Digital Marketing Consultant resume examples

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Skillful Digital Marketing Consultant resume

Zachary Emami
Professional Summary
Results-focused Digital Marketing Specialist successful in revenue generation and member action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences.
Skills
  • Google Adwords
  • Bing Ads
  • Google Analytics
  • Paid Social Advertising
  • Campaign Development
  • Strategic Marketing Planning
  • Client assessment and analysis
  • Budget development and management
Work History
Digital Media Buyer Apr 2017 - Apr 2018
The Pittman Group Kansas City, MO
  • Created and executed campaigns across Google Adwords, Bing, Facebook, Adroll, and Instagram. 
  • Utilized industry tools and services to conduct routine and competitive keyword research.
  • Analyzed performance of paid media campaigns using native tools, ad servers and website analytics.
  • Created and implemented Cost Per Click Marketing Strategies utilizing available internal and external resources.
  • Pursued new creative opportunities and strategies to improve overall campaign performance.
  • Maintained strategies for web properties and individual clients as necessary to ensure consistent lead generation and overall results.
Digital Marketing Manager Mike's Mobile Screen & Chimney Service Stockton, CA
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Initiated market research studies and analyzed findings.
  • Analyzed usage patterns to understand ways in which customers used company products and services.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Directed successful SEO and link-building campaigns to increase website's credibility and drive traffic.
  • Boosted conversion rates by 14% through innovative customer relationship building and landing page optimization.
Digital Marketing Consultant Jan 2014 - Jul 2016
Afford-A-Door, Inc Lodi, CA

  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Initiated market research studies and analyzed findings.
E-Commerce Manager Apr 2013 - Nov 2013
Artisanal Foods Henderson, NV

  • Created key Internet marketing activities to acquire and retain new clients through email campaigns and social media.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics.
Certifications
  • Google Adwords - Fundamentals
  • Google Adwords - Search
  • Google Adwords - Display
  • Google Adwords - Mobile
  • Google Adwords - Shopping
  • Google Analytics
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Job-winning Digital Marketing Consultant resume

Catherine Baush Funderburg
Technical Proficiencies
Adobe Marketing Cloud-ExactTarget, Eloqua, Pardot,  MS Dynamics, WordPress, Joomla HTML5, CSS3, JavaScript, PHP, Perl, XML,  Marketo, Hubspot, ACT-ON,  Adobe Marketing Cloud (AEM) SharePoint, Google Analytics, Omniture (SiteCatalyst),  API Coding, Final Cut Pro
 
Eloqua capabilities overview: CRM integration, Custom Data Objects/Records (CDO), Campaign Canvas, Email Frequency Report, A/B Testing, Templates, Personalized email, Drip campaigns, Opt Out integration, Dynamic content, Landing pages, Lead Nurturing, Lead scoring, segmentation.
Skills
  • Marketing automation 
  • Lead generation processes
  • Reporting and analysis
  • CRM Integration
  • Lead scoring 
  • Curriculum development and assessment
  • MS Office expert
  • 15 years of digital marketing
Accomplishments
  • Loves the "deeper dive" and all things data
  • Excel Superuser 
  • Developed technology upgrades, system improvements, and database deployments
  • Creates and maintains lead scoring process and metrics
  • Implemented intense data-entry/clean up activities daily to update and maintain large company database
Experience
Digital Marketing Consultant Mar 2017 to May 2018
EmailWrx Houston, TX

Drives the digital marketing efforts for software development and government contracting agencies. Implemented and evolved high-impact strategies to target new business opportunities and new markets.

  • Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
  • Managed the complete redesign and launch of the company's website in 3 months.
  • Collaborated with marketing and communications teams on standardization, design, and production of marketing materials.
  • Collaborated with advertising and promotion managers to promote products and services. 
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com, Eloqua, Exact Target.
  • Define, communicate, and implement new features and functionality within lead automation software.
  • Improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes.
  • Collaborate with Marketing management to identify and implement processes to increase sales opportunities and sales cycle efficiencies through database management and refined lead management strategies.
  • Define business analytics and create dashboards and reports to measure campaign effectiveness, pipeline contribution, overall business performance with the goal of continuously enhancing Sales/Marketing processes.
  • Interface with IT and sales operations to understand processes and source systems.
Marketing Automation SME Mar 2016 to Mar 2017
Mondo Consulting Remote, TX
Responsible for marketing performance measurement, strategic planning, training and execution of digital marketing initiatives within international software provider. 
  • Creates and updates landing pages
  • Builds custom object combination custom fields to populate those fields to create custom object records, and then link those records to a contact or an account.
  • Coordinated pre-show and post-show emails for trade shows.
  • Analyzed metrics and programming efforts. Evaluate the effectiveness of marketing strategies.
  • 10 minute turn around time for ad-hoc digital updates for emails, landing pages, website, images
  • Delivers ongoing updates of marketing system databases
  • Developed and deployed knowledge transfer training and materials
  • Created work request process and flow for international digital marketing team which increased SLA accuracy rate to 95%.
  • Managed technical design activities to support business requests to ensure business goals were identified and met 100% of the time.
  • Provide real time feedback, guidance, and expertise to marketing operations team members to keep projects on track and avoid unforeseen pitfalls.
  • Spearheaded user acceptance testing for all digital marketing campaigns which decrease errors by 100%.
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Senior Technical Training Consultant Feb 2015 to Feb 2016
Consulting Houston, TX
Builds world class training for digital software applications and databases.  Utilizes top technologies including CMS systems.
  • Teaches marketing automation tools: SalesForce, Marketo, Pardot, ACT-ON, ACT
  • Develops training plans and documents to support team situations during live and remote training environments
  • Developed marketing revenue analysis
  • Transformed open rates by rewording and testing strong subject lines
  • Maintains a flexible attitude because something changes every day!
Director of Digital Marketing Aug 2013 to Feb 2015
AIG Life and Retirement Houston, TX
Accountable for digital marketing projects; directly led strategy, spearheading a cross-functional initiative to achieve higher levels of productivity and reduction in errors. 
  • Onboarded Eloqua marketing automation system.
  • Implement Eloqua lead lifecycle campaigns, with involvement in all aspects of the process from target identification to testing to post-campaign reporting (programs include lead management, nurturing, routing and scoring.)
  • Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database process using Eloqua, Salesforce, and ExactTarget.
  • Trained fifty executives, team members and remote partners on new system.
  • Accomplished 100% completion of staff training CMS to ensure back up capabilities within first six months on the job
  • Led team to an on time completion of the integration and migration of several websites into one integrated, branded website with 99% error free results
  • Developed and directed launch of new projects, resulting in 100% error free outcome
  • Eliminated redundancy of systems and streamlined processes by establishing job request system in three months with zero errors
  • Defined and deployed advanced digital features for product specific digital assets
  • Produced reports detailing results of campaigns and measured campaign impact and performance.
  • Increased efficiency of complex web based production by 50% within one year
Director of Web Communications Aug 2011 to Aug 2013
The University of Texas at Brownsville Brownsville, TX
Led and implemented the creation of web based marketing efforts geared for student engagement and retention at The University of Texas at Brownsville.
  • Created, analyzed, and trained on strategic digital marketing campaigns for the Office of the President, News and Information, and Institutional Advancement. Served as freshman orientation instructor.
  • Leveraged current digital assets and improved message, design and navigation to streamline student engagement training priority enrollment services.
  • Negotiated a 50% reduction of compliance software and worked with CIO and CSO to assist with funds for purchase.
  • Successfully implemented and trained compliance sheriff system to function with 100% efficiency; produced interactive, newly branded web presence which reflected newly adopted branding with ongoing system change efforts.
  • Integrated technology into each training session such as the Smartboard.
Principle Owner Jun 2003 to Aug 2011
Monarch Park Web Consulting Tampa, FL
Hillsborough Community College – Corporate Training Center
Implemented training and development projects, led needs assessments, corporate planning, and professional development activities.
  • Hired, managed, and scheduled 193 contractors/trainers
  • Designed, prepared and delivered professional development training, programs, promotional materials, enrollment and tracking methodologies for implementing adult training activities
  • Led needs assessments, corporate planning, and professional development activities to ensure organizational objectives were realized
University of South Florida - Corporate Training Center
Led learning enhancement classes focused on improving academic and people skills needed for success in the workforce.
  • Instructed through lectures, discussions and demonstrations in Adobe Marketing Software Suite
  • Taught daily  classes to more than 20 new students
Seminole Electric Cooperative - State Wide Locations
Offered specific state-wide training programs to help employees maintain and improve job skills using Microsoft Office Professional Suite
  • Developed job specific training manuals, in both hard and digital copies
  • Developed training program for specific, assigned job tasks, including Excel for analysis, MS Word document assembly, MS Project for Engineering, and PowerPoint Super Users
  • Organized and presented 1000 hours of hands-on activities
Butler Pappas Law Firm - Technology Division
Led the charge for transfer of software processes to over 300 legal staff members
  • Developed, analyzed and deployed document assembly custom software for national agency
  • Effectively trained over 300 staff members, executives and support personnel on customer software usage for national law firm
  • Developed application models, image templates, to meet user needs at industry standards
Education and Training
Bachelor of Science, Computer Information Systems 2007 Strayer University Rockville, MD, USA
Master of Science, Master of Science, Education Technology 2010 Strayer University Rockville, MD, USA
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Experienced Digital Marketing Consultant resume

