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Professional Summary
Highly motivated enterprise technology sales professional with an internationally proven track record of consistently exceeding revenue targets. Thrives in a competitive environment and continuously driven to be the top performer. Experienced leader and adept at building relationships while growing a sales pipeline that consists of both high quantity and quality.
Skills
  • Key Accounts
  • Lead Generation
  • Cross/Up Selling
  • Database Development
  • Data Center/IT Professional
  • Strategic Partnerships
  • Marketing Strategy
  • Public Relations
  • Event Director
  • Competitive Analysis
  • Budget management
  • Product Development
Work History
OnSIP Channel Account Manager | Milwaukee, WI | March 2018 - Current
  • Screens all incoming 'Agent Leads', prospects revenue potential, and completes on-boarding for qualified MSPs
  • Handles full Sales and Support Cycles based on the Customer and Agent's needs
  • Travels nationally to visit Agents and expand their knowledge base related to OnSIP as well as improve their sales conversion rates
  • Attends all major Channel Events to expand market saturation and brand awareness
  • Creates marketing and sales collateral based on OnSIP's evolving product offering and Agent needs
  • My team and I grew total OnSIP Channel Revenue from 15% to 60% within 1.5 years---target is 65% by the end of 2019
  • Hosted VoIP is our main legacy product but we are in start-up mode for a new disruptive communication tool called Sayso
  • Completely remote worker from Milwaukee, WI
  • Coordinates participation from my Channel Support Manager, VP Channel, or whomever will help close the deal most effectively
Jaymie Scotto & Associates Director Of Business Development And JSA TV Editor | USA | September 2016 - Current
  • Manages a portfolio of key accounts with and sells $2,000,000+ in marketing services and event sponsorship revenue annually
  • Launched Telecom Exchange LA (500+ C-levels) in November of 2016 and inflated sponsorship sales by $200,000+ within two months of being hired
  • Formulated and implemented a strategic sales and marketing campaign that led to a 30% increase in annual revenue
  • Procurement of content and speakers for Telecom Exchange CEO Roundtables and JSA Virtual Roundtables
  • Lead a lean team consisting of an operations manager, marketing manager, and a temporary call team regarding event budgets, partnerships, marketing/ad campaigns, sponsorship QA, and product strategy
  • Editor for JSA TV and JSA Virtual Roundtables
  • Handles product development for JSA's PR/Marketing services and Event Sponsorship Collateral
  • Travels to all key accounts and competitive events to saturate market share and remain insightful with industry news
  • Completely remote worker
CloserStill Media Global Sales Director | London/Hong Kong | November 2015 - September 2016
  • Managed a portfolio of key accounts and consistently exceeded a personal $125,000 monthly quota
  • Launched Hong Kong's Data Centre World/Cloud Expo event (5,000 attendees) with an 85% on-site, re-book rate
  • Launched the Smart IoT event brand in London (20,000+ attendees), Singapore (13,000+ attendees), and Hong Kong in collocation with Data Centre World/Cloud Expo
  • Expanded the Hong Kong end user and marketing budget holder database by 150%
  • Managed HK and global Smart IoT event budget and operations
  • Lead a team of sponsorship sales managers, an operations manager, a conference producer, and collaborated with a team of marketers on varying projects
  • Attended global industry events and traveled Asia and W. Europe to spread event adoption rates
  • Remote worker while not in Hong Kong office
Datacenter Dynamics Sales Director- Global Accounts | NYC/London | December 2013 - November 2015
  • Managed a portfolio of key accounts and exceeded $1,500,000+ in sales each year
  • Collaborated with global sales directors across all product lines to create value and unified sponsorship opportunities throughout NAM, APAC, EU, and LATAM markets
  • Organized and expanded the DCD end user and marketing database by 50% over two years
  • Acted as Regional Event Director for NAM/EU events and awards
  • Procured content and speakers in relation to sponsorship event sales
  • Organized sponsored mini-events for C-level buyers within all converged event formats
  • Traveled North America and W. Europe to improve DCD relations and expand market share
  • Remote worker when not in London or NYC office
Inside Sales Solutions (ISS) Senior Account Manager | NYC | July 2012 - December 2013

