
Results-focused Digital Marketing Specialist successful in revenue generation and member action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences.
Skills
  • Google Adwords
  • Bing Ads
  • Google Analytics
  • Paid Social Advertising
  • Campaign Development
  • Strategic Marketing Planning
  • Client assessment and analysis
  • Budget development and management
Work History
Digital Media Buyer Apr 2017 - Apr 2018
The Pittman Group Kansas City, MO
  • Created and executed campaigns across Google Adwords, Bing, Facebook, Adroll, and Instagram. 
  • Utilized industry tools and services to conduct routine and competitive keyword research.
  • Analyzed performance of paid media campaigns using native tools, ad servers and website analytics.
  • Created and implemented Cost Per Click Marketing Strategies utilizing available internal and external resources.
  • Pursued new creative opportunities and strategies to improve overall campaign performance.
  • Maintained strategies for web properties and individual clients as necessary to ensure consistent lead generation and overall results.
Digital Marketing Manager Mike's Mobile Screen & Chimney Service Stockton, CA
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Initiated market research studies and analyzed findings.
  • Analyzed usage patterns to understand ways in which customers used company products and services.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Directed successful SEO and link-building campaigns to increase website's credibility and drive traffic.
  • Boosted conversion rates by 14% through innovative customer relationship building and landing page optimization.
Digital Marketing Consultant Jan 2014 - Jul 2016
Afford-A-Door, Inc Lodi, CA

  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Initiated market research studies and analyzed findings.
E-Commerce Manager Apr 2013 - Nov 2013
Artisanal Foods Henderson, NV

  • Created key Internet marketing activities to acquire and retain new clients through email campaigns and social media.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics.
Certifications
  • Google Adwords - Fundamentals
  • Google Adwords - Search
  • Google Adwords - Display
  • Google Adwords - Mobile
  • Google Adwords - Shopping
  • Google Analytics
This resume is created in 7 minutes.
Technical Proficiencies
Adobe Marketing Cloud-ExactTarget, Eloqua, Pardot,  MS Dynamics, WordPress, Joomla HTML5, CSS3, JavaScript, PHP, Perl, XML,  Marketo, Hubspot, ACT-ON,  Adobe Marketing Cloud (AEM) SharePoint, Google Analytics, Omniture (SiteCatalyst),  API Coding, Final Cut Pro
 
Eloqua capabilities overview: CRM integration, Custom Data Objects/Records (CDO), Campaign Canvas, Email Frequency Report, A/B Testing, Templates, Personalized email, Drip campaigns, Opt Out integration, Dynamic content, Landing pages, Lead Nurturing, Lead scoring, segmentation.
Skills
  • Marketing automation 
  • Lead generation processes
  • Reporting and analysis
  • CRM Integration
  • Lead scoring 
  • Curriculum development and assessment
  • MS Office expert
  • 15 years of digital marketing
Accomplishments
  • Loves the "deeper dive" and all things data
  • Excel Superuser 
  • Developed technology upgrades, system improvements, and database deployments
  • Creates and maintains lead scoring process and metrics
  • Implemented intense data-entry/clean up activities daily to update and maintain large company database
Experience
Digital Marketing Consultant Mar 2017 to May 2018
EmailWrx Houston, TX

Drives the digital marketing efforts for software development and government contracting agencies. Implemented and evolved high-impact strategies to target new business opportunities and new markets.

  • Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
  • Managed the complete redesign and launch of the company's website in 3 months.
  • Collaborated with marketing and communications teams on standardization, design, and production of marketing materials.
  • Collaborated with advertising and promotion managers to promote products and services. 
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com, Eloqua, Exact Target.
  • Define, communicate, and implement new features and functionality within lead automation software.
  • Improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes.
  • Collaborate with Marketing management to identify and implement processes to increase sales opportunities and sales cycle efficiencies through database management and refined lead management strategies.
  • Define business analytics and create dashboards and reports to measure campaign effectiveness, pipeline contribution, overall business performance with the goal of continuously enhancing Sales/Marketing processes.
  • Interface with IT and sales operations to understand processes and source systems.
Marketing Automation SME Mar 2016 to Mar 2017
Mondo Consulting Remote, TX
Responsible for marketing performance measurement, strategic planning, training and execution of digital marketing initiatives within international software provider. 
  • Creates and updates landing pages
  • Builds custom object combination custom fields to populate those fields to create custom object records, and then link those records to a contact or an account.
  • Coordinated pre-show and post-show emails for trade shows.
  • Analyzed metrics and programming efforts. Evaluate the effectiveness of marketing strategies.
  • 10 minute turn around time for ad-hoc digital updates for emails, landing pages, website, images
  • Delivers ongoing updates of marketing system databases
  • Developed and deployed knowledge transfer training and materials
  • Created work request process and flow for international digital marketing team which increased SLA accuracy rate to 95%.
  • Managed technical design activities to support business requests to ensure business goals were identified and met 100% of the time.
  • Provide real time feedback, guidance, and expertise to marketing operations team members to keep projects on track and avoid unforeseen pitfalls.
  • Spearheaded user acceptance testing for all digital marketing campaigns which decrease errors by 100%.
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Senior Technical Training Consultant Feb 2015 to Feb 2016
Consulting Houston, TX
Builds world class training for digital software applications and databases.  Utilizes top technologies including CMS systems.
  • Teaches marketing automation tools: SalesForce, Marketo, Pardot, ACT-ON, ACT
  • Develops training plans and documents to support team situations during live and remote training environments
  • Developed marketing revenue analysis
  • Transformed open rates by rewording and testing strong subject lines
  • Maintains a flexible attitude because something changes every day!
Director of Digital Marketing Aug 2013 to Feb 2015
AIG Life and Retirement Houston, TX
Accountable for digital marketing projects; directly led strategy, spearheading a cross-functional initiative to achieve higher levels of productivity and reduction in errors. 
  • Onboarded Eloqua marketing automation system.
  • Implement Eloqua lead lifecycle campaigns, with involvement in all aspects of the process from target identification to testing to post-campaign reporting (programs include lead management, nurturing, routing and scoring.)
  • Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database process using Eloqua, Salesforce, and ExactTarget.
  • Trained fifty executives, team members and remote partners on new system.
  • Accomplished 100% completion of staff training CMS to ensure back up capabilities within first six months on the job
  • Led team to an on time completion of the integration and migration of several websites into one integrated, branded website with 99% error free results
  • Developed and directed launch of new projects, resulting in 100% error free outcome
  • Eliminated redundancy of systems and streamlined processes by establishing job request system in three months with zero errors
  • Defined and deployed advanced digital features for product specific digital assets
  • Produced reports detailing results of campaigns and measured campaign impact and performance.
  • Increased efficiency of complex web based production by 50% within one year
Director of Web Communications Aug 2011 to Aug 2013
The University of Texas at Brownsville Brownsville, TX
Led and implemented the creation of web based marketing efforts geared for student engagement and retention at The University of Texas at Brownsville.
  • Created, analyzed, and trained on strategic digital marketing campaigns for the Office of the President, News and Information, and Institutional Advancement. Served as freshman orientation instructor.
  • Leveraged current digital assets and improved message, design and navigation to streamline student engagement training priority enrollment services.
  • Negotiated a 50% reduction of compliance software and worked with CIO and CSO to assist with funds for purchase.
  • Successfully implemented and trained compliance sheriff system to function with 100% efficiency; produced interactive, newly branded web presence which reflected newly adopted branding with ongoing system change efforts.
  • Integrated technology into each training session such as the Smartboard.
Principle Owner Jun 2003 to Aug 2011
Monarch Park Web Consulting Tampa, FL
Hillsborough Community College – Corporate Training Center
Implemented training and development projects, led needs assessments, corporate planning, and professional development activities.
  • Hired, managed, and scheduled 193 contractors/trainers
  • Designed, prepared and delivered professional development training, programs, promotional materials, enrollment and tracking methodologies for implementing adult training activities
  • Led needs assessments, corporate planning, and professional development activities to ensure organizational objectives were realized
University of South Florida - Corporate Training Center
Led learning enhancement classes focused on improving academic and people skills needed for success in the workforce.
  • Instructed through lectures, discussions and demonstrations in Adobe Marketing Software Suite
  • Taught daily  classes to more than 20 new students
Seminole Electric Cooperative - State Wide Locations
Offered specific state-wide training programs to help employees maintain and improve job skills using Microsoft Office Professional Suite
  • Developed job specific training manuals, in both hard and digital copies
  • Developed training program for specific, assigned job tasks, including Excel for analysis, MS Word document assembly, MS Project for Engineering, and PowerPoint Super Users
  • Organized and presented 1000 hours of hands-on activities
Butler Pappas Law Firm - Technology Division
Led the charge for transfer of software processes to over 300 legal staff members
  • Developed, analyzed and deployed document assembly custom software for national agency
  • Effectively trained over 300 staff members, executives and support personnel on customer software usage for national law firm
  • Developed application models, image templates, to meet user needs at industry standards
Education and Training
Bachelor of Science, Computer Information Systems 2007 Strayer University Rockville, MD, USA
Master of Science, Master of Science, Education Technology 2010 Strayer University Rockville, MD, USA
This resume is created in 7 minutes.
Summary
Motivated and experience Network Security Analyst professional with working knowledge of information systems security and practices that strongly identify processes and techniques that promote secure communication and the appropriate protection of information assets and resources. 
Skills
  • Knowledge of well known networking protocols , topologies and services ( FTP, HTTP,SSH,SMB,LDAP, TCP, IP, NetBIOS, UDP,SSL, and DCHP) 
  • Experince with DNS, NTP and Citrix
  • TACACS, IDS, IPS
  • CompTia Network+
  • CompTia Security+
  • CompTia A+
 