Roger Reynolds
Skills
  • Career Summary
  • Driven marketing professional with several years of success utilizing marketing and sales skills to achieve client goals across a wide array of industries. Dedicated to staying updated on marketing trends and innovations, aligning strategies to clients' short and long-term objectives and helping grow businesses and portfolios. Skilled in marketing, sales and account management that improves marketing and sales performance. Proven success in leveraging sales, marketing and client services experience to meet objectives within large corporate and start up environments. Seeking a role that will utilize my marketing and communication skills as an Account Manager.
  • Client Services
  • Marketing Strategy
  • Content Development
  • Account Management
  • HTML/CSS
  • Inbound Marketing
  • Project Management
  • Sales
  • Email Marketing
  • Account Management, advisement, advertising, budget analysis, Content Development, copywriting, financial management, instruction, lesson plans, Marketing Strategy, market trends, marketing materials, multimedia presentations, proofreading, property management, sales skills, Sales, vendor management
Experience
08/2015 to Current
Digital Marketing Consultant R. REYNOLDS CONSULTING Washington, DC
  • Led team to develop digital marketing strategy and manage digital marketing across channels.
  • Create marketing materials and implement marketing initiatives, campaigns, and strategies to promote clients' brand.
  • Leverage marketing tools, services, analytics and channels to measure marketing strategy impact and success.
  • Develop engaging, content to significantly increases website traffic over 3 month periods.
  • Provide copywriting, proofreading services and html & CSS editing.
  • Manage expectations and collaborate with various stakeholders to ensure projects success throughout life cycle.
08/2013 to 08/2015
Business English Instructor Li'Xin University of Commerce Shanghai, China
  • Collaborated with Director of Studies and Senior Teacher to design cutting edge programs, resulting in 10% increase in student engagement and enrollment.
  • Led international team to execute marketing campaigns via social media, increasing attendance at language events by 50%.
  • Spearheaded classroom instruction and IELTS preparation courses to strengthen students' English-language oral, listening, and writing skills.
  • Prepared engaging lesson plans, classroom materials, and multimedia presentations.
  • Assessed student progress and performance; generated performance reports and prepared worksheets for students as well as earned top ratings for outstanding teacher.
  • Gathered and analyzed student data and leveraged to better serve student learning and advancement.
12/2012 to 08/2013
Help Desk Manager and Trainer XEROX Raleigh, NC
  • Developed strategies to enable high quality support for healthcare customers, including pharmacists and physicians, focusing on customer success and satisfaction, retention, and productivity.
  • Devised policies and procedures, and contributed to development and introduction of operational improvements.
  • Analyzed and assessed key performance metrics to improve associate effectiveness and executed performance reviews to improve service quality and drive organizational objectives.
  • Assisted HR department during selection process and management, resulting in 30% retention rate increase from previous quarter.
  • Coordinated weekly meetings to recognize and reward positive behaviors and foster effective working relationships resulting in improved agent satisfaction and lower than average monthly absence incidence rate.
  • Trained new associates resulting in a 10% increase in quality and post-call survey scores.
05/2011 to 11/2011
Financial Counselor CONSUMER EDUCATION SERVICES, INC, CESI Raleigh, NC
  • Advised clients on budgeting, bankruptcy, and credit, bankruptcy, and money management.
  • Completed comprehensive budget analysis, examined client options, and educated clients to enable informed decision-making related to individual financial situations.
  • Followed up with clients to assess program effectiveness and better understand impact of advisement.
11/2010 to 08/2013
VP Raleigh, NC
02/2008 to 11/2010
Customer Account Manager II BANK OF AMERICA Atlanta, GA
  • Priority Card Services.
  • Serviced VIP Elite clients with $50MM+ assets and improved client satisfaction, retention, and experience through relationship-based service; earned numerous client commendations.
  • Leveraged consultative marketing and sales expertise to achieve 57% increase in sales over previous month; ranked in Top 25% of sales achievers.
  • Delivered quality account management and problem resolution, resulting in 100% quality scores during 3 consecutive months.
  • Coached underserved community members on financial literacy to improve banking knowledge.
Property Manager
  • Oversaw all facets of property management, including tenant relations, financial management, contractor and vendor management, and marketing.
  • Launched marketing and advertising strategies, including digital marketing initiatives, to achieve 100% occupancy rate; monitored market trends and conditions to influence strategic planning.
  • Performed cost benefit analysis to select and budget cost-effective vendors, contractors, and maintenance projects.
  • Administered annual operating budgets and documented monthly financial activity, prepared year-end reports, and compiled tax-related documents.
Education and Training
2018
Inbound Marketing Certification, HubSpot
2018
Content Marketing Certification, HubSpot
Master of Business Administration: Marketing Strayer University Washington, DC
Bachelor of Arts: Theology Ambassador University Pasadena, CA
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