A business development representative responsible for the expansion of ISS's account portfolio, the procurement of executive buyer lists, and the organization of face to face engagements with C-level budget holders, champions, and influencers within the data center/technology sector

  • Managed a portfolio of ten key accounts and $750,000+ in annual sales
  • Completed a daily 150-200 outbound calls, up to 2.5 hours per day
  • Identified and qualified customer needs, developed sales strategies, and negotiated profitable projects
Education
BFA Acting and Psychology Webster University St. Louis, 2011

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Executive Profile

Executive-Level Diversity and Inclusion Professional. Three-Time Diversity Program Director for Large Organizations, 10,000+ personnel. Budget Management 300,000+. Public Transit Savvy. Knows FTA Regulations. Managed Professional Teams. Seasoned and Results-Driven. Conducted Business/Community Outreach Initiatives. Experienced in EEO, Diversity, Affirmative Action, Employee Relations, Workplace Violence, Title VI, Title VII, ADA, and DBE Programs. Hands-on Knowledge of MARTA Departments and Operations. Motivational Leader.

Skill Highlights
  • Direct MARTA/FTA Experience
  • EEO Investigations/EEOC Inquires
  • Business/Community Outreach                           (MARTA Title VI/LEP & Augusta, GA)
  • DBE Program Knowledge
  • Mediation and Negotiation
  • Franklin Covey 4DX Coach
  • FTA Audits and Regulatory Compliance
  • FTA Title VI and LEP Programing
  • FTA Fare Change Analysis
  • FTA Title VI Equity Analysis
  • FTA Environmental Justice
  • Affirmative Action Planning and Compliance
  • Employee Relations and Workforce Diversity
Core Accomplishments
  • Wrote MARTA's Title VI and LEP Program Plans Required by FTA
  • Chaired MARTA's Title VI Civil Rights Committee
  • Ride With Respect Appeals Panel Member (MARTA)
  • Drafted MARTA's FTA required Fare and Service Change Policy
  • Reviewed and resolved 100+ MARTA employee and management concerns
  • Conducted 700+ Career EEO/Civil Rights Findings and Reviews
  • Wrote the First Affirmative Action Plan for Augusta-Richmond County, GA
  • Wrote the first EEO Policy and Handbook for Augusta-Richmond County Government
  • Served on the Syracuse University Board of  Judicial Appeals
  • Served on the Syracuse University Advisory Committee on Diversity
  • Chaired, The Rutgers University Common Purpose Diversity Board
  • Conducted Diversity Training for the U.S. Pentagon Liaisons (Augusta, GA)
Professional Experience
Metropolitan Atlanta Rapid Transit Authority (MARTA) Atlanta, GA Employee Relations Specialist 10/2015 to Current
  • Served as a change-agent: Strengthened MARTA's business by leading implementation of a new Employee Relations' Unit model; shifted conflict-based approach to a mediation-based win-win model.
  • Oversaw critical MARTA policy compliance throughout the organization: MARTA Standard of Conduct, Workplace Violence Prevention and Drug and Alcohol Policy Expert and Trainer.
  • Presented MARTA Employee Relations' Overview to the Multi-Agency Exchange Program (MAX-2016).
  • Enhanced MARTA collaborations and departmental team-building.
  • Updated MARTA's Human Resource Policies and Procedures.
  • Spearheaded the successful completion of 100+ MARTA employee and management investigations.
Metropolitan Atlanta Rapid Transit Authority (MARTA) Atlanta, GA Equity Administrator (Civil Rights Compliance) 03/2012 to 10/2015
  • Coordinated MARTA's city/service area-wide FTA Civil Rights.
  • Managed and authored MARTA's Title VI Program Plan-2015 which is linked to MARTA's FTA funding.
  • Facilitated FTA Audits in relation to Title VI non-discrimination requirements.
  • Investigated Civil Rights/Diversity discrimination filed by patrons.
  • Interfaced with Disadvantage Business Program (DBE) Diversity Outreach initiatives to Hispanic and Asian businesses/stakeholders.
  • Managed the Clayton County Title VI Equity Outreach Plan.
  • Served as a Ride with Respect Appeals Panel Member.
  • Created FTA required Limited English Proficiency (LEP) Plan.
  • Ensured FTA requirements of non-discriminatory transit services.
  • Interfaced and directly collaborated with critical MARTA Departments: Planning, Research & Analysis, Rail/Bus Operations, External Affairs to ensure diversity and Civil Rights compliance.
