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Talented Marketer proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives. UX Designer adept at streamlining complicated processes by incorporating minimalist design principles into the user experience. 

Professional Highlights
  • Strong lead development skills
  • Goal-oriented
  • Search engine optimization
  • CSS, Javascript, HTML
  • E-commerce design
  • Public relations expert
  • Brand awareness development
  • New customer acquisition
  • Trade shows
  • Prospecting
  • Google analytics
  • WordPress theme design
  • Fluent in English and Russian
  • Proficient in Microsoft Excel, Office, and PowerPoint 
  • Start-up experience
Work Experience
Web Designer Jun 2017 to Current
Brandwon Vaughan, Ontario
  • Presented pros and cons of various design approaches to design teams and management 
  • Solicited feedback and validation from business and technical team stakeholders
  • Knowledge of Meta tags and Alt tags and how they can translate into higher SEO
  • Attended networking events and generate leads for the company
  • Presented solutions to complex design problems in presentations, click-through prototypes and design specifications
Marketing Director Sep 2016 to Current
Blue Dane Inc. Richmond Hill, Ontario
  • Created sales strategies to promote advertising offerings and motivate larger deals
  • Promoted brand awareness through SEO optimization and attractive web design
  • Identified, developed and evaluated marketing strategies based on knowledge of the companies objectives and market trends
  • Developed and conducted market research on the behavior of the customer in order to develop specific marketing campaigns that suit their needs
Sales Representitive Aug 2016 to Current
Hold the Phone Inc. Toronto, Ontario
  • Explained competitively priced service plans to customers
  • Collaborated with colleagues to exchange selling strategies and marketing information
  • Maintained friendly and professional customer interactions
  • Conducted business to business telephone sales
  • Contacted new and existing customers to discuss how their needs could be met with specific products and services
BBA, Bachelor of Commerce Marketing Management 2017 University of Guelph Guelph, Ontario, Canada
Diploma, Marketing 2013 Humber College Toronto, Ontario, Canada

Ontario College's Marketing Competition (2012)

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Motivated, caring, and dedicated results-oriented team-player eager to bring strong administrative skills to a growing company in need of top-level support.   My experience with Putnam County HomeCare and Hospice will be vital for this position to be able expand, grow, and lead our employees to provide the best care possible.  I am dedicated to the agency and provide valuable management skills and am committed to a long term career investment.

  • Strategic planning
  • Personable
  • Team building
  • Cost reduction and containment
  • Multi-site operations
  • Process improvement strategies
  • Experienced in HomeCare & Hospice Conditions of Partipation
  • Staff retention
  • Contract management
  • Relationship building
  • Troubleshooting and problem solving
  • Contract review and recommendations
  • Flexible
  • Dedicated
Putnam county homecare and hospice Ottawa, Ohio Hospice Coordinator and Patient Care Coordinator 09/2010 to Current
  • Management of Hospice program, to include total patient care in collaboartion with multidisciplinary team members, orientation of new hires, and leader of Putnam and Allen teams.
  • Initiation and management of Palliative Care program, started in 2012.
  • Supervsion of Therapy Program, to include documentation review, therapy oversite for home health.
  • Expansion of services to the Allen County area in 2016. This move is helping to make us viable in the years to come.
  • Management of fundraising activities including the Hospice Night Out and Annual Wine Tour. 
putnam county homecare and hospice Ottawa, Ohio Clinical Nurse and Marketing Director 01/2007 to 09/2010
  • Coordinate and manage total patient care for Home Health and Hospice patients
  • On call duties 
  • Marketing for the Agency
St. ritas medical center Lima, Ohio Registered Nurse 05/2002 to 08/2007
  • Registered Nurse in charge of Total Patient Care for patients with Acute needs.  