  • Technical help desk experience
  • CISCO Certified Network Associate (CCNA)
  • Proficiency in TCP/IP protocols
  • Structured query language (SQL) expert
  • Network asset management
  • Network penetration testing
Experience
01/2018 to 03/2018
Student Intern Interactive College Of Technology Atlanta, GA Troubleshooted and resolved web application issues escalated from customer support and other departments with a 100% success rate.
Designed, documented and executed maintenance procedures, including system upgrades, patch management and system backups.
12/2017 to 03/2018
Chief Security Officer QuestNET, LLC Atlanta, GA Implemented a variety of teaching methods such as lectures, discussions and demonstrations.
Set and communicated ground rules for the classroom based on respect and personal responsibility.
Tutored children individually and in small groups to help them with difficult subjects.
11/2012 to 01/2017
Digital Marketing Consultant Launch Expose Advise Direct , LLC Kennesaw, GA Evaluated return-on-investment and profit-loss projections.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Education and Training
2018
Certified Specialist : Security+ CompTia Security+ SYO-301 Atlanta, GA, USA
2018
Certified Specialist : Network+ Comptia Network+ Atlanta, GA, USA
2018
Certified Specialist : CISSP/ CCNA CISCO Certified Information Security Professional Atlanta, GA, USA
2018
Associate of Science: Information Technology Interactive College Of Technology Atlanta, GA, United States
2018
Certified Specialist CEH (V9) - Certified Ethical Hacker Training in Atlanta Atlanta, GA, United States
2016
Associate of Arts: Philosophy Georgia Highlands College Rome, GA, USA
2013
High School Diploma: Information Technology Carver High School School of Technology Atlanta, GA, United States
Activities and Honors
NANOG72 , Dragoncon, DEF CON , participent.
Daily listener to John C Maxwell , Cyber-wire , DoD updates. 
This resume is created in 7 minutes.
Summary
Media and Strategy Consultant excelling in both online and offline marketing. Superb communicator with talent in vendor management and social media marketing.
Highlights
  • New customer acquisition
  • Brand development
  • Trade shows
  • Account management
  • Knowledge of market trends
  • Copyediting
  • Channel strategy
  • Skilled negotiator
  • MS Office
  • Multi-media marketing
  • CRM understanding
  • Channel strategy
  • Google analytics
  • Direct mail campaigns
  • SalesForce
  • Interactive marketing
  • Strategic media placement
  • Media relations
Accomplishments
  • Increased page views by 407% in just 6 months by an implementation of digital marketing and wire-framing.
  • Conceptualized and launched the "Today's Vision" marketing campaign, which led to a significant increase in sales.
  • Promoted from Sales Rep to Digital Marketing Specialist after 4 months of employment.
Experience
Media and Strategy Consultant
May 2015 to Current
Douglass Media Group - Houston, Texas
  • Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
  • Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
  • Managed the in-house advertising program consisting of print and media collateral pieces.
Program Marketing Specialist
January 2015 to May 2015
HealthHelp, LLC - Houston, Texas
  • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
  • Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Marketing Lead/ Business Development.
May 2014 to December 2014 First Houston Health Care - Houston, Texas
  • Increased conversion rates by 250% through various contests and promotions.
  • Planned and negotiated media buys, including TV, radio, print and digital.
  • Created an official company page on Facebook to facilitate interaction with customers.
Digital Marketing Specialist
August 2012 to July 2013
Marketing Depot Inc - Houston, Texas
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
Digital Marketing Consultant
May 2010 to February 2012
Local Edge The Hearst Corporation - College Station, Texas
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Education
Bachelor of Science : Agricultural Systems Management Business Management and Economics Business Management Economics, 2010 Texas A&M University - Station, Texas Agricultural Systems Management Business Management and Economics Business Management Economics
Public Relations coursework *Social Media and Communications coursework
Skills
Account management, advertising, Brand development, Business Development, conferences, content, content management, conversion, Copyediting, CRM, Direct mail, features, Google analytics, HTML, marketing strategies, market trends, marketing, marketing collateral, media placement, Media relations, meetings, MS Office, Multi-media, negotiator, page, programming, Public Relations, radio, sales, strategy, Strategic, TV, Trade shows