  • Led in massive MARTA Service Area Community Outreach Initiatives to various businesses and community stakeholders including: the Latin American Association, Korean Radio, DeKalb County, Latin American Chamber of Georgia and the Pan Asian Community Center.
  • Managed MARTA's FTA Environmental Justice analysis and compliance.
  • Wrote MARTA's Emergency Safety Plan for People with Disabilities.
  • Wrote MARTA's new Fare and Service change policy which was approved by the MARTA Board and FTA. 
    Fulton County Government Atlanta, GA Equal Employment Opportunity (EEO) Officer II 04/2010 to 01/2012
    • Conducted personnel EEO complaint investigations regarding discrimination or harassment charges.
    • Wrote detailed investigative reports in relation to alleged discrimination.
    • Led the way by developing the first Fulton County Government Online Sexual Harassment Prevention Training Modules for Supervisors and Employees.
    Kennesaw State University Kennesaw, GA Equal Employment Opportunity (EEO) Director-Interim 06/2009 to 10/2009
    • Directed and oversaw EEO Title VII and ADA/Section 504 compliance.
    • Managed all EEO activities to include, but not limited to, employee/management counseling and coaching, complaint/grievance investigations, unlawful discrimination or harassment charges, reviewing and/or recommending corrective/disciplinary action and EEOC charges.
    • Created an innovative EEO Ambassador program to infuse EEO Compliance throughout all departments.  
    • Interacted and collaborated with various federal oversight agencies such as: EEOC, Department of Justice and other regulatory entities.    
    Augusta-Richmond County Government Augusta, GA Equal Employment Opportunity (EEO) Director 01/2006 to 06/2009
    • Reported directly to the Mayor and County Commission Board.
    • Managed FTA Transit requirements for Civil Rights/Diversity. 
    • Managed all city and county department EEO/Civil Rights operations.
    • Disadvantaged Business Programming: worked to facilitate DBE programming; conducted community business initiatives and collaborative outreach to the business community.
    • Directed FTA Required Transit Programs: Title VI, Title VII, ADA and LEP.
    • Collaborated with the U.S. Pentagon Diversity Task Force to assist in creating a new Diversity Program Initiative.
    • Developed the first Augusta-Richmond County Georgia Equal Employment Opportunity (EEO) Policy and Procedures Manual for Augusta-Richmond County (voted and passed by the Augusta-Richmond County Board of Commissioners).
    • Altered and led Affirmative Action/Diversity changes by creating the first Augusta-Richmond County Government national recruitment imitative. Increase: 10 applicants to 218 new female. Also added a greater diversity pool of applicants.
    NORTH GA COLLEGE & STATE UNIVERSITY Dahlonega, GA Minority Program Advisor 02/2005 to 01/2006
    • Consulted with Senior Administrators and enhanced diversity initiatives.
    • Ensured Civil Rights Compliance for minority students.
    • Created education and training programs to support minorities.
    • Served on policy-making committees to ensure Diversity and Inclusion.
    Rutgers University New Brunswick, NJ Director of Disability Services (State-wide) 07/2003 to 02/2005
    • Implemented Civil Rights/ADA compliance for a global university of 50,000+.
    • Managed campus professional liaisons of 10 and 100 part-time staff. 
    • Directed community outreach initiatives on behalf of the university.
    • Ensured access to campus-wide bus transit services under the ADA.
    • Wrote the first University Student ADA Policy and Procedures.
    • Wrote responses to Federal Office of Civil Rights (OCR) complaints.
    Syracuse University Syracuse, NY Director of Disability Services 09/2000 to 03/2003
    • Managed a staff of 15 professionals and 200 part-time staff for an organization of 20,000+
    • Oversaw global-campuses and compliance to ensure ADA/Civil Rights compliance.
    • Wrote comprehensive ADA-related policies and procedures to ensure Civil Rights equality.
    • Served on the University Judicial Review Board.
    Education
    AUBURN UNIVERSITY Masters Degree, Justice
    AUBURN UNIVERSITY
    Bachelors Degree, Mass Communications
    Certified Paralegal
    STATE OF GEORGIA Certified Mediator

