Public Relations Manager resume examples

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Skillful Public Relations Manager resume

KATIE LYNN WOODS
Summary
Experienced and resourceful public information leader adept at implementing high-impact media programs and crisis communications. Strong and persuasive speaking skills attributed to communications and media background.
Areas of Expertise
  • Crisis Communications
  • Public Information Programs
  • News Media Relations
  • Media Advisories
  • Social Media & Internet Technologies
  • Community Engagement
  • Preparation of News Releases 
  • Video Production
  • Internal/External Communications
  • ​Copy Writing & Interviewing
  • Media Contact Logs
  • Budget Preparation
  • Partnership Programs
  • Program & Personnel Management
  • Feature Stories
Experience
Public Communications Specialist II
San Jose, CA SANTA CLARA VALLEY TRANSPORTATION AUTHORITY/ Jun 2016 to Current
  • Coordinate and implement community outreach notifications for projects and service changes.
  • Conceptualize and implement strategic marketing and public relation campaigns with the goal of enhancing VTA's public presence and ridership numbers.
  • Develop, write and edit internal and external communications including, but not limited to: presentations, web pages, blog posts, factsheets, customer messaging and promotional project materials.
  • Strategize and execute crafty social media campaigns including VTA updates, live broadcasts, detailed videos, contests and comic strips.
  • Create, design, schedule and purchase media space including commercials, digital and print ads.
  • Cultivate and sustain partnerships with constituents and community members.
  • Serve as liaison between community groups, industries, schools, special interest groups and tier 1 stakeholders.
  • Resource, procure and train ambassador street team on VTA talking points that I draft.  Supervise ambassador team and create daily communications reports based on their progress for management review.
  • Respond to daily information requests from the public and internal requests.
  • Plan and execute small and large scaled internal and external events, and public meetings and serve as the face of VTA at said events.
  • Interview VTA officials and employees from different sectors to produce blog posts and testimonials.
  • Train other staff on VTA tools and resources for promoting and documenting public awareness.
  • Monitor and report campaign metrics to evaluate program success for management.
  • Craft and implement timely materials for safety campaigns and perform outreach following recent incidents.
Public Relations Manager
Santa Monica, CA DOGVACAY/ Mar 2015 to Jun 2016
  • Crafted and implemented a crisis communications protocol handbook for DogVacay. Trained executives and customer service representatives on proper steps and served as public information officer during times of crisis.
  • Developed, managed and edited internal and external communication materials including, but not limited to: press releases, media pitches, company messaging, all with an emphasis on driving brand awareness among potential customers, pet sitters and influencers.
  • Managed and executed inbound press requests, and corporate communication initiatives, including speaking engagements and interviews for executives, business awards and all other business-building programs.
  • Served as company spokesperson and managed PR for DogVacay by strategically developing and applying brand-building initiatives and concepts with the goal of establishing awareness.
  • Conceptualized and developed brand driven, high-impact programs such as consumer events, executive communications, local activations and strategic partnerships, all with an emphasis on engaging society and maximizing media exposure for DogVacay.
  • Worked directly with executive team and social media manager to ensure consistent and effective messaging, as well as assisted in planning and supporting issue resolutions as needed.
  • Strengthened existing relationships with media contacts and leveraged new ones within the consumer, business and tech media communities to further grow DogVacay exposure.
  • Earned media exposure for DogVacay in national outlets like CNN, MSNBC, MTV, and E! News, and in local print and digital media outlets.
  • Assembled detailed reports on monthly performance and initiatives to evaluate latest achievements and reviewed for future planning and budgeting.
  • Managed and supervised staff on multiple projects.
Freelance Communications & Media Specialist/Director of Operations
Los Angeles, CA Feb 2010 to Mar 2015
  • Evaluated and trained companies in brand development and communications to ensure image and messaging are consistent with company mission statements.
  • Conceptualized and created crisis communication responses and protocols.