Education, licensure & certifications
Bachelor of Science: nursing 2007 Ohio State University, Columbus, OH
Associate of Science: Nursing (RN) 2002 Lima Technical College, Lima, OH
memberships, committees, and volunteering
  • Member Professional Advisory Committee at The Meadows of Ottawa-  meets quarterly to help expand and provide services to the residents of their community.
  • Member Professional Advisory Committe at The Meadows of Leipsic- meets quarterly to help expand and provide services to the residents of their community.
  • Member Ethics Committee at Lima Memorial Health System-  Meets quarterly to determine ethical decisions and ethical educational updates surrounding Hospice and Palliative Care.
  • Member Palliative Care and Pain Committee at Lima Memorial Health System-  meets quarterly to expand the services provided at Lima Memorial Hospital through the GIP program.
  • Friends of Putnam County HomeCare and Hospice, Inc. (501c3)- President. Meets quarterly to review donations, fundraising, and use of funds.
  • Fundraising Committe for Putnam County HomeCare & Hospice-  pivitol in raising funds for hospice patients and needs associated with end of life.  In charge of decision making for the Hospice Night Out and the Annual Wine Tour.   
  • Member of Ohio Council for HomeCare and Hospice
  • Member of Leading Age Ohio
  • Member of NAHC (National Association for HomeCare)
  • Member of HPNA (Hospice and Palliative Nursing Association)
  • Member of SPPS School Boosters
  • Volunteer at St.'s Peter and Paul School
  • Volunteer at CAP Golf Outing
  • BLS (Basic Life Support)
This resume is created in 7 minutes.
Career Focus
Ambitious creative young individual equipped with solid time management and interpersonal skills. Detail-oriented with strong organizational skills and the ability to learn new concepts quickly. Seeking an entry level position in administrative support.
  • 5+ Years in customer service
  • Schedule management
  • Excellent phone and in person courtesy 
  • Strong interpersonal skills
  • Highly Organized
  • Meticulous attention to detail
  • Superior typing and data entry capabilities 
  • Various computer program capabilities  
  • Promoted to marketing director after 2 weeks of employment.
  • Hired several teams of successful direct salesmen. 
  • Solicited 50 new credit applications in less than a month while working part time.
Certified Phlebotomy Technician (CPT)
National Health-Career Association (NHA)
Certified EKG Technician (CET)
National Healthcare Association (NHA)
Certified American Heart Association
04/2015 to Current
POS Associate Kohl's Liverpool, NY
  •  Operate a cash register to process cash, check and credit card transactions.
  • Maintain knowledge of current promotions, policies regarding payment and exchanges, and security practices. 
  • Actively contribute to daily credit goal.
  • Deliver excellent customer service by going above and beyond to address customer inquiries and complaints.
08/2016 to 08/2016
Phlebotomist Intern Crouse Memorial Hospital Syracuse, NY
  • Prioritizing correct patient identification as number one.
  • Build trust and minimize patient discomfort during phlebotomy procedures while efficiently collecting blood specimens.
  • Prepare blood-collecting equipment, draw blood, and safely store and transport samples.
  • Follow infection-control and safety procedures in carrying out daily phlebotomy functions.
  • Correctly labeled patient's specimens in preparation for the laboratory. 
08/2014 to 10/2014
Appointment Setter/Telemarketer, Marketing Director RTS Marketing Inc. (Kirby company) Liverpool, NY
  • Processed sales referrals and set appointments for free in home carpet cleaning as promotion of the product.
  • Achieved a promotion within 2 weeks of employment.
  • Wrote creative and engaging ads for employment opportunities.
  • Managed the front reception desk 
  • Managed all processing of weekly applications and orientation papers.
  • Conducted interviews for potential job candidates.
  • Managed opening and closing times for the branch.
High School Diploma Cicero North Syracuse High-School Cicero, NY Achieved 2 gold keys in the Scholastic's art and writing competition. 
CPT, Certified Phlebotomy Technician Bryant and Stratton College - Professional Skills Center Liverpool, NY
CET, Certified EKG Technician Bryant and Stratton College - Professional Skills Center Liverpool, NY
This resume is created in 7 minutes.
Professional Profile
A dedicated and people-oriented project manager/professional with extensive experience in Multi-Family Property Management Industry seeking challenging position with a forward thinking company.
Skill Highlights
  • Budgets & Variance Reporting
  • Media Schedule Analysis
  • Competitive and Trend Analysis
  • Property Acquisition & Transition
  • Enthusiastic Team Player
  • SEO/SEM & Google Analytics
  • Reputation & Social Media Mgmt
  • Brand Development 
  • Website Development
  • Tactical Planner
05/2017 to Current
Marketing Director AION Management Philadelphia, PA
Responsible for the start up of Marketing Department for AION Management full portfolio consisting 24 properties and over 8K units and growing.
  • Developed and implemented the Marketing Department Policies & Procedure ensuring AION Service Standards are in play 24/7.
  • Creator of multiple training programs including Leasing Techniques, Marketing Outreach, Resident Retention, Customer Service, and Fair Housing.
  • Oversee portfolio media planning, SEO strategies, AdWord & Analytics, and the overall effectiveness of ILS advertising ensure maximized ROI.
  • Provide in-depth market support with aggressive marketing plans, increasing average portfolio occupancy from 89% to stabilized 94% within 3 months.
  • Improved operations of marketing effectiveness with Entrata management software including ILS Portals, website creation, SEO, Leasing Call Centers, etc.
  • Project Manager for the development of the corporate website, Engrain TouchTour systems, and virtual 3D tour for Google Street Tour content.
  • Implementation of Reputation Management systems and roll out point person for J. Turner resident and prospect surveys.
  • Complete marketing budgets for all entities involving marketing campaigns, resident retention, and AION service standards.
  • Key player in due diligence of new acquisitions with full market analysis and on boarding processes including all Marketing tactics for nine properties.
06/2016 to Current
Regional Marketing Director AION Management / Kettler Management Philadelphia, PA

Responsible for the startup of Marketing Department for AION Management full portfolio consisting 24 properties and nearly 8k units and growing.  Originally 3rd Party Mgmt with Kettler.