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    Professional Summary
    Award-winning social media community builder who helps product managers, sales teams, and clients communicate their brand's value proposition leading to increased social media engagement, revenue, and brand loyalty. Excels at sponsorship management and partnerships. Leads data-driven teams that are agile, forward-thinking and focused on the customer experience.
    Skills
    • Social Media Strategy
    • Content Marketing
    • Brand Awareness
    • Influencer Strategy
    • Brand Activation
    • Social Media Growth
    • Sponsorship Management
    • Partnerships
    Work History
    Brand & Social Media Strategist 06/2017 to Current
         Independent Consultant – Seattle, Washington
     Specializes in growing online communities through social media strategies, content marketing, sponsorships, and marketing campaigns for national brand media, entertainment, and technology clients.
    Senior Vice President | Content & Marketing 01/2015 to 06/2017
         PBS, Crosscut.com, Earthfix.info – Seattle, WA
    • Transformed a traditional PBS brand into a cutting-edge social media driven company now one of the nation's top two leading PBS entities for social media following and growth.
    • Increased time spent on KCTS 9 website year-over-year 242% by implementing innovative, targeted social media and content strategies.
    • Improved social media video views by 1.7 million in 90 days through quality, relevant content and influencer strategies.
    • Increased Twitter followers from 11K to 100K in 18 months, far exceeding any other PBS station in the country, using inbound marketing strategies.
    • Launched a branded Facebook live media event that, within one hour, went viral generating 300K impressions, 14K views, and 6K comments.
    Vice President of Marketing and Communications 01/2014 to 01/2015
         PBS Cascade Public Media – Seattle, WA
    • Implemented new social media and data department structure to transform engagement across all social channels to promote the brand and increase client base.
    •  Successfully launched new brand platform increasing audience base, partnerships, and clients. Identified value propositions and developed key messages in collaboration with product teams.
    • Established KPIs and managed quantitative and qualitative insights to inform campaign performance.
    President | Chief Marketing Officer 01/2010 to 01/2014
         SwordStone Digital Creative Agency – Seattle Los Angeles, WA CA
    • Creative agency specializing in online branded content, social media strategy and digital campaigns for national entertainment and defense clients.
    Director of Marketing | Creative Director 01/2005 to 01/2010
         CBS Television Network, Cox Media Group – Seattle, WA
    • Spearheaded social media and sponsorship campaigns in the northwest region for CBS March Madness, The Rachael Ray Show, CBS This Morning, Survivor, The Amazing Race, and Entertainment Tonight.
    • Supervised sponsorships and partnerships for major regional events: Seafair Hydroplane Races, The Blue Angels, and The Torchlight Parade.
    • Managed 18 million dollar advertising and integrated media strategies for all brand and product campaigns growing customer base, brand awareness and revenue year-over-year.
    • Led internal marketing team of social media strategists, writers, graphic designers and editors.
    • Managed all social media channels, posts, strategy, editorial calendar improving local audience engagement by more than 50% every year.
    Director of Marketing | Creative Director 01/1998 to 01/2005
         ABC Television Network, Fisher Communications – Seattle, WA
    • Led social media planning and media strategies for ABC Network primetime marketing and managed 15 million dollar advertising budget.
    • Collaborated with cross-functional product teams, sales managers to plan and execute offline and online integrated media strategies.
    • Managed sponsorships and partnerships for ABC Network primetime programs and national syndicated hits such as Wheel of Fortune, Jeopardy, and local news.
    • Honored with 6 Emmy awards for short, and long-form, video marketing content.
    Education
    Associate of Arts Bakersfield College - Bakersfield, CA
    Communications California State University - Bakersfield, CA

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    Summary
    • Ethical executive leadership
    • Strategic partnerships
    • Data driven organizational excellence
    • Philanthropic revenue generation
    • Strong and steady under pressure
    • Skilled communicator
    Accomplishments