  • Planned and executed key PR and marketing campaigns to include writing press releases, contacting media outlets, scripting and producing commercial videos, creating and managing websites and producing various promotional materials.
  • Directed, executed and moderated large fundraising, corporate events to showcase company and market product messaging to guests.
  • Served as spokesperson and face of company to public.
  • Executed on-site design, staging and remodeling projects.
  • Supervised 20 plus employees.
  • Cultivated and maintained strong, lasting relationships with Los Angeles' exclusive echelons.
  • Developed public information procedures and policies and trained staff on appropriate implementation.
  • Maintained project budgets for billable hours, printing and other promotional resources.
  • Enhanced community relations and national appeal by developing and maintaining company's identity and image through positive press, including social media campaigns.
  • Companies Include: POV Collaborative, Valerie Woods Antique Restorations, 24 Carrot Cake Company & the book "Murder From Within".
Reporter/Producer
El Paso, TX El Paso Forward/ Mar 2009 to Jan 2010
  • Developed and reported daily video stories for elpasoforward.tv website.
  • Performed on-camera in daily reporting and for promotional and educational videos.
  • Promoted new media website to the borderland and formed partnerships within the city to enhance company's public image.
  • Created contacts and business for company and performed administrative management.
  • Organized and monitored budget to maintain expenses to a minimum and managed crew.
  • Enhanced marketing sales by developing and facilitating focus groups and advertisement plans.
Producer/Fill-in Reporter
El Paso, TX KFOX News/ Jun 2008 to Mar 2009
  • Served as a morning show reporter and performed live, on-camera standups.
  • Produced daily hour long newscasts.
  • Found, researched and scripted news stories, consisting of live reports and breaking news.
  • Streamlined newscast content to enhance audience appeal and used limited resources more efficiently to save company money.
  • Created and promoted web stories and content, resulting in increased advertisement revenues.
  • Boosted ratings by over 40% for the 6 a.m. hour morning news show and 9 p.m. weekend newscast.
News Director
Ann Arbor, MI W.O.L.V-T.V, NewsFeed/ Aug 2007 to Apr 2008
  • Directed and produced live news shows three nights a week for the University of Michigan.
  • Managed six producers and supervised a crew of 30 people.
  • Problem solved on budget issues and personnel matters.
  • Trained and supervised personnel.
  • Filmed, edited and produced Olevolos Village Documentary (Tanzania, Africa), 8 min. short version featured on the Detroit Free Press website.
Education and Training
Bachelor of Arts: Communications University of Michigan 2008 Ann Arbor, MI
Language Competencies
Currently enhancing proficiency skills in speaking and written Spanish.
Memberships
WTS: Women's Transportation Seminar
EQUIPMENT AND SOFTWARE PROFICIENCY
  • Final Cut Pro
  • Web Design
  • Tableau
  • Salesforce
  • Microsoft Office
  • Basecamp
  • Trello
  • GovDelivery
  • Sprout Social 
  • MailChimp
  • Sony HDR-FX7 Camera
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Job-winning Public Relations Manager resume

Samuel Moffatt
Professional Summary
Highly ambitious college senior with a background in social and digital media, marketing, advertising, and content management. 