  • Developed and implemented the Marketing Department Policies & Procedures.
  • Increased average portfolio occupancy from 89% to 94% within 3 months.
  • Oversee portfolio media planning, SEO/SEM strategies, Social & PPC campaigns.
  • Reputation Management and Social Media platform management.
  • Due diligence of new acquisitions with full market analysis and on boarding processes.
  • Complete marketing budget and consistent monitoring ILS performance.
  • Provide in-depth results-driven marketing plans for under-performing properties.
  • Provide ongoing marketing and sales training and mentoring on a quarterly basis.
  • Oversee regional marketing plans and media schedules to ensure maximized ROI.
06/2016 to 05/2017
Regional Sales & Marketing Manager Kettler Management, Inc. Philadelphia Region, PA
Responsible for the Sales & Marketing development and marketing strategy creation of a 28 property(8000 unit) portfolio in the NE Mid-Atlantic Region.
  • Support the overall profit and growth objectives involving marketing & promotional campaigns, resident retention, and service standards.
  • Consistently provide market research for the portfolio growth with new property due diligence and ensured smooth transition.
  • Complete marketing budget recommendations and consistent monitoring of annual marketing budgets on an ongoing basis. 
  • Provide ongoing marketing and sales training and mentoring to all sales associates within the NE portfolio on a quarterly basis.
  • Designed program to eliminate silos in marketing and minimize barriers to ensure successful marketing designs and messaging. 
04/2014 to 06/2016
Residential Leasing & Marketing Director Hilton Management, LLC Princeton, NJ

Managed nine (9) residential leasing departments totaling nearly 3,000 apartment homes while assisting in the portfolio growth with new construction and property acquisitions.

  • Develop annual budgets to support the overall profit and growth objectives.
  • Media planning, analysis, budgets to ensure maximized ROI, reducing by 25%.
  • New construction marketing plan, pricing structure, lease-up strategies, and Public Relations. 
  • Established brand marketing collateral and brand awareness throughout messaging. 
  • Development of property websites, social, resident retention, and customer service standards.
  • Implemented SEO/SEM campaign, Google analytics, and resident ratings/reviews.
  • Point person for new software rollout of several new software programs including Entrata, ePremium Insurance, Ocius, and On-Site resident screening.
04/2011 to 04/2013
Sales & Marketing Specialist Watermark at Logan Square Philadelphia, PA
Sales and Marketing Specialist for high-end CCRC in Center City, Philadelphia.
  • Top Sales Associate utilizing the Consultative Sales Process engaging family members.
  • Conducted regular outreach to area hospitals in assisting with transfers to Assisted Living.
  • Creatively marketed educational programs designed to educate prospective residents and families.
  • Implemented and evolved high-impact strategies to target new business opportunities and new markets.
  • Increased conversion rates by 20% through various contests and promotions.
10/1994 to 11/2010
Regional Marketing Manager Forest City Management, Inc Cleveland, OH

Consulted with regional property managers for New England and Philadelphia properties as well as Washington, D.C., Richmond, Baltimore, and Miami properties, totaling 14 properties with 5,209 units.

  • Oversaw media planning and analysis involving monitoring of media schedules and budgets to ensure maximized ROI; reduced media costs by 25%.
  • Developed, implemented, and monitored detailed marketing plans sustaining 97% portfolio average.
  • Held responsibility for media planning/execution, sales process/training programs on a quarterly basis.
  • Execution of national programs, market surveys/pricing, and lease-up performance/special project roll out.
  • Served as Special Projects Manager for the development and design of websites involving search engine optimization, co-creator property websites incorporating the IDEO customer experience concepts.
  • Held responsible for media planning/execution, sales process/training, execution of national program roll out, market surveys/pricing, lease-up performance, and special projects.
  • Executed national technology programs involving YieldStar, Vaultware, J Turner Surveys, quality assessment shops, etc.
  • Due diligence for new development market competitive analyses & related strategic market placement studies.
Bachelor of Science: College of Arts & Sciences Indiana University Bloomington, IN Attended 1
Technical Skills
Microsoft Office, WordPress, Entrata Core, OneSite, OnSite, Real Page, Yield Star, Vaultware, Level One, Call Source, MRI, AMSI, Network Solutions, Better NOI, ResPage Reputation & Social Management, J Turner Research, Satisfacts, WordPress.