    Capital Campaign Leadership

    • Raised $94 million over the last 4 years; $36 million so far this fiscal year
    • Organized and led a $104 million capital campaign over 5-years for scholarships, professorships, academic programs, and facilities for a Jesuit university. Exceeded goals

    Strategic Planning and Program Prioritization

    • Senior leader on university-wide strategic planning

    National Program Expert

    • Chair of vice president's and planning committee for 27 the Jesuit colleges and universities in the U.S. for networking and professional development of our staff
    • Public university foundations program director for national higher education association

    University Governance

    • Corporate secretary for university governing board of trustees
    • Senior leadership team liaison to governance and nominating committee, advancement committee, and enrollment and marketing

    Executive Team Leadership

    • Member of university presidential search committee
    • Co-chair of presidential inauguration planning committee, chair of CFO search committee, and member of provost and dean search committees
    Professional Experience
    Vice President of University Advancement and Board Secretary Jun 2007 to Current
         John Carroll University － Cleveland, Ohio

    Leadership of Marketing and Philanthropy

    • Senior administrator responsible for the university's reputation, relationships, and resources through fundraising, alumni engagement, marketing, and government relations
    • Strategic planning leadership team; presidential search committee member, and member of search committees for the CFO, Provost, and Business College Dean

    University Advancement

    • Raised $36 million this year toward goal of $15.5 million; +135% over last year
    • Largest gift $20 million unrestricted
    • Multiple 8-figure gifts secured
    • Organized, launched, and closed a successful $104 million capital campaign within 5-years with 44,000 alumni. Exceeded dollar and timeline goals
    • Supervise a staff of 43 professionals through annual performance metrics and goals
    • Excellent stewardship of a $5 million annual operating budget
    • Steward $68 million in planned and estate gifts to the university
    • Developed alumni engagement program to increase participation from 16% to 31% annually
    • Increased alumni giving from 11% to 14% annually; conducted 3 national alumni surveys
    • Manage university marketing and strategic communications for web, media, creative services, print, social media, brand awareness
    • Oversight of the alumni magazine; circulation of 44,000

    Governing Board of John Carroll University

    • Appointed Corporate Board Secretary in May 2017 to provide oversight of quarterly governing board meetings. Liaison to advancement, governance, and marketing committees
    Director of Foundation Programs Jan 2000 to Jun 2007
         Association of Governing Boards of Universities and Colleges － Washington, DC

    National Policy and Advocacy for Members

    • Created 18 national educational programs for public university foundations leaders, public university presidents, and public university governing boards
    • Served as a policy resource on effective foundation board governance by monitoring state/national legislation regarding foundations and their boards in all 50 states
    • Conducted 12 research studies: Uniform Prudent Management of Institutional Funds Act, executive compensation; board composition, funding campaigns, and state matching funds
    • Wrote a regular column on foundation issues for the AGB magazine; circulation 34,000
    • Policy and advocacy research with officials with the National Association of College and University Business Officers, and the National Conference of State Legislators
    • Increased membership of foundation boards by 5% annually
    Vice President of Development Jan 1998 to Jan 2000
         The Aspen Institute － Washington, DC

