Marketing Manager resume examples

• Partnered with regional sales managers to identify key attributes, development assignments and performance metrics to ensure high potential candidates grew in development roles.
  
• Designed management and supervisory skills training: performance coaching, performance management, communication, leadership competencies and change management.
• Led annual succession planning sessions with regional leadership.  Created development assignments to revitalize the sales leadership program.
  
• Developed a Division On-Boarding program resulting in a year-long new hire assimilation process, including training and development for all new managers and employees in a cohort environment.
• Facilitated timely investigations of all internal employee disputes and/or policy violations.
• Assessed job duties and responsibilities in conjunction with current market and wage trends to recommend appropriate salary grades and guidelines.
  

• Consolidated HR functions previously managed by several different departments into consolidated organization to manage all generalist affairs. Trained 2 HR assistants.

• Created and implemented a talent ranking matrix and Performance Management plans.
• Developed company personnel policies, standard operating procedures and employee handbooks.
• ​​Represented organization at personnel-related hearings and investigations.
• Analyzed and modified compensation and benefits policies to establish competitive programs and ensure compliance with legal requirements.

• Supervised all HR programs/policies including: talent cultivation, performance management and merit review process, training and development, employee relations, recruiting, succession planning, and employee legal/compliance items.

• Managed 5 direct reports to drive all HR functions.
• Designed and developed an internal leadership training program to enhance the management skills of shift supervisors.
• Developed, communicated, and took action on monthly, semi-monthly and ad hoc reports to include: turnover, churn, succession planning, open positions, inactive, and out of cycle increases.

• Leadership role providing HR support to 220 restaurant locations across the West Coast.
  
• Sole recruiter for 51 Managers in a 2-year period of time.
• Orchestrated the execution and development of succession planning to optimize future business talent.  32 individuals were identified, developed and promoted to leadership roles.
• Responded to and mediated allegations of harassment, discrimination, employee disputes grievances and other sensitive issues.

Driving local and regional Marketing initiatives in the

Market.Improving visibility of Brands and executing local promotions and activities across Retail outlets and Permit rooms

Developing customized plans for promotional activities to drive sales and increase Brand loyalty

• Marketing) Apr'11 - June'11 Project Title: Market research to get better insights of the retail market in Nagpur and evaluated competitors Targeting relevant brands and making a detailed plan of Zoning and Tenant mix for TRILIUM Mall Projects Undertaken Project Lead for NIKON in BrandScan'2011- a market research event.
• Team Size - 26 members.

• Built the for-profit division marketing plan to promote compression garments for special needs children. 
• Communicated division teams' plans and accomplishments to verify alignment with Executive Director's management objectives.
  
• Traveled nationally with therapists to attend trade shows, meet with customers and deliver clear company messages.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.
• Created marketing materials, including management of website.

• Implemented marketing strategies which resulted in 12% growth of customer base.
• Developed new process for employee evaluation which resulted in marked performance improvements.
• Worked directly with other business owners and help them to achieve an online presence for their companies.
• Performed initial client assessment and analysis to begin research process.
• Created boardroom and courtroom multimedia presentations including video and text- sync'd depositions for enhanced understanding.
• Analyzed departmental documents for appropriate distribution and filing.

• Oversee all aspects of programming, public relations, promotion, social media, marketing, branding, and sales.
• Work extensively on social networking
• Developed, planned and executed major promotional and direct marketing events.
• Hire, train, and manage station team members.
• Cultivated new talent and managed new talent program.
• Consistently outperform competitors
• Represented brand at various community events.

• Oversaw all aspects of music programming,  branding, promotion, sales, social media, video production, artist development, online marketing and development/design.
• Worked extensively on growing social media marketing and public relations.
• Managed station team members.
• Represented various community events.
• Directed and coordinated marketing activities and policies to promote products and services.
• Initiated market research studies and analyzed findings.

• Managed all aspects of programming, production, promotion, street and online marketing.
• Outperformed primary format competitor
• Worked extensively on creating marketing concepts for outdoor, television, online, and print advertising.
• Developed creative on-air and street promotion.
• Represented brand various community events.

Supported senior leader by performing advanced-level administrative work of complex nature including planning, coordinating, organizing and producing work that requires a high level of discretion and confidentiality

• Leveraged strengths in cost-effective marketing management to manage purchase orders  (submission, review, audit, and payment) for the full organization in order to meet budget targets
• Managed a fleet of 65 cars, trailers and trucks for Houston & surrounding areas including ordering, approving maintenance requests and monitoring associated costs
• Performed end-to-end management of front office and facilities needs for teams covering 3 Houston locations as well as the field including office set up and moves, full time and contingent employee on-boarding, calendar management and meeting planning
• Reduced overhead by taking on more responsibility with local office and administrative projects 
• Interacted with vendors, contractors and professional services personnel to route leases and contracts, direct activities and communicate management instruction
• Served as key liaison with Human Resources, Accounts Payable, travel, vendor and property management
  
• Coordinated key financial activities for the Houston market such as accounting support (purchase order creation; budget reporting/auditing) to ensure purchase orders and invoices remain within target dollar amounts
  

Implemented marketing strategies, athlete appearances and sales presentations to highlight competitive advantages and value proposition of the company's branded solutions across 17 stores in Alabama, Louisiana, Mississippi and Florida

• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
• Operated an annual $5 million promotions budget to launch integrated, multi-channel print, catalog, and direct marketing campaigns 
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve
• Increased Academy's exposure throughout the Gulf Coast through grassroots programs and experiential marketing efforts
  
• Negotiated and managed sponsorship contracts with NFL, NBA, and Division I universities 
  
  

Participated in planning and implementing contacts with new and prospective students. Utilized Lean concepts to streamline the process to drive effectiveness and efficiencies.