Education
Bachelor of Science: University Studies - Business, May 2018
Texas A&M University Mays Business School - College Station, Texas
Minors in Economics and Agricultural Economics
Work History
Social Media Producer, 08/2017 to Current
Battalion - Student Newspaper Texas A&M University
  • Create original content for the weekly Snapchat Discover Story using Snapchat Inc. Programs by taking photos,  processing videos, working with animators, writing, and designing
  • Attend weekly meetings with Snapchat Inc. Headquarters to discuss analytics, content, and reach
  • Submit weekly ideas for future stories and work with the social media team to produce content
Public Relations Manager, 06/2016 to Current
Texas A&M University Singing Cadets
  • Create, organize, and produce all social media, media, and performance content for the internationally acclaimed/traveled Singing Cadets
  • I handle all publicity and coordinate with media outlets to enhance the public relations of this group and Texas A&M University
  • Capture photos/videos and design all posters, flyers, tickets, and social media content for our 100+ performances each academic year
  • Travel across the United States and world as an officer of this group to connect with people, immerse and learn from their culture, and perform for them
Administrative Assistant, 06/2016 to Current
Texas A&M University/CIGRÉ USNC
  • Design marketing and advertising materials for the U.S. National Committee of CIGRÉ conferences
  • Daily upkeep of websites with information and documents needed by members
  • Managed expenses for various accounts by analyzing invoice reports and processing all checks
  • Organize court case depositions for cases around the world
  • Create itineraries, book flights/hotels, and coordinate schedules for Distinguished Professors and staff
Skills
  • Social Media Strategy
  • Oral and written communication
  • Digital photography
  • Event management
  • Proficiency in Adobe Suite 
  • HTML 
Activities
Freshman Leaders in Progress (FLiP)/Big September 2014-2017
Serve as a mentor for at risk youth at local elementary schools to educate them about higher education
HOSA: Future Health Professional State President October 2013- 2014
Lead 8000+ students into career paths through a statewide position of leadership that involved scheduling, running, and conducting meetings and conferences as representing the organization nationally and internationally.
Fish Camp Counselor March 2015-November 2016
 Introduce freshman to the many traditions of Texas A&M through preparation of activities, discussions, skits, and recognitions.
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Experienced Public Relations Manager resume

Dhvani Unadkat
Skills
  • Data Visualization
  • Social Media Analytics
  • Marketing Analytics
  • Social Listening
  • New business development
  • Audience outreach
Work History
Digital Marketing Analyst, 09/2017 to Current
 Hunter Public Relations – New York, NY
  • Preparing reports of findings, illustrating data graphically and translating complex findings into written text by using various tools for data visualization like Quid (lexis nexis back end), Grow (SQL backend), Datorama (SQL back end).
  • Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand using market research tools like Iconoculture, Mintel, Simmons. 
  • Monitoring industry statistics and follow trends in consumer conversation and lifestyle using social listening tools like Sysomos, Netbase.
  • Monitoring return on investment of online and social media marketing efforts using Facebook Analytics, Twitter Analytics, Google Analytics and Instagram Analytics.
  • Developing data-driven marketing strategies to inform optimization priorities for clients.
Public Relations And Content Intern, 01/2017 to 01/2017
 Homelister Inc – New York, NY
  • Wrote press materials and made presentations to media representatives.
  • Developed key messaging, branding and positioning statements.
Business Analyst Intern, 01/2016 to 01/2016
 Department of Transportation – New York, NY
  • Documented business processes and analyzed procedures to adapt to changing business needs for NYCSTREETS.NET
  • Implemented user acceptance testing with a focus on documenting defects and executing test cases
  • Developed wireframes, site maps and content inventories
Public Relations Manager, 01/2013 to 01/2015
 Universal Communications – Mumbai, India
  • Developed marketing campaigns for Hollywood films including RIO 2,The Amazing World of Spiderman -2, X-MEN-Days of the Future Past,The Grand Budapest Hotel,Exodus, Night at the Museum3, Taken 3,Birdman, Inside Out,Avengers .
  • Image Building of Artists via TV/Print/Radio Interviews & Online and social media  include Amitabh Bachchan(Twitter Followers-20.7Million).
Education
MBA: Marketing Management, Current
 Goldey-Beacom College - Wilmington, DE
Masters: Branding and Integrated Communications , 2017
 CUNY City College of New York - New York City
Masters In Commerce: Business Administration And Management (Part 1), 2014
 University Of Mumbai - Mumbai
Bachelors: Mass Media Journalism, 2013
 Mumbai University - Mumbai
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