    Philanthropic Leadership for Global Think Tank

    • Leadership of all development activities including major and annual fundraising. Secured $8 million toward a 3-year $35 million campaign
    • Raised $2 million unrestricted annually, and launched a planned giving program
    • Supervised a staff of 13 professionals.
    Director of Marketing Jan 1997 to Jan 1998
         Henn Workshops (company sold) － Warren, OH
    • Managed the marketing team of 6 professionals for a $100 million consumer products company
    Deputy Director of the Olympic Village Sep 1995 to Dec 1996
         Atlanta Committee for the Olympic Games － Atlanta, GA
    • Tri-leadership of the Olympic Village that housed 15,000 athletes from 197 countries for 33 days (24 hours a day) and oversight of 11,000 staff during the summer games
    • Promoted to Deputy Director within 6 months of joining the organization
    • Supervised a staff of 97 professionals responsible for village brand and information, trilingual athletes' manuals, and the production of "The Daily Olympian" newspaper (circulation 20,000)
    • Carried the Olympic Torch on Opening Ceremonies Day
    Director of Management for World Cup Accommodation Bureau Aug 1993 to Dec 1994
         World Cup USA 1994 Soccer (see ussoccer.com/about/history/us-soccer-as-host/1994-fifa-world-cup) － Los Angeles, CA
    • 1-year professional sabbatical to serve as director of a global bureau that contracted with 500 hotels in 9 cities for 12,000 guests of 190 football (soccer) federations
    • Supervised a staff of 30 professionals that served as hotel liaisons for dignitaries in Boston, Chicago, Dallas, Detroit, Los Angeles, New York, Orlando, San Francisco, and Washington, DC
    Director of Development for Special Gifts, University Advancement Jan 1991 to Sep 1995
         Kent State University － Kent, OH
    • Oversight of an $18 million technology center campaign; raised $4 million in the first year
    • Successfully managed a portfolio of 100 major donors
    • Directed 60 special events including a gala that raised $2.4 million
    • Created a new government relations division for lobbying and advocacy
    • Promoted to the vice president's office within first 6 months
    Special Assistant to the Vice President for University Advancement Jul 1988 to Jan 1991
         University Of Georgia － Athens, GA
    • Assisted the university president with raising $40 million during the first year of a $100 million campaign. Spearheaded a $1 million fundraising campaign for scholarships
    • Helped the university vice president create a strategic plan for the foundation board, and organized 30 donor events annually
    College Instructor Aug 1987 to Jul 1988
         University of Georgia － Athens, GA
    • Full time teaching load of 4 upper level undergraduate courses per quarter in retail math, product analysis, and clothing merchandising. Served as faculty advisor to 38 students
    Volunteer Activities and Honors
    • Current Volunteer Chair, Jesuit Advancement Administrators (JAA)
    • Former Government Affairs Council member, Greater Cleveland Partnership (GCP)
    • Association of Fund-Raising Professionals (AFP) 
    • Council for the Advancement and Support of Education (CASE) 
    • National Planning Committee, University Advancement Benchmarking Study with JAA and the Council for the Advancement and Support of Education (CASE)
    Education and Training
    Master of Science University of Georgia － Athens, GA
    • Selected by the dean of the college to serve as legislative aide (fully paid internship) during the Georgia Legislative Session, and served on the presidential inauguration committee.
    Bachelor of Science The Ohio State University － Columbus, OH
    • Dedication to the Profession Award given by faculty to top graduating senior in the college.
    Leadership Seminar - The Aspen Institute
    Ignatian Colleauges Program - Association of Jesuit Colleges and Universities
    Publications and Articles
    • UPMIFA IS READY FOR STATE APPROVAL: New modifications to prudent investment standards for college and university foundations; AGB Trusteeship - Nov 2006
    • GIFT DISCLOSURE REQUIREMENTS REMAIN ON LEGISLATIVE AGENDA: Because state laws on donor privacy vary, foundations should operate transparently; AGB Trusteeship - May 2006
    • AN OUNCE OF PREVENTION FOR FOUNDATION BOARDS: Foundations should examine public-information policies before legislators intervene; AGB Trusteeship - Nov 2005
    • SHOULD FOUNDATIONS HELP PAY AN ACADEMIC PRESIDENT'S SALARY: A Dust-Up Between the Board of Regents and the Foundation Raises Issues of Autonomy; AGB Trusteeship - Sept 2004
    • ACTIONS OF STATE OFFICIALS PUT FOUNDATIONS ON DEFENSIVE: Independence is Threatened by State Auditors Seeking to Scrutinize Foundation Records; AGB Trusteeship - Jul 2003
    • QUADRUPLE CHALLENGE FACES FOUNDATION LEADERS: To Survive Public Scrutiny, Foundations Must Document Policies, Train Directors, and Communicate; AGB Trusteeship - Jan 2003
    • RAISING DOLLARS FOR EDUCATION: State Government News Magazine, Lexington, KY: Council of State Governments, Apr 2002
    • STRETCHING STATE DOLLARS TO FUND HIGHER EDUCATION: Matching Funds Further the Work of Affiliated Foundations; AGB Trusteeship - Jul 2001

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