Oversee all aspects of early and late evening newscasts on WPDE and WTGS including; script approval, story selection, live shot selection, and breaking news coverage.
Managed a team of more than 20 professionals.
Oversee and produce all
special projects including; 2016 & 2017 elections, 3 hour eclipse special,
2 hurricane specials and a heroin crisis town hall that were broadcast on multiple
Helped increase viewership to make WPDE's 11 p.m. newscast the most viewed newscast on The Grand Strand.
Develop and maintain relationships with local law enforcement officials, elected officials and community leaders.
Establish short term and long range goals using ratings and research to improve newscast viewership.
Use research to identify patterns and trends that will help create coverage plans and select stories aimed at target audiences.
Develop brand and create unique segments to
differentiate WPDE & WTGS from competition and draw in new viewers.
Work with promotions and graphics departments to create teases and promotions that will increase viewership.
Hire and train new producers.
Work with producers and reporters to create scripts and stories that are urgent, active, conversational and concise.