• Directed informational programs and chaired committees designed to foster favorable public perceptions of the school's accomplishments (applicable?)
• Responsible for consistently identifying, researching and cultivating new funding resources, both locally and nationally through extensive database research
• Cultivated relationships with leaders in the community, businesses and local citizens in an effort to draw attention to the academy and add new donors and volunteers
  
• Created and managed a strategic marketing plans which included direct mail campaign, web based marketing tools and public relations
• Managed college bound program that included securing scholarships for students, school search assistance and job placement support

• Responsible for account management activities including B2B sales, client engagement, marketing and lead generation.
• Contact customers on a regular basis to maintain account relationship.
• In charge of customer satisfaction and retention, quality control and relationship building.
• Work in conjunction with Operations to develop, implement and manage effective SOP's for accounts.
• Responsible for meeting and exceeding individual and departmental sales goals.
• Review and assess new client potential.
• Expedite the resolution of customer concerns.
• Analyze data to measure performance and proactively implement improvement strategies.
• Continually evaluate marketing strategies to meet changing market and competitive conditions.
• Recruit, hire and train new employees.

• Responsible for account management activities including B2B sales, client engagement, marketing and lead generation.
• Contact customers on a regular basis to maintain account relationship.
• In charge of customer satisfaction and retention, quality control and relationship building.
• Work in conjunction with Operations to develop, implement and manage effective SOP's for accounts.
• Responsible for meeting and exceeding individual and departmental sales goals.
• Review and assess new client potential.
• Expedite the resolution of customer concerns.
• Analyze data to measure performance and proactively implement improvement strategies.
• Continually evaluate marketing strategies to meet changing market and competitive conditions.
• Recruit, hire and train new employees.

• Work with a portfolio of over 100 clients in developing and sustaining relationships, building sales presentations, and executing client programs.
• In charge of account and project management.
• Perform market research and work directly with the VP of Sales in analyzing sales, forecasting, market trend evaluation, and financial strategies.
• Continuously visiting high volume accounts to keep customer retention.
• Worked directly with the sales, merchandising, and account management teams to achieve customer satisfaction.
• Regularly attend buyer and account calls, trade shows and client events.

• Work with a portfolio of over 100 clients in developing and sustaining relationships, building sales presentations, and executing client programs.
• In charge of account and project management.
• Perform market research and work directly with the VP of Sales in analyzing sales, forecasting, market trend evaluation, and financial strategies.
• Continuously visiting high volume accounts to keep customer retention.
• Worked directly with the sales, merchandising, and account management teams to achieve customer satisfaction.

• Worked directly with the Accounting Manager in processing outstanding invoices in an accurate, timely and confidential manner.
• Analyzed departmental documents for appropriate distribution and back keeping.
• Composed effective accounting reports summarizing accounts payable data.
• Worked with customers in resolving any disputes.
• Reconciled discrepancies.
• Trained new employees during onboarding.
• Generated reports detailing various metrics and account information.

• Act as a trusted advisor to potential and current members to uncover their business "pain" and recommend the best fit for their goals and vision 
• Utilize the Salesforce CRM to keep accurate and timely records of prospecting activities and membership details
• Actively prospect, call on and sell to all companies withing the region by using LinkedIn, cold-calling, events and walk-ins and 
• Increase the rate of renewals by communicating with members and ensure they are remaining engaged throughout the year
  

• Ensured highest level of client satisfaction for the suite holders and their guests, throughout each event 
• Supervised suites staff in the areas of service, catering, sales, cash handling and operational duties  to make certain that suites operations ran smoothly
• Planned and prepared in advance, according to anticipated attendance, provided hands-on management and oversight during events, and organized and supported post-event closing 

• Solicited new business leads for contracted events, consulted on buyouts and local advertising, and tracked all investments and ROI
• Managed a promotional team to create brand awareness and acted as the main contact for philanthropy endeavors
•  Developed, maintained and tracked an intricate referral program
• Actively generated awareness and engaged followers via social media contests and involvement

• Managed National LTO campaigns, lead outside sales initiatives,  and performed quarterly trade area analysis'
• Oversaw media buys for radio and commercial, managed and executed outside events, placed advertising submissions and print into local magazines and newspapers
• Promoted the brand by sending weekly e-blasts, updating and managing the company website, and all other social media sites